The Jaxson

What The Jaxson does

The Jaxson is a privately held online magazine and community publication covering urbanism and culture on Florida's First Coast, headquartered in Jacksonville, Florida. The publication produces in-depth editorial content on Jacksonville history, urban development, transportation planning (including JTA Skyway coverage), downtown revitalization projects (such as Pearl Square and Riverfront Plaza), and cultural heritage topics spanning Civil War history, the Great Fire of 1901, Yellow Fever of 1888, civil rights, Gullah Geechee heritage, and Chinese immigrant history. It is produced by Modern Cities, an urban-focused publishing house aligned with Arcadia Publishing, in formal association with WJCT, the regional public media station, lending credibility and distribution reach. Editorial leadership includes AICP-certified urban planners (Ennis Davis, AICP; Adrienne Burke, AICP, Esq.), whose professional credentials underpin the publication's analytical depth on Jacksonville urbanism. Beyond the core website (thejaxsonmag.com), the company maintains a community forum (MetroJacksonville.com), a newsletter signup via Jax Today (jaxtoday.org), an active Facebook presence, a line of physical books sold directly (hardcover, softcover, and signed editions), and ticketed community events such as Oyster Fest, promoted and sold through Eventbrite.

The underlying technology is a conventional digital publishing stack: a website with article archive system, newsletter distribution through Jax Today, and event ticketing via the Eventbrite platform. There is no proprietary platform, app, API, SDK, or AI/ML integration disclosed. The product portfolio is content-driven rather than technology-driven, comprising the magazine as the core product, with newsletter subscription, books, forum engagement, and events as add-on modules. The publication operates with a headcount in the 11–50 range and is not disclosed to have raised institutional funding, suggesting a lean, founder-led operation. Geographic reach is concentrated on Florida's First Coast and Northeast Florida, with emerging coverage of additional Florida markets such as St. Petersburg.

The business model is a diversified consumer-media mix. Book sales generate one-time revenue through unit-priced hardcover and softcover editions plus signed copies. Events produce transaction-fee revenue via Eventbrite ticketing. Digital content and the Jax Today newsletter represent a recurring subscription revenue stream, though specific subscription pricing is not publicly disclosed. The publication also implicitly supports an advertising revenue layer consistent with its short-description listing of "advertisements" as part of its publishing scope, though advertising pricing and rate cards are not detailed in source materials. Distribution is primarily regional, delivered through self-serve digital channels (website, social media, newsletter, forum) plus physical retail and event channels, with credibility-enhancing reach supplied through the WJCT public media partnership.

Name

The Jaxson

Legal name

The Jaxson

Website

https://thejaxsonmag.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jaxson is a privately held Jacksonville, Florida online magazine covering urbanism, history, and culture on Florida's First Coast. Produced by Modern Cities in association with WJCT public media, it serves local residents, urban planning professionals, and heritage researchers via editorial content, books, events, and a community forum.

Ownership category

akta.pro rank

Product category

Regional Digital News & Culture Magazine

NAICS

Newspaper Publishers (513110), Book Publishers (513130), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local journalism publication
• Urban planning content
• Historical preservation media
• Community newsletter publishing
• Cultural heritage publishing

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book Sales: The Jaxson publishes and sells books documenting Jacksonville's history and culture, such as 'Jacksonville's Gullah Geechee Heritage' by Ennis Davis and Adrienne Burke. Books are available in hardcover and softcover formats.
2. Events: The Jaxson organizes and hosts community events such as Oyster Fest, connecting readers and community members around local cultural and environmental topics. Events are promoted through Eventbrite.
3. Digital Content/Subscriptions: Provides editorial content including news articles, historical features, and urban development coverage through their website. The Jaxson Newsletter subscription serves readers seeking Jacksonville urbanism content.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Jaxson is an online urbanism and culture magazine that publishes editorial content covering Jacksonville and Florida's First Coast history, urban development, transportation, and cultural heritage. The publication also sells books documenting regional history (such as Jacksonville's Gullah Geechee Heritage through Arcadia Publishing), operates a community forum through MetroJacksonville.com, distributes a newsletter via Jax Today, and hosts paid community events such as Oyster Fest ticketed through Eventbrite.

