What Wiz Co does

Wiz Co (legal name: Wiz Soluções de Corretagem de Seguros S.A.) is a Brazilian insurance brokerage headquartered in Sobradinho, Brazil, founded in 1973 and operating as a public limited company (S.A.) listed on B3, the Brazilian stock exchange. The firm employs between 1,001 and 5,000 people and specializes in bancassurance while serving as a distributor of consortium and credit products. Wiz offers insurance brokerage services across multiple lines including auto, health, life, property, and specialty insurance, serving both individual consumers and corporate / SMB clients across a horizontal market segment throughout Brazil. As a brokerage, the firm does not bear underwriting risk.

The company's go-to-market is built on an omnichannel distribution strategy anchored by partnerships with major Brazilian banks and retailers, giving it broad domestic reach without owning retail infrastructure. Revenue is generated through percentage commissions on insurance premiums rather than direct customer fees, making the model a transaction-fee revenue stream with no publicly disclosed pricing. Marketing and demand generation channels are not detailed in available source material. The firm does not operate a mobile application, does not expose a public API, and discloses no proprietary technology stack or platform architecture.

Available supporting data is thin: the source materials provide no disclosures on revenue mix, named customer logos, management team composition, headcount trends over time, recent funding activity, M&A history, or leadership changes. The implied financial trajectory shows a generally upward multi-year path with a single-year dip in 2024 followed by a recovery in 2025, consistent with a mature brokerage in a structurally underpenetrated market, but the magnitude and current scale of revenue are not directly verifiable from the provided figures.

Name

Wiz Co

Legal name

Wiz Soluções de Corretagem de Seguros S.A.

Website

https://wiz.co

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wiz Co is a Brazilian insurance brokerage founded in 1973, specializing in bancassurance and distributing consortium, credit, and multi-line insurance products through an omnichannel network of bank and retail partnerships across Brazil.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

akta.pro secondary industry

Group Universal Life (GUL) (FSAIADAC)

Keywords

• Insurance brokerage
• Bancassurance distribution
• Credit consortium
• Insurance commissions
• Omnichannel insurance

Headquarters

HQ city

Sobradinho

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Wiz Co generates revenue through commissions on insurance policies across multiple lines including auto, health, life, property, and specialty insurance. The company operates as a brokerage without bearing underwriting risk, earning transaction-based commissions on each policy sold through its distribution network.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Wiz Co is an insurance brokerage firm that distributes auto, health, life, property, and specialty insurance products through an omnichannel strategy leveraging partnerships with major Brazilian banks and retailers. The company earns commissions on each insurance policy sold and does not underwrite insurance risk itself. It also acts as a distributor of credit consortium products.

Product overview

Wiz Co operates as a commission-based insurance brokerage, offering coverage across auto, health, life, property, and specialty insurance lines through an omnichannel distribution strategy with bank and retail partnerships. The company does not underwrite risk but generates revenue through insurance policy commissions.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Major Brazilian BankscoreChannel Partner/ Reseller/ DistributorWiz Co has established partnerships with major Brazilian banks as part of its omnichannel distribution strategy. These bank partnerships enable the sale of insurance products across auto, health, life, property, and specialty lines through banking channels.
• Major Brazilian RetailerscoreChannel Partner/ Reseller/ DistributorWiz Co has established partnerships with major Brazilian retailers to distribute insurance products through retail store networks. These retail partnerships complement the bank's channel strategy, providing omnichannel access for customers.

Recent moves4 records

Expansion highlights4 records

Direct peers

• BB Seguridade: Bancassurance and distribution arm of Banco do Brasil, listed on B3. Directly comparable to Wiz Co as a Brazilian bancassurance-focused distributor leveraging a major bank channel.
• Caixa Seguridade: Insurance and consortium distribution vehicle of Caixa Econômica Federal, listed on B3. Closely comparable bancassurance distribution model and channel structure to Wiz Co.
• SulAmérica: Major Brazilian insurance and health player (acquired by Paineiras in 2023) operating across health, auto, life, and P&C. Comparable in product portfolio and broad distribution using bancassurance/retail partners.
• Porto Seguro: Major Brazilian insurance carrier and broker (PSSA3 on B3) offering auto, health, life, and property products. Comparable multi-line product breadth and broad retail distribution, though Porto is also an underwriter.
• Icatu Seguros: Large Brazilian insurance group focused on life, pensions, and capitalisation products with broad bank and retail distribution. Comparable in multi-line insurance distribution through partner channels.

Broad incumbents

• HDI Brasil: Brazilian operation of German-based HDI, an established P&C insurer with broker and bank distribution. Comparable distribution model and P&C/specialty overlap.
• Mapfre Brasil: Brazilian subsidiary of Spanish global insurer Mapfre. Comparable multi-line insurance distribution across auto, life, and property in the same market.
• Tokio Marine Brasil: Brazilian arm of Tokio Marine, a major global insurer offering auto, property, and specialty lines. Comparable as a broad-line insurance distribution competitor in the same geography.
• Aon plc: Global insurance brokerage and advisory firm. Comparable as a publicly listed insurance distribution and advisory peer, providing international benchmark for the brokerage business model.
• Marsh & McLennan: Global insurance brokerage and risk-management giant. Comparable as a listed, scaled insurance brokerage leader, though at much larger size and with broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wiz.co.01
• LinkedInlinkedin.com/company/wiz-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiz Co