Virtually Sorted

What Virtually Sorted does

Virtually Sorted is a UK-based virtual administrative firm founded in 2004 by Caroline Wylie in Glasgow. Operating as a sole proprietorship with a team of approximately six UK-based virtual assistants, the company delivers remote administrative, secretarial, and personal assistant services to small businesses, solopreneurs, and busy professionals across the United Kingdom. Core services span audio transcription, general VA support, telephone answering, social media management, email marketing, SEO, WordPress maintenance, and event management, delivered via secure remote infrastructure on ISO 27001 certified cloud storage under GDPR-compliant operations.

The technology stack is conventional productivity and communications tooling rather than proprietary platform IP: Microsoft Office, Adobe Acrobat, ExpressScribe for transcription, Aweber for email marketing, WordPress for websites and content, and Smartsheet for secure file uploads. The company's primary technical differentiator is its team-based service model: each client is assigned a dedicated account manager (with full team backup), and all work is reviewed by two people before delivery, contrasting with the solo-VA model that dominates the UK market. The founder also established the Society of Virtual Assistants (SVA), through which the firm recruits and which acts as an industry-wide professional body.

Virtually Sorted is fully booked and not accepting new clients, indicating demand that exceeds the current team capacity. Revenue is generated primarily from pay-as-you-go virtual assistant time at £27.50 per hour (billed in 15-minute increments), supplemented by transcription services, event management packages, and per-day training and speaking fees. The go-to-market motion is direct-to-client via phone, email, and an online booking system, supported by content marketing, an email newsletter, organic social, industry speaking engagements, and word-of-mouth referrals.

Name

Virtually Sorted

Legal name

Virtually Sorted

Website

https://virtuallysorted.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based virtual administrative firm providing remote admin, transcription, telephone answering, social media, and personal assistant services to UK small businesses, solopreneurs, and busy professionals, founded in 2004 by Caroline Wylie in Glasgow.

Ownership category

akta.pro rank

Product category

Virtual Assistant Services

NAICS

Other Business Service Centers (including Copy Shops) (561439), Other Personal Care Services (812199)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual/Remote Organizing Services (HSAFAKAL)

akta.pro secondary industries

Virtual Paperwork, Mail & Records Management (HSAFALAD), Virtual Digital Decluttering (Files, Email, Cloud Storage) (HSAFALAF)

Keywords

• Virtual assistant services
• Audio transcription services
• Remote administrative support
• Secretarial services
• Telephone answering

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Virtual Assistant Hourly Services: Charged at £27.50 per hour of virtual assistant time. Work is billed in 15-minute increments for ad-hoc hours. Pre-paid hours are non-refundable and valid for the calendar month only. Rush job fee of £25 applies for urgent work.
2. Audio Transcription Services: Professional audio typing, transcription and dictation services. Turnaround typically 3-4x the audio length. Work under 1 hour received before 5pm returned next working day.
3. Event Management Services: Comprehensive event packages including design, online booking, PR, social media, guestlists. Add-ons available for banners, badges at additional cost.
4. Professional Training and Speaking: Caroline Wylie provides in-house training, conference speaking, and consultancy on virtual working. Charges are per day, not per delegate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Virtually Sorted is a UK-based virtual assistant firm founded in 2004 that delivers remote administrative services to small businesses, solopreneurs and professionals across the United Kingdom. Its services span audio typing and transcription, social media and email newsletter management, telephone answering, event management, SEO support and general personal assistant tasks. All work is performed by an in-house UK-based team of assistants working under a dedicated account manager model with double-checked quality and ISO 27001 compliant data handling.

Product overview

Virtually Sorted operates as a UK-based virtual assistant company founded in 2004, offering a suite of remote administrative services delivered by a team-based model. The core offering centers on Audio Typing and Transcription Services, complemented by Virtual Assistant Services covering social media management, email newsletters, SEO, and general PA tasks. Additional service modules include Events Management, Telephone Answering, WordPress Website Maintenance, and Miscellaneous PA Tasks. The company also provides a DIY Admin self-service option with How-To Guides for clients preferring guided self-service, and VA Recruitment Support through Society of Virtual Assistants affiliation. All services are delivered by UK-based VAs working in team environments with secure data practices (ISO 27001 compliant storage, GDPR compliance).

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Typing and Transcription Services Professional audio transcription service converting recorded dictations, interviews and notes into accurate typed documents, delivered by UK-based typists with a next working day turnaround for files under one hour received before 5pm.
• Virtual Assistant Services Flexible remote administrative support covering typing, social media management, video conferencing hosting and general personal assistant tasks on an hourly basis, delivered by a team-based account manager model.
• Events Management End-to-end virtual or in-person event management including design, online booking links, PR, social media promotion, guestlist handling, printed materials, badges and on-the-day coordination support.
• Telephone Answering Service Professional call answering service managed by a dedicated UK-based team, providing remote reception support that sounds as though the assistants are in the office next door.
• Social Media Management Social media account management, post scheduling, hashtag research and social media marketing support handled by specialist VA team members for UK small businesses.
• Email Newsletter Services Email marketing campaign creation and management using the Aweber platform, including newsletter writing, scheduling and automated follow-up sequences.
• SEO Services SEO reporting, website recommendations, keyword research and search engine optimisation tasks including on-page content optimisation for small business clients.
• WordPress Website Maintenance Monthly WordPress website checks, plugin and theme updates, security monitoring and site maintenance to keep WordPress sites secure and up to date.
• Miscellaneous PA Tasks Wide-ranging personal assistant tasks including online shopping, appointment scheduling, event coordination, research, data entry and general business and personal admin support.
• Training and Speaking Services In-house training sessions and conference speaking on virtual working, social media and related topics, delivered by founder Caroline Wylie and charged per day rather than per delegate.

Quantifiable outcome

• Next working day turnaround for work under 1 hour received before 5pm
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Society of Virtual Assistants (SVA)coreStrategic or Co-development PartnerFounded by Caroline Wylie, SVA is the UK's leading professional organization for virtual assistants. Virtually Sorted recruits VAs exclusively through SVA and advertises job opportunities to SVA members. SVA membership is required for VA recruitment to Virtually Sorted.
• OIVAC (Online International Virtual Assistant Conference)minorStrategic or Co-development PartnerInternational VA conference organization. Caroline Wylie serves with OIVAC on VA-related activities including education, training and collaboration. OIVAC recognized Caroline's contribution to the global VA industry.
• Prince's TrustminorOthersCaroline Wylie volunteers as a Prince's Trust supporter, contributing to youth enterprise and business support initiatives.
• PolicyBeeminorOthersInsurance provider. Virtually Sorted displays the PolicyBee Green Badge indicating insurance coverage for the business.
• Federation of Small Businesses (FSB)minorOthersFSB offers cyber security cover as part of membership. Virtually Sorted recommends FSB membership for businesses needing cyber insurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WoodBows: Virtual assistant agency providing admin and back-office support to small businesses and consultants with dedicated remote VAs — similar service portfolio and target customers.
• Wing Assistant: Remote executive assistant and VA provider serving entrepreneurs, executives, and small businesses with admin, scheduling, and research support — overlapping core VA offerings and customer types.
• BELAY Solutions: US-based virtual staffing firm offering virtual assistants, executives, and bookkeepers to SMB clients through dedicated, US-based team members — directly comparable team-based VA model serving similar customer profiles.
• Time Etc: UK/US-founded virtual assistant company providing remote admin and PA support to small businesses and executives using a team-based model — the closest direct competitor to Virtually Sorted in geography, customer segment, and service mix.
• Fancy Hands: US-based on-demand virtual assistant service for individuals and small businesses handling admin, research, scheduling, and similar tasks — overlapping task menu and SMB/individual customer segment.
• MyTasker: UK-established virtual assistant agency providing remote admin, PA, and back-office support to small businesses in the UK — overlapping UK geography, SMB focus, and admin service mix.
• Prialto: US-headquartered managed virtual assistant service targeting SMBs and executives with dedicated, integrated onshore assistants — overlapping team-based service delivery and customer base.
• Curlew Secretarial Solutions: UK-based secretarial and virtual admin service provider offering remote typing, transcription, and PA support to small businesses — directly comparable UK-based admin/transcription peer, and crediting Virtually Sorted's website build.

Regional players

• GetFriday: India-based virtual assistant provider offering low-cost remote admin support to global SMBs and individuals — competes in the same virtual admin category from a different geography and price point, often cited by UK VAs as the offshore alternative.

Others

• Society of Virtual Assistants: UK trade body for the VA industry, actually founded by Caroline Wylie herself; relevant as the professional body whose members form the talent pool for Virtually Sorted's recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/virtuallysorted
• Facebookfacebook.com/virtuallysortedVirtualAssistants

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtually Sorted