Puls

What Puls does

Puls, trading as Limebooth BV, is a Belgian custom software development firm headquartered in Lokeren (East Flanders) that designs and builds custom web applications, mobile apps, API integrations, data pipelines, and AI-enabled business applications for primarily mid-market and enterprise customers in Belgium. The technical foundation is built on Google Cloud Platform, leveraging services such as Kubernetes, Cloud Run, Cloud Functions, BigQuery, Vertex AI, Genkit, and App Engine, with applications developed in React, Node.js, TypeScript, and PHP. The proprietary Atlas Framework is a cloud-native development platform that pre-packages tested components for authentication, API integrations, security, and scalability, and the company positions it as delivering 60% faster time-to-market versus traditional development.

Business model is professional services with two structured engagement models. Puls Flow is a fixed monthly retainer with a minimum 6-month commitment covering continuous development, support, and monthly consultancy, designed to produce recurring revenue. Puls Flex is a fixed-price project delivery with defined scope, dedicated team, QA, documentation, knowledge transfer, and three months of post-launch support. Additional revenue comes from time-and-materials work and the Innovation Exchange program, which pays Belgian SMB leaders €200/hour for in-person consultation sessions. All solutions are delivered with full source code and cloud account ownership transferred to the customer, positioning Puls against vendor lock-in concerns typical of standard SaaS. The company is a private, founder-led firm with no external investors, no subsidiaries, and no disclosed funding, having operated for over 15 years under the same legal entity.

Name

Puls

Legal name

Limebooth BV

Website

https://puls.be

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Puls is a Belgian custom software development firm in Lokeren that builds web, mobile, API, data, and AI applications on Google Cloud for mid-market and enterprise customers in Belgium, using its proprietary Atlas Framework and two engagement models (Puls Flow retainer and Puls Flex project).

Ownership category

akta.pro rank

Headquarters

HQ city

Lokeren

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Puls Flow (Monthly Retainer): Continuous collaboration model with fixed monthly pricing covering ongoing development, support, and consultancy. Includes monthly consultancy sessions, priority technical support, performance monitoring, security updates, and maintenance. Requires minimum 6-month commitment.
2. Puls Flex (Project-Based): Fixed-price project delivery with clear scope and timelines. Includes dedicated project team, regular progress updates, quality assurance testing, full documentation, knowledge transfer, and 3 months post-launch support.
3. Professional Services: Additional time and materials work beyond agreed scope billed at standard hourly rates. Recurring monthly or annual costs (hosting, support) billed in advance. Custom development services for website design, software development, domain acquisition, hosting, big data, and data analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Puls is a Belgian custom software development firm that builds AI-driven web, mobile, and data applications for businesses on Google Cloud, underpinned by its proprietary Atlas Framework. The company delivers bespoke solutions across AI integration, website development, mobile apps, API integrations, data analytics, and end-to-end digital transformation, with customers retaining full ownership of code, data, and cloud infrastructure. Engagement is structured either as a monthly retainer (Puls Flow) or fixed-price project (Puls Flex).

Product overview

Puls is a Belgian custom software development company headquartered in Lokeren, offering a portfolio of technology services anchored by the proprietary Atlas Framework — a cloud-native development platform built on Google Cloud that delivers 60% faster time-to-market. The core service lineup spans AI Solutions (autonomous agents, predictive analytics, generative AI, and knowledge retrieval), Website Development, Mobile Applications with offline-first capability, API Integrations, Data & Analytics, and Digital Transformation consulting. Two engagement models — Puls Flow (monthly retainer) and Puls Flex (fixed-scope project) — structure how customers access these services. The Innovation Exchange is a paid consultation program for digital strategy alignment. All solutions are built for full customer ownership (no vendor lock-in) on Google Cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Framework: A proprietary modular framework developed by Puls that enables organizations to build custom, future-proof applications on Google Cloud, providing 60% faster time-to-market.

