What We-Vibe does

We-Vibe designs and manufactures premium sexual wellness products — primarily vibrators for couples and individuals — operating under the legal entity WOW Tech USA LTD, headquartered in Wilmington, USA, with 51-100 employees. Founded in 2004 by Melody Murison and Bruce Murison, the company has built a portfolio spanning C-shape couples' vibrators (the Sync and Chorus families), clitoral suction toys under the Womanizer sub-brand featuring patented Pleasure Air Technology, rabbit vibrators, wearable panty vibrators, and male pleasure products under the Arcwave sub-brand. All products use body-safe silicone, IPX7 waterproofing, USB rechargeability, and a 2-year warranty with a 100-day satisfaction guarantee.

Core technology centers on connected, app-enabled hardware. The We-Vibe App (iOS and Android) uses Bluetooth to enable remote control, long-distance partner play, custom vibration creation, playlist mode, and video call integration. Proprietary innovations include Pleasure Air Technology (contactless clitoral stimulation via pulsating air waves), Smart Silence Technology (vibration only on skin contact), Extended Sleep Mode (4-hour standby), and Biolene (a bio-based material used in select Womanizer products). The app functions as a unifying platform across the multi-brand catalog, raising customer lifetime value beyond the initial hardware purchase.

The business model is direct-to-consumer e-commerce via the official we-vibe.com/us storefront, with orders shipped and billed by WOW Tech USA LTD using discreet packaging. Individual products are priced from $40 to $259, bundles from $99 to $259, and the affiliate program reports an average order value above $115. Revenue is generated entirely through one-time hardware sales — there are no subscription or consumable revenue streams. Marketing leverages email, affiliate (up to 22% commission), referral programs, organic social (Instagram, Facebook, YouTube), and discount programs for students and key workers. The company sells globally in principle but has a North America (USA) operational focus based on the available data, with no disclosed revenue, funding, or institutional ownership.

Name

We-Vibe

Legal name

WOW TECH USA LTD

Website

https://we-vibe.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

We-Vibe, founded in 2004 and operating under WOW Tech USA LTD, designs and manufactures premium app-enabled vibrators and sexual wellness products for couples and individuals, selling direct-to-consumer globally via its We-Vibe, Womanizer, and Arcwave brands.

Ownership category

akta.pro rank

Product category

Adult Vibrators

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industry

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)

Keywords

• Couples vibrators
• App-enabled sex toys
• Sexual wellness products
• Clitoral stimulators
• Wearable vibrators

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Sex Toy Hardware Sales: One-time purchase model for premium sex toys. Products range from $40-$259 for individual items, with bundles/sets priced higher. No subscription mentioned - all products are sold as discrete one-time purchases.
2. Bundles and Collections: Pre-configured product bundles combining multiple toys at discounted prices compared to individual purchase. Sets include massage oils, accessories, and multiple vibrators.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

We-Vibe designs, manufactures, and sells couples' and solo vibrators and sexual wellness products direct-to-consumer through its e-commerce website. Its portfolio includes C-shape couples' vibrators (Sync family), clitoral suction toys under the Womanizer brand, rabbit vibrators, wearable panty vibrators, bullet vibrators, and male pleasure products under the Arcwave brand. App-enabled products connect via Bluetooth to the We-Vibe smartphone app for remote control and long-distance play, supported by patented Pleasure Air Technology and body-safe silicone materials.

Product overview

We-Vibe is a sexual wellness brand specializing in adult toys and vibrators for couples and individuals. The portfolio consists of a diverse range of app-enabled and remote-controlled products organized around core platforms: the Sync family of C-shape couples' vibrators (including Sync 2, Sync O, Sync Go, Sync Lite), clitoral suction toys under the Womanizer brand (Melt, Melt 2, Womanizer Premium ECO, Womanizer OG, Womanizer Wave), rabbit vibrators (Nova 2), wearable panty vibrators (Moxie+), bullet vibrators (Tango, Tango X), and specialized products for men (Vector+, Verge, Arcwave). The ecosystem is unified by the We-Vibe App, which connects app-enabled toys for remote control, long-distance play, custom vibration patterns, and partner sharing. Products are offered individually or in curated bundles (Romance Set, Date Night Set, Lust & Luxury, Moving as One). All products are characterized by body-safe silicone materials, USB rechargeability, IPX7 waterproofing, and integration with the proprietary We-Vibe application platform.

