Kees!

What Kees! does

Kees! (operating as ditiskees.nl) is a small Dutch-language lifestyle content publisher founded in 2018 and based in Amsterdam. The company operates a WordPress-based blog that publishes informational articles across a wide spread of consumer lifestyle verticals — including Wonen (home/living), Zakelijk (business), Werk (work), Vakantie (vacation), Gezondheid (health), Lifestyle, and Overig — targeted at Dutch-speaking general consumers seeking lifestyle advice, product recommendations, and practical tips.

The technical foundation is a standard WordPress content management system using PHP, MySQL, and common frontend frameworks; there are no proprietary technology components, SaaS products, mobile apps, or APIs disclosed. The site does not offer any priced product or service and has no published pricing model.

The business model is content-led affiliate marketing. The site monetizes exclusively through outbound referral links to a curated list of ~15 affiliate partners — spanning supplements (Body Supplies), automotive (V8 Supercars/Ford 150), carports (Lamella), refurbished electronics (Laptopcentrum), fashion (Gustav Kleding, Muchachomalo), travel and camping (Flevonatuur, Buitenplaats Beekhuizen, 27 Vakantiedagen, Canal Motorboats Amsterdam), education (Home Academy), vaping (RNWB), fabric (Royal Look), and SEO services (Linkbuilding Masters) — embedded within editorial content. The site operates without a sales motion, has no enterprise customers, and reports no funding, M&A, or leadership team in the input data.

Name

Kees!

Website

https://ditiskees.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kees! (ditiskees.nl) is a small Amsterdam-based Dutch-language lifestyle blog that publishes articles across home, work, vacation, business, and health topics, monetized exclusively through affiliate referral links to third-party partner websites serving Dutch-speaking consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate/Partner Links: The website generates revenue through affiliate marketing by linking to partner websites and products. The Linkpartners page displays various commercial partner sites across categories including supplements, automotive, home improvement, travel, and lifestyle products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kees! (ditiskees.nl) is a Dutch-language lifestyle blog that publishes informational articles across categories including home/living, work, business, vacation, health, and general lifestyle topics. The site operates as a WordPress-based content platform and monetizes traffic through embedded affiliate links to third-party partner retailers.

Product overview

Kees! (ditiskees.nl) is a Dutch lifestyle blog that publishes informational articles across various lifestyle categories including home improvement (Wonen), business (Zakelijk), work (Werk), vacation (Vakantie), and general lifestyle topics. The website operates as a WordPress-based content platform and does not offer proprietary technology products or SaaS services.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• Body SuppliesminorOthersPartner site offering supplements for fitness and wellness products.
• V8 Supercars / Ford 150minorOthersAutomotive partner site featuring Ford 150 pickup truck reviews.
• Lamella (Carport)minorOthersPartner site offering carport and vehicle protection products.
• Laptopcentrum (Refurbished Laptops)minorOthersPartner site offering refurbished laptops with modern features.
• Gustav KledingminorOthersFashion partner featuring refined styles and timeless elegance.
• Flevonatuur NaturistencampingminorOthersNaturist camping site in the Netherlands.
• Buitenplaats Beekhuizen (Hottub)minorOthersLuxury accommodation with hottub facilities.
• Linkbuilding MastersminorOthersSEO and linkbuilding service provider with packages from small to large.
• Home Academy (Kritisch Denken)minorOthersEducational platform offering critical thinking courses.
• 27 Vakantiedagen (Gardameer Campings)minorOthersTravel partner site featuring camping recommendations at Lake Garda.
• Alcoholvrije CocktailsminorOthersPartner site offering alcohol-free cocktail options.
• Gale Kkerop Vakantie (Hond)minorOthersPet-friendly vacation accommodation partner.
• MuchachomalominorOthersUnderwear brand with unique designs.
• Canal Motorboats AmsterdamminorOthersBoat rental service in Amsterdam for groups up to 8 people.
• Royal Look (Chiffon Stof)minorOthersOnline fabric store with wide assortment of chiffon and other materials.
• RNWB (HHC Vape Tilburg)minorOthersVape products retailer in Tilburg.

Recent moves3 records

Expansion highlights2 records

Regional players

• Wirecutter: Wirecutter is a US-based product review and recommendation site operated by The New York Times that monetizes primarily through affiliate commissions. It is a direct business-model comparable to Kees!, but operates in English for the US market rather than in Dutch.
• The Strategist: The Strategist is a product recommendation and review vertical from New York Magazine that earns revenue primarily through affiliate links. It mirrors Kees!'s affiliate-driven content model and broad lifestyle category coverage, but serves an English-speaking US audience.

Others

• Bol.com: Bol.com is the largest Dutch e-commerce platform and a likely destination for many of Kees!'s affiliate links. As the dominant Dutch online retail ecosystem participant, it is an enabling counterpart in the affiliate-content value chain rather than a direct content competitor.

Broad incumbents

• DPG Media: DPG Media is one of the largest Dutch media conglomerates, owning titles such as VIVA, Margriet, AD, Volkskrant, and many regional newspapers. As a broad incumbent in Dutch publishing, it directly competes for the same Dutch consumer media attention that Kees! targets with its lifestyle blog.
• Sanoma: Sanoma is a major Dutch-Finnish media company that owns Dutch titles including Libelle, Donald Duck, and other consumer magazines. It is a broad incumbent in the same Dutch-language publishing space where Kees! operates, with much greater scale and brand authority.

Direct peers

• Libelle: Libelle is one of the largest Dutch lifestyle magazines, covering home, family, health, beauty, and lifestyle for Dutch-speaking women. It targets the same Dutch-language lifestyle audience as Kees!, with overlapping categories like Wonen, Gezondheid, and personal development, but operates at much larger scale as an established magazine brand.
• Margriet: Margriet is a Dutch women's lifestyle magazine covering family, home, food, relationships, and personal development. It is directly comparable to Kees! in audience (Dutch women interested in lifestyle content) and category breadth, though Margriet operates as a long-established magazine publication rather than an affiliate blog.
• Flow Magazine: Flow is a Dutch lifestyle magazine focused on mindfulness, creativity, slow living, and personal development. It is comparable to Kees! as a Dutch-language lifestyle publisher targeting consumers interested in personal improvement and well-being, though positioned in a more curated, design-conscious niche.
• LINDA. LINDA. is a major Dutch lifestyle brand and online magazine covering personal stories, lifestyle, work, fashion, and opinion for Dutch-speaking women. It directly competes with Kees! for Dutch lifestyle readership and overlaps in topic coverage (Werk, Wonen, lifestyle tips), with a much stronger brand identity and audience trust.
• VIVA: VIVA is a Dutch women's lifestyle magazine covering fashion, beauty, work-life balance, wellness, and personal stories. It targets the same Dutch-speaking female audience as Kees! and overlaps in lifestyle category coverage, but operates at significantly larger editorial scale through its parent DPG Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Xx.com/Ditiskeesnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kees!