WannaEat
WannaEat operates FoodShare, a food license sharing platform offering 110+ pre-developed restaurant brands to restaurants, karaoke, and leisure venues across Japan, supported by ingredient supply and delivery platform integration as a USEN&U-NEXT GROUP subsidiary.
- Company typePrivate
- Founded2020
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WannaEat does
WannaEat Co., Ltd. (formerly Virtual Restaurant Co., Ltd., founded June 2020 in Tokyo) operates FoodShare, a food license sharing platform that enables restaurants, karaoke facilities, hot spring and leisure venues, and food trucks to add branded menu items without internal R&D. The platform offers over 110 pre-developed food and beverage brands — each with a track record of at least 10,000 meals sold per month — with cooking times of 60 seconds to 3 minutes, supported by video manuals and small-lot proprietary ingredient supply. Franchisees can freely switch brands based on seasonal trends, and the service integrates with major Japanese delivery platforms (Uber Eats, Demae-can, menu, Rocket Now).
The company operates three product lines: (1) FoodShare, the core food licensing franchise; (2) Food Next, a fabless food development concierge offering product planning, OEM manufacturing, and supermarket shelf placement — exemplified by the July 2026 CRAFT DANGO co-development with AEON Food Style; and (3) Orderly, a multi-platform delivery order management service acquired via Toremoro in November 2023 and divested back to USEN in September 2025. WannaEat is a wholly-owned subsidiary of U-NEXT HOLDINGS within USEN&U-NEXT GROUP, joined in September 2022 at a double-digit billions of yen valuation. The company reported approximately 50 employees (including consignment and internship staff), registered capital of ¥8 million, and 20,000+ cumulative franchise locations across Japan (July 2026). Revenue is generated through tiered franchise fees (Basic, Business, Professional), proprietary ingredient and packaging supply, and Food Next consulting services.
WannaEat firmographics
Firmographics- Name
- WannaEat
- Legal name
- WannaEat株式会社
- Website
- https://wannaeat.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WannaEat operates FoodShare, a food license sharing platform offering 110+ pre-developed restaurant brands to restaurants, karaoke, and leisure venues across Japan, supported by ingredient supply and delivery platform integration as a USEN&U-NEXT GROUP subsidiary.
- Ownership category
- akta.pro rank
WannaEat industry classification
Industry- Product category
- Food Brand Licensing
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
- akta.pro secondary industries
- Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where WannaEat is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
WannaEat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Food license franchise fees: Restaurants and facilities pay franchise/royalty fees to use FoodShare branded menus. Multiple tier options (Basic, Business, Professional) with varying support levels.
- Ingredient and packaging supply: Provides proprietary ingredients, packaging materials, and supplies for brand menu items. Small-lot ordering available.
- Food development services (Food Next): Food development consulting and OEM manufacturing for external clients including supermarket chains.
- Delivery platform setup support: Free setup service for Uber Eats, Demae-can, menu, Rocket Now with campaign pricing for service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic plan with initial fee and unlimited brand access |
| Subscription | Annual | Business plan with enhanced support |
| Subscription | Annual | Professional plan with dedicated support |
| Transaction based/ take rate | Pay-as-you-go | Delivery setup campaign pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
WannaEat product offering
Product offeringCore offering
WannaEat operates FoodShare, a food brand licensing platform that allows restaurants, cafes, karaoke facilities, hot spring facilities, and food trucks to add 110+ proven food and beverage brands to their menus for dine-in, takeout, and delivery. Each brand can be prepared in 60 seconds to 3 minutes by existing staff using provided video manuals and proprietary ingredients, eliminating the need for in-house menu development. The company also runs Food Next, a fabless food product development consulting service supporting product planning, factory selection, OEM manufacturing, quality control, and shelf placement for external clients.