Differentiator

Problem solved

Functional benefit

Brands

• Womanizer: Premium clitoral stimulator brand featuring Pleasure Air Technology
• Arcwave

Products and services

• Chorus Pro Premium couples' vibrator with squeeze remote control for simultaneous internal and external stimulation during partnered play. Priced $189–$229.
• Melt 2 Clitoral suction toy using Pleasure Air technology for contactless stimulation, designed for couples play. Priced $159.
• Nova 2 Rabbit-style vibrator providing dual stimulation to both clitoris and G-spot simultaneously. Priced from $159.
• Moxie+ Wearable panty vibrator that can be controlled remotely via app or partner for discreet stimulation. Priced $109–$149.
• Touch X Multi-purpose vibrator with rumbly vibrations for versatile external stimulation. Priced from $109.
• Sync 2 Premium couples' vibrator designed for simultaneous internal and external stimulation during intercourse. Priced $169.
• Tango X Powerful compact bullet vibrator known for strong vibrations in a small form factor. Priced $85.
• Sync O C-shape couples' vibrator with O-shape design for versatile positioning during partnered play.
• Sync Go Travel-friendly version of the couples' vibrator, compact and portable for use on the go.
• Sync Lite Entry-level couples' vibrator designed for beginners, offering essential features at an accessible price.
• Chorus Premium couples vibrator priced $189–$219.
• Melt Clitoral suction toy using air pulse technology without direct contact for unique stimulation. Up to 2 hours of play on a single charge.
• Womanizer Premium ECO Clitoral suction stimulator made from eco-friendly Biolene material with replaceable battery.
• Jive 2 Wearable egg vibrator with remote control for hands-free stimulation.
• Rave 2 G-spot vibrator designed for couples, featuring powerful rumbly vibrations.
• Vector+ Vibrating prostate massager for male pleasure.
• Verge Vibrating perineum stimulator for enhanced male pleasure.
• Tango Classic bullet vibrator, compact and powerful.
• Womanizer OG G-spot stimulator combining air suction and direct stimulation.
• Womanizer Wave Water-based clitoral stimulator using water massage technology.
• Romance Set (12 piece) 12-piece romance set for couples including Sync Lite vibrator, massage oil, and satin restraints. Special price $99 (worth $322).
• Lust & Luxury Collection Box Collection combining a couples' vibrator with clitoral suction toy. Special price $249 (worth $388).
• Play Your Way Set combining wearable egg vibrator with clitoral vibrators for versatile play. Priced $179.
• Golden Moments Collection Premium collection pairing couples' vibrator with clitoral suction toy. Priced $259.
• Date Night Set Set including Nova 2 rabbit vibrator and Pivot vibrating penis ring. Priced $188 ($278 value).
• Moving as One Couples bondage kit with Sync Lite vibrator, massage oil, and satin restraints in Fifty Shades branding.
• We-Vibe App Mobile application available on iOS App Store and Google Play that enables remote control of app-enabled We-Vibe toys, long-distance connectivity between partners, custom vibration pattern creation, touch mode, playlist mode, extended sleep mode (4-hour standby), and chat/video call integration.

Quantifiable outcome

• 100-day satisfaction guarantee on all products
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WOW Tech USA LTDparentOthersWOW Tech USA LTD is the parent company/owner of We-Vibe brand. Orders are shipped and billed by WOW Tech. Discreet packaging with plain boxes and discreet labels through WOW Tech fulfillment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lovense: Direct competitor specializing in app-enabled, long-distance connected sex toys. Lovense overlaps most directly with We-Vibe's connected-app product positioning and partner-control use cases.
• Lelo: Premium sexual wellness brand with a comparable product range (vibrators, couples' toys, massagers) and similar premium pricing strategy targeting design-conscious consumers.
• Satisfyer: Direct competitor in air-pulse/clitoral suction technology. Satisfyer's Pleasure Air clones compete head-to-head with We-Vibe's Melt and Womanizer lines, often at lower price points.
• Womanizer: We-Vibe's sister sub-brand within the WOW Tech portfolio, also offering Pleasure Air clitoral stimulators. Owned by the same parent, it is the closest internal comparator for product strategy and pricing.
• MysteryVibe: Premium connected-toy maker with app-enabled vibrators targeted at couples. Overlaps with We-Vibe's app-controlled, body-safe silicone positioning at the premium end of the market.
• Fun Factory: German manufacturer of premium vibrators and couples' toys. Comparable on premium materials, waterproofing, and design, with overlapping product formats and similar price bands.

Emerging players

• Dame Products: Independent women-focused sexual wellness brand with app-enabled products (e.g., Pom, Fin). Comparable in DTC and body-safe positioning though smaller in scale and assortment.

Broad incumbents

• Lovehoney: Largest global sexual wellness retailer carrying its own brands and third-party lines including adjacent to We-Vibe. Comparable on assortment breadth and category reach, though primarily a retailer rather than branded manufacturer.
• Adam & Eve: Long-established adult retailer with broad assortment at mainstream price points. Comparable as a mass-market sexual wellness channel, though positioned well below We-Vibe's premium tier.

Regional players

• Tenga: Japanese sexual wellness brand focused on male pleasure products. Comparable as a premium branded manufacturer in the same broader category, with primary strength in Japan/APAC rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WeVibe
• Facebookfacebook.com/wevibe
• Instagraminstagram.com/wevibe
• Xx.com/wevibe
• LinkedInlinkedin.com/company/we-vibe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We-Vibe