Theos

What Theos does

Theos (legal name 乐竞·乐竞官网-乐竞(中国), English brand DEGA CERAMICS) is a Chinese ceramic and porcelain tile brand operating as a subsidiary of Italian ABM Group. ABM Group, an international building ceramics enterprise with a 50-year history, entered the Chinese market in 2009 and formally launched Theos as a Sino-Italian joint-venture brand in 2012 at the China Ceramic Industry Headquarters Base in Foshan, Guangdong Province. The company positions itself as a premium "ceramic tile artist" (瓷砖艺术家), sourcing aesthetic inspiration from natural materials and European design heritage.

The company's product architecture spans ceramic and porcelain tile series across formats from 300x300mm up to large-format 900x1800mm slabs, including the Solar System II (900x1800mm) marble-look porcelain series, 750x1500mm with 50-degree ultra-white body slabs, 600x1200mm inkjet marble-effect series, full-body marble tiles, art interior wall tiles, medium-thickness ceramic boards, ultra-white body polished porcelain, Mont Blanc Impression series, wood grain tiles, antique-style tiles, and porcelain floor tiles. Underlying production technology centers on inkjet printing, 3D inkjet technology, 50-degree ultra-white body slab production, and Diamond Glaze (钻石釉) wear-resistance technology meeting national Grade 4 standards.

The business model combines three go-to-market channels: (1) tile product sales through brand showrooms and franchise/dealer stores targeting residential consumers seeking premium, eco-friendly decorative materials; (2) a franchise/dealer network (加盟中心) with defined partner criteria and a 7-star one-on-one support system; and (3) direct project/engineering sales to commercial and institutional clients including office buildings, universities, government facilities, and large commercial complexes. Revenue mechanics are primarily one-time product sales at both retail (showroom/dealer) and project (engineering) levels, supplemented by franchise onboarding terms. Customer segments are split across high-end residential homeowners (primary), commercial/engineering projects (primary), and dealer/franchise partners (supporting). Pricing is quote-based and varies by product, size, and order quantity, with no publicly disclosed pricing schedule.

Name

Theos

Legal name

乐竞·乐竞官网-乐竞(中国)

Website

https://theosstudios.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Theos is a Chinese ceramic and porcelain tile brand under Italy's ABM Group, manufacturing premium large-format slabs and marble-effect tiles for residential and commercial customers across China via showrooms, franchise dealers, and direct engineering project sales.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile manufacturing
• Porcelain floor tiles
• Marble-look ceramic tiles
• Large-format porcelain slabs
• Building decoration materials

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tile Product Sales: The company generates revenue primarily through the sale of ceramic tiles and slabs across various product categories including marble tiles, wall tiles, and large-format tiles. Sales occur through showrooms, franchise stores, and direct project engagements.
2. Franchise/Dealer Network: The company operates a franchise model where dealers join as partners. Dealers must have economic strength, modern marketing concepts, sales networks, and good credit. The company provides support including marketing materials, training, and exclusive sales territory.
3. Project/Engineering Sales: Direct sales to commercial and government projects including office buildings, educational institutions, and government facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Theos manufactures and sells premium ceramic and porcelain tiles in formats ranging from 300x300mm to 900x1800mm, covering marble-look porcelain, full-body marble tiles, artistic interior wall tiles, ultra-white body polished porcelain, wood-grain, antique-style, inkjet-printed effect tiles, and 50-degree ultra-white base body slabs. Products are sold under a single brand across multiple product series, serving both high-end residential interior decoration and large commercial/engineering construction projects in China.

Product overview

Theos (乐竞·乐竞官网-乐竞(中国)) is a ceramic and porcelain tile manufacturer positioned as a '瓷砖艺术家' (ceramic tile artist). The company operates as a single brand with multiple product series architecture, offering tiles across various sizes (300x300mm to 900x1800mm) and styles. The product portfolio includes: 900X1800MM太阳系II large format series, 750X1500MM series (including ultra-white body slabs and 25-degree soft light products), 600X1200MM series with inkjet marble effects, 通体大理石瓷砖 (full body marble tiles), 艺术内墙砖 (artistic interior wall tiles), 中板系列 (medium board series), 超白坯瓷抛系列 (ultra-white body polished porcelain), 勃朗印象 (Mont Blanc impression), 木纹砖系列 (wood grain tiles), 仿古系列 (antique series), and specialized 钻石釉 (diamond glaze) technology. The company emphasizes Italian-inspired original design, natural beauty discovery, and high-end environmentally-friendly decorative materials. Products serve both residential and commercial applications including office buildings, universities, and commercial complexes.

Differentiator

Problem solved

Functional benefit

Brands

• DEGA CERAMICS: A sub-brand mentioned on the website as the English branding for 乐竞·乐竞官网-乐竞(中国), emphasizing the company's identity as a ceramic tile artist.

Products and services

• 900X1800MM Solar System II Series (900X1800MM太阳系II系列) Marble-look porcelain tiles in 900x1800mm large format belonging to the Solar System II series; natural textures with translucent glaze and smooth natural patterns for grand spatial applications in residential and commercial interiors.
• 750X1500MM Series (750X1500MM系列) Large-format porcelain tiles 750x1500mm, including 50-degree ultra-white body slabs and 25-degree soft light original designs aimed at high-end residential and commercial spaces.
• 600X1200MM Series (600X1200MM系列) Rectangular tiles 600x1200mm using inkjet technology to create marble effects, suitable for floors and walls with modern minimalist aesthetics appealing to young and high-end consumers.
• Full Body Marble Porcelain Tiles (通体大理石瓷砖) Full body marble-look porcelain tiles that mimic natural stone with true stone feel, high hardness, corrosion resistance, and easy cleaning for floor and wall applications.
• Artistic Interior Wall Tiles (艺术内墙砖) Interior wall tiles 300x600mm featuring Italian original design with modern home trends and minimalist color palettes popular among young consumers; includes 3D inkjet technology for diverse kitchen and bathroom textures.
• Medium Board Series (中板系列) Medium thickness ceramic tiles in 300x600mm and 400x800mm formats, combining classical Chinese and European design elements for eclectic spatial aesthetics.
• Ultra-White Body Polished Porcelain Series (超白坯瓷抛系列) Ultra-white body polished porcelain tiles 800x800mm featuring dense, indestructible surface, solid full-body construction, clear realistic textures, and jade-like warmth for premium interior applications.
• Mont Blanc Impression Series (勃朗印象) Impression series inspired by Mont Blanc (勃朗峰), Europe's highest Alpine peak, drawing from European architectural masters' stone culture and rich alpine stone resources.
• Wood Grain Tile Series (木纹砖系列) Wood-grain effect tiles in Chinese style for natural and lifestyle space integration, expressing elegance from ordinary wood elements with fashionable charm.
• Antique Series (仿古系列) Antique-style ceramic tiles for classical and vintage aesthetic applications in residential and commercial interiors.
• Diamond Glaze (钻石釉) Premium diamond glaze technology tiles meeting national Grade 4 standards with super wear resistance for long-lasting use; reproduces natural craftsmanship beyond natural materials.
• 300X300MM / 400X400MM Porcelain Floor Tiles (300X300MM、400X400MM瓷质地砖) Porcelain floor tiles in 300x300mm and 400x400mm formats with stone-like decorative effects, true stone feel, high hardness, corrosion resistance, and easy washing for residential and commercial floors.
• Solid Color Impression Slab Series 600X1200MM / 750X1500MM (素色印象|岩板) Solid-color large-format porcelain slabs in 600x1200mm and 750x1500mm formats, minimalist styling positioned as a luxury light-finish line for modern Chinese interiors.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ABM Group (Italy)coreStrategic or Co-development Partner · 1 January 2009ABM Group, an international building ceramics enterprise with 50 years of history, entered the Chinese market in 2009 and established its China branch. The company brought Italian product design and brand culture to China, leading to the creation of the Theos brand through a Sino-Italian joint partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Champion Ceramic (冠军磁砖): Champion is a long-established Taiwanese-origin ceramic tile brand with strong mainland China distribution, focusing on marble-effect and polished porcelain tiles. Comparable to Theos in brand heritage emphasis, premium positioning, and franchise/dealer-led channel strategy.
• Oceano Ceramics (欧神诺): Oceano is a Chinese premium ceramic tile brand now part of Yibin Paper Industry, offering marble-look tiles, polished porcelain, and B2B engineering project focus. Comparable to Theos in premium tile positioning, project-based revenue, and Chinese dealer networks.
• Marco Polo Ceramics: Marco Polo is one of China's largest and most recognized ceramic tile brands, offering marble-look porcelain tiles, large-format slabs, and franchise-driven distribution. Directly comparable to Theos as a premium-positioned Chinese tile brand with multi-channel GTM (showrooms, franchisees, engineering projects).
• Mona Lisa Ceramics: Mona Lisa is a major Chinese ceramic tile and porcelain slab manufacturer listed on the Shenzhen Stock Exchange, focused on marble-look tiles, large-format rock slabs, and premium positioning. Directly comparable to Theos in product mix and premium market segment, with a notably stronger large-format slab franchise.
• Dongpeng Ceramics (Dongpeng Holdings): Dongpeng is a leading Chinese ceramic tile and sanitaryware manufacturer with a strong nationwide dealer network and broad product portfolio including marble tiles, polished porcelain, and large-format slabs. Directly comparable to Theos across product categories, distribution model, and premium positioning.
• New Pearl Group (新明珠陶瓷): New Pearl is one of China's largest privately held ceramic tile groups with multiple sub-brands including Summit and Caccaro, offering marble-effect tiles and large-format slabs. Comparable to Theos in product breadth, B2B/engineering project exposure, and premium Chinese tile market positioning.
• KITO Ceramic (金意陶瓷砖): KITO is a Chinese ceramic tile brand specializing in classic and antique-style porcelain tiles with a strong dealer/franchise network across China. Comparable to Theos in mid-to-premium tile positioning, franchise-driven GTM, and Italian-inspired design heritage.

Broad incumbents

• Marazzi Group: Marazzi is a major Italian ceramic tile manufacturer (part of Mohawk Industries) and a peer of Theos's parent ABM Group. Comparable as an Italian-heritage tile brand with global design leadership that competes for premium tile positioning, including in the Chinese market where Theos leverages similar Italian design credibility.
• Roca Tile (Roca Group): Roca is a Spanish-origin global sanitaryware and ceramic surfaces company with a meaningful tile business in China through Roca Bath and Roca Tile. Comparable to Theos as an international brand selling premium tile and surface products in the Chinese market via showrooms and dealers.

Others

• ABM Group (parent): ABM Group is the Italian ceramic tile parent company of Theos with 50 years of heritage. Not a market competitor but the strategic controlling party whose design, R&D, and brand decisions directly shape Theos's product roadmap and competitive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheosStudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theos