What Triple T Broadband does

Triple T Broadband Public Company Limited, operating commercially as 3BB Fibre3, is a Thai public limited company (มหาชน) headquartered in Pak Kret, Nonthaburi Province, and a subsidiary within the Advanced Info Service (AIS) group — Thailand's largest mobile operator. Founded in 2007, the company provides fiber-to-the-home (FTTH) and fiber-to-the-room (FTTR) broadband internet services nationwide, with speeds ranging from 300 Mbps to 2 Gbps, alongside bundled entertainment (HBO Max, Disney+, Netflix via the proprietary AIS PLAYBOX/AIS PLAY platform), mobile SIM products, and value-added services such as Cloud IP Camera, AIS Cloud PC (Windows Server 2019-based virtual desktop), Smart Soundbar, and Home Insurance. Core infrastructure features include transparent fiber optic cable for in-premise room connections, WiFi 7 BE3600 mesh routers, and free THDDNS-based private IPv4/public IPv6 access for qualifying subscribers.

The company operates a multi-segment business model: residential broadband subscriptions (monthly tiers from 499 to 1,200 THB, typically on 24-month contracts with equipment leasing and ownership transfer on completion), enterprise solutions via 3BB Corporate Solution (cloud server, hosting, mail, backup, MS SPLA, Office 365, SSL, CCTV, VDI, PBX, ERP across 12 industry verticals), wholesale dark fiber and network interconnection (TOT, DTAC, CAT, True, AIS Networks), and value-added services. Distribution combines self-service online registration through fiber.3bb.co.th, a 24-hour call center (1530), 3BB Shops across all Thai provinces, an agent/reseller network, and a dedicated corporate sales team. The portfolio is supported by ISO/IEC 27001 certification, network interconnection agreements with major Thai operators, and content partnerships with HBO Max, Disney+, Netflix, VIU, WeTV, iQIYI, and Microsoft.

Revenue mechanics rely predominantly on recurring monthly subscriptions across residential and enterprise segments, supplemented by equipment leasing, one-time SIM sales (e.g., Sim TO GO at 199 THB), and the 3BB Privilege loyalty program (points redemption with lifestyle, healthcare, and travel partners). Customer acquisition spans digital self-serve, telesales, agent referrals, and field enterprise sales; marketing operates across website, Facebook, X, LINE, Instagram, and YouTube, with a Call Center hotline for bottom-of-funnel conversion and the Privilege program for post-sale retention. While specific revenue and headcount figures for Triple T Broadband itself are not publicly disclosed, the company's nationwide footprint and position within the AIS group make it one of Thailand's leading fixed-broadband operators within a flat ~$10B annual Thai telecom market.

Name

Triple T Broadband

Legal name

Triple T Broadband Public Company Limited (บริษัท ทริปเปิลที บรอดแบนด์ จำกัด (มหาชน))

Website

https://fiber.3bb.co.th

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Triple T Broadband (3BB Fibre3) is a Thai public limited company and AIS-group subsidiary providing nationwide fiber broadband (FTTH/FTTR) up to 2 Gbps, bundled entertainment, cloud services, and mobile SIM products to residential consumers and SME/enterprise customers across Thailand.

Ownership category

akta.pro rank

Product category

Fixed Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)

akta.pro secondary industries

Fiber-to-the-Home (FTTH) Operators (HDAIACAB), Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

Keywords

• Fiber broadband services
• FTTH internet access
• Residential broadband subscriptions
• Enterprise fiber connectivity
• Telecom cloud services

Headquarters

HQ city

Nonthaburi

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Broadband Subscriptions: Monthly recurring subscription fees from residential fiber internet services. Multiple package tiers with varying speeds (300 Mbps to 2 Gbps) and price points. Includes 24-month contract requirements with equipment leasing.
2. Corporate Solutions: Enterprise-grade internet, cloud hosting, cloud server, cloud mail, cloud backup, cloud CCTV, cloud VDI, cloud PBX, and ERP services targeting business customers across 12 industry verticals.
3. Value-Added Services: Additional services including Cloud PC, Cloud IP Camera, SMART SOUNDBAR, AIS PLAYBOX, Home Insurance, Mobile SIM packages, and Speed Toggle. These add-on services provide incremental recurring and per-use revenue.
4. Equipment Leasing: Router and equipment rental bundled with packages. WiFi 6/7 routers, Mesh systems, and AIS PLAYBOX devices provided with 24-month commitment. Equipment ownership transfers after contract completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Triple T Broadband Public Company Limited, operating under the 3BB Fibre3 brand, is a Thai internet service provider delivering fiber-to-the-home (FTTH) and fiber-to-the-room (FTTR) broadband services. It serves both residential subscribers and enterprise clients across Thailand with speeds ranging from 300 Mbps to 2 Gbps, complemented by cloud services (Cloud PC, Cloud VDI, Cloud PBX) and bundled entertainment offerings from the parent AIS group.

