TUMS

What TUMS does

TUMS is a heritage American over-the-counter antacid brand owned by UK-listed Haleon plc (formerly part of GlaxoSmithKline's consumer healthcare division, spun off in 2022). Founded in 1928 by St. Louis pharmacist James Howe and commercially launched in 1930, the brand manufactures chewable calcium carbonate tablets and adjacent dietary supplements at a single St. Louis production facility that outputs more than six billion tablets per year. Its core technology is a calcium-carbonate active ingredient processed from pure limestone, providing on-contact acid neutralization; this is delivered in an unusually broad SKU portfolio spanning Regular (500mg), Extra (750mg), Ultra (1000mg), and Chewy Delights (1177mg) strengths and formats including traditional tablets, Chewy Bites, Smoothies, Naturals, Sugar-Free, and Gummies, with the TUMS+ sub-brand extending into gas relief (simethicone combination), sleep support (melatonin combination), and nausea support (ginger gummy).

The company sells exclusively to US consumers through mass grocery, pharmacy, mass-merchant, and convenience retail channels plus online storefronts, with HSA/FSA eligibility and Kosher certification on key SKUs. It is positioned as America's #1 antacid brand and is the #1 doctor-, pharmacist-, and OB/GYN-recommended adult antacid, targeting two primary consumer segments: general adults experiencing occasional heartburn, acid indigestion, or sour stomach, and pregnant women needing pregnancy-safe heartburn relief. Marketing is multichannel — including social media (Twitter/X, Instagram, Facebook, YouTube, TikTok), TV and print advertising heritage (notably the 1981 'Tums, Tum-Tum-Tum, Tums!' jingle), SEO-driven educational content (Heartburn 101, pregnancy content), and a consumer coupon program — with healthcare-professional endorsement as the central trust signal.

The business model is a one-time-purchase consumer goods model: no subscription, no private-label offering (Haleon does not produce generic store-brand equivalents of TUMS), and revenue accrues to Haleon's US OTC segment. The brand sells over 60 million bottles/rolls annually — nearly twice the closest competitor — and is HSA/FSA eligible under CARES Act OTC provisions. Brand-level revenue is not separately disclosed by Haleon, but the scale of unit sales, market-share leadership, and SKU breadth position TUMS as one of Haleon's flagship US OTC assets.

Name

TUMS

Legal name

TUMS (Brand of Haleon group of companies)

Website

https://tums.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

TUMS is America's #1 antacid brand, owned by Haleon, manufacturing calcium-carbonate chewable heartburn relief tablets at a single St. Louis facility producing over six billion tablets per year and serving general consumers and pregnant women across US retail and online channels.

Ownership category

akta.pro rank

Product category

Over-the-Counter Antacids

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADAMAE

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Antacid chewable tablets
• Heartburn relief medicine
• Calcium carbonate antacid
• OTC digestive health
• Acid indigestion remedies

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. OTC Antacid Consumer Sales: TUMS generates revenue through direct consumer sales of over-the-counter antacid products. Products are sold through retail stores (brick-and-mortar) and online channels. Revenue is one-time purchase based, with repeat purchase driven by consumer loyalty and brand trust. The brand offers multiple product variants and flavors at various price points.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TUMS manufactures and sells over-the-counter antacid chewable tablets and related dietary supplements formulated with calcium carbonate as the active ingredient. The product line spans multiple strengths (500mg Regular, 750mg Extra, 1000mg Ultra) and delivery formats (traditional tablets, Chewy Bites, Smoothies, Chewy Delights, Naturals, Sugar-Free, Gummy Bites, plus combination products for gas, nausea, and sleep support) to provide fast relief from heartburn, acid indigestion, sour stomach, and upset stomach for adult consumers.

Product overview

TUMS is a portfolio of over-the-counter antacid products and dietary supplements designed to provide fast heartburn relief and digestive health support. The core product line consists of antacid chewable tablets available in multiple strengths (500mg Regular, 750mg Extra, 1000mg Ultra) and various formats including traditional tablets, Chewy Bites, Smoothies, Chewy Delights, Naturals, and Sugar-Free variants. The TUMS+ sub-brand extends the portfolio with combination products (GasRelief with simethicone) and dietary supplements targeting specific needs like Upset Stomach & Nausea Support (with ginger) and Sleep Support (with melatonin). All antacid products use calcium carbonate as the active ingredient, which neutralizes stomach acid on contact to provide relief from heartburn, sour stomach, acid indigestion, and upset stomach.

Differentiator

Problem solved

Functional benefit

Brands

• TUMS Chewy Bites: Extra strength antacid chewable tablets with a tasty outer shell and soft center, available in multiple flavors including Tropical Fruit Smoothie, Assorted Berries, Orange & Cream, Berries & Cream, Raspberry Lemonade, Vanilla & Mint, Strawberries & Cream, Peppermint, Mixed Fruit and Berry Shake.
• TUMS Chewy Bites Cooling Sensation
• TUMS+ GasRelief
• TUMS Smoothies
• TUMS Sugar Free
• TUMS Naturals
• TUMS Chewy Delights
• TUMS Ultra Strength 1000 mg
• TUMS Extra Strength 750
• TUMS 500mg (Regular Strength)
• TUMS Gummy Bites
• TUMS+ Upset Stomach & Nausea Support
• TUMS+ Sleep Support

Products and services

• TUMS Chewy Bites Extra strength (750mg calcium carbonate) antacid chewable tablets with a tasty outer shell and soft center that provides fast heartburn relief in seconds, available in multiple flavors including Tropical Fruit, Assorted Berries, Orange & Cream, Raspberry Lemonade, Vanilla & Mint, and others.
• TUMS Chewy Bites Cooling Sensation Ultra strength (1000mg calcium carbonate) antacid chewable tablets with a refreshing cooling Fruit Fusion flavor, providing fast heartburn relief with a cooling sensation.
• TUMS+ GasRelief Extra strength (750mg calcium carbonate) antacid combined with 80mg simethicone for combined heartburn and gas/bloating relief in a single chewable tablet, available in strawberry and lemon flavors.
• TUMS Smoothies Extra strength (750mg calcium carbonate) antacid chewable tablets designed for smooth taste, available in Assorted Fruit, Berry Fusion, Mixed Berry, and Peppermint flavors.
• TUMS Sugar Free Extra strength (750mg calcium carbonate) sugar-free antacid chewable tablets in Melon Berry flavor, providing heartburn relief without sugar.
• TUMS Naturals Ultra strength (1000mg calcium carbonate) antacid chewable tablets without artificial flavors or dyes, available in Black Cherry & Watermelon and Coconut Pineapple flavors.
• TUMS Chewy Delights Ultra strength (1177mg calcium carbonate) soft chew antacid in Very Cherry flavor, providing fast heartburn relief in a soft, chewy format.
• TUMS Ultra Strength 1000 mg Ultra strength antacid with 1000mg calcium carbonate (33% more acid-fighting power than Extra Strength), available in Tropical Fruit, Assorted Fruit, Peppermint, and Assorted Berries flavors.
• TUMS Extra Strength 750 Extra strength (750mg calcium carbonate) antacid chewable tablets in Assorted Fruit and Assorted Berries flavors, providing fast relief from heartburn, sour stomach, acid indigestion, and upset stomach.
• TUMS Regular Strength 500mg Regular strength (500mg calcium carbonate) antacid chewable tablets in Peppermint flavor for effective heartburn relief that works in seconds.
• TUMS Gummy Bites Dietary supplement gummies that help relieve occasional heartburn, upset stomach, and acid indigestion, available in Assorted Fruit and Cherry Berry Burst flavors.
• TUMS+ Upset Stomach & Nausea Support Dietary supplement gummy in ginger berry flavor that provides soothing relief for upset stomach and nausea support.
• TUMS+ Sleep Support Dietary supplement combining calcium carbonate (for occasional heartburn relief) with 5mg of melatonin to help fall asleep faster, in Berry Fusion flavor.

Quantifiable outcome

• Provides fast relief in seconds by neutralizing acid on contact
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaviscon: Gaviscon is a Reckitt-owned OTC antacid brand offering a different mechanism (alginate raft formation) for heartburn relief. It is a direct antacid competitor with strong international presence, contrasting with TUMS' US focus.
• Pepcid AC: Pepcid AC is a leading OTC famotidine-based heartburn brand owned by Johnson & Johnson, offering longer-duration H2 blocker relief. It is the most prominent non-antacid alternative competing for the same heartburn consumer occasion.
• Rolaids: Rolaids is the most direct competitor to TUMS — an OTC calcium carbonate-based antacid chewable tablet brand sold across U.S. mass retail, competing head-to-head on the same shelves for the same heartburn/acid indigestion occasions.
• Alka-Seltzer: Alka-Seltzer is a Bayer-owned OTC effervescent antacid and pain relief brand with century-old U.S. heritage. It competes with TUMS for the antacid/heartburn occasion and shares similar mass-retail distribution and brand-equity dynamics.
• Nexium 24HR: Nexium 24HR is an OTC esomeprazole PPI for frequent heartburn marketed by AstraZeneca/Perrigo. It competes directly with TUMS for chronic heartburn sufferers, representing a structural alternative to antacid symptom relief.
• Prilosec OTC: Prilosec OTC is a once-daily omeprazole PPI for frequent heartburn, marketed by Haleon. It sits in the same Haleon portfolio as TUMS but competes for the same consumer heartburn occasions, representing intra-portfolio format substitution.
• Mylanta: Mylanta is an OTC antacid (calcium + magnesium hydroxide) liquid and chewable brand owned by Infirst Healthcare. It is a direct competitor to TUMS in the U.S. antacid category, particularly in liquid format.
• Zantac 360: Zantac 360 is an OTC famotidine-based H2 blocker for heartburn and acid reflux, marketed by Sanofi. It is a competing non-antacid alternative in the same heartburn category where TUMS competes.

Broad incumbents

• Haleon plc: Haleon plc is the FTSE 100 consumer healthcare company that owns TUMS, alongside other major OTC brands (Advil, Centrum, Sensodyne, Prilosec OTC, Emergen-C). It is the parent entity that controls capital allocation, R&D, and brand strategy for TUMS.
• Johnson & Johnson Consumer Health: Johnson & Johnson's consumer health division competes with Haleon across multiple OTC categories including heartburn (Pepcid AC), and represents a peer in the broader U.S. OTC antacid/heartburn competitive set where TUMS operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TUMSOfficial
• YouTubeyoutube.com/user/tums
• Facebookfacebook.com/TUMS
• Instagraminstagram.com/tumsofficial
• TikToktiktok.com/@tumsofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUMS