Sirona Dental System
Dentsply Sirona is a global dental technology company that supplies integrated hardware, software, and consumable solutions — including CEREC CAD/CAM, Primescan scanners, implants, and the DS Core cloud platform — to dental practices and laboratories in 150+ countries.
- Company typePublic
- Founded1890
- HeadquartersLong Island City, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sirona Dental System does
Dentsply Sirona Inc. is a global dental technology company formed from the 2016 merger of Dentsply International and Sirona Dental Systems, operating under NASDAQ ticker XRAY with corporate roots stretching back over 130 years. The company serves dental practices, specialty clinics, and dental laboratories across more than 150 countries, organized around horizontal segments including Endodontics, Implant Dentistry, Digital Dentistry, Restorative, Preventive, Orthodontics, Dental Lab, Infection Control, and Instruments. Its go-to-market combines enterprise field sales, a global e-commerce storefront at dentsplysirona.com, channel partnerships with dental labs, and a major event-driven motion anchored by DS World conferences and the DS Academy continuing education program, supported by over 4,000 customer service representatives and a 650+ person R&D organization.
Sirona Dental System firmographics
Firmographics- Name
- Sirona Dental System
- Legal name
- Dentsply Sirona Inc.
- Website
- https://sirona.com
- Company type
- Public
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dentsply Sirona is a global dental technology company that supplies integrated hardware, software, and consumable solutions — including CEREC CAD/CAM, Primescan scanners, implants, and the DS Core cloud platform — to dental practices and laboratories in 150+ countries.
- Ownership category
- akta.pro rank
Sirona Dental System industry classification
Industry- Product category
- Dental Equipment and Technology
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH)
- akta.pro secondary industries
- CAD/CAM Digital Design & Milling Centers (HLABAJAE), Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE), Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Model/Die Work, Scanning & Case Digitization Services (HLABAJAJ)
Keywords
Where Sirona Dental System is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sirona Dental System business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dental Equipment and Hardware: Sale of dental equipment including intraoral scanners (Primescan), CAD/CAM milling units (CEREC, Primemill), 3D printers (Primeprint), imaging systems (Axeos), and dental handpieces/instruments.
- Dental Consumables: Sale of consumable dental products including endodontic files (WaveOne Gold, X-Smart Pro+), restorative materials (SDR flow+, Prime&Bond active), implant components, and preventive products (Cavitron tips, anesthetics, fluorides).
- Software Subscriptions: Cloud-based software platform (DS Core) providing digital workflow solutions, treatment planning tools, and collaboration features for dental practices and labs.
- Education and Professional Services: DS Academy provides continuing education courses, product training, and practice management education for dental professionals.
- Implant Systems: Sale of dental implant systems including Astra Tech Implant System EV, PrimeTaper Implant System, and patient-specific Atlantis Solutions.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sirona Dental System product offering
Product offeringCore offering
Sirona Dental System (operating as part of Dentsply Sirona) develops, manufactures, and sells dental equipment, consumables, and software for dental practices, clinics, and laboratories. Its core offerings include intraoral scanners (Primescan, Primescan 2), chairside CAD/CAM systems (CEREC, Primemill), 3D printers (Primeprint), imaging systems (Axeos), dental implant systems (Astra Tech, PrimeTaper, Atlantis), endodontic instruments (WaveOne Gold, X-Smart Pro+, Reciproc Blue, ProTaper Gold), clear aligners (SureSmile), restorative materials, preventive products (Cavitron), and the DS Core cloud platform for connected digital workflows.
Product overview
Dentsply Sirona offers a comprehensive dental technology platform encompassing hardware, software, and consumable products across multiple interconnected categories. The portfolio centers on digital dentistry solutions including Primescan and Primescan 2 intraoral scanners, CEREC CAD/CAM chairside system with Primemill milling unit, and Primeprint 3D printing solution, all connected through the DS Core cloud platform. The implant portfolio includes Astra Tech Implant System EV and PrimeTaper Implant System with patient-specific Atlantis solutions. Endodontic offerings feature WaveOne Gold, X-Smart Pro+, Reciproc Blue, and ProTaper Gold file systems. Orthodontic solutions include SureSmile Clear Aligners and the SureSmile System. Preventive products include Cavitron and Cavitron 300 ultrasonic scaling systems. Restorative materials encompass SDR flow+, Prime&Bond active, TPH Spectra ST, and Palodent matrix system. The company operates across Endodontics, Implant Dentistry, Digital Dentistry, Restorative, Preventive, Orthodontics, Dental Lab, Infection Control Systems, and Instruments categories, serving dental practices and labs in 150+ countries with a team of 650+ scientists and engineers.
Differentiator
Problem solved
Functional benefit
Brands
- CEREC: Chairside CAD/CAM system for single-visit dentistry, including CEREC Primemill and Primeprint Solution for manufacturing dental restorations.
- Primescan
- SureSmile
- Astra Tech Implant System EV
- WaveOne Gold
- X-Smart Pro+
- Cavitron
- Atlantis
- DS Core
- PrimeTaper
- SDR flow+
- Reciproc Blue
- Axeos
Products and services
- Primescan and Primescan 2
Quantifiable outcome
- Single-visit dentistry capability reduces patient return visits
- +1 more outcomes
Companies that use Sirona Dental System
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Sirona Dental System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Sirona Dental System partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sirona Dental System competitors and assessment
Company assessmentDirect peers
- 3Shape: A leading competitor in intraoral scanners and CAD/CAM software used in chairside and lab workflows; 3Shape TRIOS competes directly with Dentsply Sirona's Primescan/Primescan 2 across the same dental practices.
- Ivoclar Vivadent: Privately held dental products company with significant overlap in CAD/CAM materials, ceramics, restorative composites, and digital equipment that competes with Dentsply Sirona's restorative and lab businesses.
- Planmeca: Manufacturer of dental chairs, intraoral scanners, X-ray imaging and CAD/CAM solutions with a comparable integrated digital-dentistry platform competing with Dentsply Sirona's equipment portfolio.
- Align Technology: Directly competes with Dentsply Sirona's SureSmile Clear Aligners via the Invisalign system; both sell orthodontic clear-aligner solutions and digital treatment-planning software to dental professionals globally.
- Straumann Group: Major direct competitor in dental implants and digital dentistry; Straumann competes head-to-head with Dentsply Sirona's Astra Tech Implant System EV and PrimeTaper implant lines and offers its own intraoral scanning and CAD/CAM workflows.
- Envista Holdings: Owns Nobel Biocare, KaVo, Kerr and Spark clear aligners and competes directly across dental implants, imaging, endodontic instruments, and restorative consumables that overlap with Dentsply Sirona's portfolio.
- Midmark Corporation: U.S. dental equipment manufacturer offering dental chairs, imaging systems, and instrument processing equipment that overlaps with Dentsply Sirona's clinical equipment and infection-control categories.
Broad incumbents
- Henry Schein: World's largest dental distributor carrying Dentsply Sirona and competing brands; serves the same dental practice customers via distribution, technology, and practice-management services that overlap indirectly with Dentsply Sirona's sales channels.
- 3M Oral Care: Broad conglomerate whose oral care division competes with Dentsply Sirona in restoratives, orthodontics, and preventive products (and previously clear aligners via the Clarity brand) sold to dental professionals.
- Patterson Companies: Major North American dental supply distributor selling a broad range of dental equipment, consumables, and software to the same practices Dentsply Sirona targets, including competing digital dentistry solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Sirona Dental System social profiles
Digital presenceSirona Dental System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sirona Dental System leadership team
Management profileNumber of profiles
Profiles1 record
Sirona Dental System funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sirona Dental System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sirona Dental System
What does Sirona Dental System do?
Sirona Dental System (operating as part of Dentsply Sirona) develops, manufactures, and sells dental equipment, consumables, and software for dental practices, clinics, and laboratories. Its core offerings include intraoral scanners (Primescan, Primescan 2), chairside CAD/CAM systems (CEREC, Primemill), 3D printers (Primeprint), imaging systems (Axeos), dental implant systems (Astra Tech, PrimeTaper, Atlantis), endodontic instruments (WaveOne Gold, X-Smart Pro+, Reciproc Blue, ProTaper Gold), clear aligners (SureSmile), restorative materials, preventive products (Cavitron), and the DS Core cloud platform for connected digital workflows.
Is Sirona Dental System a public or private company?
Sirona Dental System is a public company. It is classified as public and is currently operating.
When was Sirona Dental System founded?
Sirona Dental System was founded in 1890. It employs 1,001 to 5,000 people.
Where is Sirona Dental System based?
Sirona Dental System is headquartered in Long Island City, United States, in the North America region.
How does Sirona Dental System make money?
Five revenue lines are on record. Dental Equipment and Hardware is the primary driver. The others are dental Consumables, software Subscriptions, education and Professional Services and implant Systems.
Who are Sirona Dental System's main competitors?
Direct peers on record are 3Shape, Ivoclar Vivadent, Planmeca, Align Technology, Straumann Group, Envista Holdings and Midmark Corporation. Broad incumbents are Henry Schein, 3M Oral Care and Patterson Companies.
Does Sirona Dental System have an API?
No public API is recorded for Sirona Dental System.
What industry is Sirona Dental System in?
Sirona Dental System's product category is Dental Equipment and Technology. Its primary akta.pro industry code is HLABAFAH, Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based), with a secondary code of HLABAJAE, CAD/CAM Digital Design & Milling Centers. Its NAICS code is 339114 and its SIC code is 3843.