Wagatha

What Wagatha does

Wagatha's is an artisan bakery established in 2006 in the Green Mountains of Vermont that produces USDA Certified Organic dog biscuits and treats in small batches at its own Manchester Center, VT bakehouse. The product portfolio is anchored on three signature organic biscuit flavors (Breakfast, P. Nutty Banana, and Vermont Pumpkin Pie) plus a Maple Bacon meat treat line, offered in 8oz Little Bites, 16oz, 3lb, and 10lb formats, all formulated without wheat, corn, or soy and using human-grade ingredients. Ancillary offerings include the Wagatha's Tale illustrated children's book ($10.95), The Snowfall gift bundle ($39.75), and a Gift It! wrapping service ($5).

The business operates a direct-to-consumer e-commerce model through wagathas.com, complemented by wholesale accounts with independent pet retailers across the continental United States. Pricing ranges from $8.45 to $69.00 per unit with a $75 free-shipping threshold and a 30-day satisfaction guarantee; the company runs a Dog Birthday Club for retention. Wagatha's holds USDA Organic and Vermont Organic Farmer's (VOF) certifications and donates product to dog-related charities including Morris Animal Foundation, Second Chance Animal Center, and Therapy Dogs of Vermont.

Wagatha's is a privately held, founder-owned company with no disclosed institutional capital, operating with a small dedicated crew from a single Vermont location. Marketing is conducted through organic social media (Facebook, Twitter, Instagram), email newsletters, and customer word-of-mouth referrals. The technology stack is a standard Shopify storefront; no APIs, applications, integrations, or AI/ML capabilities are disclosed.

Name

Wagatha

Legal name

Wagatha's

Website

https://wagathas.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Wagatha's is an artisan Vermont bakehouse producing USDA Certified Organic dog biscuits and treats in small batches. Founded in 2006, it sells direct-to-consumer through wagathas.com and wholesale to independent pet retailers across the United States.

Ownership category

akta.pro rank

Product category

Organic Pet Treats

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Pet Treats & Chews (AFADAFAF)

akta.pro secondary industries

Dry Kibble (Dog & Cat) (CRADAFAA), Dry Pet Food (Kibble) (AFADAFAA)

Keywords

• Organic dog treats
• Artisan dog biscuits
• Human-grade pet treats
• Pet food bakery
• Wholesale pet products

Headquarters

HQ city

Manchester Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of dog treats and biscuits through e-commerce website and wholesale accounts with pet retailers
2. Gift Products: Sale of gift bundles (The Snowfall) and Wagatha's Tale children's book

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wagatha's bakes and sells USDA Certified Organic, human-grade dog biscuits and meat treats in small batches at its Vermont artisan bakehouse, with no wheat, corn, or soy. Products are sold directly to consumers via the wagathas.com e-commerce site and through wholesale accounts with independent pet retailers across the United States, supported by a Gift It! wrapping service, gift bundles, and a branded children's book.

Product overview

Wagatha's is an artisan bakehouse in Vermont established in 2006, offering USDA Certified Organic dog treats and biscuits. The product portfolio centers on three signature organic biscuit flavors (Breakfast, P. Nutty Banana, and Vermont Pumpkin Pie) sold in 16oz and 8oz Little Bites sizes, a Maple Bacon meat treat line, bulk purchasing options (3lb and 10lb), gift bundles including The Snowfall bundle and Wagatha's Tale illustrated book, and a Gift It! wrapping service. All products are made with human-grade ingredients in small batches at their Vermont bakehouse, containing no wheat, corn, or soy. The company also offers wholesale accounts for retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Wagatha's Tale: A 50-page illustrated children's book about the Wagatha character, an orphaned dog who finds love and healthy treats from a Vermont baker.

