Gundlach

What Gundlach does

Best4Tires GmbH, operating under the Gundlach parent, is a German B2B wholesale distributor of tires, rims, complete wheels, and Tire Pressure Monitoring Systems (TPMS), serving automotive aftermarket customers including independent garages, car dealerships, and tire retailers. Founded in 1973 and headquartered in Höhr-Grenzhausen, Germany, the company has built a 50+ year track record supplying over 33,000 B2B customers with more than 10,000 stocked products spanning 20+ tire manufacturers and over 6,000 rim options, including exclusive distribution rights for GT Radial and Radar Tyres.

The company's commercial infrastructure is a digital-first B2B platform built around a proprietary online shop with multilingual customer service, a real-time order tracking service called Track4Tires, and an online rim and complete wheel configurator offering visual representation for over 6,000 aluminium and steel rims. Best4Tires operates its own regional delivery fleet with day-and-night drop-off service, an in-house complete wheel production facility, and an in-house alloy wheel brand (OXXO/Pondora). The Garage4Tires partner network layers exclusive benefits onto the workshop customer base, while adjacent services — a Tire Purchase (Reifenankauf) program buying back used or excess tires, and an up-to-36-month tire warranty — extend the relationship beyond forward distribution.

Revenue is generated through hardware sales of tires, rims, complete wheels, and TPMS, with B2B pricing handled via account registration and quote-based negotiation rather than publicly listed pricing. Distribution is direct to business through the online shop and owned fleet for regional customers, with global reach claimed through the digital storefront. No revenue, headcount, or funding figures are disclosed in the source data; the company is structured as a private German GmbH under Gundlach, consistent with a Mittelstand ownership profile.

Name

Gundlach

Legal name

Best4Tires GmbH

Website

https://reifengundlach.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Best4Tires GmbH, under Gundlach, is a German B2B wholesale distributor of tires, rims, complete wheels, and TPMS, serving 33,000+ garages, car dealerships, and tire retailers through a proprietary digital platform with exclusive brand distribution and owned regional delivery fleet.

Ownership category

akta.pro rank

Product category

Automotive Tire and Wheel Wholesale Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Tire wholesale distribution
• Wheel rim supply
• Complete wheel assembly
• TPMS sensor products
• Automotive aftermarket B2B

Headquarters

HQ city

Raubach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire and Rim Wholesale Distribution: Best4Tires operates as a B2B wholesale distributor selling tires, rims, and complete wheels to garages, car dealerships, and tire retailers. Revenue is generated through product sales with decades of experience supplying the automotive industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Best4Tires by Gundlach operates as a B2B wholesale distributor of tires, rims, complete wheels, and TPMS products serving garages, car dealerships, and tire retailers. The company combines an in-house complete wheel production facility and exclusive tire brands (GT Radial, Radar Tyres) with a proprietary B2B online shop, a 6,000+ rim digital configurator, real-time order tracking, and own regional delivery fleet. The platform holds 10,000+ products in stock and serves 33,000+ B2B customers globally with over 50 years of industry experience.

Product overview

Best4Tires, operating under Gundlach, is a B2B tire specialist platform offering a unified portfolio of tires, rims, complete wheels, and TPMS products, supported by an in-house B2B online shop and digital services including a wheel configurator (over 6,000 rims), Track4Tires real-time order tracking, a tire purchase program, Garage4Tires partner network, and tire warranty. The platform serves garages, car dealerships, and tire retailers, supplying over 20 tire manufacturers including exclusive brands GT Radial and Radar Tyres, with over 10,000 products in stock and over 33,000 B2B customers relying on the service.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires

Quantifiable outcome

• Over 33,000 customers served across garages, car dealerships, and tire retailers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GT RadialcoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for GT Radial tire brand as part of Best4Tires' exclusive brand portfolio, sold through B2B online shop to garages, car dealerships, and tire retailers.
• Radar TyrescoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Radar Tyres brand, offered exclusively through Best4Tires distribution network as part of their exclusive brand offerings.
• ContinentalminorChannel Partner/ Reseller/ DistributorBrand of the month featured partner; Continental tires distributed through Best4Tires network alongside other top brands including Michelin, Pirelli, Bridgestone, Goodyear, Hankook, Yokohama.
• Giti TireminorChannel Partner/ Reseller/ DistributorFeatured brand partner; Giti tires distributed through Best4Tires World of Brands alongside exclusive GT Radial brand.
• OXXOminorChannel Partner/ Reseller/ DistributorOXXO alloy wheels (Pondora) featured as in-house developed rim brand available through Best4Tires configurator.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tire Rack: US-based tire and wheel e-commerce leader distributing consumer and commercial tires with sophisticated online configurators and logistics. Comparable to Best4Tires on digital-first B2B/B2C tire distribution and configurator-led customer experience.
• POINT S: European cooperative of independent tire dealers and service centers with centralized purchasing power and a unified brand. Comparable to Best4Tires as a B2B tire distribution channel, but operates a franchise/partner model at much larger pan-European scale.
• Kwik-Fit: Large European fast-fit tire and servicing chain with a substantial B2B supply arm serving fleets and dealerships. Competes for the same workshop and dealer customer set as Best4Tires but at significantly larger scale and with national brand recognition.
• Euromaster: Michelin-owned European tire service and distribution network operating hundreds of service centers. Comparable B2B tire and service offering, with substantially greater backing from a tier-1 manufacturer and broader geographic reach than Best4Tires.
• TBC Corporation: North American B2B tire distributor operating wholesale and franchise tire retail networks (NTW, Midas). Comparable vertically integrated tire distribution model with exclusive and proprietary brand strategies analogous to Best4Tires' GT Radial / Radar Tyres approach.
• ATU (Auto Teile Unger): Germany's largest chain of workshop and tire service centers with a national footprint and integrated B2B supply. Competes with Best4Tires for the same workshop customer base but combines distribution with large-scale retail service operations.

Direct peers

• Stapleton's Tyre Services: UK-based B2B tire wholesaler distributing multi-brand passenger, commercial, and agricultural tires to a large independent dealer and garage network. Closely comparable business model to Best4Tires with multi-brand wholesale plus digital ordering.
• Reiff Reifen und Autotechnik: German B2B tire and automotive parts wholesaler serving workshops and tire retailers with multi-brand tire distribution and own retail service network. Directly comparable to Best4Tires on customer base, product breadth, and German Mittelstand footprint.

Others

• Hankook Tire: Global tire manufacturer that supplies Best4Tires and competes for share at the wholesale level. Relevant as both an upstream supplier (one of 20+ brands Best4Tires carries) and a benchmark for distribution partnerships in the European aftermarket.
• Giti Tire: Parent group of GT Radial and Radar Tyres, the two exclusive brands Best4Tires distributes in Europe. Relevant peer as the upstream supplier whose strategic decisions directly determine Best4Tires' exclusive-brand positioning and pricing power.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gundlach