Revert

What Revert does

Revert, Inc. is a global provider of on-site data sanitization and enterprise IT asset disposition (ITAD) services, founded in 2001 and headquartered in Louisville, Colorado, with wholly-owned subsidiaries in Toronto (Canada), Maidenhead (UK/EMEA), and Hong Kong (APAC). It delivers standards-compliant erasure, degaussing, and physical destruction at customer facilities across four regions—preventing chain-of-custody gaps inherent in off-site processing—and is anchored by heavily regulated, high-security client relationships. Disclosed customer signals include 35% of the world's top banks, insurers, and pharmaceutical firms, 80+ Financial Leaders encompassing 36 Global 500 enterprises, six Fortune 500 Top 25 healthcare companies, and three of Europe's top five automakers; secondary channels reach ITADs, recyclers, value-added resellers, and managed service providers.

Core delivery rests on the proprietary Verity ES data eradication platform, which processes hundreds of devices per session and automatically adapts to different disk and storage types. The company cites a greater than 90% software-based success rate on failed drives, improving to roughly 95% under its documented process and well above the reported industry average of approximately 66%, thereby reducing the share of assets requiring physical destruction and preserving residual resale value. The firm positions itself as software-agnostic on the customer hardware side—supporting Dell EMC, IBM, NetApp, and Hitachi—and operates within a compliance framework anchored to NIST SP 800-88 and IEEE Std. 2883-2022, alongside HIPAA, GDPR, PCI DSS, and SOX, backed by ADISA ITAD Essentials (Silver) certification and ISO 9001/14001/45001 management system certifications.

Revert operates a professional- and managed-services revenue model with quote-based, project-by-project pricing, supplemented by a Zero Net Cost ITAD program that underwrites qualifying enterprise hardware—current-generation Dell 15G/16G servers, high-capacity storage, and enterprise fleet laptops under four years old—in exchange for residual asset value. Go-to-market is direct enterprise field sales via phone, web forms, and scheduled consultations, augmented by channel partnerships; most standard decommission projects complete in two to three days. The company is privately held, with no disclosed funding rounds, M&A activity, or institutional investor backing in the source data.

Name

Revert

Legal name

Revert, Inc.

Website

https://revertinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Revert delivers global on-site data sanitization, degaussing, destruction, and enterprise ITAD services to banks, insurers, healthcare systems, pharmaceutical firms, and automakers, using its proprietary Verity ES platform across the US, Canada, EMEA, and APAC.

Ownership category

akta.pro rank

Product category

IT Asset Disposition Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112), Waste Management and Remediation Services (562)

akta.pro primary industry

IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK)

akta.pro secondary industries

IT Asset Disposition (ITAD) & Data Destruction (EUAIAIAB), Data Destruction Services (On-site/Off-site, Media Sanitization) (BPALAIAC), IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• On-site data sanitization
• IT asset disposition
• Secure data destruction
• Enterprise data erasure
• Electronic waste management

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. On-site Data Sanitization Services: Global on-site data erasure, degaussing, and destruction services for enterprises. Standards-compliant sanitization (NIST SP 800-88, IEEE Std. 2883-2022) performed at customer facilities before assets leave the premises. Includes immediate serialized certificates of sanitization.
2. Enterprise IT Asset Disposition (ITAD): Comprehensive end-of-life IT asset management including decommissioning, power-down, de-racking, secure transport, and disposition. Covers inventory reconciliation, de-installation, and chain-of-custody integrity.
3. Eco-friendly E-waste Management: Audit-ready, eco-friendly disposition and documentation for end-of-life IT assets. Prioritizes reconditioning and reuse of servers, storage, and networking gear. Includes responsible recycling through certified circular economy partners.
4. Zero Net Cost ITAD Program: For qualifying enterprise hardware (current/recent generation enterprise servers, high-capacity storage arrays, enterprise-grade fleet laptops under four years old), the complete end-to-end ITAD and on-site standards-compliant data sanitization service is delivered at zero net cost to the customer's budget.
5. Data Center Asset Decommissioning: Full data center decommissioning services including physical inventory, cable pulling, secure sanitization, graceful power-down, and de-racking. Assets can be recycled or resold after sanitization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Revert provides global, on-site data sanitization, secure IT asset disposition (ITAD), data destruction, data erasure, data center decommissioning, and eco-friendly electronic waste management services for enterprises. The company deploys ADISA-certified teams directly to customer facilities to perform standards-compliant erasure (NIST SP 800-88, IEEE Std. 2883-2022), degaussing, and physical destruction of HDDs, SSDs, flash media, servers, storage, and PCs before assets leave the premises. Services include serialized certificates of sanitization, chain-of-custody documentation, secure transport, and circular-economy-friendly disposition, with a Zero Net Cost ITAD program available for qualifying enterprise hardware.

