B2B Online

What B2B Online does

B2B Online is a privately-held Dutch B2B marketing agency headquartered in Eindhoven, Netherlands, operating from a single office at Croy 7 and serving primarily the Benelux region with some international client engagements. The firm delivers integrated B2B marketing services organized under four pillars: Brand & Strategy (brand strategy, proposition development, employer branding); Campaigns & Growth (SEO/GEO, SEA, content marketing, campaign strategy, social/LinkedIn, email, analytics); Digital Experience (web design/UX, web development on HubSpot CMS and WordPress, CRO); and Automation & Sales Enablement (HubSpot marketing automation, inbound marketing and sales, data integration with Salesforce/ATS/ERP/PIM, AI-assisted sales enablement, and phone-based lead qualification). All engagements are staffed by fixed multidisciplinary teams composed exclusively of senior+ specialists — 62 in total with an average of 13.8 years of experience — and the firm explicitly excludes junior staff from delivery.

The agency's core technology stack is HubSpot-centric, with HubSpot serving as the central CRM, marketing automation, CMS, and sales enablement platform for both internal operations and client implementations. B2B Online extends HubSpot with Google Analytics 4 (including server-side tracking and Google Consent Mode), Hotjar, Salesfeed, Zendesk, WordPress custom development, SEO/GEO tooling, and AI integrations via the HubSpot Deep Research ChatGPT connector. The firm also publishes an annual proprietary B2B Market Research whitepaper and runs the Kennislunches event series at restaurant Doyy in Eindhoven as part of its demand-generation engine.

B2B Online's revenue model is professional services delivered through custom-scoped retainer and project engagements; pricing is not publicly disclosed and is set per-engagement through consultative sales conversations initiated via a free introductory meeting. With 100+ B2B clients and 130+ completed projects, the firm targets a horizontal mix of mid-market and enterprise B2B buyers across technical, software/IT, staffing, logistics, healthcare, manufacturing, and other verticals. The company is owner-led by August van Wilgenburg (Eigenaar / Sr. Account strateeg), is GDPR-compliant, and operates with no disclosed parent company, outside investors, or funding rounds.

Name

B2B Online

Legal name

B2B Online

Website

https://b2b-online.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

B2B Online is a privately-held Dutch B2B marketing agency in Eindhoven that provides integrated brand, campaign, digital experience, and HubSpot automation services to 100+ mid-market and enterprise B2B clients, delivered by 62 senior+ specialists averaging 13.8 years of experience.

Ownership category

akta.pro rank

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B marketing agency
• HubSpot implementation services
• Marketing automation consulting
• Search engine optimization
• Conversion rate optimization

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Retainers and Project Engagements: B2B Online generates revenue through project-based and retainer-based professional service engagements covering brand strategy, campaigns & growth, digital experience (websites, web development, UX/CRO), and marketing automation (HubSpot implementation, inbound, sales enablement). Engagements are scoped per service pillar and typically billed on a monthly retainer or fixed project fee basis. Services include fixed multidisciplinary senior+ teams, not juniors.
2. HubSpot Implementation and Consulting: As a HubSpot-centric agency, B2B Online earns revenue from implementing, configuring, and optimizing HubSpot environments for clients — including CRM setup, marketing automation workflows, sales sequences, website CMS development, data integrations (Salesforce, ATS), server-side tracking, and AI connector implementations. This is bundled within broader client engagements or scoped as standalone implementation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

B2B Online is a B2B marketing agency that delivers integrated marketing services across four pillars: Brand & Strategy, Campaigns & Growth, Digital Experience, and Automation & Sales Enablement. Services include brand strategy, SEO/GEO, SEA, content marketing, social (LinkedIn), email marketing, web design/UX, web development (HubSpot CMS and WordPress), CRO, and HubSpot-based marketing automation, inbound, sales enablement, and telephone-based lead qualification. Engagements are delivered by fixed multidisciplinary senior+ teams and priced as custom-scoped retainers or project-based fees.

Product overview

B2B Online is a B2B marketing agency (not a software product company) offering an integrated portfolio of professional services organized under four service areas: (1) Brand & Strategy — covering brand strategy, proposition development, and employer branding; (2) Campaigns & Growth — covering SEO/GEO, SEA, content marketing, campaign strategy and creation, social media (LinkedIn/Meta), e-mail marketing, and analytics/reporting; (3) Digital Experience — covering web design/UX, web development (including HubSpot CMS and WordPress), and CRO; and (4) Automation & Sales Enablement — covering marketing automation (HubSpot), inbound marketing, inbound sales, data integration (HubSpot/Salesforce/ERP/PIM/ATS), sales enablement, and telephone-based lead qualification. B2B Online also produces proprietary content products including the annual B2B Marktonderzoek whitepaper and hosts Kennislunches peer events. The agency operates a senior+ staffing model (62 specialists averaging 13.8 years of experience) and primarily uses HubSpot as its central platform for CRM, marketing automation, and AI-augmented analytics across client engagements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100+ B2B clients served, 130+ projects completed
• +10 more outcomes

Named customers13 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OrangeValley: Dutch digital marketing agency focused on performance, SEO, SEA, content, and marketing automation. Comparable as a Dutch full-service B2B digital marketing agency with HubSpot and inbound marketing capabilities.
• GUC Marketing & Communications: Dutch B2B marketing and communications agency specializing in technology, industrial, and professional services clients. Comparable on B2B focus, integrated marketing model, and Benelux region.
• The Online Company: Dutch performance marketing agency specializing in SEO, SEA, content, and conversion optimization for B2B and e-commerce clients. Comparable on digital performance marketing services and Benelux market focus.
• JungleMinds: Dutch digital agency combining strategy, design, and technology for B2B and B2C brands. Comparable as a Benelux agency offering integrated digital experience, branding, and marketing services.
• Magneds: Dutch B2B marketing agency focused on tech and SaaS, providing inbound marketing, content, SEO, and HubSpot implementation. Directly comparable on B2B focus, HubSpot specialization, and Benelux geography.
• Redkiwi: Dutch content marketing and SEO agency serving B2B clients. Comparable on content-led organic growth services and Benelux operating scope.
• BDB Marketing: Dutch B2B marketing agency specializing in integrated marketing, brand strategy, content, and digital campaigns for technical and industrial B2B clients. Directly comparable on B2B focus, integrated service model, and Benelux operating scope.

Broad incumbents

• DEPT: Largest Dutch digital agency offering end-to-end digital marketing, technology, and creative services globally. Comparable as a broader incumbent serving B2B brands with integrated brand, campaigns, web, and automation capabilities across multiple verticals.
• Deloitte Digital: Global consulting-led digital agency offering B2B marketing transformation, martech implementation, and HubSpot/CRM consulting. Comparable as a broader incumbent serving enterprise B2B clients with integrated marketing and HubSpot capabilities.

Emerging players

• HubSpot Solutions Partners (e.g., B2B Marketing Agencyz, 2B Considered): Other HubSpot-focused B2B agencies in the Benelux market that compete for the same HubSpot implementation and inbound marketing engagements. Directly comparable on platform specialization and B2B agency positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/b2bonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Online