Werribee & Western Automotive Group

What Werribee & Western Automotive Group does

Werribee & Western Automotive Group is a privately held, multi-brand automotive dealership group headquartered in Hoppers Crossing, Victoria, Australia, approximately 18 km from Melbourne's CBD. Founded around 2000 and operating for more than 20 years, the group runs 19+ brand-specific showroom and service locations concentrated across Melbourne's western suburbs (Hoppers Crossing, Ravenhall, Essendon, West Melbourne, and Footscray), serving customers from the Geelong Freeway in the south to Sunshine in the north. It is positioned as one of the largest standalone dealership groups in the Western Suburbs.

The group operates as an authorized franchisee for 15+ manufacturers, spanning established Asian brands (Nissan, Honda, Mitsubishi, Suzuki), Chinese-market entrants (GWM Haval, MG, Geely, Omoda Jaecoo, GAC, Leapmotor, JAC, KGM), and European marques (Jeep, Peugeot, Renault). Its product surface covers new, used, and demonstrator vehicle sales across SUVs, utes, hatches, and sedans at price points from under $10,000 for budget used cars to over $100,000 for premium models, complemented by a workshop service centre, manufacturer-coordinated roadside assistance programs, in-house and third-party finance products, a dedicated fleet services unit for business customers, and a Melbourne Car Subscriptions subscription product. Inventory displayed on the platform spans approximately 1,000+ vehicles across all categories.

The business model is fundamentally transactional and asset-intensive: revenue is generated primarily through one-time vehicle sales, supplemented by recurring-ish servicing and parts revenue, finance transaction fees, and subscription income. The go-to-market is direct-to-consumer via physical showrooms, with on-site and on-premise fleet sales support for B2B accounts. Underlying technology is non-proprietary: the website and inventory platform are operated on the Dealer Studio / Total Dealer product with no disclosed AI, API, or integration capabilities, indicating limited digital differentiation and reliance on manufacturer relationships and physical distribution as the primary competitive levers.

Name

Werribee & Western Automotive Group

Legal name

Werribee Automotive Group

Website

https://werribeeautomotivegroup.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Multi-brand automotive dealership group operating 19+ branded showrooms across Melbourne's western suburbs, selling new, used, and demo vehicles from 15+ manufacturers alongside servicing, finance, fleet, and subscription services for individual and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoppers Crossing

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Revenue from selling new, used, and demonstrator vehicles across multiple brands including Nissan, Honda, Mitsubishi, MG, GWM Haval, Jeep, Suzuki, KGM, Geely, Omoda Jaecoo, GAC, Leapmotor, and JAC. Vehicles sold include SUVs, utes, hatches, and sedans across various price points from budget to premium.
2. Vehicle Servicing and Repairs: Workshop service centre providing maintenance and repair services for vehicles. Offers roadside assistance programs through manufacturer partnerships including Nissan roadside assist and Mitsubishi Diamond Advantage.
3. Finance Products: Finance options offered to customers for vehicle purchases, including in-house and third-party financing solutions.
4. Car Subscription: Melbourne Car Subscription brand offers flexible vehicle subscription arrangements for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Werribee & Western Automotive Group is a multi-brand automotive dealership group selling new, used, and demonstrator vehicles from approximately 15 manufacturer brands across 19+ franchised showrooms in Melbourne's western suburbs. The core offering is bundled with in-house vehicle servicing and repairs, finance and trade-in services, fleet sales support, manufacturer-aligned roadside assistance, and a separate car subscription brand. Customers can purchase passenger and commercial vehicles across price points from under $10,000 to over $100,000 with inclusive Drive-Away pricing.

Product overview

Werribee & Western Automotive Group is a multi-brand car dealership group operating across Victoria, Australia. The company offers a unified platform for new, used, and demo vehicle sales complemented by servicing, finance, fleet, and roadside assistance services. Their product portfolio centres on vehicle retail across approximately 20+ manufacturer brands (including Nissan, Honda, MG, Mitsubishi, GWM Haval, Jeep, Suzuki, KGM SsangYong, Jaecoo, OMODA, Leapmotor, and others), with dedicated dealership sub-brands for each major manufacturer at various Victorian locations. Additional services include vehicle finance, fleet solutions, car subscription programs, and trade-in valuation.

Differentiator

Problem solved

Functional benefit

Brands

• Werribee GWM: GWM and Haval brand dealership located at 8-12 Heaths Rd, Hoppers Crossing VIC 3029
• Werribee Honda
• Werribee MG
• Werribee Mitsubishi
• Werribee Nissan
• Werribee KGM
• Werribee Cheapest Car Sales
• Western Highway Honda
• Western MG
• Western Mitsubishi
• Western Nissan
• West Melbourne Honda
• Essendon Honda
• Footscray GWM
• Caroline Springs Jeep
• Caroline Springs Suzuki
• Melbourne Car Subscriptions
• OMODA JAECOO Werribee
• GAC Werribee
• Geely Werribee
• Werribee Haval
• Werribee Ssangyong
• Werribee Peugeot
• Essendon Peugeot
• Werribee Renault