Product overview

Triple T Broadband Public Company Limited operates under the brand 3BB Fibre3 as a major Thai telecommunications provider offering a unified broadband and entertainment platform. The core offering centers on fiber-to-the-home (FTTH) and fiber-to-the-room (FTTR) internet services ranging from 300 Mbps to 2 Gbps speeds, delivered through packages like BROADBAND24, Super FAST Plus7 (with WiFi 7 BE3600), and Home FibreLAN Plus. This is bundled with the proprietary AIS PLAYBOX entertainment ecosystem providing access to HBO Max, Disney+, Netflix, VIU, WeTV, and iQIYI streaming content. The portfolio extends to cloud services (AIS Cloud PC, Cloud IP Camera), SIM mobile services, and business solutions through 3BB Corporate Solution. Add-on services include Smart Soundbar, Speed Toggle self-management, TopUp data packages, Home Insurance, and the 3BB Privilege rewards program. The company serves both residential and SME/business segments with nationwide coverage across Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• 3BB FIBRE3: Home broadband internet service brand offering fiber optic connections with speeds up to 1 Gbps and 2 Gbps.
• 3BB Cloud
• 3BB Corporate Solution
• 3BB Privilege

Products and services

• 3BB Fibre3 Residential Fiber Broadband
• 3BB Gamer Pro
• Triple T Enterprise Fiber Broadband
• Triple T Cloud (Cloud PC / Cloud VDI)
• Triple T Cloud PBX
• AIS PLAY Entertainment Bundle
• WiFi Mesh / ONT Equipment Packages

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Advanced Info Service (AIS)coreStrategic or Co-development PartnerAIS is the parent company and strategic partner within the AIS Group ecosystem. 3BB operates as a subsidiary under AIS, leveraging shared infrastructure, distribution channels, content partnerships, and technology platforms. AIS is Thailand's largest mobile operator, enabling bundled mobile+broadband offerings.
• Disney+coreTechnology or IntegrationContent distribution partnership providing Disney+ streaming access bundled with 3BB broadband packages. Available through AIS PLAYBOX and PLAY Disney+ packages for Thai subscribers.
• HBO MaxcoreTechnology or IntegrationStreaming content partnership providing HBO Max access bundled with premium 3BB packages including PLAY LITE, PLAY STANDARD, and SMART SOUNDBAR services.
• NetflixcoreTechnology or IntegrationContent partnership providing Netflix streaming bundled with 3BB broadband packages including Netflix Lover package offerings.
• MicrosoftcoreTechnology or IntegrationTechnology partnership providing Microsoft platforms including Office 365, Teams, and Azure-based cloud services. Cloud PC service runs on Windows Server 2019.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Singtel Fibre (Singapore): Singtel Fibre is the dominant FTTH operator in Singapore offering 1–10 Gbps plans with bundled entertainment (CAST, TV+). Comparable to 3BB as a flagship fiber ISP within a major Southeast Asian incumbent telco group.
• NTT Flet's Hikari (Japan): NTT East/West Flet's Hikari is the dominant Japanese FTTH service with multi-gigabit tiers and bundled streaming; the closest large-scale Asian reference for 3BB's premium FTTH + content bundling trajectory at the high-speed end of the market.
• Viettel Telecom (Vietnam): Viettel is the state-backed Vietnamese operator with growing FTTH and fixed broadband share, offering speed-tiered packages with content/value-add services. Analogous to 3BB as a large integrated ASEAN telco expanding on the fiber-to-the-home axis.
• PLDT Home Fibr (Philippines): PLDT Home is the dominant Philippine FTTH operator under a major telco group, offering fiber plans plus content bundles (Cignal, iWantTFC) — a closely analogous converged operator model in a neighboring ASEAN market.
• Buddy Internet / dtac home broadband: dtac (Total Access Communication, now part of Telenor / merged into True group) has offered fixed wireless and fiber broadband packages in Thailand, competing with 3BB on converged mobile-plus-home propositions in Thai provinces.
• FiberNet Thailand: FiberNet (also known as BBMAX under Jas Mobile) operates as a smaller FTTH ISP in Thailand, running a similar product-led online subscription model and competing for budget-conscious Thai residential broadband customers.
• MyRepublic (Indonesia / regional): MyRepublic is an emerging FTTH challenger in Indonesia backed by conglomerate Sinar Mas, targeting gigabit speeds with content partnerships — comparable to 3BB as a fast-growing, content-led fiber ISP in a Southeast Asian market.

Direct peers

• NT (National Telecom) — TOT / CAT fiber offerings: National Telecom (the merged TOT and CAT Telecom state enterprises) operates fiber broadband and has interconnection arrangements with 3BB; it is a direct Thai FTTH competitor with nationwide infrastructure reach and state backing.
• True Internet (True Corporation): True Internet is Thailand's largest fixed broadband operator under True Corporation, offering FTTH and converged mobile+broadband packages directly competing with 3BB in both residential and enterprise segments across the Thai market.
• AIS Fibre (Advanced Info Service direct): AIS Fibre is the FTTH brand of 3BB's parent AIS group and the closest direct peer — competing on speed tiers, content bundling, and mobile-broadband convergence in the exact same Thai residential market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3bbtweet
• YouTubeyoutube.com/channel/UClY1lUqr8OUUcl8brB1mLYA
• Facebookfacebook.com/3BBOfficialPage
• Instagraminstagram.com/3bbofficial
• LinkedInlinkedin.com/company/triple-t-broadband-public-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple T Broadband