LG HelloVision
LG HelloVision (KRX: 037560) is a South Korean multi-system operator and LG Group affiliate providing bundled TV, internet, mobile (MVNO on LG U+), and home appliance rental subscription services to residential and enterprise customers across South Korea.
- Company typePublic
- Founded1995
- HeadquartersMapo, South Korea
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What LG HelloVision does
LG HelloVision (KRX: 037560), legally (주)LG헬로비전, is a South Korean multi-system operator and integrated telecommunications provider headquartered in Goyang-si, Gyeonggi-do. The company was originally founded in 1995 and was rebranded from CJ Hello to LG HelloVision following its integration into the LG Group corporate umbrella. It operates across four consumer service pillars: Hello TV (digital cable and IPTV broadcasting with bundled OTT apps including YouTube, Netflix, Disney+, Tving, and Wave), Hello Internet (broadband up to 1Gbps with WiFi and VoIP), Hello Mobile (an MVNO reselling LG U+ network capacity), and Hello Rental (long-term installment rentals of home appliances with 3-year A/S guarantee). The portfolio is cross-sold through bundled packages combining internet+TV, internet+mobile, TV+mobile, and internet+rental, supported by a multi-channel direct sales infrastructure (three branded websites, multiple call centers, CV Partners channel) and bank-card discount partnerships with Woori, KB Kookmin, Hyundai, Shinhan, and Lotte.
The business operates on a subscription-recurring revenue model with monthly billing, 3-year promotional contracts, and set-top box rental fees (4,400-7,700 KRW/month). Hello Rental adds an installment-based hardware revenue stream with ownership transfer at end of term. A smaller B2B division provides Education DX, Energy Solutions (including EV charger installation consulting), Public Solutions (ITS, CCTV, digital signage), Enterprise Communications, and Local Culture services. The company also earns advertising revenue from local broadcast channels and the Hello TV News portal. Customer segments are primarily residential consumers (budget-focused, value-seeking households), with secondary enterprise and government clients. The firm employs 1,001-5,000 people, is led by CEO Song Guyoung (송구영), and is majority-controlled by LG Group as one of its listed affiliates.
Technically, LG HelloVision's stack layers a residential MSO/cable/IPTV network with an MVNO mobile offering that relies on LG U+ infrastructure and an LG Electronics-tied appliance distribution and rental platform. The integrated MY LG ID single sign-on links the service to the broader LG affiliate ecosystem, while the Hello Mobile MVNO model allows the company to compete on price (budget plans from 11,000 KRW/month) without bearing spectrum or tower capex. The company has won the Web Award Korea 2024 (Telecommunications Services Grand Prize) and the iF Design Award 2026 (Hello Mobile platform), but discloses no proprietary AI/ML capabilities, no patents, and no technology acquisitions.
LG HelloVision firmographics
Firmographics- Name
- LG HelloVision
- Legal name
- (주)LG헬로비전
- Website
- https://lghellovision.net
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- LG HelloVision (KRX: 037560) is a South Korean multi-system operator and LG Group affiliate providing bundled TV, internet, mobile (MVNO on LG U+), and home appliance rental subscription services to residential and enterprise customers across South Korea.
- Ownership category
- akta.pro rank
Where LG HelloVision is headquartered
LocationHeadquarters
- HQ city
- Mapo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
LG HelloVision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- TV Broadcasting Services: Monthly subscription revenue from cable TV and IPTV services (Hello TV, Hello TV Pro). Revenue is recurring based on channel packages ranging from basic 56-channel to premium 251-channel bundles. Set-top box rental fees add additional monthly revenue.
- Internet Services: Monthly subscription fees for broadband internet services ranging from 160M to 1G speeds. Often bundled with TV services for combined monthly pricing. WiFi router rental adds to revenue.
- Mobile Services (Hello Mobile): MVNO mobile service generating recurring revenue from monthly subscriber fees for voice, data, and messaging plans. Revenue also comes from device sales, USIM/eSIM card sales, and insurance products.
- Appliance Rental: Long-term installment payment model for home appliances (TVs, air conditioners, refrigerators, etc.). Customers pay monthly fees with ownership transfer after installment period. Includes bundled A/S services for contract duration.
- Corporate Solutions: Enterprise services including education digital transformation, energy consulting, public infrastructure solutions (ITS, CCTV), and corporate telecommunications providing messaging, phone, and main number services.
