VMV Group
- Company typePrivate
- Founded2004
- HeadquartersBelo Horizonte, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What VMV Group does
VMV Group (legal entity V3G Comunicação Ltda, CNPJ 05.522.010/0001-00) is a Brazilian boutique consulting firm headquartered in Belo Horizonte, Minas Gerais, that provides commercial intelligence and structuring services to real estate developers (incorporadoras) and construction companies across Brazil. The firm operates two core service lines: Desenvolvimento De Produto (Product Development), which handles strategic conception, typology structuring, and market positioning of real estate developments, and Estruturação Comercial (Commercial Structuring), which organizes sales operations including people, processes, technology, CRM implementation, and commercial governance. Underlying methodology is described as data-driven and built on 20+ years of founder experience, with the firm claiming benchmarks such as +15% sales per team, +28% sales velocity improvement, and -52% CAC reduction. Customer-reported outcomes include Rocha Empreendimentos' 2024 growth equivalent to its prior three years combined and EPH Incorporadora scaling from one to six commercial team members.
The business operates a dual revenue model: professional services fees for consulting engagements, and a subscription-recurring line via VMV Academy, an online education platform offering three annual tiers (R$ 1,299 / R$ 1,999 / R$ 2,999) with 500+ hours of content, mobile applications on iOS and Android, and 10,000+ active students. Go-to-market is consultative and sales-led, relying on direct outreach via WhatsApp, website lead capture, content marketing (blog, YouTube, Instagram, LinkedIn, Spotify podcast), and relationship-based engagement. The firm reports 400+ incorporadoras served across 25 Brazilian states, with management led by Sócio-diretores Marcelo Volker and Vinícius Marques (both FGV MBA professors) and supported by subsidiary VMV Consulting Ltda (CNPJ 51.705.548/0001-78). The company is privately held, founder/partnership-owned, with no disclosed institutional investors or funding rounds.
VMV Group firmographics
Firmographics- Name
- VMV Group
- Legal name
- V3G Comunicação Ltda
- Website
- https://vmv.group
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where VMV Group is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
VMV Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consultoria em Estruturação Comercial: Commercial structuring consulting services for real estate developers, including sales team organization, CRM implementation, indicators, processes, and commercial governance.
- Desenvolvimento de Produto Imobiliário: Product development consulting for real estate developers, including strategic conception of developments, typology structuring, mix definition, architectural direction, and market positioning.
- VMV Academy - Online Training Platform: Subscription-based online education platform offering courses for real estate professionals in sales, commercial management, and incorporation. Includes three subscription tiers with 12-month access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Vendas Imobiliárias - Training plan for real estate sales professionals |
| Subscription | Annual | Gestão Comercial - Commercial management training plan |
| Subscription | Annual | Incorporação 360º - Full incorporation training with 20 accesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
VMV Group product offering
Product offeringCore offering
VMV Group provides commercial intelligence consulting for Brazilian real estate developers (incorporadoras), offering two core service modules: strategic product development (Desenvolvimento De Produto) covering typology, mix, and architectural direction; and commercial structuring (Estruturação Comercial) covering sales operations, CRM implementation, team management, indicators, processes, and launch governance. The company also operates VMV Academy, a subscription-based online training platform for real estate professionals.
Product overview
VMV Group is a real estate consulting company offering two core service modules: Desenvolvimento De Produto (Product Development) for strategic real estate conception, and Estruturação Comercial (Commercial Structuring) for sales operations organization. The company also operates VMV Academy as an educational sub-brand, providing online training courses for real estate professionals. These offerings are interconnected: the Product Development service creates the real estate product, while Commercial Structuring ensures its successful market launch and ongoing sales performance, with VMV Academy providing continuous professional development for client teams.
Differentiator
Problem solved
Functional benefit
Brands
- VMV Academy: Online education platform for real estate professionals, offering courses in sales, commercial management, and incorporation with over 10,000 active students and 500 hours of specialized content.
Products and services
- Desenvolvimento De Produto Strategic real estate product conception consulting service for real estate developers (incorporadoras) that unites data, land vocation, and demand behavior to define the ideal product, including structuring typologies, mix, attributes, differentials, common areas, technologies, and architectural direction.
- Estruturação Comercial Sales operation organization service for real estate developers that structures people, processes, technology, and data to transform results into predictability and scale; VMV acts as an extension of the commercial board setting goals, indicators, budgets, CRM funnels, routines, and sales houses.
- VMV Academy Online subscription-based education platform offering courses for real estate professionals in sales, commercial management, and incorporation, with three subscription tiers (Vendas Imobiliárias, Gestão Comercial, Incorporação 360º) and 12-month access; accessible via web, iOS, and Android apps.
