Zener

What Zener does

Zener is a privately held Togolese energy group (Zener SA) operating an integrated downstream energy platform across West Africa, with primary operations in Togo and additional footprint in Benin and Guinea-Bissau through wholly-owned subsidiaries (ZenGrupo, Zener Benin, PGS, PLS). The company distributes automotive fuels — including proprietary premium formulations Xtraline (gasoline) and Xtrazole/Xtrasole (diesel) — through a network of 11 owned Oasis service stations located across Togo's principal cities (Lomé, Atakpamé, Aného, Kpalimé, Kara, Tsévié, Blitta), with 24/7 self-service capability. It also distributes domestic LPG gas under the Sodigaz and Enora sub-brands via station retail, e-commerce, and home delivery, serving customers in cylinder sizes from 3kg to 50kg.

The company's revenue model combines transactional fuel and gas sales with a growing digital layer: Zencard (a multi-variant payment and fleet card with ZenPRO, ZenClub, ZenClassique, and InstantZen products), the Zenfamili mobile loyalty application, and the Zenaya AI-assisted customer service platform. B2B and industrial customers (fleet operators, manufacturers, hospitality, public institutions) are served through dedicated commercial engagement, gas-to-power solutions, maritime and aviation bunkering, and configurable ZenPRO fleet cards with spending controls. Customer segments are diversified across individual consumers, SMEs, transport fleets, HORECA, industrial users, and government/institutional clients, with no single anchor customer disclosed.

Founded around 2010, Zener employs 51–100 people and is positioning itself as a regional reference energy group in West and Central Africa. The business combines physical distribution infrastructure (stations, gas storage through PLS) with digital customer engagement and QHSE-certified operational standards. Revenue figures, funding history, ownership structure, and senior leadership are not disclosed in available source material, representing material data gaps for investors.

Name

Zener

Legal name

Zener SA

Website

https://zener.tg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Zener is a Togolese privately-held regional energy group operating 11 owned fuel service stations and LPG gas distribution across Togo, Benin, and Guinea-Bissau, serving individual consumers, SMEs, fleets, industrial clients, and institutions with premium fuel brands, digital payment/loyalty platforms, and B2B energy solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Lomé

HQ country

Togo

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Distribution: Sale of automotive fuels including Xtraline (gasoline), Xtrasole (diesel), and conventional fuels through the Oasis station network and self-service facilities.
2. LPG Gas Sales: Sale of LPG gas cylinders and domestic energy products including Sodigaz, Enora, and other branded gas bottles in various sizes (3kg to 50kg) through retail shops, stations, and delivery services.
3. Zencard Services: Digital card and payment solutions generating revenue through card subscription fees, transaction processing, and fleet management service charges for businesses and individuals.
4. Lubricants and Accessories: Sale of automotive lubricants (Havoline, ENGEN brands), coolant, brake fluid, and motor accessories through Oasis stations.
5. Industrial and B2B Energy Solutions: Structured energy solutions for industrial clients including gas-to-power, aviation and maritime bunkering, and custom energy supply contracts for businesses and institutions.
6. Maritime and Aviation Bunkering: Fuel supply to ships (soute maritime) and development of aviation sector solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Zener operates an integrated energy distribution platform combining a network of 11 Oasis service stations across Togo with LPG gas distribution (Sodigaz, Enora brands), premium fuel products (Xtraline gasoline, Xtrasole diesel), lubricants, and a digital ecosystem (Zencard payment/fleet cards, Zenfamili loyalty app, Zenaya customer service). The company also provides B2B energy solutions including gas-to-power, maritime and aviation bunkering, and structured enterprise energy contracts.

