Name

Arcwave

Legal name

WOW Tech Europe GmbH

Website

https://arcwave.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sexual Wellness Products (Male Pleasure Devices)

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

Keywords

• Male pleasure devices
• Sexual wellness products
• Adult vibrators
• Personal massagers
• Male strokers

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Arcwave generates revenue primarily through direct-to-consumer sales of male pleasure devices via its owned e-commerce website (arcwave.com). Products are sold as one-time purchases with prices ranging from approximately $19 to $219 USD depending on the product. The company also sells accessories and replacement parts.
2. Affiliate Program: Arcwave operates an affiliate marketing program offering up to 22% commission on valid sales driven by affiliate partners, providing a secondary revenue channel through partner referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Arcwave designs, manufactures, and sells premium male pleasure devices (including strokers, vibrating masturbators, prostate massagers, rotating and automatic stroking devices) direct-to-consumer through its owned arcwave.com storefronts and global retail partners. The line is anchored by the patented Pleasure Air air-pulse technology and proprietary CleanTech silicone, designed and engineered in Germany, with bundle sets pairing Arcwave products with Womanizer and We-Vibe devices for couples' play.

Product overview

Arcwave is a premium male sex toy brand that offers a portfolio of male pleasure devices designed to redefine the orgasm experience for men. The core product lineup includes strokers with proprietary Pleasure Air technology (Ion 2), vibrating masturbators (Zing), compact strokers with adjustable tightness (Voy), dual-texture silicone toys (Ghost), and manual strokers with suction control (Pow). The company also offers prostate massagers (Perk), rotating masturbators (Orbit), and automatic stroking devices (Thruster). Arcwave products feature CleanTech silicone, a hygienic, hypoallergenic material. The product range is complemented by bundled sets that combine Arcwave devices with sister-brand products from Womanizer and We-Vibe for couples' play, as well as accessories including charging cables, drying packs, storage bases, cleaners, and lubricants. All products come with a 2-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Newgasm: Marketing campaign tagline combining 'New' and 'Orgasms' - the brand's tagline for their product experience

Products and services

• Arcwave Ion 2 World's only stroker integrating Pleasure Air technology for the male body, delivering air pulses to the frenulum for intensified orgasms with 8 intensity levels and Smart Silence mode.
• Arcwave Zing Versatile vibrating masturbator with two powerful motors, a Quick Clean Helix silicone sleeve, and an adjustable tightness band for varied stimulation.
• Arcwave Voy Premium compact stroker with a tightness adjustment system for a custom fit.
• Arcwave Ghost Skin-soft silicone toy that can be flipped inside out to reveal a second pleasure-textured surface, doubling sensations.
• Arcwave Pow Manual stroker with suction control, a structured Quick Clean Helix silicone inner sleeve, and an intuitive air-pressure release valve.
• Arcwave Perk Versatile vibrating prostate massager with two powerful We-Vibe motors.
• Arcwave Orbit Rotating masturbator for men.
• Arcwave Thruster Automatic stroking and rotating masturbator for men.
• Dream Team Set Couples' bundle combining Arcwave Pow stroker with Womanizer Pro40 clitoral vibrator for shared pleasure play.
• All-About-Us Collection Couples' bundle pairing Arcwave Ion with Womanizer Pro40 Pleasure Air sex toy.
• Connection Collection Couples' bundle pairing Arcwave Ghost stroker sleeve with We-Vibe Tango mini bullet vibrator.
• Booster Bundle Couples' bundle pairing Arcwave Voy with Womanizer Starlet Snow.
• Double the Fun Set Couples' pleasure set combining Arcwave products for shared play.
• Ultra Pleasure Set Couples' set pairing We-Vibe Tango bullet vibrator with Arcwave Voy handheld stroker.

Quantifiable outcome

• Low defect return rates compared to industry average
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WomanizercoreStrategic or Co-development PartnerWomanizer products are sold alongside Arcwave in bundled sex toy sets (e.g., Dream Team Set, All-About-Us Collection). Both brands are part of the WOW Tech/Lovehoney Group portfolio and share distribution, marketing, and retail channels. Womanizer's clitoral stimulator products complement Arcwave's male devices for couples play.
• We-VibecoreStrategic or Co-development PartnerWe-Vibe products (including Tango mini bullet vibrator) are bundled with Arcwave products in Connection Collection and other couples sets. Shared brand portfolio within Lovehoney Group with integrated product development and go-to-market strategies.
• Lovehoney GroupcoreOthersArcwave is owned and operated by WOW Tech, which is part of the Lovehoney Group global sexual wellness company. Lovehoney Group provides corporate infrastructure, shared technology platforms, data systems, and brand portfolio management. Key group companies include Lovehoney (UK, EU, US, Australia, Canada), Womanizer, We-Vibe, Romp, and Amorana.
• Shipping Service ProvidersminorOthersThird-party logistics partners used for order delivery and shipment tracking services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kiiroo: Netherlands-based teledildonics brand specializing in connected/syncable intimate devices. Comparable technology-led approach and premium positioning in the male pleasure segment, with focus on interactive and app-enabled devices for both solo and partnered use.
• MysteryVibe: UK-based premium intimate products brand with focus on connected/app-controlled devices. Comparable premium positioning and tech-forward approach to intimate wellness, though smaller scale, with focus on innovation-led differentiation rather than broad distribution.

Direct peers

• Tenga: Premium Japanese male pleasure devices brand with strong design and innovation focus. Competes directly with Arcwave in the premium male stroker segment globally, including disposable and reusable products across multiple price points with similar design-led premium positioning.
• LELO: Swedish premium intimate products brand offering male and female devices in the luxury segment. Comparable premium positioning, global DTC distribution, and design-led brand identity targeting similar modern consumers, with overlapping product categories in male strokers and prostate massagers.
• Fleshlight: Largest US-based male pleasure device brand (strokers, sleeves), owned by LifeStyles Healthcare. Closest direct competitor in the male stroker category, competing head-to-head on product assortment, retail placement, and brand recognition with comparable premium positioning at slightly lower price points.
• Hot Octopuss: UK-based premium male pleasure device brand with patented pulse plate technology. Direct competitor in the male-targeted premium segment including prostate massagers and vibrating strokers, with similar technology-led positioning and direct-to-consumer focus.
• Satisfyer Men: Male product line from Satisfyer, a major European intimate wellness brand, featuring air-pulse and pressure-wave technologies for men. Closest direct technological competitor in air-pulse male stimulation alongside Arcwave's Pleasure Air, with broader brand portfolio leveraging Satisfyer's marketing scale.

Broad incumbents

• LifeStyles Healthcare: Global sexual wellness company owning Fleshlight, LifeStyles condoms, and other brands. Operates broadly in the same sexual wellness space as Lovehoney Group/Arcwave, with overlapping retail channels, broader product portfolio, and significant incumbency advantages in distribution.
• Womanizer: Sister brand within Lovehoney Group, pioneering air-pulse clitoral stimulation technology. Shares distribution, marketing, and customers with Arcwave through couples bundles, and operates in the same premium intimate wellness category with established brand recognition.
• We-Vibe: Sister brand within Lovehoney Group, focused on couples vibrators and connected intimate products. Shares corporate infrastructure, distribution, and couples-product positioning with Arcwave, with bundled offerings (Connection Collection) driving shared customer value across the portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Arcwaveofficial
• YouTubeyoutube.com/channel/UChGWkYi4KBLxArfUwre6s0g
• Facebookfacebook.com/arcwave.official
• Instagraminstagram.com/arcwave.official

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcwave