Walton Heath Golf Club

What Walton Heath Golf Club does

Walton Heath Golf Club is a private members' golf club founded in 1903 and headquartered in Walton on the Hill, Tadworth, Surrey. The club operates two championship heathland courses — the Old Course (par 72, 7,174 yards, designed by Herbert Fowler) and the New Course (7,015 yards, originally opened 1907 as nine holes, extended to eighteen in 1913) — both of which rank in the Top 50 of the UK and Ireland, with the Old Course having appeared in the World's Top 100 every year since 1938. The club generates revenue through six streams: visitor green fees (priced at £165-£495 per round depending on season and number of holes), subscription memberships across full, junior and ladies categories, bespoke corporate and society day packages managed by a dedicated Golf Operations Manager, Pro Shop retail and coaching (with TrackMan-equipped indoor teaching studio, 315-metre practice ground and Short Game Area), clubhouse dining under Head Chef Giovanni De Rosa, and tournament hosting revenue from an annual U.S. Open Qualifier, the Walton Heath Trophy, and historic professional championships including the 1981 Ryder Cup and the 2023 AIG Women's Open. The club has been member-owned since 1971, employs a 13+ person operational team including four PGA Professionals, and operates a sales-led go-to-market reaching affluent individual golfers, corporate hospitality clients, and elite amateur and professional golfers drawn by its championship pedigree and proximity to London and major airports. Underlying infrastructure includes the Golf Genius tournament platform, the intelligentgolf website and member management system, and an ongoing phased course restoration programme led by architects Tom Mackenzie and Martin Ebert.

Name

Walton Heath Golf Club

Legal name

Walton Heath Golf Club

Website

https://waltonheath.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Walton Heath Golf Club is a private members' club operating two Top 50 UK/Ireland championship heathland courses in Surrey, serving affluent individual golfers, corporate hospitality clients, members, and elite amateur competitors since 1903.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Championship golf courses
• Private members club
• Golf club hospitality
• Golf coaching services
• Golf merchandise retail

Headquarters

HQ city

Walton On The Hill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Visitor Green Fees: Walton Heath sells green fees to visitors Monday–Friday from 9:30am and weekends/bank holidays from midday. Pricing varies by season and day of week. Summer (May–Nov 2026): £275/person Mon–Thu for 18 holes, £350 for Fri/weekends; winter (Dec–Apr 2026): £165 Mon–Thu, £215 Fri/weekends. 36-hole green fees available in summer only (£400 Mon–Thu, £495 Fri/weekends). Green fees are collected at reception on arrival.
2. Corporate and Society Days: Bespoke corporate and society golf day packages sold directly by Golf Operations Manager Emma Harris. Packages include breakfast/coffee on arrival, round of golf on Old or New Course, clubhouse/terrace hospitality, and three-course carvery lunch. Additional options include second round and afternoon tea. Revenue is negotiated per event with tailored quotes.
3. Membership: Walton Heath offers membership categories including full golf membership, junior membership, and ladies membership/academy. Members receive access to both courses, clubhouse facilities, and priority booking. The club employs a dedicated Membership contact (Wendy Showler) and offers pathways including the Ladies Academy established in 2016 for newcomers to golf.
4. Pro Shop Retail and Coaching: The Pro Shop sells a curated range of premium golf equipment and clothing, both in-store and online. Simon Race and his team provide expert golf coaching. Pull & E-trolleys are available for hire, club hire is available by advance booking, and a range of Walton Heath branded merchandise is sold.
5. Clubhouse Dining and Events: The clubhouse generates revenue through its bar, dining room (Fowler Room, Holderness Dining Room), and event catering. The kitchen under Head Chef Giovanni De Rosa produces dishes including Sunday Carvery, Sandwich of the Week, and summer Grand Buffet. The bar offers a curated wine list, craft beers, local ales (Pilgrim Brewery), and a Members' Wine Wall. Dining is available to members, visitors, and corporate event guests.
6. Tournament Hosting Revenue: Walton Heath hosts major professional and amateur tournaments (U.S. Open Qualifier annually, Walton Heath Trophy annually, AIG Women's Open 2023, British Masters 2018) which generate hosting fees, sponsorship revenue, and heightened brand visibility. The Walton Heath Trophy (72-hole elite amateur stroke play, men and women simultaneously) attracts world-leading amateurs and awards WAGR points.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Walton Heath Golf Club operates two championship heathland golf courses — the Old Course and the New Course — in Walton-on-the-Hill, Surrey, England. The club provides private membership, pay-and-play access, professional golf coaching, caddie services, on-site dining and banqueting, an in-house pro shop, and corporate/society day experiences. The Old Course has hosted major amateur and professional championships including Open Championship qualifying.

Product overview

Walton Heath Golf Club is a traditional golf club operating two championship heathland golf courses (the Old Course and New Course) along with associated clubhouse facilities. The Old Course, a par 72 stretching to 7,174 yards, has ranked in the World's Top 100 since 1938. The New Course is a par-72 championship course of 7,015 yards that has been in the UK and Ireland's Top 50 for over a decade. Supporting services include the Pro Shop with coaching and retail, dining and clubhouse hospitality, tournament operations (including the Walton Heath Trophy and U.S. Open Qualifying), visitor green fee access, corporate/event hosting, and membership programs for adults, ladies, and juniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Annual private membership granting access to both the Old and New Courses, clubhouse facilities, member events, and reciprocal arrangements. Targeted at individual subscribing members.
• Pay-and-play green fees Individual tee-time access to championship heathland courses for visiting golfers. Booked online or by phone, with separate visitor and member rates.
• Corporate and society days Group golf day packages combining course access, clubhouse hire, dining, and hospitality for corporate clients and golf societies.
• Professional golf coaching One-to-one and group golf lessons using TrackMan launch monitors, delivered by club professionals to members and visitors.
• Caddie services Caddie hire for golfers playing the Old and New Courses, supporting course navigation and pace of play.
• Pro shop retail Retail sale of golf equipment, apparel, and accessories to members and visiting golfers via the on-site pro shop.
• Clubhouse dining and banqueting Restaurant, bar, and private dining/banqueting facilities within the clubhouse, used by members, corporate/society day clients, and private function bookers.
• Championship hosting and tournament services Hosting of amateur and professional golf championships and tournaments, including score administration via Golf Genius.

Quantifiable outcome

• Old Course ranked in World's Top 100 every year since 1938 — the most enduring quality distinction in golf
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Pilgrim BreweryminorOthersWalton Heath's bar serves local ales from Pilgrim Brewery as part of its curated selection of craft beers and local ales. This is a local supplier relationship providing artisan beverages to the club's dining and bar facilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swinley Forest Golf Club: Highly exclusive private heathland club in Berkshire, regarded as one of the UK's finest inland courses. Comparable to Walton Heath as a UK heathland private members' club with elite reputation and limited visitor access.
• Royal St George's Golf Club: English private links club that has hosted The Open Championship 15 times. Comparable to Walton Heath as a UK private championship venue with major tournament hosting heritage and elite visitor experience.
• The Wisley Golf Club: Surrey private club with three courses including an international-standard heathland layout. Comparable to Walton Heath through shared Surrey catchment, heathland design and premium membership positioning.
• Sunningdale Golf Club: UK private members' club in Berkshire operating two championship heathland/parkland courses (Old and New). Closest comparable to Walton Heath by profile, two-course premium offering and Surrey/Berkshire catchment serving London-affluent golfers.
• Royal County Down Golf Club: Links/heathland private club in Northern Ireland consistently ranked among the world's top courses. Comparable as a heritage private members' club hosting elite amateur and professional championships.
• Royal Melbourne Golf Club: Australia's most prestigious private club, hosting Presidents Cup and other elite events. Comparable to Walton Heath through combined heritage, multiple championship courses and international tournament hosting.
• Wentworth Club: Surrey-based private members' club with three championship courses and a strong tournament pedigree (BMW PGA Championship). Comparable to Walton Heath in Surrey location, premium membership model and tournament hosting.

Broad incumbents

• Pine Valley Golf Club: Private US club long regarded as the top-ranked course in the world. Comparable to Walton Heath as a globally elite private members' club whose reputation, not volume, drives its brand value.
• St Andrews Links Trust: Operator of seven courses including the Old Course, hosting The Open Championship regularly. Comparable to Walton Heath as a globally recognised multi-course championship golf destination with major tournament pedigree.

Others

• Golf Genius Software: Tournament management software provider used by Walton Heath for the Walton Heath Trophy and other events. Comparable as a technology enabler rather than a direct competitor, included because of the explicit integration footprint in Walton Heath's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waltonheath_gc
• Facebookfacebook.com/WaltonHeathGolfClub
• LinkedInlinkedin.com/company/walton-heath-golf-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walton Heath Golf Club