Product overview

Zener is an integrated energy group offering a diversified portfolio of products and services across the energy value chain. The core offering includes fuel distribution through the Oasis station network (with Xtraline petrol and Xtrazole diesel), gas products under SODIGAZ and ENORA brands, and digital services. Digital innovations include ZenCard (fleet and payment card with multiple variants), the Zenfamili mobile app (loyalty and payment ecosystem), and Zenaya (AI-hybrid customer service). The company also offers lubricants, accessories, and specialized solutions for fleet/transport, industrial, and HORECA sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Oasis: Service station network offering fuel, dining, car wash, and mini-market services for travelers
• Sodigaz
• Enora
• Xtraline
• XtraZole
• ZenCard
• Zenya
• Zenfamili

Products and services

• Oasis Service Station Network A network of 11 service stations across Togo (Lomé, Aného, Kpalimé, Kara, Tsévié, Blitta, Atakpamé) offering fuel distribution, gas, lubricants, rest areas, dining, car wash, and mini-market services with 24/7 self-service access.
• Sodigaz LPG Gas Sodigaz offers reliable and secure LPG gas cylinders in multiple sizes for domestic and professional use, with an economic refill deposit system and optimal safety features.
• Enora Domestic Gas Enora is a new generation domestic LPG gas brand available in 6kg and 12.5kg cylinders, featuring a built-in level gauge and designed for household and professional cooking use.
• Xtraline Premium Gasoline Xtraline is a high-performance gasoline with elevated octane rating and enriched additive formulation for engine cleaning, valve protection, reduced emissions, and improved combustion efficiency.
• Xtrasole Premium Diesel Xtrasole (also branded Xtrazole) is a high-performance diesel fuel offering up to 6 cetane points increase, enriched with lubricating and cleaning additives for fuel injection pump protection, injector cleaning, reduced emissions, and extended engine life.
• Zencard Zencard is a digital payment and fleet management card solution enabling secure fuel purchases, expense tracking, transaction monitoring, and self-service 24/7 station access. Available in multiple variants: ZenPRO (business/fleet), ZenClub (loyalty), ZenClassique (standard), and InstantZen (in-station recharge).
• Zenfamili Mobile Application Zenfamili is a customer loyalty ecosystem mobile app enabling fuel pre-ordering and payment, consumption tracking, loyalty points accumulation, partner offers, gift purchases, and 24/7 customer support access with WhatsApp integration.
• Zenaya Customer Service Platform Zenaya is a hybrid customer assistance platform combining AI-powered responses for routine inquiries with human expert intervention for complex issues, available 24/7 via chat, email, and telephone.
• Lubricants and Automotive Fluids A complete range of lubricants and automotive fluids including engine oils (Havoline, ENGEN Premium Motor Oil), transmission fluids, coolants, brake fluids, and windshield washer fluid sold at Oasis stations.
• Gas Cylinders (Multi-brand retail) Various gas cylinder sizes and brands (Aboe Nomou, Apefa, Abiré, Bouteille Multi Usage, Evalu, La Petite Butane Sikavi) sold directly through the e-commerce shop, ranging from 3kg to 50kg capacity with refill deposit system.
• B2B Industrial Energy Solutions Structured energy solutions for industrial clients including gas-to-power systems, aviation and maritime bunkering (soute maritime), and custom energy supply contracts for businesses and institutions.