Products and services

• Breakfast 16oz Organic Biscuits USDA Certified Organic dog biscuits in the Breakfast flavor, made with whole barley flour, applesauce, bananas, rolled oats, ground flax seeds, canola oil, maple powder, and cinnamon. Human-grade ingredients, small batch baked in Vermont, with no wheat, corn, or soy. Aimed at dog owners seeking a daily organic biscuit.
• P. Nutty Banana 16oz Organic Biscuits USDA Certified Organic dog biscuits in the P. Nutty Banana flavor, featuring organic peanut flour, bananas, applesauce, peanuts, and ground flax seed. Human-grade, small batch baked in Vermont, free of wheat, corn, and soy. A bestseller according to customer feedback.
• Vermont Pumpkin Pie 16oz Organic Biscuits USDA Certified Organic dog biscuits in the Vermont Pumpkin Pie flavor, made with pumpkin powder, applesauce, canola oil, maple powder, cinnamon, allspice, and sage. Small batch baked in Vermont, no wheat, corn, or soy. Popular seasonal flavor.
• Breakfast 8oz Little Bites Smaller bite-sized USDA Certified Organic dog treats in the Breakfast flavor, designed for small dogs, training, or frequent treating. Made with oats, apples, and bananas.
• P. Nutty Banana 8oz Little Bites Small bite-sized USDA Certified Organic dog treats in the P. Nutty Banana flavor, featuring peanut flour, bananas, applesauce, peanuts, and ground flax seed.
• Vermont Pumpkin Pie 8oz Little Bites Small bite-sized USDA Certified Organic dog treats in the Vermont Pumpkin Pie flavor, with pumpkin, applesauce, canola oil, maple powder, cinnamon, and sage.
• Maple Bacon 8oz Meat Treats Meat treat biscuits made with organic barley flour, bacon, organic maple syrup, and organic cinnamon. Uses local and/or humanely raised meats; a meat-based alternative to the biscuit flavors.
• Biscuits 3lb Bulk Bulk 3lb boxes of USDA Certified Organic dog biscuits in Breakfast, P. Nutty Banana, and Vermont Pumpkin Pie flavors. Aimed at frequent treaters, multi-dog households, and gift buyers seeking volume savings.
• Biscuits 10lb Bulk Large 10lb bulk boxes of USDA Certified Organic dog biscuits in Breakfast, P. Nutty Banana, and Vermont Pumpkin Pie flavors for high-volume buyers.
• Waga-Ma-Callits 10lb Bulk Budget-friendly 10lb bulk biscuits made from in-between flavor runs where two flavors overlap, using the same USDA organic ingredients at a reduced price.
• Maple Bacon 3lb Bulk Bulk 3lb box of Maple Bacon meat treats made with organic barley flour, bacon, organic maple syrup, and cinnamon.
• Maple Bacon 10lb Bulk

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Morris Animal FoundationminorOthersWagatha's donates product to this charity that enhances the lives of dogs. Part of their community giving program focusing on local Northeast charities.
• Second Chance Animal CenterminorOthersWagatha's donates to this local animal shelter charity. Part of their community giving program supporting local Northeast organizations.
• Therapy Dogs of VermontminorOthersWagatha's supports therapy dog organizations in Vermont through product donations. Part of their charitable giving focused on dog-related causes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloud Star: Cloud Star is a direct peer — a small-batch maker of natural and organic dog treats (including baked biscuits and Buddy Biscuits), sold through independent pet retailers and DTC channels. Closely comparable positioning to Wagatha's clean-label, small-batch organic biscuits.
• Zuke's: Zuke's (owned by Nestlé Purina) produces natural dog treats, including Mini Naturals and jerky-style treats. Comparable on natural-ingredient positioning and DTC/specialty retail distribution, though with a broader treat portfolio and larger corporate backing.
• Bocce's Bakery: Bocce's Bakery is a direct peer — an artisan, DTC-driven dog treat brand selling baked biscuits with clean, limited ingredients. Comparable on artisan provenance, ingredient simplicity, and DTC/gifting focus, though at a larger scale and with broader flavor variety.
• Old Mother Hubbard: Old Mother Hubbard (a Mars Petcare-owned brand) sells baked natural dog biscuits through mass and specialty retail. Comparable product format (baked biscuits) and natural/clean positioning, but at meaningfully larger scale and broader distribution.

Emerging players

• Vital Essentials: Vital Essentials (Carnivore Meat Company) produces freeze-dried raw pet treats and foods with a natural-ingredient focus. Comparable on premium natural/limited-ingredient positioning, with overlap at independent pet retailers where Wagatha's also distributes.
• The Farmer's Dog: The Farmer's Dog is an emerging direct-to-consumer fresh dog food brand with a strong humanization narrative. Comparable on the DTC premium positioning and humanization story, though operating in the fresh/frozen meal category rather than baked treats.
• Stella & Chewy's: Stella & Chewy's is an emerging-to-established player in raw and freeze-dried pet food and treats with a strong natural/organic positioning. Comparable on premium natural positioning, though focused on raw/freeze-dried formats versus Wagatha's baked biscuits.

Broad incumbents

• Milk-Bone: Milk-Bone (Mars Petcare) is the dominant mass-market baked dog biscuit brand and the canonical category incumbent. Comparable on product format (baked biscuits) but materially differentiated by mass-market positioning versus Wagatha's premium organic niche.
• Wellness Pet Company: Wellness Pet (owned by Wellpet) is a broad incumbent in natural pet food and treats with a Simple ingredient line that overlaps Wagatha's clean-label positioning. Significantly larger and broader portfolio, distributed across mass and specialty retail.
• Castor & Pollux: Castor & Pollux (owned by Nestlé Purina) is a broad incumbent offering USDA Organic-certified pet food and treats under Organix and similar sub-brands. Comparable on the certified-organic ingredient story, but operates at significantly larger scale and broader retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Wagatha
• Facebookfacebook.com/pages/Wagathas/130157127007230
• Instagraminstagram.com/wagathasdogbiscuits

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagatha