WDA
WDA is a Brazilian full-service digital agency founded in 2000, based in Rio de Janeiro with a São Paulo office. It delivers web design, branding, UX/UI, paid media, SEO, and CRM services to enterprise and SMB clients across multiple verticals.
- Company typePrivate
- Founded2000
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WDA does
WDA is a Brazilian full-service digital marketing and communications agency headquartered in Ipanema, Rio de Janeiro, with a secondary office in São Paulo. Founded in 2000 under the legal entity WDA Mídias Interativas (CNPJ 10.557.642/0001-40), the firm operates with 11–50 employees under a three-director partner model: Luciano Barradas (commercial/strategy), Janaína Farias (marketing), and Claudio Mota (creation/operations). The agency targets both enterprise and SMB clients across diverse Brazilian verticals including financial services, industrial gas, mining, pharmaceuticals, real estate, retail, and consumer brands.
The firm delivers three integrated service verticals. WEB covers professional websites, landing pages, e-commerce platforms, UX/UI design, and web and mobile applications built primarily on WordPress and WooCommerce. DESIGN covers branding, visual identity, key visuals, and graphic design. ADS covers paid traffic management across Google, Meta, and LinkedIn plus SEO, CRM, email marketing, and analytics dashboards. Technology and platform integration is anchored by certified partnerships with Google Partner, Meta Partner, LinkedIn Partner, and RD Station, supplemented by Kommo for CRM and registrations as an Apple iOS Developer and Google Android Developer.
WDA's commercial model is direct B2B sales with three engagement options: project-based work, time-shared teams, and dedicated retainer teams. All engagements are priced via quote-based proposals (orçamento). The firm reports 1,000+ projects executed over 25 years, 300+ strategic projects, and R$ 25 million in managed media spend over the past 15 years. Notable client logos include White Martins, Vale, Stone, UCB, Unitech, Trident Energy, Pinheiro Tintas, Sulpeças, and SNEL, alongside a long tail of consumer and SMB accounts.
WDA firmographics
Firmographics- Name
- WDA
- Legal name
- WDA Midias Interativas
- Website
- https://wda.ag
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WDA is a Brazilian full-service digital agency founded in 2000, based in Rio de Janeiro with a São Paulo office. It delivers web design, branding, UX/UI, paid media, SEO, and CRM services to enterprise and SMB clients across multiple verticals.
- Ownership category
- akta.pro rank
Where WDA is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
WDA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Project-based: Custom project engagements for websites, branding, and digital campaigns delivered as one-time projects with defined scope and deliverables
- Retainer/Ongoing Services: Continuous marketing management including paid traffic management, social media management, CRM, email marketing, and dashboard reporting under shared or dedicated team models
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Not disclosed | Time-shared team model for scalable operations |
| Other | Not disclosed | Dedicated team for high-performance growth |
| Other | Multi-year contract | On-demand project-based engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
WDA product offering
Product offeringCore offering
WDA is a full-service digital marketing and communication agency based in Rio de Janeiro, Brazil, delivering integrated strategy, design, and performance marketing for businesses. Founded in 2000, the agency operates across three interconnected verticals — WEB (website creation, e-commerce, UX/UI design, web and mobile applications), DESIGN (branding, visual identity, key visuals, editorial design), and ADS (paid traffic management on Google, Meta, LinkedIn, SEO, CRM, email marketing, dashboards). Services are delivered through three engagement models: time-shared team, dedicated team, and on-demand project-based engagements.