Products and services

• New Vehicle Sales

Quantifiable outcome

• Serving customers across area from Geelong Freeway to Sunshine

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• NissancoreChannel Partner/ Reseller/ DistributorAuthorised Nissan dealership operator through Werribee Nissan and Western Nissan locations. Sells new and used Nissan vehicles including X-TRAIL, QASHQAI, Pathfinder, Patrol, and Navarra. Access to Nissan roadside assistance program and manufacturer warranty support.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorised Honda dealership network including Werribee Honda, Western Highway Honda, West Melbourne Honda, and Essendon Honda. Sells Honda vehicles including CR-V, HR-V, Civic, and Jazz.
• MitsubishicoreChannel Partner/ Reseller/ DistributorAuthorised Mitsubishi dealership including Werribee Mitsubishi and Western Mitsubishi. Offers Mitsubishi's 1-year Diamond Advantage roadside assist program on all new vehicles.
• MGcoreChannel Partner/ Reseller/ DistributorAuthorised MG dealer through Werribee MG and Western MG locations. Sells MG3, MG4, MG5, MG7 and other MG models including electric vehicles.
• GWM HavalcoreChannel Partner/ Reseller/ DistributorAuthorised GWM Haval dealership through Werribee GWM, Werribee Haval, and Footscray GWM. Sells Haval Jolion, H6, H6GT, H7, Tank 300, Tank 500, and Cannon models.
• JeepcoreChannel Partner/ Reseller/ DistributorAuthorised Jeep dealer through Caroline Springs Jeep location. Sells Jeep vehicles including Wrangler and Gladiator.
• SuzukicoreChannel Partner/ Reseller/ DistributorAuthorised Suzuki dealer through Caroline Springs Suzuki location. Sells Suzuki vehicles including Swift, Jimny, Fronx, Vitara, and S-Cross.
• KGM (formerly SsangYong)coreChannel Partner/ Reseller/ DistributorAuthorised KGM SsangYong dealer through Werribee Ssangyong location. Sells KGM vehicles including Musso and Rexton.
• GeelycoreChannel Partner/ Reseller/ DistributorAuthorised Geely dealer through Geely Werribee location. Sells Geely vehicles.
• Omoda JaecoocoreChannel Partner/ Reseller/ DistributorAuthorised Omoda Jaecoo dealer through OMODA JAECOO Werribee location. Sells Omoda 5, Omoda 9, and Jaecoo J7 models.
• GACcoreChannel Partner/ Reseller/ DistributorAuthorised GAC dealer through GAC Werribee location. Sells GAC vehicles.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorAuthorised Leapmotor dealer offering Leapmotor electric vehicles.
• JACcoreChannel Partner/ Reseller/ DistributorAuthorised JAC dealer offering JAC vehicles.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Group 1 Automotive: US/UK multi-brand automotive retailer (NYSE: GPI) with 200+ dealerships across the US and UK. Closely comparable on multi-brand franchise model, full sales/service/finance offering, and combined new and used vehicle retail strategy.
• Sonic Automotive: US multi-brand franchised dealer group (NYSE: SAH) operating new/used vehicle sales, service, parts and finance across multiple states. Directly comparable on multi-OEM franchise model, dealership-network scale, and EchoPark used-vehicle standalone channel.
• Pendragon plc: UK multi-brand automotive retailer (formerly LSE-listed) operating franchised dealerships including volume and premium brands. Directly comparable multi-brand franchise model; now part of Lithia.
• Eagers Automotive: Australia's largest automotive retail group (ASX: APE), operating multi-brand new and used vehicle dealerships across Queensland, NSW, Victoria, SA, WA and the ACT. Directly comparable business model: authorised franchise network, full sales/service/finance/fleet offering, and similar exposure to Chinese OEM partnerships (GWM Haval, MG).
• AutoNation: Largest US automotive retailer (NYSE: AN), operating multi-brand new/used dealerships plus AutoNation Finance and AutoNation USA used-vehicle stores. Comparable on multi-brand franchise model and integrated finance offerings; broader national scale.
• Vertu Motors: UK-based multi-brand franchised dealer group (LON: VTU) with 200+ sales and aftersales outlets across the UK. Closely comparable on multi-brand authorised-dealer model, sales/service/finance integration, and fleet offerings.
• Lithia Motors: Largest automotive retailer in the US and a global multi-brand dealer group with extensive franchise network. Comparable on multi-brand authorised-dealer model, full sales/service/finance offering, and aggressive expansion via M&A; differs in scale and geography.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer (LON: INCH) operating across 40+ markets with a mix of distribution-only and full retail operations. Comparable on multi-brand automotive representation and aftermarket services, though broader and more upstream than Werribee's pure dealer focus.

Others

• Bapcor: Australia and New Zealand's largest automotive aftermarket parts distributor and retailer (ASX: BAP). Adjacent rather than direct competitor, but relevant for benchmark on automotive retail scale and customer-base dynamics in the Australian market.
• Carsales.com: Australia's leading online automotive marketplace (ASX: CAR). Not a direct competitor in physical dealership sales, but an adjacent ecosystem participant that mediates dealer inventory discovery and is a relevant comparison point for digital automotive retail in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/werribee-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werribee & Western Automotive Group