Wholistic Kids and Families

What Wholistic Kids and Families does

Wholistic Kids and Families is a privately-held pediatric practice headquartered at 1821 Wilshire Blvd, Suite 501, Santa Monica, California. Founded in 2012, the practice delivers integrative and functional pediatric care that combines conventional medicine with holistic therapies such as herbs, dietary interventions, supplementation, and environmental toxin assessment. Its clinical portfolio centers on an Ultra-Preventative Care Model, comprehensive consultations with extended appointment times, Endobiogeny (biology of functions) assessment, individualized supplementation programs, mold toxicity treatment, food sensitivity and heavy metal testing, and in-house nutritionist services. The practice is led by founder Dr. Pejman Katiraei, a board-certified pediatrician with two fellowships in integrative medicine, alongside board-certified PA Lauren Takata, who holds additional Institute of Functional Medicine certification and 16+ years of multi-specialty clinical experience.

The practice operates on a hybrid revenue model: clinical consultations are billed through most major PPO insurance plans on a fee-for-service basis, while concierge-level services including extended visits, newborn home visits, direct physician access via cell/email/text, and services not covered by insurance are monetized through monthly membership fees. Pricing for the membership tier is not publicly disclosed. Patient acquisition is driven primarily by founder-led content marketing across YouTube, Instagram, and Substack, supported by an educational blog and resource library; the practice does not disclose formal sales, marketing, or partnership channels beyond direct-to-consumer scheduling and a Charmphr-based secure patient portal.

The target customer segments are health-conscious families seeking preventive pediatric care and families of children with complex chronic or environmental conditions (autism, anxiety, neurodevelopmental disorders, mold toxicity, eczema, allergies, gut issues) that have not been resolved through conventional pediatric approaches. The practice does not disclose revenue, headcount beyond an 11-50 employee band, customer counts, or external investors, and there is no parent company or subsidiary structure in the available record.

Name

Wholistic Kids and Families

Legal name

Wholistic Kids and Families

Website

https://wholistickids.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wholistic Kids and Families is a Santa Monica-based pediatric practice combining conventional medicine with integrative and functional approaches to treat children with complex chronic conditions. The practice operates on a hybrid PPO insurance plus monthly concierge membership model.

Ownership category

akta.pro rank

Product category

Pediatric Integrative Medicine

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Pediatric integrative medicine
• Functional medicine pediatrics
• Concierge pediatric care
• Environmental illness treatment
• Holistic child healthcare

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Consultation Services: Fee-for-service pediatric consultations with extended appointment times compared to typical insurance-based practices. Services include comprehensive consultations, chronic disease consultations, and preventive care visits. Accepts most PPO insurance plans.
2. Concierge/Membership Fees: Monthly fee charged for access to services not covered by insurance, including concierge pediatrician experience with extended visits, home visits for newborns, and direct physician access via email, cell phone, and text messaging.
3. Nutrition and Lifestyle Services: In-house nutritionist consultations, food sensitivity and allergy testing (including pain-free finger prick panels), heavy metal testing, and environmental toxin testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wholistic Kids and Families is a Santa Monica-based pediatric practice that delivers integrative and functional medicine for children. It combines conventional pediatric care with holistic, root-cause therapies—including nutrition, herbs, supplements, Endobiogeny assessments, and environmental toxin testing—delivered through comprehensive consultations, an Ultra-Preventative Care Model, and a concierge membership offering extended visits, direct physician access, and newborn home visits.

