What Loft does

Loft is a Brazilian real estate technology company operating a digital marketplace that connects individual property buyers, sellers, and renters with a network of more than 46,000 brokers and real estate agencies across Brazil, with additional operations in Mexico via the TrueHome acquisition. Founded in 2018 and headquartered in São Paulo, the platform lists hundreds of thousands of properties across major Brazilian cities including São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, and Florianópolis, and offers supporting tools such as virtual tours, AI-assisted property search (Loft IA), virtual staging (Redecore IA), and a property price calculator.

The company's technology stack combines a consumer-facing marketplace, an agency-facing SaaS suite (CRM, digital proposals, electronic signatures, agency websites, lead generation and qualification, and the Loft/Dados market analytics platform), and a financial products layer including rental guarantees (Fiança Aluguel), residential and commercial insurance, mortgage financing, secured property-backed credit, and invoice acceleration. These capabilities have been built and acquired through transactions including CredPago (R$1.4 billion, rental guarantee fintech), CrediHome (mortgage origination), Vista (real estate technology), 123i (portal traffic), and TrueHome (Mexico expansion).

Loft monetizes through transaction commissions on property sales and rentals, recurring subscriptions and SaaS fees from partner agencies, lead generation services, and fee/spread on financial and insurance products. Agencies list properties for free on the platform while retaining up to 90% of transaction proceeds, an aggressive partner-friendly model that has fueled rapid agency onboarding. The company reached unicorn status at a $2.2 billion valuation following a $425 million Series D in April 2023 and has raised over $700 million cumulatively from investors including D1 Capital Partners, Andreessen Horowitz, Silver Lake, GIC, BTG Pactual, and (per reporting) ADQ.

Name

Loft

Legal name

Loft

Website

https://loft.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Loft is a Brazilian proptech operating a digital marketplace connecting property buyers, sellers, and renters with 46,000+ brokers and agencies across Brazil and Mexico, supported by financial products, insurance, agency SaaS tools, and AI-assisted property search.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees / Commission: Loft charges commissions on property transactions facilitated through its platform, including buying, selling, and rental transactions.
2. Subscription Services for Agencies: SaaS solutions provided to real estate agencies including CRM, property management, digital proposals, websites, and other technology tools.
3. Financial Products: Revenue from rental guarantees, home insurance, mortgage financing, and property credit services offered through the platform.
4. Lead Generation: Lead generation services and customer acquisition tools for real estate agencies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Loft operates a digital real estate marketplace that connects buyers, sellers, and renters in Brazil with a network of more than 46,000 real estate agencies and brokers, allowing apartments to be listed, evaluated, toured virtually, and purchased or rented online. The marketplace is wrapped around embedded financial products — most notably Fiança Aluguel (a rental guarantee), mortgage origination, home and commercial insurance, and home-equity credit — and SaaS tools for real estate agencies (CRM, lead generation, listing management, and the Portas automated valuation engine). The combined offering lets Loft capture a transaction from property discovery through financing and post-rental protection.

Product overview

Loft operates as a comprehensive digital real estate platform offering a unified marketplace for buying, selling, and renting properties across Brazil. The core platform connects property seekers with over 46,000 real estate agents and agencies, while the Loft Mais Negócio division provides a suite of commercial, technological, and financial solutions for real estate agencies. The product portfolio includes core listing services (apartments, houses, land, farms), financial products (Fiança Aluguel rental guarantee, Garantia Investe, Financiamento Imobiliário mortgage financing, Crédito com Garantia secured credit, Antecipa acceleration), insurance offerings (Seguro Residencial, Seguro Comercial), agency management tools (CRM, Adm Imóveis, Proposta Digital, Sites para Imobiliárias, Assinatura Eletrônica), lead generation services (Geração de Leads, Qualifica Leads), and data analytics (Loft/Dados). AI-powered features include the Assistente Loft virtual assistant and Redecore IA virtual staging. Loft has expanded through acquisitions including CredPago (rental guarantee fintech), CrediHome (mortgage facilitation), TrueHome (Mexican expansion), Vista (technology solutions), and Portal 123i (customer acquisition).

Differentiator

Problem solved

Functional benefit

Brands

• Loft IA: AI-powered assistant to help users find the perfect home with all amenities
• Portas
• Loft Educação
• Loft Mais Negócio

Quantifiable outcome

• Over 51,000 apartments available for sale in Belo Horizonte alone; 239,000+ in São Paulo; 117,000+ in Porto Alegre
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and strategic.

• Jardel CardosocoreOthers · 21 December 2021Hired as Vice President of Institutional Relations to lead expansion of partnerships with real estate agencies. Previously CEO of CredPago.
• CredPagocoreStrategic or Co-development PartnerAcquired for R$1.4 billion in July 2021. Specializes in rental contracts without guarantors. Continues as separate vertical within Loft under CEO Jardel Cardoso. Brings risk analysis technology and digital rental platform capabilities.
• CrediHomemajorStrategic or Co-development PartnerAcquired in August 2021. Company facilitates mortgage loans via partnerships with banks and real estate agents. Has originated over R$2 billion in loans across 5,000 transactions.
• TrueHomemajorStrategic or Co-development PartnerMexican startup acquired in November 2021. Expansion into Mexican market bringing transparency and security technology for real estate transactions.
• VistastrategicTechnology or IntegrationTechnology company based in Florianópolis, acquired in March 2022. Specializes in solutions for the real estate market, enhancing Loft's technology portfolio.
• 123i PortalstrategicTechnology or IntegrationAcquired in December 2021 to improve customer acquisition and traffic for the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QuintoAndar: Brazil's largest proptech, operating a digital marketplace for rentals and now home sales with embedded fintech. Directly competes with Loft for brokers, agencies, and consumer mindshare across the same Brazilian geographies and product categories.
• Zap Imóveis: One of Brazil's largest real estate listing portals, owned by OLX Brasil. Competes directly with Loft's consumer-facing marketplace and broker listing business for inventory and traffic.
• Viva Real: Brazilian real estate listing portal now under QuintoAndar's control. Operates a marketplace model similar to Loft's consumer platform, serving both buyers/renters and listing agencies.
• Imovel Web: Brazilian property listing portal, owned by Mercado Libre. Directly comparable as a digital real estate marketplace connecting consumers with agencies and brokers across major Brazilian cities.

Broad incumbents

• OLX Brasil: Brazilian classifieds marketplace that owns Zap Imóveis and previously Viva Real. A broader incumbent in Brazilian online classifieds with overlap into real estate, serving as both competitor and traffic source for Loft.
• Zillow Group: US-based global leader in online real estate marketplaces. A broad incumbent operating at significantly larger scale than Loft but with a comparable consumer portal-plus-broker-tools-plus-mortgage playbook.
• Redfin: US tech-enabled real estate brokerage combining a consumer portal with brokerage and partner-agent services. Comparable to Loft in pairing marketplace, agent enablement, and financing integrations.
• Compass: US tech-enabled residential brokerage platform with proprietary agent software and a consumer portal. Comparable to Loft's broker SaaS plus consumer marketplace model, though at a much larger and more mature scale.

Emerging players

• Properati: Latin American real estate data and listing platform active in Brazil and other LatAm countries. Comparable to Loft in offering a property marketplace with data-driven features for consumers and brokers.

Regional players

• Compra y Venta: One of Mexico's leading online real estate marketplaces. Directly relevant to Loft's Mexico expansion through TrueHome as a comparable incumbent serving the same consumer and broker segments.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loft_br
• Facebookfacebook.com/loftbr
• LinkedInlinkedin.com/company/loftbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds7 records

Investors39 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loft