Kistamassan

What Kistamassan does

Kistamassan operates in Sweden as Åbymässan, a modern exhibition and conference venue located in the Åby Arena complex at Åby Arenaväg 10, Mölndal, near Gothenburg. The venue offers a 5,500 sqm flexible exhibition hall (Mässhallen, Hall 1) with 2,500-person seated plenary capacity, supplemented by more than 20 conference rooms (capacity 12–1,100 persons), an auxiliary Studion with backstage kitchens, and a Reception/Lounge with café functionality. Outdoor space of 20,000 sqm adjoins the Åbytravet racecourse, and the site provides 2,000 parking spaces including EV-charging bays.

The core product surface is built around flexible physical event infrastructure rather than software. All rooms feature WiFi; larger rooms (Ljusgården) ship with projectors and modern AV. The venue is integrated with the on-site Best Western Plus Åby Hotel (223 rooms) and neighboring hotels (Good Morning Mölndal, Scandic Mölndal, Quality Hotel The Weaver). As of year-end 2025/2026, At Event Sweden AB took over operations under a new lease with property owner Corem, covering roughly 7,400 sqm.

The business model is transactional venue rental: corporate clients, trade associations, production companies, and event organizers book exhibition halls, conference rooms, and event packages through direct contact with a sales team led by a Business Area Manager and a Project Manager/Sales Representative. Pricing is quote-based, varies by event type, duration, space, and services, and follows multi-year/contract cadences. No public pricing exists; ancillary revenue comes from parking (~140 SEK weekday / 80 SEK weekend rates) and partner hotel referrals. Customer segments are horizontal across corporate events, trade shows and exhibitions, galas and celebrations, and production-company / TV-recording bookings. Geographic scope is regional, anchored on Greater Gothenburg and the West Sweden corridor.

Name

Kistamassan

Legal name

Åbymässan

Website

https://abymassan.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Åbymässan is a Swedish exhibition and conference venue in Mölndal near Gothenburg offering a 5,500 sqm exhibition hall, 20+ conference rooms, and 2,500-person plenary capacity. It serves corporate clients, trade-show organizers, gala hosts, and production companies via direct booking and partners with on-site hotels and parking.

Ownership category

akta.pro rank

Product category

Conference and Exhibition Venue Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Conference venue services
• Exhibition hall rentals
• Event space booking
• Corporate event hosting
• Meeting facility rental

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental and Event Services: Revenue generated from renting out exhibition halls, conference rooms, and event spaces to corporate clients, associations, and event organizers. Services include hosting trade shows, conferences, galas, corporate events, product launches, and TV recordings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Åbymässan (operating as Kistamassan) is a modern exhibition and conference venue in Mölndal near Gothenburg, Sweden, operated by At Event Sweden AB under a lease with property owner Corem. It rents out a 5,500 sqm flexible exhibition hall, 20+ conference rooms, and a 20,000 sqm outdoor area to corporate clients, associations, and event organizers for trade shows, conferences, galas, corporate events, product launches, and TV recordings. The venue is part of the Åby Arena complex, which integrates the venue with an on-site hotel, restaurant, and the adjacent Åbytravet racecourse.

Product overview

Åbymässan is a single unified conference and exhibition venue (a 'mäss- och mötesanläggning') located in Mölndal near Gothenburg, operated by At Event Sweden AB. The core offering consists of a 5,500 sqm flexible exhibition hall (Mässhallen, Hall 1) with 2,500-person plenary capacity, supported by 20+ conference rooms including the 100-person Ljusgården with projectors, a Studion for backstage needs, and a Reception/Lounge with café potential. The venue offers event management services for galas, corporate events, and banquets, plus accommodation partnerships with nearby hotels and 2,000 parking spaces with EV charging. The venue is part of Åby Arena complex, adjacent to Åbytravet racecourse.

Differentiator

Problem solved

Functional benefit

Products and services

• Mässhallen (Hall 1) A 5,500 sqm flexible exhibition hall with 2,500-person seated plenary capacity and WiFi, directly connected to conference facilities, restaurant, and hotel. Used for trade shows, exhibitions, large-scale corporate events, and TV recordings.
• Parking (Parkering) 2,000 on-site parking spaces with EV charging capabilities (via Monta app), priced at 140 SEK/day on weekdays and 80 SEK/day on weekends.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• At Event Sweden ABcoreOthers · 1 January 2025Event management company taking over operations of Åbymässan from year-end 2025/2026. Responsible for venue management, sales, and event operations.
• Best Western Plus Åby HotelcoreStrategic or Co-development Partner4-star hotel with 223 rooms located in Åby Arena (same building as Åbymässan). Provides accommodation for event attendees and conference guests. Hotel design inspired by Tivoli.
• ÅbytravetminorStrategic or Co-development PartnerHorse racing track adjacent to the venue, described as one of Europe's most modern. Provides additional event space and outdoor area for events, creating a unique venue experience.
• Good Morning MölndalminorStrategic or Co-development Partner3-star hotel in the Åby recreational area, walking distance from Åbymässan. Allows pets and is part of the accommodation ecosystem for venue visitors.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Easyfairs: European exhibition organizer running managed/owned-event formats across multiple countries including the Nordics. Emerging player in the convention space with a more organizer-driven model, intersecting with traditional venues like Åbymässan.

Regional players

• Bella Center Copenhagen: Denmark's largest exhibition and convention center located in Copenhagen, hosting major Nordic congresses and trade fairs. Comparable Scandinavian MICE operator competing for cross-border Nordic corporate event business.
• Messukeskus Helsinki (Helsinki Expo Centre): Finland's largest exhibition and convention center, hosting major trade fairs and corporate congresses. Regional peer serving the Nordic MICE market from a different geography.
• Norges Varemesse (Norwegian Trade Fairs): Major Norwegian exhibition and conference operator based in Oslo/Lillestrøm. Regional peer competing for pan-Scandinavian exhibition business with comparable hall and conference offerings.

Direct peers

• Stockholmsmässan: Stockholm's primary convention and exhibition venue (~70,000 sqm) hosting large-scale trade shows, congresses, and corporate events. Direct peer offering comparable exhibition and conference services to corporate clients and trade associations across Scandinavia.
• Svenska Mässan (Swedish Exhibition Centre): Largest convention and exhibition venue in Gothenburg operating ~40,000 sqm of exhibition space and hosting major trade fairs (e.g., Book Fair, Gothia Cup). Direct competitor for regional exhibition and conference bookings in the same Greater Gothenburg catchment.
• MalmöMässan: Major southern Sweden exhibition and convention venue in Malmö with multiple halls and conference facilities. Direct peer for Swedish MICE bookings, particularly for organizers seeking alternative locations to Stockholm/Gothenburg.
• Elmia (Elmia AB): Jönköping-based exhibition and convention operator hosting major Swedish trade fairs (Elmia Wood, Subcontractor) and corporate events. Direct competitor for industrial/corporate trade show bookings across Sweden.

Others

• Hyve Group (event organizer): International exhibition and conference organizer running industry events across Europe. Acts as a customer/channel partner for venues like Åbymässan — not a direct competitor but an organizer that decides where to anchor large exhibitions.

Broad incumbents

• Scandic Hotels (event venue partnerships): Large Nordic hotel operator offering conference facilities (Scandic Mölndal referenced in Åbymässan's accommodation partnerships). Broad incumbent that bundles lodging with smaller meeting spaces, competing for mid-sized meeting business that might otherwise route to a dedicated venue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kistamassan