Product overview
WannaEat operates three main product lines: (1) フーシェア, a food license sharing platform offering over 110 food brands that restaurants and facilities can add to their menus for dine-in, takeout, and delivery; (2) Food Next, a food product development consulting service that provides end-to-end support from product planning through shelf placement for companies developing new food products; and (3) Orderly, an acquired order management system that consolidates orders from multiple delivery platforms into a single interface. The company supports restaurants in adding popular food brands that can be prepared in 60 seconds to 3 minutes, enabling delivery operations across major platforms including Uber Eats, 出前館, menu, and Rocket Now.
Differentiator
Problem solved
Functional benefit
Brands
- Food Next（フードネクスト）: Food development accompaniment service providing support from product planning to factory selection, OEM manufacturing, quality control, sales channel design, and shelf setup.
Products and services
- FoodShare (フーシェア) Food Brand Licensing Platform FoodShare is a food brand licensing platform that enables restaurants, cafes, hotels, karaoke facilities, hot spring facilities, and food trucks to add over 110 proven food and beverage brands to their menus for dine-in, takeout, and delivery. Branded menu items can be prepared in 60 seconds to 3 minutes by existing staff using provided video cooking manuals and proprietary ingredients. The platform supports multi-brand switching for seasonal menu flexibility and integrates with Uber Eats, Demae-can, menu, and Rocket Now for delivery.
- Food Next (フードネクスト) Food Development Consulting Food Next is a fabless food product development consulting service that supports companies in bringing new food products to market. It provides end-to-end support including product planning, factory selection, OEM manufacturing, quality control, sales channel design, and shelf placement without operating proprietary factories. The service has been used by supermarket chains including AEON Food Style for CRAFT DANGO product development.
- Hitosara CHEF'S KITCHEN Delivery Brand Series Hitosara CHEF'S KITCHEN is a delivery brand series created in collaboration with USEN Media and gourmet media Hitosara, featuring menu items supervised by famous Japanese chefs. The series includes chef-supervised burger, pasta, risotto, and other dishes available through the FoodShare platform.
Quantifiable outcome
- 20,000+ cumulative franchise locations (July 2026)
- +4 more outcomes
Companies that use WannaEat
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
WannaEat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
WannaEat partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic, core and minor.
- AEON Food Style (株式会社イオンフードスタイル)strategicCo-development of CRAFT DANGO product through Food Next service. First sales at FoodStyle Funabori store with PoC expansion to additional stores planned. Collaboration in sweets, Japanese sweets, and deli categories.
- Toremoro (株式会社Toremoro)corePartnership to integrate Orderly service (order management for multiple delivery platforms) with FoodShare. USEN-NEXT HOLDINGS acquired Toremoro on September 1, 2023. Enables franchisees to manage orders from Uber Eats, Demae-can, and other platforms from single tablet.
- USEN&U-NEXT GROUPcoreParent company providing distribution network, consulting support, sales infrastructure, and access to restaurant/entertainment venue customer base across Japan. Company joined group in September 2022.
- Delivery Platforms (Uber Eats, Demae-can, menu, Rocket Now)corePartnership with major delivery platforms. WannaEat provides free setup support for franchisees. Platforms provide delivery infrastructure and customer access.
- Koshidaka Holdings (株式会社コシダカホールディングス)minorParticipating company in FoodShare ecosystem. Karaoke operator utilizing branded food menus.
- Smile Cube (スマイルキューブ株式会社)minorParticipating company in FoodShare ecosystem.
- Daisyo (株式会社大庄)minorParticipating company in FoodShare ecosystem.
- SANKO MARKETING FOODS (株式会社SANKO MARKETING FOODS)minorParticipating company in FoodShare ecosystem.
- USEN Media / HitosaraminorCollaboration to create 'Hitosara CHEF'S KITCHEN' delivery brand series featuring famous chefs. First brands with Chef Sakai (La Rocher) and Chef Kataoka (Ristorante Alpolto).