Quantifiable outcome

• Xtraline increases octane rating for better engine performance and reduced knocking
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• TchomminorGTM or Marketing Partner · 7 December 2023Local Togolese entrepreneur featured at Zener's Made in Togo meet-up event, participating in the Zenfamili community initiative to promote local products.
• M'S ChickenminorGTM or Marketing Partner · 7 December 2023Local Togolese food business featured at Zener's Made in Togo meet-up event showcasing local entrepreneurship.
• FrutiFreshminorGTM or Marketing Partner · 7 December 2023Local Togolese entrepreneur featured at Zener's Made in Togo meet-up event promoting local produce and products.
• Biscuiterie AbleviminorGTM or Marketing Partner · 7 December 2023Local Togolese biscuit manufacturer featured at Zener's Made in Togo meet-up community event.
• BLIKUHA by Ayawa'sminorGTM or Marketing Partner · 7 December 2023Local Togolese brand featured at Zener's Made in Togo meet-up supporting local entrepreneurs and the Zenfamili community.
• ZenGrupocoreStrategic or Co-development PartnerSubsidiary entity responsible for Zener's development and operations in the Guinea-Bissau market, operating as part of the group's regional expansion strategy.
• Zener BenincoreStrategic or Co-development PartnerSubsidiary entity overseeing Zener's market development activities in Benin, contributing to the group's West African regional presence.
• PGS (Zener subsidiary)coreStrategic or Co-development PartnerSubsidiary dedicated to energy solutions activities, operating within the Zener group's integrated energy platform.
• PLS (Zener subsidiary)coreStrategic or Co-development PartnerSubsidiary specialized in propane storage and distribution, handling LPG logistics as part of Zener's vertical integration in the gas sector.
• Public Institutions and Development PartnerscoreStrategic or Co-development PartnerZENER collaborates with public institutions, technical and financial partners, and structuring organizations to support energy development dynamics and transition in Togo and the sub-region.
• BoniciminorGTM or Marketing PartnerPartner business offering exclusive deals and promotions within the Zenfamili loyalty ecosystem, accessible to Zenfamili app users.
• Ferme DabaminorGTM or Marketing PartnerAgricultural partner offering exclusive deals within the Zenfamili loyalty program, contributing to the ecosystem of local partner benefits.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sahara Group: Nigerian-headquartered energy conglomerate with downstream, gas, and power operations across West Africa. Comparable in integrated energy model (fuels, LPG, gas-to-power, B2B) and West African geographic focus.
• Vivo Energy: Pan-African fuel marketer licensed to sell Shell-branded fuels in over 20 African countries including Togo, Benin, and Guinea-Bissau. Closest direct peer to Zener in the West African retail fuel and lubricants space, with similar B2B and fleet offerings.
• Oryx Energies: Switzerland-based downstream group active in West and Central African fuel and LPG distribution. Closely comparable to Zener in LPG bulk/cylinder distribution, B2B supply, and emerging-market energy platform model.
• Mocoh (Mocoh Oil Company Holdings): Switzerland-based physical commodity trader and downstream operator active in West African fuel and LPG markets. Comparable in regional downstream distribution, LPG portfolio, and emerging-market energy infrastructure focus.
• TotalEnergies Marketing (Togo/Sub-region): Operates Total-branded service stations and fuel distribution across West Africa, including Togo. Directly competes with Zener's Oasis network in the same cities, with overlapping fuel, lubricants, and B2B portfolio.

Regional players

• Engen Petroleum: South Africa-rooted fuel and lubricants marketer with growing presence in West and sub-Saharan Africa. Comparable in product mix (premium fuels, lubricants, LPG) and customer segments (retail, commercial, industrial).
• MRS Oil Nigeria: Nigerian downstream oil and gas company with retail stations, lubricants, and LPG operations. Comparable in West African fuel retail and LPG distribution model, though operating at larger scale in Nigeria.
• Star Oil: Côte d'Ivoire-based fuel and lubricants marketer with neighboring market presence and similar product portfolio (gasoline, diesel, lubricants) and B2B customers. Relevant regional comparable for Zener's potential expansion.

Broad incumbents

• Rubis Energie: Paris-listed independent energy group with significant African downstream (retail, LPG, lubricants) footprint. Comparable as a broader incumbent in African fuel and LPG distribution, with deeper capital base and wider geographic reach than Zener.

Emerging players

• Cogelec (Togo/Benin LPG): Regional LPG player with operations in Togo and Benin, directly competing with Zener's Sodigaz and Enora brands on domestic gas cylinder distribution. Closest pure-LPG competitor in the company's home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zenertg
• Facebookfacebook.com/zenertg
• LinkedInlinkedin.com/company/zener-sa
• Instagraminstagram.com/zenertg
• TikTokinstagram.com/zenertg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zener