Quantifiable outcome
- +15% increase in sales per team
- +6 more outcomes
Companies that use VMV Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
VMV Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VMV Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VMV Consulting LtdaminorData-sharing partner referenced in privacy policy. V3G Comunicação Ltda (VMV Group Brasil) shares personal data with VMV Consulting Ltda (CNPJ: 51.705.548/0001-78) as needed for service provision. Both entities follow LGPD-compliant data protection standards.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
VMV Group competitors and assessment
Company assessmentBroad incumbents
- Colliers Brasil: International real estate services and investment management firm active in Brazil across advisory, valuation, and project services. Comparable to VMV as a commercial real estate consultancy serving developers, though serving a much broader client base including investors and occupiers.
- Cushman & Wakefield Brasil: Global real estate services firm with Brazilian offices providing consulting, valuation, agency leasing, and capital markets services to developers. Comparable to VMV's commercial intelligence offering for incorporadoras, though broader and more institutionally focused.
- CBRE Brasil: World's largest commercial real estate services firm with operations in Brazil offering advisory, project management, valuation, and consulting to real estate developers. Overlaps with VMV on developer advisory but at global scale and with a wider portfolio.
- JLL Brasil: Global commercial real estate services firm with deep Brazil operations offering valuation, advisory, capital markets, and consulting to developers and investors. Comparable to VMV as a commercial real estate advisor, but at vastly larger scale and with a much broader service portfolio.
Others
- Geoambiente: Brazilian geospatial analytics firm serving real estate, retail, and urban planning clients with location intelligence and demographic data. Adjacent to VMV's market intelligence and product development methodology, supplying enabling data layers used in feasibility and product positioning.
- Loft: Brazilian real estate technology platform using data and analytics for buying, selling, and valuing residential properties. Adjacent to VMV in bringing data-driven methodology to Brazilian real estate, though Loft is consumer/transaction-focused while VMV serves developers.
- QuintoAndar: Brazilian proptech marketplace for rentals and sales with adjacent services for landlords and developers. Adjacent to VMV's developer focus; both operate in Brazilian real estate with technology-enabled offerings, but QuintoAndar is consumer-facing while VMV serves developers B2B.
Direct peers
- Lopes (Banco Inter): Brazilian real estate services company (acquired by Banco Inter) historically focused on brokerage and now expanding into developer advisory and real estate credit. Comparable to VMV as a Brazilian real estate services provider targeting developers, though Lopes' core franchise is brokerage rather than commercial structuring consulting.
- Brain Real Estate Intelligence: Brazilian real estate market intelligence and BI platform serving developers with market data, feasibility studies, and launch analytics. Closely comparable to VMV's commercial intelligence positioning for incorporadoras, with overlap on data-driven launch and pricing decisions.
Emerging players
- Hype (formerly Tera): Brazilian online education platform offering courses in technology, data, and business skills. Comparable to VMV Academy as a subscription-based professional education platform in Brazil, though Hype targets tech professionals broadly while VMV Academy focuses specifically on real estate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VMV Group social profiles
Digital presenceVMV Group compliance and trust
Trust signalCompliance1 record
VMV Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
VMV Group leadership team
Management profileNumber of profiles
Profiles3 records
VMV Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
VMV Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VMV Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VMV Group
What does VMV Group do?
VMV Group provides commercial intelligence consulting for Brazilian real estate developers (incorporadoras), offering two core service modules: strategic product development (Desenvolvimento De Produto) covering typology, mix, and architectural direction; and commercial structuring (Estruturação Comercial) covering sales operations, CRM implementation, team management, indicators, processes, and launch governance. The company also operates VMV Academy, a subscription-based online training platform for real estate professionals.
Is VMV Group a public or private company?
VMV Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VMV Group founded?
VMV Group was founded in 2004. It employs 51 to 100 people.
Where is VMV Group based?
VMV Group is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does VMV Group make money?
Three revenue lines are on record. Consultoria em Estruturação Comercial is the primary driver. The others are desenvolvimento de Produto Imobiliário and VMV Academy - Online Training Platform.
Who are VMV Group's main competitors?
Broad incumbents on record are Colliers Brasil, Cushman & Wakefield Brasil, CBRE Brasil and JLL Brasil. Others are Geoambiente, Loft and QuintoAndar. Direct peers are Lopes (Banco Inter) and Brain Real Estate Intelligence. Hype (formerly Tera) is listed as an emerging player.
Does VMV Group have an API?
No public API is recorded for VMV Group.