Communication Association Club Berlin/Brandenburg

What Communication Association Club Berlin/Brandenburg does

connektar, operated by Einbock GmbH (a private German limited liability company), is an online press release distribution service headquartered in Hannover, Germany, and founded in 2011. Its core product is a web-based, self-serve platform that distributes a single press release submission to 100+ German-language online press portals, plus Facebook, Twitter, blogs, and RSS feeds, organized across 27 subject rubrics. The platform includes a free shipping report (delivery URLs, backlink verification, access statistics) within approximately 24 hours of submission, scheduled/time-delayed sending, and category-based targeting. A complementary "openPR" sister service handles direct journalist and media-contact distribution via email, with former prcenter customers redirected to openPR.

The business model combines a freemium entry point (14-day free trial with two press releases, no automatic renewal) with subscription-based tiered packages and an optional professional press release writing service staffed by journalists. Go-to-market is product-led growth via the connektar.de website, targeting two primary segments: PR agencies (high-frequency users managing multiple client accounts) and German SMBs seeking affordable online PR and SEO benefits such as backlinks and referral traffic. Geographic scope is explicitly limited to the DACH market and German-language web; international markets are noted as out of scope. There is no disclosed headcount, no external funding, and no revenue figure — Einbock GmbH appears to operate as a self-funded, founder-controlled entity.

Name

Communication Association Club Berlin/Brandenburg

Legal name

Einbock GmbH

Website

https://kommunikationsverband.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

connektar (Einbock GmbH) is a German self-serve press release distribution platform that distributes submissions to 100+ German-language online press portals, social media, blogs, and RSS feeds, serving primarily PR agencies and SMBs across DACH via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Press Release Distribution Software

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Press release distribution
• Online press portal distribution
• Digital PR services
• PR agency tools
• Press distribution platform

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Press Distribution Subscriptions: Subscription-based access to the press distribution platform with tiered pricing packages. Customers can test the service free for 14 days (2 press releases) before committing to a paid plan.
2. Professional Press Release Writing Services: Optional add-on service where the Connektar team writes press releases for customers who do not have ready-made content. Includes consultation with experienced journalists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

connektar is an online press release distribution service that lets users submit a single press release form to automatically distribute to 100+ connected German online press portals, social media channels (Facebook, Twitter), blogs, and RSS feeds. Subscribers receive free shipping/delivery reports, can target 27 subject categories, and optionally use a sister openPR journalist-distribution service or paid press release writing by experienced journalists.

Product overview

connektar is a single unified online press release distribution platform operated by Einbock GmbH. The core offering consists of the connektar® service, which distributes press releases to 100+ German online press portals with one-click submission, complemented by the openPR specialist journalist distribution service for email-based media outreach. Users can test the service free for 14 days (2 press releases included) before subscribing to paid packages.

Differentiator

Problem solved

Functional benefit

Brands

• openPR: Sister site for journalist/media distribution via email - Fachverteiler service for reaching editors and media contacts

Products and services

• connektar Presseverteiler (Press Distribution Service) Online press release distribution service that distributes a single submitted press release to 100+ German online press portals, Facebook, Twitter, blogs, and RSS feeds. Includes free shipping/delivery reports, 27 category-based targeting rubrics, scheduled/time-delayed sending, and is optimized for PR agencies and businesses seeking SEO backlinks and online visibility.
• openPR Fachverteiler (Journalist Distribution Service) Sister site to connektar offering email-based journalist/media distribution to editors, newspapers, magazines, and regional publishers. Complements connektar's online portal distribution by enabling direct outreach to media contacts.
• Professional Press Release Writing Service (PM schreiben lassen) Optional add-on service where the Connektar team / experienced journalists write press releases for customers who do not have ready-made content, including consultation with experienced journalists.

Quantifiable outcome

• 30% increase in website visitors
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• openPRcoreGTM or Marketing PartneropenPR is the sister site of connektar, offering a journalist/distribution database for email-based press release distribution to media contacts, newspapers, magazines, and regional publishers. Former prcenter customers were redirected to openPR. The two platforms complement each other: connektar for online portal distribution, openPR for direct journalist outreach via email.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• GlobeNewswire: International press release distribution wire operated by Notified. Directly comparable in product function (online press release distribution) though serving a broader, more enterprise-oriented customer base.
• Cision Communications Cloud: Parent of PR Newswire and Business Wire, offering an end-to-end PR, communications, and media intelligence platform. Broad incumbent serving the same distribution and media relations workflow that connektar's niche offering addresses.
• Business Wire (Cision): Major press release distribution service owned by the same parent as PR Newswire. Provides wire distribution and disclosure services that overlap with connektar's SMB/enterprise functionality at a global, well-funded incumbent scale.
• PR Newswire (Cision): Established global press release distribution service with extensive wire network including German-language reach. Competes for the same PR distribution use case but at significantly broader scale and a much wider international audience.

Direct peers

• openPR: Sister service to connektar operated by the same parent (Einbock GmbH), focused on email-based press release distribution to journalists, newspapers, magazines, and regional publishers. Operates as a complementary product addressing the direct-journalist outreach workflow.
• pressebox: German-language press release distribution platform serving SMBs, PR agencies, and enterprises in the DACH region. Direct competitor on the same customer base, German portal distribution model, and subscription pricing structure.

Emerging players

• PRLog: Free and low-cost online press release distribution platform. Targets similar SMB and agency customers with a lighter feature set, representing a free alternative pressure point on connektar's freemium funnel.
• 24-7 Press Release: Online press release distribution service with SEO-focused packages and tiered pricing comparable to connektar's model. Targets similar SMB customers seeking cost-effective press distribution.
• Newswire: Press release distribution platform with tiered plans and SEO/marketing framing. Competes for the same SMB and agency use case that connektar serves, though with a primarily English-language focus.

Regional players

• PR-Agentur-Portal (Papiercomputer): German-focused press distribution and PR agency services platform. Competes regionally with connektar for German SMBs and agencies needing press release dissemination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communication Association Club Berlin/Brandenburg