Product overview

The Jaxson is a single online magazine platform focused on urbanism and culture coverage for Florida's First Coast, centered on The Jaxson Magazine as its primary content offering. The publication also offers a newsletter subscription service, publishes books (such as Jacksonville's Gullah Geechee Heritage), maintains a community forum, and partners with related Jacksonville news services like Jax Today. The product portfolio represents a content publication business rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Jaxson Magazine
• Jacksonville's Gullah Geechee Heritage (Book)
• Jax Today Newsletter

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Modern CitiescoreStrategic or Co-development PartnerModern Cities is the parent production company for The Jaxson. The Jaxson is produced by Modern Cities, which specializes in urban-focused editorial content and publishes books through Arcadia Publishing. Modern Cities provides editorial expertise, photography, and publishing infrastructure for The Jaxson's content.
• WJCTcoreStrategic or Co-development PartnerWJCT is the public media partner for The Jaxson. As a public broadcasting station serving the Jacksonville area, WJCT provides regional media reach and credibility. The Jaxson is produced 'in association with WJCT,' indicating a collaborative relationship for content distribution and audience building in the Northeast Florida market.
• EventbriteminorChannel Partner/ Reseller/ DistributorEventbrite serves as the ticketing platform for The Jaxson's events, including community events like Oyster Fest. The Jaxson lists Eventbrite as their events platform on their website navigation, indicating regular use for event promotion and ticket sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• EU Jacksonville: Jacksonville entertainment and urbanism magazine covering local development, dining, and culture. Closest direct competitor in the Jacksonville urbanism/lifestyle category.
• Metro Jacksonville: Long-running Jacksonville urbanism forum and publication with which The Jaxson shares a forum community and overlapping editorial focus on Jacksonville urban development and planning.
• Folio Weekly: Jacksonville-based alternative weekly covering local news, arts, and culture. Direct peer in the same city, same format (smyth-sewn magazine + digital), and overlapping audience of local Jacksonville readers.

Broad incumbents

• The Florida Times-Union: The dominant daily newspaper serving Jacksonville and Northeast Florida. A broad incumbent that covers the same metro the way a legacy newspaper does, overlapping The Jaxson's local-news and development coverage but at much larger scale.
• The Bitter Southerner: Regional Southern culture and history magazine with a similar editorial DNA of deep-dive, narrative-driven, heritage-focused content. Comparable in voice and content model, though covering a broader Southern geography rather than a single metro.

Emerging players

• Strong Towns: Urbanism and 'strong cities' movement media organization with deep editorial content and an engaged community. Comparable as an urbanism thought-leadership brand, though Strong Towns operates more as a movement/media nonprofit than a magazine.
• Streetsblog: Urbanism and transportation-focused online publication network. Comparable in its urban-development editorial focus and AICP-adjacent expertise, but operates at multi-city rather than single-metro scale.

Others

• WJCT Public Media: Jacksonville's NPR/PBS affiliate and the public-media partner explicitly credited as producing The Jaxson 'in association with.' Operates adjacent rather than competitively and provides editorial and distribution infrastructure.
• Modern Cities: The parent producer of The Jaxson and a multi-city urban-focused publication and book publisher (Arcadia Publishing channel). An enabling partner rather than a direct competitor, but highly comparable as an urbanism editorial brand.

Regional players

• Biscayne Times: Miami-area alternative weekly covering urban development, local history, and civic affairs. Highly comparable editorial format and audience profile but serving a different Florida metro market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thejaxsonmag
• Xx.com/thejaxsonmag
• LinkedInlinkedin.com/company/the-jaxson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jaxson