- Advertising: Revenue from advertising on local broadcast channels and digital platforms including Hello TV News and regional programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | TV Broadcasting - Basic Digital Cable |
| Subscription | Monthly | TV Broadcasting - Full Channel Package |
| Subscription | Monthly | TV Broadcasting - Hello TV Pro IPTV |
| Subscription | Monthly | Internet Service - Broadband |
| Subscription | Monthly | Internet + Mobile Bundle |
| Subscription | Monthly | Hello Mobile - Budget Plans |
| Subscription | Monthly | Hello Mobile - Device Plans |
| Unit Pricing | Monthly | Appliance Rental - Air Conditioners |
| Unit Pricing | Monthly | Appliance Rental - TVs |
| Unit Pricing | Monthly | Appliance Rental - Refrigerators |
| Unit Pricing | Monthly | Appliance Rental - Other Categories |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
LG HelloVision product offering
Product offeringCore offering
LG HelloVision is a South Korean multi system operator that delivers digital cable TV and IPTV broadcasting, broadband internet, MVNO mobile service (Hello Mobile), and home appliance rental (Hello Rental) to residential subscribers, alongside B2B enterprise solutions such as education DX, energy, and public infrastructure.
Product overview
LG HelloVision operates as a multi-service telecommunications and media company offering a unified portfolio of consumer and enterprise products centered around four core service pillars: (1) Hello TV (digital cable and IPTV broadcasting) with its UHD/HD set-top boxes, Hello TV Pro IPTV tier, and bundled OTT apps (YouTube, Netflix, Disney+, Tving, Wave); (2) Hello Internet (broadband with speeds up to 1Gbps, WiFi, and VoIP phone); (3) Hello Mobile (MVNO mobile service on LG U+ network with SIM/eSIM budget plans); and (4) Hello Rental (long-term installment rental of home appliances with 3-year A/S). These core products are cross-sold through bundled packages combining internet+TV, internet+mobile, TV+mobile, and internet+rental. A B2B Enterprise division provides Education DX (digital classroom and smart devices), Energy Solutions (EV charger installation), Public Solutions (ITS/CCTV/digital signage), Enterprise Communications (messaging/phone systems), and Local Culture services (events/conventions). Hello+ serves as an umbrella for supplementary services including local broadcasting and news.
Differentiator
Problem solved
Functional benefit
Products and services
- Hello TV (헬로tv) Digital cable TV and IPTV broadcasting service offering multiple channel packages (digital cable HD and IPTV-grade UHD quality), with bundled OTT apps (YouTube, Netflix, Disney+, Tving, Wave), VOD, TV apps, and a TV fee calculator tool, for residential subscribers.
- Hello TV Pro (헬로tv Pro) IPTV-grade service delivering Full HD channels at a lower price than competing IPTV providers, including all channel content in superior IPTV picture quality.
- Hello Internet (헬로인터넷) Broadband internet service with multiple speed tiers (up to 1Gbps) including wired and wireless gigabit options, bundled WiFi, and VoIP phone service with international calling capabilities.
- Hello Mobile (헬로모바일) MVNO mobile service operating on the LG U+ network, offering budget-friendly SIM/eSIM plans with unlimited data, LTE, and 5G options, plus combined discounts with Hello TV and Hello Internet.
- Hello Rental (헬로렌탈) Long-term installment rental service for home appliances and electronics with a 3-year A/S guarantee; products include air conditioners, TVs, refrigerators, washers/dryers, robot vacuums, massage chairs, and air purifiers. Ownership transfers to the customer after installment completion.
- Internet + TV Bundles Combined subscription packages offering internet and TV services at discounted rates compared to standalone subscriptions, with internet speed options up to 1Gbps.
- Internet + Mobile Bundles Bundled offering combining internet and mobile services with additional discounts, including internet plans starting at 10,000 KRW per month plus additional benefits.
- Hello TV + Mobile Bundles Bundled discount combining Hello TV with Hello Mobile, offering a 2,200 KRW monthly discount on TV subscription for customers with Hello Mobile plans at 11,000 KRW or higher base fee.
- Education DX (교육DX) B2B solution covering digital classroom platforms, digital smart devices, and smart farm education for institutional and enterprise customers.
- Energy Solutions (에너지) Energy solution consulting services for businesses, including EV charger installation consultation, with partnerships through e-charging providers.
- Public Solutions (공공솔루션) Smart city and public infrastructure solutions including intelligent transportation systems (ITS), video security/CCTV, and digital signage for government and public institutions.
- Enterprise Communications (기업통신) B2B telecommunications services including messaging, phone systems, and main number services for corporate customers.
- Local Culture (지역문화) Regional cultural content and event management services including events, concerts, convention management, space regeneration, and PR/operations for local communities.
