Proactive Rehab Physical Therapy, Aquatic & Wellness Center

What Proactive Rehab Physical Therapy, Aquatic & Wellness Center does

Proactive Rehab Physical Therapy, Aquatic & Wellness Center is a privately held outpatient physical therapy practice founded in 2007 by Dr. Joseph Powell, a Fellow of the American Academy of Orthopedic Manual Physical Therapist (FAAOMPT). The company operates two clinic locations in McDonough and Conyers, Georgia, serving patients across Henry and Rockdale Counties with orthopedic manual therapy, post-surgical rehabilitation, sports injury recovery, vestibular and balance treatment, and chronic pain management.

Its service architecture spans four core lines: (1) standard outpatient physical therapy billed through insurance or self-pay; (2) aquatic therapy delivered via a Hydroworx pool with underwater treadmill and resistance jets, available at both clinics; (3) a Wellness Center with supervised fitness programming and memberships priced at $30/month or $75/quarter; and (4) Concierge Physical Therapy, a premium out-of-insurance offering delivered at patients' homes, offices, or preferred locations. An online medical and fitness supply shop and a clinical mentorship program hosting students from Emory, Georgia Southern, and several PTA programs round out the offering.

The business model blends fee-for-service clinical revenue (insurance + self-pay), recurring subscription revenue (wellness memberships augmented by Silver Sneakers, Silver Fit, and Global Fit affiliations), and ancillary retail product sales. Distribution is entirely local and clinic-based, with digital channels (website, blog, Facebook, LinkedIn, Twitter) supporting top-of-funnel awareness. Customer feedback indicates strong satisfaction, with a 4.8/5.0 average across 511 patient reviews and a 2020 Henry County's Best of the Bests recognition.

Name

Proactive Rehab Physical Therapy, Aquatic & Wellness Center

Legal name

Proactive Rehab Physical Therapy, Aquatic & Wellness Center

Website

https://myproactiverehab.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Proactive Rehab is a private outpatient physical therapy practice operating two clinics in McDonough and Conyers, GA, delivering orthopedic manual therapy, aquatic therapy, wellness programming, and concierge home-visit services to patients across Henry and Rockdale Counties.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Other Ambulatory Health Care Services (6219)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Aquatic Physical Therapy & Hydrotherapy (HSADAIAL)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)

Keywords

• Outpatient physical therapy
• Aquatic therapy services
• Orthopedic rehabilitation
• Wellness fitness programs
• Concierge physical therapy

Headquarters

HQ city

Mcdonough

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Physical Therapy Services: Outpatient physical therapy services billed through insurance or self-pay, treating conditions including arthritis, headaches, back/neck pain, sciatica, sports injuries, vertigo, balance disorders, and post-surgical rehabilitation
2. Wellness Center Membership: Monthly or quarterly fitness center memberships offering supervised fitness programming including strength training, aerobic conditioning, balance, flexibility, and nutritional guidance
3. Concierge Physical Therapy: Premium at-home, office, or preferred location physical therapy services operating outside insurance payment models with personalized one-on-one care
4. Aquatic Therapy: Evidence-based aquatic physical therapy for rehabilitation and conditioning, utilizing specialized pool equipment
5. Medical and Fitness Products: Sale of rehabilitation supplies including braces, straps, foam rollers, tapes, wraps, sprays, pain relief products, and exercise equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Proactive Rehab Physical Therapy, Aquatic & Wellness Center operates two outpatient clinics in McDonough and Conyers, GA delivering one-on-one orthopedic physical therapy, evidence-based aquatic therapy using a Hydroworx pool with an underwater treadmill, supervised fitness and wellness programming, and concierge at-home physical therapy. The practice supplements clinical services with low-cost wellness memberships and a retail shop for medical and fitness supplies.

Product overview

Proactive Rehab Physical Therapy, Aquatic & Wellness Center operates as a multi-service healthcare practice offering three core service lines: Physical Therapy (standard outpatient orthopedic therapy and concierge/home-based therapy), Aquatic Therapy (using Hydroworx pools), and Wellness (fitness programming and memberships). These services are supported by aquatic classes, clinical mentorship programs, and a retail shop for medical/fitness supplies. The company operates two locations in McDonough and Conyers, GA, and accepts multiple insurance plans and wellness program affiliations (Global Fit, Silver Sneakers, Silver Fit).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 72% reduction in patient treatment costs according to The Good Body
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Henry County Chamber of CommercecoreOthersMembership in local business chamber for community visibility and networking in Henry County, Georgia where McDonough location operates
• Rockdale County Chamber of CommercecoreOthersMembership in local business chamber for community visibility and networking in Rockdale County, Georgia where Conyers location operates
• Silver SneakerscoreGTM or Marketing PartnerAffiliation with SilverSneakers senior fitness program allowing eligible seniors to use their benefits at Proactive Rehab wellness center
• Silver FitcoreGTM or Marketing PartnerAffiliation with Silver&Fit senior fitness program allowing eligible seniors to use their benefits at Proactive Rehab wellness center
• Global FitminorGTM or Marketing PartnerAffiliation with Global Fit wellness program offering additional fitness benefits to members
• Georgia Health Occupations Student Organization (HOSA)minorStrategic or Co-development PartnerClinical mentorship program hosting high school students from HOSA for career exploration in healthcare
• University of North Georgia Exercise Science ProgramminorStrategic or Co-development PartnerClinical mentorship program hosting university students from exercise science program for practical training
• Georgia Southern University Exercise Science ProgramminorStrategic or Co-development PartnerClinical mentorship program hosting university students from exercise science program for practical training
• Wallace College PTA ProgramminorStrategic or Co-development PartnerClinical mentorship program hosting physical therapist assistant students for clinical education
• Atlanta Technical College PTA ProgramminorStrategic or Co-development PartnerClinical mentorship program hosting physical therapist assistant students for clinical education
• Emory University Doctor of Physical Therapy ProgramminorStrategic or Co-development PartnerClinical mentorship program hosting doctoral physical therapy students for advanced clinical training
• Emory University Orthopedic Physical Therapy Residency ProgramminorStrategic or Co-development PartnerClinical mentorship program hosting orthopedic physical therapy residents for specialized post-professional training
• American Academy of Manipulative Therapy Fellowship in Orthopedic Manual Physical TherapyminorStrategic or Co-development PartnerClinical mentorship program hosting fellows for advanced manual therapy training in orthopedic physical therapy

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Athletico Physical Therapy: Large outpatient orthopedic and sports PT provider with specialty services including aquatics, occupational therapy, and worker rehabilitation — overlapping with Proactive's orthopedic and aquatic offerings at national scale.
• Encompass Health: Large rehabilitation services provider offering inpatient rehab and outpatient therapy; comparable in post-surgical and orthopedic rehabilitation services, though Encompass operates a much broader post-acute portfolio.
• ATI Physical Therapy: National outpatient orthopedic PT chain offering insurance-billed PT, sports rehab, and workers' comp services across hundreds of clinics — directly comparable in core outpatient PT and sports injury rehab offerings, but at vastly greater scale.
• U.S. Physical Therapy: Public operator of outpatient PT clinics through partner and company-owned models; relevant comparator for clinic roll-up economics, payer mix, and multi-site scaling in the same outpatient PT segment.
• Select Medical / Select Physical Therapy: Large post-acute and outpatient rehabilitation provider with specialty PT clinics; comparable in outpatient orthopedic PT, post-surgical rehab, and worker injury services, though operated as part of a broader hospital-rehab portfolio.

Direct peers

• Ivy Rehab Network: Multi-site outpatient PT and pediatric therapy operator with a hybrid model of in-clinic care plus specialty services; structurally analogous in multi-modality PT offerings and de novo/clinic roll-up growth strategy.
• Results Physiotherapy: Outpatient orthopedic PT chain with manual therapy specialization serving the Southeast; comparable in service mix, patient demographic focus, and regional clinic model.
• BenchMark Physical Therapy: Outpatient orthopedic PT chain operating across the Southeast US, offering manual therapy and orthopedic rehabilitation in community-clinic settings — highly comparable in regional footprint, payer mix, and orthopedic focus.
• CORA Physical Therapy: Outpatient PT operator with multiple service lines including orthopedic, sports, aquatic therapy, and senior wellness programs; directly comparable in PT-plus-aquatic-plus-wellness platform model.
• Phoenix Rehabilitation and Health Services: Regional outpatient PT provider offering orthopedic rehab, industrial/workers' comp, and aquatic therapy services — closely comparable in service mix and community-clinic positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/proactiverehab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive Rehab Physical Therapy, Aquatic & Wellness Center