What Haki does

Haki (legal name: Công ty TNHH Quảng cáo Haki, "Haki Advertising Company Limited") is a privately held Vietnamese design and advertising agency headquartered in Hanoi. Founded in 1992 and formally incorporated in 1994, the firm operates from a single office at 142 Lê Duẩn, Đống Đa, Hanoi, and is described in its own materials as one of Vietnam's earliest enterprises in the design consulting and integrated marketing communications space.

The company sells nine integrated service lines: graphic and brand identity design, offset printing (4- and 6-color) with finishing capabilities (embossing, die-cutting, foil stamping), promotional gifts, publishing (editing through distribution), advertising, packaging design, website design and production, signage design and construction, and event organization. These services are sold as end-to-end project bundles to enterprise clients across banking (BIDV, Techcombank), automotive (Toyota Motor Vietnam, Hyundai Thành Công), insurance (Bảo Việt Nhân Thọ, MIC), manufacturing (Zamil Steel, Thép Việt Nhật, Vicem Hải Phòng), real estate (Vinaconex, Gamuda Land), healthcare (E Hospital, MEDISANTA, Trueskin Medispa, University of Medicine and Pharmacy), government (VCCI, Con Son-Kiep Bac national heritage site, Military Medical Department), education (British Council), logistics (EMS Vietnam), F&B (Vườn An, Baker Baking), and tourism (Asianway Travel). Pricing is quote-based and project-based; no public pricing or subscription model exists. No technology platform, proprietary software, or AI tooling is disclosed.

Haki is owned and operated independently with no external investors, no funding rounds, and no parent company. Leadership comprises Vũ Thị Cẩm Hà (General Director) and Vũ Kim Hoàn (External Relations Director), both family-name Vũ, suggesting founder-family control. GTM is sales-led B2B via direct client engagement, long-term partnerships, and referral through a network of design alliances (The Design Alliance Asia, Indi Design, EACG, KVH). The firm operates only within Northern Vietnam; no international offices or global footprint are claimed. The firm does not disclose revenue, headcount above the stated 30-member core team, or financial performance.

Name

Haki

Legal name

Công ty TNHH Quảng cáo Haki

Website

https://haki.vn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Haki is a privately held Hanoi-based design and advertising agency (founded 1994) offering integrated brand, printing, publishing, packaging, signage, website, and event services to enterprise clients across banking, automotive, healthcare, government, and manufacturing sectors in Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Design Services: Professional design services including graphic design, brand identity design, advertising design, website design, packaging design, signage design, and event design.
2. Printing Services: Printing and finishing services on various paper materials using advanced processing technologies including embossing, die-cutting, foil stamping, offset printing 4-6 colors.
3. Advertising Services: Comprehensive marketing communication solutions and advertising services.
4. Publishing Services: Full-package publishing services including editing, translation, proofreading, design, photography, publishing permits, production and distribution.
5. Gift/Promotional Items: Corporate gift production and promotional item services.
6. Event Organization: Design, planning and organizing events for businesses including grand openings, product launches, groundbreakings, inaugurations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Haki is a Hanoi-based design and advertising consultancy that provides integrated marketing communication services to enterprise clients. Its core offerings span brand identity design, commercial printing with advanced finishing, gift and promotional item production, full-package publishing, advertising and brand consulting, packaging design, website design, signage design and construction, and corporate event organization. The firm serves as a one-stop partner handling everything from initial brand strategy through design, production, and event execution for large Vietnamese and international companies, government institutions, and public-facing organizations.

Product overview

Haki is a comprehensive design and advertising agency offering a portfolio of interconnected services centered on brand development and marketing communications. The core offering consists of nine integrated service lines: Design (Thiết kế), Printing (In Ấn), Gifts (Quà tặng), Publishing (Xuất bản), Advertising (Quảng cáo), Packaging Design (Thiết kế bao bì), Website Design and Production (Thiết kế sản xuất website), Signage Design and Construction (Thiết kế thi công biển bảng), and Event Organization (Tổ chức sự kiện). These services are designed to work together as end-to-end solutions—from brand identity and visual design through printing, packaging, signage, digital presence, and event execution—enabling Haki to serve as a one-stop partner for companies seeking comprehensive marketing communication support.

