What Goumbook does

Goumbook is a UAE-based social enterprise founded in 2009 and headquartered in Dubai Marina, dedicated to accelerating sustainability and climate action across the MENA region. The company operates a portfolio of programs and campaigns rather than a technology product: the Give a Ghaf native tree-planting programme (launched 2011), the MENA Oceans marine conservation initiative, the MENA Regenerative Agriculture Initiative (including a Venture Programme for agritech startups), and a portfolio of awareness campaigns such as Mangroves Matter, Sea Through, Drop It, and Take a Breath. Supporting service lines include CSR and capacity-building workshops delivered to corporate clients, strategic advisory and special projects for governments and international organizations, think tanks and round tables, and a sustainability-focused podcast and content library.

The business model is a hybrid professional-services and event-driven social enterprise. Revenue is generated through corporate CSR workshops and team-building engagements, strategic advisory and special-project consulting for government and multinational clients across MENA, sponsorship and ticket revenue from regional summits (notably the MENAT Regenerative Agriculture Summit launched in Riyadh in May 2025 with a second edition announced for 2026), and donations tied to the Plant Now / Give a Ghaf programme for individuals, schools, and organizations. Goumbook monetizes its network of public-sector, private-sector, international-organization, youth, and civil-society stakeholders through convening, programme design, and on-the-ground execution rather than through licensed technology. Pricing is not publicly disclosed, engagements are direct, and customer segments span enterprise corporates, government ministries, agritech and food-system stakeholders, marine and ocean stakeholders, and youth/civil-society participants.

Notable credentials supporting the operating model include a Guinness World Record for most seeds planted simultaneously (20,000 in one hour, with P&G and Carrefour), Ma'an (Authority of Social Contribution – Abu Dhabi) Social Enterprise certification in 2025, and United Nations Global Compact signatory status. Core strategic partners include HSBC, Saudi Awwal Bank, EIT Food, the European Union, Reckitt Benckiser, FAO, DP World, Chalhoub Group, L'Occitane Middle East, Talabat, KAUST, and SEKEM, among others. The founder and Managing Director, Tatiana Antonelli Abella, has led the organization since inception, and the operating geography spans the UAE, Saudi Arabia, and Tunisia within the MENA region.

Name

Goumbook

Legal name

Goumbook FZE

Website

https://goumbook.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Goumbook is a UAE-based social enterprise founded in 2009 that delivers sustainability advisory, CSR programmes, environmental campaigns, and regional summits to corporates, governments, and civil society across the MENA region.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Support Activities for Forestry (115310)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industry

Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Sustainability consulting
• Environmental advisory
• Climate action
• Marine conservation
• Regenerative agriculture

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. CSR & Capacity Building Services: Corporate Social Responsibility activities and team building workshops delivered to businesses in Dubai and the UAE. Services include environmental education, tree planting programmes, and sustainability-focused employee engagement activities.
2. Advisory & Special Projects: Strategic advisory services and special project delivery for governments, international organizations, and private sector clients seeking sustainability expertise and programme implementation.
3. Plant Now / Tree Planting Programmes: Native tree planting programmes (Give a Ghaf) where individuals, schools, and organizations can participate in or sponsor tree planting activities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Goumbook is a social enterprise that delivers strategic advisory, programme development, and CSR services for sustainability and climate action in the MENA region. Its offerings include the Give a Ghaf native tree-planting programme, the MENA Oceans marine conservation initiative, the MENA Regenerative Agriculture initiative with its annual Summit and Venture Programme, an environmental campaigns portfolio (Mangroves Matter, Sea Through, Drop It, etc.), CSR workshops, and specialized projects such as the Climate Community Project. Customers are primarily corporations, governments, and international organizations seeking sustainability strategy, employee engagement, and environmental programme implementation.

Product overview

Goumbook is a social enterprise offering a portfolio of sustainability-focused programs, campaigns, and advisory services rather than a traditional tech product. The organization operates through distinct initiatives organized by environmental focus areas: (1) Give a Ghaf - a tree-planting program for native species conservation; (2) MENA Oceans Initiative - marine conservation and blue economy development; (3) MENA Regenerative Agriculture Initiative - including the Venture Programme for agritech startups, annual Summits, and cohort programs; and (4) Environmental Campaigns portfolio covering plastic pollution, mangroves, air quality, and more. Supporting these are CSR & Capacity Building services, Advisory & Special Projects consulting, Youth Action programs, Podcast content, and event formats like Think Tanks. The organization functions as a coordination platform connecting public sector, private sector, international organizations, youth, and civil society to address MENA's environmental challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Give a Ghaf A flagship native tree-planting programme celebrating the UAE's national Ghaf tree, focused on combatting desertification, preserving biodiversity, and encouraging water conservation. Open to individuals, schools, and organizations for participation and sponsorship in the UAE.
• MENA Oceans Initiative Marine conservation programme covering ocean action, blue economies, coastal resilience, seagrass restoration, and marine protected areas across the MENA region, including the Sea Through coral reef restoration campaign.
• MENA Regenerative Agriculture Initiative Programme supporting regenerative agriculture in arid and semi-arid regions, including the Venture Programme for agritech startups, cohort-based support, and the annual MENAT Regenerative Agriculture Summit.
• CSR & Capacity Building Corporate Social Responsibility advisory services and team-building workshops designed to help organizations develop and implement sustainability strategies and environmental initiatives, delivered to businesses in Dubai and across the UAE.
• Advisory & Special Projects Strategic consulting services for sustainability projects, helping governments, international organizations, and private sector clients design and deliver environmental and social impact programmes in the MENA region.
• MENAT Regenerative Agriculture Summit Invite-only regional summit convening leading industry experts, academia, innovators, and policymakers from across the MENAT region to scale climate-smart agricultural practices and nature-based solutions in arid and semi-arid regions.
• The Climate Community Project A community-focused initiative mobilizing public and private sectors, international organizations, youth, and civil society for climate action in the MENA region.
• Plant Now Tree planting programme through which individuals, schools, and organizations can participate in or sponsor Ghaf tree planting activities in the UAE.
• Youth Action Youth empowerment and education programme engaging young people in sustainability initiatives and climate action across the MENA region.
• Podcast Sustainability-focused podcast series discussing environmental issues, climate action, and sustainability topics relevant to the MENA region.
• Think Tanks and Round Tables Expert gatherings and discussions on key sustainability topics, enabling cross-sector dialogue and knowledge exchange among policymakers, researchers, and industry leaders.

Quantifiable outcome

• Guinness World Record: 20,000 seeds planted in one hour
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core.

