Farm & Stable

What Farm & Stable does

FS Animal Health GmbH, operating commercially as "Farm & Stable" / "FS Animal Health," is a German specialty distributor and e-commerce retailer of equine health products founded in 1976 and headquartered in the Wiehl area (North Rhine-Westphalia). The company operates a dual-channel go-to-market: a regional field sales force covering South and West Germany that calls on equine veterinarians and dealers, and an e-commerce storefront at fs-animal-health.com that ships to 10 European countries (Belgium, Bulgaria, Denmark, Germany, France, Luxembourg, Netherlands, Austria, Switzerland, Hungary). Its customer base is segmented into three groups - veterinarians and dealers (primary B2B), and horse owners/end consumers (secondary D2C) - with Professional-Range SKUs gated behind registered-account login and Signature/Elements ranges sold openly.

The product portfolio is organized across three brand families: the Hestevard Professional Range of nutraceuticals (flagship product BozMerix - a Bosmerix-based anti-inflammatory formulation supporting joint and mobility health, plus Pectigus ADVANCED, Hepalyte, and Profix +BIND for digestive and hepatic support), FS-branded practice supplies (bandages, disinfectants, cotton rolls, gauze), and Haygain stable equipment (hay steamers, slow feeders, orthopaedic flooring). The company also offers a private-label / Eigenmarke manufacturing program for veterinary practices. Pricing is per-unit retail/wholesale with SKUs ranging from €4.40 (gauze compresses) to €294 per kilogram for BozMerix sachets, and all professional formulations are ADMR (minimum 48-hour withdrawal) and FEI Clean Sport compliant for competition horses.

The business is privately held with no disclosed external investors, no funding rounds, and no M&A activity in the available data; headcount sits in the 11-50 band. Revenue is generated through one-time product sales via e-commerce, B2B account sales to veterinarians and dealers, and private-label manufacturing. The company has built a content marketing apparatus (knowledge library with blog, webinars, studies, brochures) and a free-trial funnel to support acquisition, and it self-describes as "Spitzenreiter in Pferdegesundheit" (market leader in horse health) in the DACH region after nearly 50 years of continuous operation.

Name

Farm & Stable

Legal name

FS Animal Health GmbH

Website

https://farmstable.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

FS Animal Health GmbH (Farm & Stable) is a German specialty distributor selling equine nutraceuticals, veterinary practice supplies, and stable equipment via a Germany-based field-sales force and a pan-European e-commerce storefront, serving veterinarians, dealers, and horse owners across 10 countries.

Ownership category

akta.pro rank

Product category

Equine Health Products

NAICS

Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)

akta.pro secondary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Equine health products
• Veterinary supplements
• Animal feed supplements
• Stable equipment
• Equine care products

Headquarters

HQ city

Wiehl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales (Supplements & Supplies): Sale of feed supplements for horses (Futterergänzung), practice supplies (Praxisbedarf), stable equipment (Stallausrüstung), hay steamers (Heubedampfer), and care products. Products sold in various professional and consumer-friendly formats. Revenue generated through e-commerce store, field sales, and dealer/veterinarian accounts.
2. Private Label / Own Brand for Veterinarians: Exclusive products manufactured for veterinarian practices under private label (Eigenmarke). Veterinarians can register as partners to access these exclusive product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Farm & Stable (FS Animal Health GmbH) manufactures and distributes equine animal health products, including feed supplements, practice supplies, stable equipment, hay steamers, and care products under its Hestevard, BozMerix, Signature, and Elements brands. It serves both veterinary professionals/dealers (B2B Professional Range) and end horse owners (B2C Signature and Elements range) across European markets.