- EV Charger Installation Service Electric vehicle charger installation consultation service for residential and commercial buildings, handling apartment complexes, office buildings, and mixed-use properties with surveys on EV ownership and charger quantity needs.
- Hello+ (헬로+) Umbrella collection of supplementary services including local broadcasting channels, Hello TV news portal, open studio services, and advertising direct mall.
Quantifiable outcome
- Up to 50% savings on mobile plans compared to major carriers
- +2 more outcomes
Companies that use LG HelloVision
Customer profileSegments3 records
Ideal customer profiles3 records
LG HelloVision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
LG HelloVision partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CV PartnerscoreCV Partners acts as a commissioned sales partner, reselling LG U+ telecommunications services on behalf of LG HelloVision. The partnership enables expanded sales reach through a network of sales agents who process customer inquiries and subscriptions for telecommunications services.
Scale indicators1 record
Expansion highlights6 records
LG HelloVision competitors and assessment
Company assessmentBroad incumbents
- SK Telecom: Korean mobile carrier incumbent; parent of SK Broadband and IPTV operator. Competes in mobile, broadband, and pay-TV markets with a wider portfolio and stronger network ownership than LG HelloVision.
- KT (Korea Telecom): Korean incumbent telco with mobile, broadband, IPTV (Olleh tv / Genie TV), and corporate services. Competes with LG HelloVision across every consumer product line as a full-portfolio incumbent.
- LG U+: Korean mobile carrier and the wholesale network partner for LG HelloVision's MVNO; also offers IPTV (U+tv) and broadband. A broader incumbent in the same group that competes across multiple of LG HelloVision's product lines.
Others
- CJ ENM: Korean media conglomerate operating the Tving OTT platform. Relevant as a content licensor/competitor whose content decisions (sports, entertainment) directly affect LG HelloVision's bundle value.
- Kakao Corp: Korean digital platform company spanning KakaoTalk messaging, KakaoPay, and Kakao Entertainment content. Adjacent competitor in digital content distribution and platform services that increasingly overlaps with telecom-customer touchpoints.
Direct peers
- T-Broad: Korean cable TV and broadband MSO offering cable TV, high-speed internet, and telephony services. Competes head-to-head with LG HelloVision in residential bundles across Korean regions.
- SK Broadband (SKB): Korean cable TV and broadband MSO under SK Telecom, offering IPTV (Btv), high-speed internet, and VoIP to residential subscribers across overlapping Korean markets. Closest direct competitor in the cable + broadband bundle space.
- KT Skylife: Korean satellite TV and pay-TV distribution provider owned by KT. Competes for premium channel subscribers with comparable HD/UHD set-top box offerings and channel-package economics.
- HCN (Hyundai Communications Network): Korean cable TV and broadband operator providing digital cable, internet, and telephony to residential subscribers. Directly comparable as a regional Korean MSO with similar product mix and customer base.
Emerging players
- Wavve: Korean OTT streaming joint venture from SK Telecom and Korean broadcasters. Emerging competitor in video distribution that bypasses traditional cable infrastructure and challenges the core Hello TV value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
LG HelloVision social profiles
Digital presenceLG HelloVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
LG HelloVision leadership team
Management profileNumber of profiles
Profiles1 record
LG HelloVision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LG HelloVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LG HelloVision
What does LG HelloVision do?
LG HelloVision is a South Korean multi system operator that delivers digital cable TV and IPTV broadcasting, broadband internet, MVNO mobile service (Hello Mobile), and home appliance rental (Hello Rental) to residential subscribers, alongside B2B enterprise solutions such as education DX, energy, and public infrastructure.
Is LG HelloVision a public or private company?
LG HelloVision is a public company. It is classified as public and is currently operating.
When was LG HelloVision founded?
LG HelloVision was founded in 1995. It employs 1,001 to 5,000 people.
Where is LG HelloVision based?
LG HelloVision is headquartered in Mapo, South Korea, in the Asia region.
How does LG HelloVision make money?
Six revenue lines are on record. TV Broadcasting Services are the primary driver. The others are internet Services, mobile Services (Hello Mobile), appliance Rental, corporate Solutions and advertising.
Who are LG HelloVision's main competitors?
Broad incumbents on record are SK Telecom, KT (Korea Telecom) and LG U+. Others are CJ ENM and Kakao Corp. Direct peers are T-Broad, SK Broadband (SKB), KT Skylife and HCN (Hyundai Communications Network). Wavve is listed as an emerging player.
Does LG HelloVision have an API?
No public API is recorded for LG HelloVision.