Product overview
WDA.ag is a full-service digital marketing and communication agency based in Rio de Janeiro, Brazil, with 25 years of experience. The company operates as an integrated agency rather than a product platform, offering three interconnected service verticals: WEB (websites, landing pages, e-commerce, UX/UI design, and web applications), DESIGN (branding, visual identity, key visuals, and graphic design), and ADS (paid traffic management, SEO, CRM, email marketing, dashboards, and marketing operations). Services are delivered through flexible engagement models including shared team, dedicated team, and project-based formats. The agency primarily develops on WordPress and WooCommerce platforms, and partners with RD Station and Kommo for marketing automation and CRM needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design and Development
Quantifiable outcome
- 40% of real estate units sold on launch day for SOU+ Icaraí project
- +2 more outcomes
Companies that use WDA
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
WDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
WDA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GooglecoreGoogle Partner certification indicating certified expertise in Google Ads products including Search, Display, and YouTube advertising platforms
- Meta (Facebook/Instagram)coreMeta Partner certification for Facebook and Instagram advertising management
- RD StationcoreRD Station Partner for marketing automation, CRM, and email marketing platform implementation
- LinkedIncoreLinkedIn Partner for professional advertising and B2B marketing campaigns
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
WDA competitors and assessment
Company assessmentBroad incumbents
- WMcCann: Brazilian arm of McCann Worldgroup providing advertising, digital and branding; competes for the same enterprise client pool as WDA and operates similar integrated campaigns.
- Huge: Global digital agency network offering strategy, design and engineering across web and marketing; comparable to WDA's integrated Web/Design/Ads model but operating at much larger scale.
- DPZ&T: One of Brazil's largest traditional advertising agencies offering creative, branding and digital; competes with WDA for the same enterprise brand accounts but at significantly greater scale.
- R/GA: Global digital agency with a São Paulo office focused on brand, product and marketing innovation; direct overlap with WDA on integrated digital campaigns for enterprise clients.
- Africa (Africana Group): Major Brazilian creative and digital agency group offering advertising, content and media; comparable enterprise client targets and digital production scope.
- VML Brazil: Global commerce and marketing services network with Brazilian operations offering brand experience, digital marketing and technology consulting; direct overlap on integrated Web/Design/Ads offerings.
Direct peers
- Rock Content: Brazilian-origin content, SEO and digital marketing services company; overlapping SEO, paid media and content production with WDA, and also active in Brazilian SMB and enterprise segments.
- Raccoon: Brazilian digital marketing agency offering integrated digital strategy, paid media, SEO, and web development with comparable boutique-to-mid-market positioning and direct overlap on services like Google/Meta Ads and WordPress/web builds.
- Bossa (Bossa Nova Interactive): Brazilian digital agency offering design, web development and digital marketing; close peer in size and integrated offering, competing for similar Brazilian mid-market and enterprise clients.
Others
- Resultados Digitais (RD Station): Brazilian martech platform behind RD Station and a partner of WDA; adjacent rather than directly competing, but its partner ecosystem competes for the same SMB marketing budgets and CRM/automation implementations WDA sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WDA social profiles
Digital presenceWDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WDA leadership team
Management profileNumber of profiles
Profiles3 records
WDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WDA
What does WDA do?
WDA is a full-service digital marketing and communication agency based in Rio de Janeiro, Brazil, delivering integrated strategy, design, and performance marketing for businesses. Founded in 2000, the agency operates across three interconnected verticals — WEB (website creation, e-commerce, UX/UI design, web and mobile applications), DESIGN (branding, visual identity, key visuals, editorial design), and ADS (paid traffic management on Google, Meta, LinkedIn, SEO, CRM, email marketing, dashboards). Services are delivered through three engagement models: time-shared team, dedicated team, and on-demand project-based engagements.
Is WDA a public or private company?
WDA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WDA founded?
WDA was founded in 2000. It employs 11 to 50 people.
Where is WDA based?
WDA is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does WDA make money?
Two revenue lines are on record. Professional Services - Project-based is the primary driver. The others are retainer/Ongoing Services.
Who are WDA's main competitors?
Broad incumbents on record are WMcCann, Huge, DPZ&T, R/GA, Africa (Africana Group) and VML Brazil. Direct peers are Rock Content, Raccoon and Bossa (Bossa Nova Interactive). Resultados Digitais (RD Station) is listed as an others.
Does WDA have an API?
No public API is recorded for WDA.