Product overview

FS Animal Health is a specialized B2B e-commerce platform and product company offering a comprehensive portfolio of animal health products, primarily focused on horses. The product portfolio spans multiple categories: feed supplements for targeted horse health support (including joint/mobility, musculature/bones, hooves/skin/fur, metabolism, digestion, vitamins/minerals), veterinary practice supplies (bandages, disinfectants, cotton products), stable equipment (hay steamers, slow feeders, orthopedic flooring), and care products. The company operates through multiple product ranges including Professional Range (Hestevard brand supplements), Signature Range (premium supplements), Elements Range, and a Private Label program for veterinarians. Products are distributed exclusively to veterinarians and retailers, with dedicated sales representatives serving regions across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Hestevard: Professional range of horse health supplements including BozMerix, Pectigus ADVANCED, Hepalyte, and Profix +BIND.
• BozMerix
• Professional Range
• Signature Range
• Elements Range

Products and services

• Hestevard Professional Range
• BozMerix Anti-Inflammatory Range Equine anti-inflammatory products built on the proprietary BozMerix composition, sold to veterinarians and horse owners for the management of inflammation in horses.
• Signature Range Consumer-facing range of equine supplements and care products sold directly to horse owners through the Farm & Stable e-commerce site, complementing the Professional Range.
• Elements Range Consumer-facing equine supplement and care line, sold directly to horse owners via the Farm & Stable e-commerce store, positioned alongside the Signature range.
• Stable Equipment and Hay Steamers Physical stable management equipment, including hay steamers, sold to horse owners, riding schools, and equestrian facilities for daily stable use.
• Veterinary Practice Supplies Consumables and supplies used by equine veterinary practices in the examination, treatment, and care of horses, sold through the B2B Professional channel.
• Private-Label and Contract Manufacturing for Veterinary Practices Custom manufacturing service that allows veterinary practices to market equine supplements under their own brand, leveraging Farm & Stable's formulation and production capabilities.

Quantifiable outcome

• ADMR compliant (minimum 48-hour withdrawal period for competition horses)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• HaygainminorOthersHaygain products (hay steamers, slow feeders, orthopaedic stable flooring) are part of the FS Animal Health product portfolio. Products were noted as 'Haygain Produkte wieder im Sortiment' (Haygain products back in stock).
• HestevardcoreOthersHestevard is a key brand supplier for FS Animal Health. Multiple professional-range products branded under Hestevard: BozMerix, Pectigus ADVANCED, Profix +BIND, Hepalyte, BozMerix CrunchTabs. These are sold exclusively through FS Animal Health's professional distribution channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Equistro (Vetoquinol): Equine supplement brand owned by Vetoquinol, covering joint care, respiratory, hooves, and digestion. Closely overlaps with FS Animal Health's functional/medicated equine feed portfolio and its veterinarian channel.
• Kentucky Equine Research: Equine nutrition research and supplement company serving performance-horse owners and feed manufacturers. Comparable in equine nutrition focus and science-backed positioning, with broader international reach.
• Audevard: French equine nutraceutical company offering supplements for joints, digestion, hooves, and performance. Directly comparable to FS Animal Health's Hestevard professional range, with a similar veterinarian-and-dealer distribution model across European equestrian markets.
• TRM (Thoroughbred Remedies Manufacturing): Irish equine nutrition and supplement manufacturer with a strong veterinary-channel presence in Europe. Comparable to FS Animal Health on product category, professional-range positioning, and Europe-wide distribution.
• Foran Equine: Irish equine supplement and care product company selling through equestrian retailers and veterinarians. Comparable product mix (supplements, topicals, stable equipment) and a similar DACH/UK/Ireland go-to-market.
• Platinum Performance: US-based equine and canine nutrition company with practitioner-channel distribution. Comparable in offering proprietary supplement formulations and in marketing on clinical/research credibility.

Broad incumbents

• Vetoquinol: Global animal-health group owning Equistro and other equine brands. Comparable through its equine supplement portfolio and veterinary distribution; broader in species coverage and global reach.
• Boehringer Ingelheim Animal Health: Global animal-health major with a significant equine portfolio (vaccines, parasiticides, therapeutics). Competes with FS Animal Health at the professional-veterinarian tier but across a much wider animal-health portfolio.
• Zoetis: Largest global animal-health company with equine vaccines, parasiticides, and joint therapies. Represents the kind of broad incumbent that could expand into DACH equine nutrition and pressure smaller specialists.

Others

• Haygain: UK-based manufacturer of hay steamers and stable equipment already distributed by FS Animal Health. Comparable as a stable-equipment and respiratory-health supplier, and an existing commercial partner rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/farmstable.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm & Stable