Products and services

• Atlas Framework A proprietary, modular cloud-native development framework built on Google Cloud (React, Node.js, PHP) that enables rapid delivery of custom applications with 60% faster time-to-market. Provides reusable, tested components for authentication, API integrations, security, and scalability for enterprise software projects.
• AI Solutions AI-driven application development integrating intelligent assistants, predictive analytics, personalization, and conversational data querying into custom-built software. All AI runs within the customer's own secure Google Cloud environment for full data privacy. Aimed at businesses seeking to operationalize AI for process automation, customer service, and decision support.
• Website Development Custom-built websites and e-commerce platforms built with modern technology, including SEO optimization, AI chatbot integration, and full source code ownership. Designed for businesses needing fast, secure, custom web applications.
• Mobile Applications Native and cross-platform mobile apps for iOS, Android, and rugged devices, featuring offline-first functionality with automatic data synchronization when connectivity is restored. Built for businesses needing field-ready mobile solutions.
• API Integrations Development of secure, reliable connections between disparate software systems enabling seamless data exchange and process automation across CRM, ERP, WMS, webshops, and custom APIs. For organizations needing to unify their software ecosystem.
• Data & Analytics Data pipeline development, interactive dashboards, reporting tools, and analytics applications that transform raw business data into actionable insights and KPI visualizations. Includes AI-powered anomaly detection and conversational data querying for business intelligence.
• Digital Transformation End-to-end digital transformation consulting and implementation covering digitization, automation, and AI integration. Takes a step-by-step approach starting with quick wins and building toward full digital optimization, aimed at mid-market and enterprise companies.
• Innovation Exchange A paid expert consultation program where Puls compensates business leaders €200/hour for 60-minute open discussions about digital innovation challenges, held at the customer's premises with no sales pitch. Targeted at KMO companies in East Flanders to qualify and engage digital transformation opportunities.

Quantifiable outcome

• 60% faster time-to-market with Atlas Framework
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

One partnership is on record.

• Google CloudcoreTechnology or IntegrationOfficial Google Cloud Partner with certified specialists. As a partner, Puls has access to the latest Google technologies, certifications, and direct support from Google. All solutions are built on Google Cloud infrastructure including App Engine, Cloud SQL, Firestore, Kubernetes, BigQuery, Vertex AI, and Cloud CDN. Solutions run within customer's own secure Google Cloud environment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xebia: European technology consultancy delivering cloud, data, AI, and custom software engineering. Comparable given similar boutique-consulting positioning with cloud-native and AI engineering focus.
• Realdolmen: Belgian IT services provider (part of the Gfi group) delivering application development, cloud, and workplace services. Comparable due to Belgian enterprise customer base and overlapping custom development and managed services offerings.
• Delaware Consulting: Belgian consultancy specializing in Microsoft-based digital transformation, custom development, and analytics. Comparable as a Belgian mid-market and enterprise transformation partner with similar service-line breadth.
• Cegeka: Belgian-headquartered IT services and software development firm offering custom development, cloud, and data services to mid-market and enterprise clients. Comparable as a Belgian-rooted technology partner with overlapping cloud-native development, data, and integration capabilities.
• Endava: Global technology consultancy delivering custom software engineering, cloud, and AI/data services across industries. Comparable as a custom software and digital transformation partner with similar engagement model mix of retainer and project work.
• Thoughtworks: Global technology consultancy focused on custom software, platform engineering, and AI-enabled delivery. Comparable as a strategic custom-development and AI consultancy serving mid-market and enterprise clients with proprietary engineering IP.
• ACA Group: Belgian IT services firm offering custom application development, cloud, and managed services to mid-market and enterprise clients. Comparable given Belgian roots, custom development focus, and similar enterprise customer profile.
• Cronos: Belgian IT group with a large network of specialized subsidiaries delivering custom software, AI, and digital transformation services. Directly comparable given shared Belgian base, mid-market focus, and breadth of digital/AI offerings.

Broad incumbents

• Capgemini: Global IT services giant with deep custom software, cloud, data, and AI capabilities across Europe. Comparable as a broad incumbent competitor for enterprise digital transformation engagements Puls targets.
• Devoteam: European technology consultancy with strong Google Cloud partnership and broad cloud, data, and AI practices. Comparable as a much larger Google Cloud-aligned transformation partner overlapping with Puls's core Google Cloud-centric offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/puls-be

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puls