Differentiator

Problem solved

Functional benefit

Products and services

• Thiết kế (Design Services)
• In Ấn (Printing Services) Commercial printing services on various paper materials with 24 years of in-house experience, utilizing advanced processing technologies including embossing, die-cutting, foil stamping, and modern offset printing equipment (4-color and 6-color). Serves enterprise clients needing high-quality marketing collateral and print production.
• Quà tặng (Gifts and Promotional Items)
• Xuất bản (Publishing Services)
• Quảng cáo (Advertising Services)
• Thiết kế bao bì (Packaging Design)
• Thiết kế sản xuất website (Website Design and Production)
• Thiết kế thi công biển bảng (Signage Design and Construction)
• Tổ chức sự kiện (Event Organization)

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Marchio/HairWorldminorGTM or Marketing Partner · 5 February 2021Haki participated in the strategic partnership signing ceremony with Marchio/HairWorld and other agencies for creative collaboration in the Vietnamese hair industry marketing ecosystem.
• The Design Alliance AsiaminorStrategic or Co-development PartnerStrategic network partnership in Asian design community for knowledge sharing and potential project collaboration.
• Indi DesignminorStrategic or Co-development PartnerDesign partner within the network for collaborative design projects and industry connections.
• EACGminorStrategic or Co-development PartnerPartner agency within the strategic network for creative collaboration.
• KVHminorStrategic or Co-development PartnerLifestyle partner for collaborative projects and industry partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vero Vietnam: Vietnamese office of Vero, a regional creative and branding agency with operations across Southeast Asia. Comparable to Haki because it serves enterprise brand and creative mandates in Vietnam, but with regional scale and broader creative specializations.
• Mibrand Vietnam: Vietnamese branding and design agency focused on brand identity and visual communications. Comparable to Haki because both target Vietnamese enterprises seeking professional brand identity, packaging, and design services within the domestic market.
• Redder Vietnam: Vietnamese creative and branding agency offering brand strategy, design, and integrated communications to enterprise clients. Comparable to Haki because both are homegrown Vietnamese agencies competing for the same enterprise branding and design mandates.

Broad incumbents

• Dentsu Vietnam: Vietnamese arm of global advertising network Dentsu, offering integrated advertising, media buying, and brand communications. Comparable to Haki because it serves the same enterprise clients in Vietnam with full-service marketing communications, though at much larger scale and with broader digital capabilities.
• BBDO Vietnam: Vietnamese office of BBDO, a global advertising and creative network. Comparable to Haki because it competes for major Vietnamese enterprise creative and brand campaigns, offering broader international creative resources and integrated campaign capabilities.
• Hakuhodo Vietnam: Vietnamese arm of Hakuhodo, a major Japanese advertising agency network. Comparable to Haki in serving Japanese corporate clients (such as Toyota Motor Vietnam) with integrated brand and marketing communications, but with greater scale and cross-border coordination.
• Saatchi & Saatchi Vietnam: Vietnamese operations of the Saatchi & Saatchi global creative network, offering advertising and brand strategy. Comparable to Haki as a competitor for enterprise creative mandates in Vietnam, with the backing of Publicis Groupe's regional infrastructure.
• Ogilvy Vietnam: Vietnamese operations of Ogilvy, a global creative and advertising network. Comparable to Haki as a competitor for enterprise brand consulting and advertising mandates in Vietnam, but operating as part of a global network with significantly broader service scope.

Emerging players

• iOne Digital Vietnam: Vietnamese digital-first marketing and communications agency. Comparable to Haki as a competitor for enterprise marketing communications budgets in Vietnam, but differentiated by stronger digital and performance marketing orientation versus Haki's print/design heritage.

Others

• BrandsVietnam: Vietnamese marketing media platform and community covering branding, advertising, and communications industry. Comparable to Haki as an ecosystem participant in Vietnam's brand communications space, but operating as an industry media outlet rather than a service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Haki-Advertising-100077811791740
• LinkedInlinkedin.com/company/haki-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haki