- Mouyan Curry (もうやんカレー)minorLicensed delivery-only brand 'Mouyan Curry EXPRESS' developed in collaboration. Uses original roux with 3x vegetables and fruits, olive oil, and herbal medicine spices.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
WannaEat competitors and assessment
Company assessmentDirect peers
- Reef Technology: Operator of ghost kitchens and delivery-only restaurant brands across multiple cities, using a multi-brand license-and-operate framework structurally similar to WannaEat's FoodShare platform.
- Wonder Group: US multi-brand food delivery concept operator aggregating chef-driven restaurant brands under a single delivery platform — directly comparable to WannaEat's curated brand-portfolio approach.
- CloudKitchens: Ghost-kitchen infrastructure operator (Travis Kalanick-backed) that equips kitchens and helps operators launch delivery-only food brands, directly comparable to WannaEat's brand-licensing-plus-delivery-enablement model.
- Kitchen United: US-based ghost-kitchen platform that licenses multiple food brands to operator kitchens and integrates with delivery platforms — the closest Western analogue to WannaEat's FoodShare multi-brand franchise model.
Broad incumbents
- Toridoll Holdings: Japanese multi-brand restaurant franchise operator (Marugame Seimen, etc.) demonstrating large-scale multi-brand foodservice franchising in Japan — a broader incumbent analogue to WannaEat's B2B food brand portfolio model.
- Zensho Holdings: Large Japanese restaurant operator (Sukiya, Coco's, etc.) with extensive franchise and supply-chain infrastructure across food categories — a broader incumbent illustrating the multi-brand restaurant operator archetype WannaEat enables at smaller scale.
- USEN: Parent group of WannaEat and a broader B2B services provider to Japanese restaurants and entertainment venues; comparable as a wider restaurant-solutions incumbent and as the channel through which WannaEat reaches operators.
Emerging players
- Deliverect: Restaurant-tech platform that consolidates orders from multiple delivery apps (Uber Eats, Demae-can, etc.) into a single interface — overlapping with WannaEat's Orderly integration capability and franchisee onboarding workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WannaEat social profiles
Digital presenceWannaEat financial estimates
Financial estimateRevenue estimate
Valuation estimate
WannaEat leadership team
Management profileNumber of profiles
Profiles6 records
WannaEat subsidiaries and ownership
Company hierarchySubsidiaries1 record
WannaEat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WannaEat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WannaEat
What does WannaEat do?
WannaEat operates FoodShare, a food brand licensing platform that allows restaurants, cafes, karaoke facilities, hot spring facilities, and food trucks to add 110+ proven food and beverage brands to their menus for dine-in, takeout, and delivery. Each brand can be prepared in 60 seconds to 3 minutes by existing staff using provided video manuals and proprietary ingredients, eliminating the need for in-house menu development. The company also runs Food Next, a fabless food product development consulting service supporting product planning, factory selection, OEM manufacturing, quality control, and shelf placement for external clients.
Is WannaEat a public or private company?
WannaEat is a private company. It is classified as corporate owned and is currently operating.
When was WannaEat founded?
WannaEat was founded in 2020. It employs 11 to 50 people.
Where is WannaEat based?
WannaEat is headquartered in Tokyo, Japan, in the Asia region.
How does WannaEat make money?
Four revenue lines are on record. Food license franchise fees are the primary driver. The others are ingredient and packaging supply, food development services (Food Next) and delivery platform setup support.
Who are WannaEat's main competitors?
Direct peers on record are Reef Technology, Wonder Group, CloudKitchens and Kitchen United. Broad incumbents are Toridoll Holdings, Zensho Holdings and USEN. Deliverect is listed as an emerging player.
Does WannaEat have an API?
No public API is recorded for WannaEat.
What industry is WannaEat in?
WannaEat's product category is Food Brand Licensing. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing, with a secondary code of CRAHAKAB, Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées). Its NAICS code is 311991 and its SIC code is 2000.