• HSBCcoreStrategic or Co-development Partner · 15 May 2025HSBC serves as a strategic partner for the MENAT Regenerative Agriculture Summit 2025, contributing to cross-sector collaboration and sustainability initiatives in the region.
• Saudi Awwal Bank (SAB)coreStrategic or Co-development Partner · 15 May 2025Saudi Awwal Bank hosted the inaugural MENAT Regenerative Agriculture Summit at their SAB Tower Head Office in Riyadh, providing venue and organizational support.
• EIT FoodcoreStrategic or Co-development PartnerEIT Food is a strategic partner for the MENAT Regenerative Agriculture Summit, bringing European expertise in food system innovation to the regional platform.
• European UnioncoreStrategic or Co-development PartnerEuropean Union co-funds regenerative agriculture initiatives and summit activities in the MENAT region.
• Race to ZerocoreStrategic or Co-development PartnerRace to Zero is a strategic partner supporting the regenerative agriculture movement and climate action initiatives.
• SAFTAcoreStrategic or Co-development PartnerSAFTA (Sustainable Agriculture of Future and Trade Association) partners on regenerative agriculture initiatives.
• AEON CollectivecoreStrategic or Co-development PartnerAEON Collective, co-founded by HRH Princess Mashael Al Shalan, is a strategic partner for regenerative agriculture initiatives.
• UN Climate Change High-Level ChampionscoreStrategic or Co-development PartnerMENA Engagement Lead Eman Wahby represents the partnership between Goumbook and UN Climate Change High-Level Champions for climate action mobilization.
• Reckitt Benckiser (RB)coreStrategic or Co-development PartnerRB serves as Insights Partner for the MENAT Regenerative Agriculture Summit, contributing knowledge and analytical expertise.
• Chalhoub GroupcoreStrategic or Co-development PartnerChalhoub Group partners with Goumbook's Sea Through campaign for coral reef restoration under the marine conservation initiative.
• P&GcoreStrategic or Co-development PartnerP&G partnered with Goumbook and Carrefour to break a Guinness World Record, planting 20,000 seeds in one hour for sustainability impact.
• CarrefourcoreStrategic or Co-development PartnerCarrefour partnered with Goumbook and P&G to achieve the Guinness World Record for most seeds planted simultaneously.
• L'Occitane Middle EastcoreStrategic or Co-development PartnerPartnership extended from tree planting to bee conservation, marking World Bee Day with joint ecosystem growth initiatives.
• Takween Al GhuraircoreStrategic or Co-development PartnerGoumbook partnered with Takween Al Ghurair for 2025 sustainability education milestones, focusing on educational initiatives.
• United Nations Global CompactcoreStrategic or Co-development PartnerGoumbook is a proud signatory of the United Nations Global Compact, demonstrating commitment to responsible business practices.
• Authority of Social Contribution - Ma'ancoreStrategic or Co-development PartnerMa'an accreditation recognizing Goumbook as an official social enterprise with 15-year commitment to social and environmental impact.
• Food and Agriculture Organization (FAO)coreStrategic or Co-development PartnerFAO contributes expertise through multiple programme directors and specialists participating in the MENAT Regenerative Agriculture Summit.
• Sustainable Shipping Initiative (SSI)coreStrategic or Co-development PartnerSSI is a MENA Oceans Network member contributing to the MENA Maritime Programme and regional industry roundtable on decarbonisation and ocean health.
• DP WorldcoreStrategic or Co-development PartnerDP World volunteers partnered with Goumbook to harvest 108,800 Ghaf seeds through the Aventura platform.
• Sustainability Professionals of Saudi Arabia (SPSA)coreStrategic or Co-development PartnerSPSA serves as a Summit Impact Partner for the MENAT Regenerative Agriculture Summit 2025.
• KAUSTcoreStrategic or Co-development PartnerKing Abdullah University of Science and Technology contributes through Dr. Himanshu Mishra as speaker and Terraxy co-founder.
• EarthnacoreStrategic or Co-development PartnerEarthna contributes through Dr. Muez Ali as Research and Policy Lead participating in summit discussions.
• Dutch Greenhouse DeltacoreStrategic or Co-development PartnerDutch Greenhouse Delta partners with Trapital, represented by Giovanni Angiolini, for MENAT Regenerative Agriculture Summit.
• GIGAcoreStrategic or Co-development PartnerChristine Gould founded GIGA and participates as a speaker, focusing on food system innovation.
• SEKEM / Egyptian Biodynamic AssociationcoreStrategic or Co-development PartnerJustus Harm serves as Co-Executive Director representing Egyptian Biodynamic Association and Head of Economy of Love (EoL) - SEKEM.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sphera: ESG and operational risk software-and-services firm with sustainability advisory practice. Adjacent comparable through ESG advisory and corporate reporting offerings.
• Carbon Trust: International climate and sustainability advisory organization supporting governments and corporates. Comparable climate advisory and certification offerings, though broader global mandate.
• CDP (Carbon Disclosure Project): Global environmental disclosure platform used by corporates and governments for climate, water, and nature reporting. Comparable through climate disclosure ecosystem positioning and convening of multinationals on environmental data.
• ERM (Environmental Resources Management): Large global environmental and sustainability consultancy with deep GCC presence. Comparable environmental advisory and corporate ESG services, but operates at significantly larger scale across many sectors.

Direct peers

• South Pole Group: Climate solutions provider offering advisory, project development, and nature-based solutions to corporates and governments. Comparable mix of climate advisory, nature-based project delivery, and corporate ESG programme work.
• Anthesis Group: Global sustainability consultancy combining advisory, programme delivery, and ESG data services. Comparable model of cross-sector mobilization and corporate sustainability programme execution.
• Quantis: Sustainability consultancy supporting corporates on climate, nature, and ESG strategy. Comparable advisory and capacity-building offerings delivered to multinational clients.
• BSR (Business for Social Responsibility): Global sustainability advisory network working with corporates on ESG strategy and cross-sector collaboration. Comparable advisory and convening model, although BSR operates globally and Goumbook is regionally focused in MENA.
• Emirates Nature-WWF: UAE-based environmental NGO focused on biodiversity, climate, and ocean conservation. Closest comparable: similar UAE/MENA operating geography, nonprofit/NGO social-impact model, and overlapping programme areas including marine conservation and species protection.

Emerging players

• EcoAct: Climate consultancy focused on carbon strategy, climate reporting, and net-zero delivery. Comparable climate advisory scope but earlier-stage footprint in MENA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Goumbook
• LinkedInlinkedin.com/company/goumbook
• Instagraminstagram.com/goumbook/?hl=en
• Xx.com/Goumbook
• Facebookfacebook.com/Goumbook

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goumbook