What Theraworx does

Theraworx is a consumer health brand owned and operated by Avadim Holdings, Inc., a North Carolina corporation headquartered in Swannanoa. The company develops and markets a portfolio of topical homeopathic and OTC products across eight lines: Muscle Relief, Joint Relief, Nerve Relief, Foot Cramp Relief, Pain Relief (Lidocaine HCl 4% roll-ons), Diabetic Care, Feminine Care (sub-brand Harmony), and Daily Urinary Health (sub-brand Protect). Formulations use HPUS-monographed homeopathic actives such as Magnesium Sulfate and triple-active nerve blends (Allium Cepa, Hypericum Perforatum, Sanguinaria Canadensis), combined with natural ingredients including Olibanum, Vitamin E, aloe, and licensed specialty inputs such as DayMoist CLR and hyaluronic acid; delivery formats span foam, spray, and roll-on to suit different application preferences.

The business operates a multi-channel go-to-market combining direct e-commerce at theraworx.com, a dedicated healthcare professional portal at theraworxpro.com, Amazon marketplace presence, and nationwide retail distribution. Products are FSA/HSA-eligible, and the company drives demand through content marketing (Helpful Tips blog), social media (Facebook, Instagram), video testimonials, and email engagement. Customer-facing evidence consists entirely of individual consumer testimonials addressing muscle cramps, joint stiffness, nerve discomfort, and diabetic skin concerns, with no disclosed enterprise or institutional accounts.

Name

Theraworx

Legal name

Avadim Holdings, Inc.

Website

https://theraworx.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Theraworx, a brand under Avadim Holdings, sells topical homeopathic and OTC relief products (foam, spray, roll-on) for muscle cramps, joint, nerve, foot, diabetic, and feminine care directly to U.S. consumers via e-commerce, Amazon, retail, and a healthcare professional portal.

Ownership category

akta.pro rank

Product category

Topical Over-the-Counter Healthcare Products

NAICS

Toilet Preparation Manufacturing (32562), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK), Vaginal Moisturizers & Lubricants (CRABAIAI), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Topical pain relief
• Muscle cramp relief
• Homeopathic healthcare products
• Diabetic skin care
• Joint and nerve relief

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Health Product Sales: Direct-to-consumer sales of topical relief products (foam, spray, roll-on formats) for muscle cramps, joint relief, nerve relief, foot cramps, pain relief, diabetic care, feminine care, and urinary health through e-commerce and retail channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Theraworx develops, markets, and sells a portfolio of clinically trusted, fast-acting topical healthcare products in foam, spray, and roll-on formats. The line spans muscle cramp relief, joint discomfort, nerve discomfort, foot cramp relief, lidocaine-based pain relief, diabetic skin care, feminine hygiene, and daily urinary health cleansing, sold direct-to-consumer via its own website, through Amazon, and at retail locations nationwide.

Product overview

Theraworx is a clinically trusted health and wellness brand offering a portfolio of topical relief products organized into eight product lines: Muscle Relief (foam, spray, roll-on with magnesium sulfate homeopathic formula), Joint Relief (foam and roll-on with anti-inflammatory properties), Nerve Relief (foam with homeopathic nerve-targeting ingredients), Foot Cramp Relief (foam and roll-on), Pain Relief (lidocaine HCl 4% roll-ons including a new nighttime formula), Diabetic Care (moisturizing foam and lidocaine pain relief), Feminine Care/Harmony (foam wash and wipes), and Daily Urinary Health/Protect (wipes and foam kits). The products share common characteristics including fast-acting formulas, natural ingredients, no-mess application methods, and are safe for daily use. The company also offers a professional-focused line at theraworxpro.com.

Differentiator

Problem solved

Functional benefit

Brands

• Theraworx Protect: Daily urinary health and cleansing products designed for sensitive areas, including UPAK kits and cleansing wipes.
• Theraworx Harmony

Products and services

• Muscle Cramps Foam Fast-acting topical foam that delivers homeopathic muscle cramp relief using Magnesium Sulfate; absorbs quickly with no mess or strong odor and is made for adults experiencing sudden muscle cramps day or night.
• Muscle Cramps Spray Fast-acting spray for muscle cramp relief made with magnesium sulfate (homeopathic); applies quickly for on-the-go use by active adults and travelers.
• Muscle Cramps Roll-On No-touch roll-on application of the Magnesium Sulfate homeopathic formula for muscle cramp relief, designed for convenient on-the-go use without mess.
• Joint Relief Foam Fast-acting anti-inflammatory foam that helps relieve stiffness, inflammation, and discomfort in sore and overused joints such as hands, knees, elbows, and feet.
• Joint Relief Roll-On Fast-acting roll-on for joint relief with easy no-touch application, targeting hands, knees, elbows, and feet to relieve stiffness, inflammation, and discomfort.
• Nerve Relief Foam Advanced formula supporting nerve relief with homeopathic active ingredients (Allium Cepa, Hypericum Perforatum, Sanguinaria Canadensis) that target nerve receptors for relief of aggravated nerves; safe for daily use.
• Foot Cramp Relief Foam Fast-acting foam that helps relieve foot cramps, tired feet, and post-cramp soreness while moisturizing and protecting skin.
• Foot Cramp Relief Roll-On No-touch roll-on for targeted foot cramp relief with a fast-absorbing formula designed for feet, arches, heels, and toes.
• Maximum Strength Pain Relief Roll-On with Lidocaine HCl 4% Maximum-strength topical pain reliever with 4% Lidocaine HCl, fast-acting formula made with ginger extract and aloe; provides no-mess, no-touch application for general pain relief.
• Nighttime Pain Relief Roll-On with Lidocaine Nighttime maximum-strength pain relief roll-on combining 4% Lidocaine HCl with a calming lavender vanilla scent for lasting relief during sleep; no-mess, no-touch application.
• Moisturizing Skin Care Foam Dermatologist-tested moisturizing foam formulated with DayMoist CLR and hyaluronic acid to protect, soothe, and moisturize dry diabetic skin; designed to improve skin smoothness, texture, and softness.
• Diabetics' Maximum Strength Pain Relief Roll-On Fast-acting pain relief roll-on with 4% Lidocaine HCl and aloe, designed for people with diabetes to target and soothe nerves while moisturizing skin.
• Harmony Fragrance Free Foam Wash pH-balanced feminine cleansing foam wash that reduces odor, refreshes, and moisturizes sensitive areas while supporting a healthy urinary system; gentle for daily use.
• Harmony 15-ct Single Wipes Convenient single-use feminine wipes for daily cleansing that are pH-balanced and fragrance-free, ideal for on-the-go use and sensitive skin.
• Protect U-Pak Daily cleansing kit that combines 60-count wipes and a 3.4 oz foam for urinary hygiene, supporting a healthy urinary system with a no-rinse formula.
• Protect 60-ct Wipes pH-balanced cleansing wipes for daily urinary health care that gently cleanse and soothe sensitive areas.

Quantifiable outcome

• Moisturizing Skin Care Foam has been shown to improve diabetic skin in as little as 2 weeks, helping to enhance skin smoothness, texture and softness

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Penetrex: Direct-to-consumer topical pain/inflammation cream brand (arnica, MSM, glucosamine, etc.) sold primarily online and through Amazon. Mirrors Theraworx's DTC-and-Amazon muscle/joint/nerve positioning and competes for the same online search-term real estate ("muscle relief," "nerve pain cream").
• Aspercreme (Lidocaine): Chattem/Sanofi's topical lidocaine 4% pain-relief brand sold in cream, roll-on, patch, and spray formats. Direct format-and-active-ingredient overlap with Theraworx's Maximum Strength Pain Relief Roll-On, Nighttime Pain Relief Roll-On, and Diabetics' Maximum Strength Pain Relief Roll-On (all lidocaine 4%).
• Blue-Emu: NFI Corp's emu-oil-based topical analgesic and skincare brand sold in cream, lotion, spray, and roll-on formats at mass retail. Targets the same muscle/joint pain shopper as Theraworx and competes head-to-head in drugstores, grocery, and Amazon's pain-relief aisle.
• Tiger Balm: Iconic natural-ingredient topical analgesic (camphor, menthol, cajeput, clove) sold as balm, liniment, patch, and rub. Closely parallels Theraworx's positioning around "fast-acting, natural-ingredient" relief and competes directly in the home remedy / OTC crossover shopper's basket.
• Biofreeze: Performance Health's flagship topical menthol pain-relief brand sold in roll-on, spray, gel, and patch formats across retail, professional (chiropractic/PT), and DTC channels. Directly comparable to Theraworx's muscle/joint/nerve foam and roll-on line in channel mix (retail + pro) and core use case (fast-acting topical relief).
• Stopain: Truceuticals' topical pain-relief spray, gel, and roll-on line marketed as a natural-ingredient alternative to menthol-based rubs. Direct same-format, same-channel competitor to Theraworx's Muscle Cramps Spray and Roll-On family for athletes and active adults.
• Salonpas (Hisamitsu): Hisamitsu's OTC topical analgesic patch, spray, and gel line with menthol/methyl salicylate actives. Competes with Theraworx across muscle, joint, and pain-relief categories and shares the same mass-retail distribution footprint and lidocaine/menthol ingredient stack.

Broad incumbents

• CeraVe (L'Oréal): L'Oréal- owned dermatologist-developed mass skincare brand with hyaluronic acid and ceramide body lotions. Overlaps with Theraworx's Diabetic Moisturizing Skin Care Foam (which itself features hyaluronic acid and DayMoist CLR) at the same retail and professional recommendation channels.
• Icy Hot: Sanofi Consumer Healthcare's leading mass-market topical analgesic line (menthol/salicylate). Overlaps with Theraworx's Muscle and Joint Relief SKUs across mainstream retail and provides the broader-incumbent benchmark for shelf presence and consumer ad spend in the category Theraworx is attacking.
• RepHresh (Church & Dwight): Church & Dwight's leading feminine cleansing/moisturize brand sold at mass retail and via Amazon. Direct competitor to Theraworx Harmony's pH-balanced foam wash and wipes in the same feminine care shelf set and digital search intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Theraworx
• Instagraminstagram.com/theraworx
• Xx.com/TheraworxUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theraworx