Product overview

Wholistic Kids and Families is a pediatric practice offering a unified integrative medicine approach centered on preventive care and root-cause treatment. The core offering combines comprehensive consultations with services including integrative medicine, Endobiogeny, nutritional counseling, mold toxicity treatment, and concierge pediatric care. Services include extended consultations, newborn home visits, personalized supplementation programs, and advanced diagnostic testing for food sensitivities and environmental toxins. The practice emphasizes an ultra-preventative care model designed to safeguard children's health proactively.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholistic Integrative Services Integrative pediatric care combining conventional medicine with evidence-based complementary therapies (nutrition, herbs, supplements) to address children's health holistically; delivered to families seeking root-cause pediatric care in the Santa Monica area.
• Ultra-Preventative Care Model An innovative preventive care model designed to safeguard children's health from the start and prevent illness before it occurs; offered by Wholistic Kids and Families to families seeking proactive pediatric care.
• Comprehensive Consultation Thorough medical history review, functional and integrative assessment, review of past lab work, personalized care plan development, and education and support for families; the foundational intake consultation at the practice.
• Chronic Disease Consultations Root-cause care consultations for children with complex chronic conditions such as autism, anxiety, neurodevelopmental disorders, allergies, eczema, and gut issues, providing comprehensive evaluation and treatment plans.
• Endobiogeny Services Endobiogenic evaluation and treatment using a systems-biology approach to assess and support the body's internal mechanisms of regulation; offered to children needing advanced functional assessment.
• Individualized Supplementation Programs Personalized supplement protocols tailored to each child's specific nutritional needs and health goals; delivered as part of the practice's care plans.
• The Wholistic Pediatric Experience (Concierge Pediatrician Experience) Subscription-based concierge pediatric membership offering extended office visits, newborn home visits, direct physician access via phone/text/email, and secure patient portal access to medical records; differentiated from typical insurance-based pediatric practices.
• Lifestyle & Nutritional Services In-house nutritionist consultations, food-as-medicine education, environmental toxin education, and food sensitivity/allergy testing including pain-free finger prick food panels; offered to families seeking nutrition-focused preventive care.
• Mold Toxicity Treatment Specialized assessment and treatment for mold-related illness in children, addressing environmental triggers that affect pediatric health.
• Heavy Metal and Environmental Toxin Testing Diagnostic testing services for heavy metals and various environmental toxins, provided alongside food sensitivity and allergy testing to children suspected of environmental exposures.

Quantifiable outcome

• Healing systems developed at Wholistic Kids being implemented in clinics worldwide

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Summer Health: A venture-backed pediatric telehealth platform offering on-demand virtual pediatric visits and messaging. Comparable pediatric D2C delivery model, though purely digital versus Wholistic Kids' in-person concierge model.

Broad incumbents

• Atrium Health Levine Children's: A large multi-state pediatric health system within Atrium Health providing specialty and primary pediatric care. Comparable as a scaled pediatric provider with adjacent integrative offerings.
• One Medical (Amazon One Medical): Membership-based primary care platform (now owned by Amazon) offering extended visits and direct access. Comparable concierge care model and D2C subscription approach, though focused on adults rather than pediatrics.
• Cleveland Clinic Children's: Major academic pediatric hospital system offering specialty and complex pediatric care. Comparable as a destination for complex pediatric cases, though hospital-based rather than community-concierge.
• Parsley Health: A national functional medicine practice using a membership model with extended visits, advanced diagnostic testing, and root-cause protocols. Highly comparable philosophy and pricing structure, though focused on adults.
• The UltraWellness Center: Functional medicine clinic founded by Dr. Mark Hyman, offering root-cause, integrative care with advanced testing. Comparable integrative/functional medicine approach and concierge-style service, but adult-focused.
• CHOC Children's (Children's Health of Orange County): Large regional pediatric health system serving Southern California families. Comparable geography and pediatric focus; represents the kind of institutional competitor or potential partner Wholistic Kids could engage with.

Direct peers

• Tribeca Pediatrics: A New York-based concierge pediatric practice offering membership-based primary care with extended visits and direct physician access. Highly comparable business model and target customer (affluent, health-engaged families) to Wholistic Kids.
• Pediatric Associates: One of the largest independent pediatric group practices in the U.S., offering primary pediatric care across multiple locations. Comparable as a pediatric primary care provider competing for the same families, though without Wholistic Kids' integrative/functional positioning.

Others

• The Institute for Functional Medicine (IFM): The leading training and certification body for functional medicine practitioners. Comparable as a credentialing and curriculum organization; relevant because Dr. K and Lauren Takata's integrative training mirrors IFM's framework, and IFM's network could be a channel for Wholistic Kids' methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pkatiraei
• Instagraminstagram.com/wholistickids
• Facebookfacebook.com/WholisticKidsAndFamilies
• LinkedInlinkedin.com/company/wholistic-kids-and-families-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholistic Kids and Families