Product overview

Revert is a global provider of on-site data sanitization and enterprise IT asset disposition (ITAD) services. The company operates a services-led model rather than a software product platform, offering a portfolio of complementary service offerings: On-Site Data Sanitization (erasure, degaussing, destruction for all media types), On-Site Electronic Waste Management, Data Center Services/Asset Decommissioning, Data Destruction, and Data Erasure. These services are delivered globally through offices in the US, Canada, EMEA, and APAC. Revert also offers the Zero Net Cost ITAD Program for qualifying enterprise hardware and utilizes its proprietary Verity ES software to manage and track data eradication processes at scale across customer environments.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Site Data Sanitization Global on-site data sanitization service providing standards-compliant erasure, degaussing, and destruction for servers, storage, and PCs, using a software-agnostic approach that handles high volumes and aims to maximize residual asset value through erasure over physical destruction. Delivered by ADISA-certified teams deployed to customer facilities with audit-ready reporting.
• On-Site Electronic Waste Management Audit-ready, eco-friendly disposition and documentation service for end-of-life IT assets, with rigorous vendor-agnostic processes including inventory reconciliation, de-installation, secure transport, and prioritization of reconditioning and reuse of servers, storage, and networking gear.
• Data Center Services / Asset Decommissioning Full data center decommissioning service covering secure sanitization, graceful power-down, de-racking, physical inventory, cable pulling, and asset recycling or resale while maintaining data security and chain-of-custody integrity.
• Data Destruction On-site disk drive destruction using degaussing and shredding to make data on all disk types completely inaccessible, with audit-ready reporting and certificates of destruction compliant with PII and PHI regulations; remnants are responsibly recycled and integrates with existing vendor disk-retention programs.
• Data Erasure On-site, standards-based data erasure for HDDs, SSDs, and flash media including Hitachi HAF modules using NIST-compliant software, securely wiping user and hidden data to protect PII/PHI and produce audit-ready reports with full chain-of-custody integrity. Scalable and non-destructive so assets can be repurposed, resold, or returned under warranty.
• Zero Net Cost ITAD Program Complete end-to-end ITAD and on-site standards-compliant data sanitization service delivered at zero net cost for qualifying enterprise hardware, billed as either a zero-dollar invoice or a standard invoice with a 100% discount applied; covers on-site sanitization, secure transport, and final disposition via circular-economy partners.
• Verity ES Proprietary data eradication software that processes hundreds of devices at a time, automatically adapting to different device types and storage media; includes an analytics dashboard providing visibility into eradication processes and compliance tracking for enterprise-scale operations.

Quantifiable outcome

• Greater than 90% success rate on failed drives through software-based eradication, reducing need for physical destruction
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Blancco Technology Group: Provider of certified data erasure software (Blancco Drive Eraser) used across enterprise ITAD processes. Comparable to Revert at the data-erasure-software layer of the ITAD workflow; an adjacent technology rather than a full-service on-site competitor.

Direct peers

• HOBI International: Enterprise-focused ITAD, data destruction, and e-waste recycling company providing on-site services, certified data sanitization, and remarketing. Directly comparable to Revert on secure on-site data destruction and IT asset disposition for enterprises.
• Apto Solutions: Enterprise-focused ITAD company providing on-site data destruction, degaussing, and end-of-life asset management, similar in positioning and capability set to Revert's enterprise ITAD offering.
• Sims Lifecycle Services: Global IT asset disposition services arm of Sims Limited, focused on enterprise-grade end-of-life IT asset management including data sanitization, degaussing and circular-economy remarketing. Directly comparable to Revert on enterprise ITAD, on-site sanitization, and refurbishment/resale economics.
• Cascade Asset Management: Enterprise ITAD and electronics recycling provider offering NIST-compliant on-site data sanitization, degaussing, hard drive shredding, and certified resale/reuse. Directly comparable to Revert on enterprise ITAD, regulatory certifications, and remarketing of used IT assets.
• ITRenew: Hyperscale ITAD specialist focused on data center decommissioning, circular IT, and enterprise on-site sanitization for cloud and large enterprise customers. Directly comparable to Revert on data center decommissioning services, on-site sanitization, and software-enabled decommissioning at scale.

Broad incumbents

• Iron Mountain: Largest global records-management and ITAD provider, offering on-site and off-site data sanitization, degaussing, shredding and chain-of-custody services to Fortune 500 customers. Comparable to Revert as a full-stack ITAD incumbent but with vastly greater scale, broader service portfolio, and listed-company infrastructure.

Others

• Kroll Ontrack: Provider of data recovery, secure data destruction, and digital forensics services used by enterprises and legal/regulatory customers. Comparable to Revert on the data-security and end-of-life data handling side of the ITAD workflow, but with a stronger recovery/forensics heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/revert
• Xx.com/revertinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revert