Homeproved
- Company typePrivate
- Founded2020
- HeadquartersZandhoven, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Homeproved does
Homeproved bv is a Belgian-headquartered, privately held online review platform focused exclusively on the construction sector in Belgium and the Netherlands. Founded in 2020 and based in Zandhoven, the company operates a dual-platform architecture: Homeproved.com serves consumers (homeowners and renovators, or 'ver(ver)bouwers') with a free directory of tradespeople searchable by sector and region, alongside 360,000+ verified customer reviews, a portfolio gallery ('Realisaties'), and an editorial home-advice hub ('Woonadvies'); Homeproved.pro is a separate B2B portal where construction companies can claim profiles, manage their reputation, and subscribe to premium visibility tools. The platform organizes listings across categories including interior, garden, energy, renovation, plumbing, and electrical, and supports review authenticity through SMS verification in its mobile app.
The underlying technology is a web- and mobile-based two-sided review platform whose only disclosed integration is Stripe for payment processing. The principal proprietary asset is the 'Homeproved Score', an aggregating rating system that weighs customer reviews to produce a single company reliability indicator. Distribution is product-led and content-led: SEO-optimized sector/region landing pages drive organic acquisition, the Woonadvies library builds topical authority, and social media plus newsletter channels support top- and mid-funnel engagement. There is no public API, no disclosed SDK or MCP integration, and no AI/ML features in evidence.
The business model is asymmetric: consumer access is free and supported by content marketing, while B2B revenue is generated through recurring subscription fees paid by construction companies for premium profiles, review management tools, and lead-generation features on Homeproved.pro. With 11–50 employees, no disclosed external funding (the company appears bootstrapped), and operations limited to Belgium and the Netherlands, Homeproved functions as a vertically specialized, founder-controlled SMB SaaS business serving the Benelux construction services market.
Homeproved firmographics
Firmographics- Name
- Homeproved
- Legal name
- Homeproved bv
- Website
- https://homeproved.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Homeproved industry classification
Industry- Product category
- Construction Review Platform
- NAICS
- Residential Remodelers (236118), Residential Building Construction (2361)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
- akta.pro secondary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where Homeproved is headquartered
LocationHeadquarters
- HQ city
- Zandhoven
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Homeproved business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Business profile subscriptions: Construction companies pay for premium profiles on the platform that provide additional visibility, review management tools, and access to the Homeproved mobile app for easier review collection and customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for consumers - read and write reviews |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Homeproved product offering
Product offeringCore offering
Homeproved operates an independent review platform for the construction sector, enabling Belgian and Dutch homeowners to find reliable tradespeople and construction companies based on verified customer reviews. The platform combines a sector- and location-based company directory with a proprietary scoring system, portfolio showcase, and home improvement content library. Construction companies subscribe to premium profiles on a separate B2B portal to manage their reputation and generate leads.
Product overview
Homeproved operates a dual-platform architecture consisting of Homeproved.com for consumers and Homeproved.pro for business clients. The core offering centers on an independent review platform for the construction sector, combining a company directory with verified customer reviews and a proprietary scoring system called the Homeproved Score. The platform organizes construction companies by sector categories (interior, garden, energy, renovation, plumbing, electrical, etc.) and offers supplementary content through its Woonadvies (home advice) editorial hub and Realisaties gallery showcasing completed projects. A mobile app enables direct review collection with SMS verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeproved Consumer Platform
Quantifiable outcome
- 78% of consumers will only do business with a company that has 4 or more stars
Companies that use Homeproved
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Homeproved technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Homeproved partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Homeproved competitors and assessment
Company assessmentDirect peers
- Trustpilot: Global consumer review platform operating a freemium B2B subscription model with sector- and location-based business profiles. Most directly comparable to Homeproved in two-sided marketplace mechanics, subscription monetization, and review verification approach.
- Werkspot: Netherlands-based home services marketplace connecting consumers with contractors for renovation and maintenance projects. Directly overlaps with Homeproved's Dutch market offering and shares the same geographic and vertical specialization thesis.
- Angi (formerly Angie's List): US home services marketplace connecting homeowners with local contractors through reviews, ratings, and paid lead generation. Closest direct analog to Homeproved's B2C contractor-discovery model with paid B2B subscription and lead monetization.
- Checkatrade: UK-based vetted tradespeople directory with verified reviews and B2B subscription model. Highly comparable in category specialization (construction trades), subscription monetization, and review-verification approach.
- Bark: Global services marketplace where professionals pay for leads from consumers seeking home and other services. Comparable two-sided marketplace mechanics with B2B monetization, though broader than construction-only.
- Houzz: Leading home renovation and design platform combining professional directories, verified reviews, project portfolios (similar to Homeproved's Realisaties), and inspiration content. Direct vertical competitor serving homeowners seeking construction professionals with very similar feature set.
- Rated People: UK-based platform connecting homeowners with reviewed tradespeople across multiple construction sectors. Operates a similar reviewed-directory + B2B subscription model and is a leading European benchmark for Homeproved's category.
Regional players
- Homestars: Canadian home services review platform serving homeowners seeking contractors. Operates the same contractor-discovery + review verification model in a different geography, providing a regional benchmark for category dynamics and SMB subscription conversion.
Broad incumbents
- Yelp: Dominant generalist local business review platform with broad contractor category coverage. Represents the generalist alternative Homeproved competes against for SMB marketing budgets and consumer review-writing attention.
- Google Business Profile: Google's free business listing and review surface integrated into Search and Maps. The largest generalist platform for contractor discovery and reviews; the primary free competitor against which Homeproved's paid B2B subscriptions must justify their value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homeproved financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeproved leadership team
Management profileNumber of profiles
Profiles1 record
Homeproved funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeproved M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeproved
What does Homeproved do?
Homeproved operates an independent review platform for the construction sector, enabling Belgian and Dutch homeowners to find reliable tradespeople and construction companies based on verified customer reviews. The platform combines a sector- and location-based company directory with a proprietary scoring system, portfolio showcase, and home improvement content library. Construction companies subscribe to premium profiles on a separate B2B portal to manage their reputation and generate leads.
Is Homeproved a public or private company?
Homeproved is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homeproved founded?
Homeproved was founded in 2020. It employs 11 to 50 people.
Where is Homeproved based?
Homeproved is headquartered in Zandhoven, Belgium, in the Europe region.
How does Homeproved make money?
One revenue line is on record: business profile subscriptions.
Who are Homeproved's main competitors?
Direct peers on record are Trustpilot, Werkspot, Angi (formerly Angie's List), Checkatrade, Bark, Houzz and Rated People. Homestars is listed as a regional player. Broad incumbents are Yelp and Google Business Profile.
Does Homeproved have an API?
No public API is recorded for Homeproved.
What industry is Homeproved in?
Homeproved's product category is Construction Review Platform. Its primary akta.pro industry code is HSAPAEAC, Whole-Home Interior Renovation (Non-Structural), with a secondary code of HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization. Its NAICS code is 236118 and its SIC code is 1520.