ADFi
ADFi is a Madrid-based, founder-led digital marketing services firm founded in 2012, supporting clients with strategy and implementation of digital marketing actions. No public products, pricing, or customer information are disclosed, and its website is currently inactive.
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ADFi does
ADFi is a private, for-profit company headquartered in Madrid, Spain, founded in 2012, with a headcount in the 11-50 range. According to its self-description, the company provides support in strategies and implementation of digital marketing actions — positioning it as a digital marketing services / consultancy firm. Leadership is concentrated in founder Santiago Raffo, who serves as CEO. There are no further disclosures regarding products, technology stack, pricing, customer segments, partnerships, certifications, or geographic footprint beyond its Madrid base.
Operationally, ADFi's digital presence is currently non-functional as a marketing asset: the company's website at adfi.mobi displays only a default Apache2 Ubuntu server test page, with no product information, service descriptions, contact details, or company content. This suggests the website is either under development, temporarily unavailable, or unconfigured. No social media profiles, app listings, investor disclosures, or third-party coverage are available in the source material.
The company's business model cannot be inferred from publicly available data — there is no pricing model, no named customers, no case studies, and no funding history. As a result, ADFi's revenue mechanics, go-to-market approach, and customer base are effectively opaque to outside observers. The combination of a services-firm headcount profile, founder-led structure, and a dormant public-facing site is consistent with either a small, relationship-driven consultancy operating below the public-investor radar, or a firm in operational decline that has deprioritized its external presence.
ADFi firmographics
Firmographics- Name
- ADFi
- Website
- https://adfi.mobi
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADFi is a Madrid-based, founder-led digital marketing services firm founded in 2012, supporting clients with strategy and implementation of digital marketing actions. No public products, pricing, or customer information are disclosed, and its website is currently inactive.
- Ownership category
- akta.pro rank
ADFi industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro industry
- Integrated Advertising (Brand + Performance + Media)
Keywords
Where ADFi is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
ADFi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
ADFi product offering
Product offeringCore offering
ADFi provides support in the design of strategies and the implementation of digital marketing actions for client businesses. The firm, based in Madrid, Spain, operates with 11-50 employees and was founded in 2012, positioning itself as a digital marketing services provider.
Product overview
No product information available. The source content consists of an Apache2 Ubuntu default test page at http://adfi.mobi/, which is a placeholder page indicating the server is operational but not configured with actual company content.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Strategy and Implementation Services Support service that helps client businesses design digital marketing strategies and execute the resulting digital marketing actions, delivered by a small Madrid-based team.
Companies that use ADFi
Customer profileIdeal customer profiles1 record
ADFi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ADFi partnerships and signals
Strategic signalRecent moves2 records
ADFi competitors and assessment
Company assessmentBroad incumbents
- Jellyfish (The Brandtech Group): Global digital marketing agency group offering media, creative, and technology services. Comparable as a competitor in digital marketing strategy and implementation, though with significantly broader geographic footprint and tooling.
- Omnicom Group: Major advertising holding company with digital, media, and customer experience agencies. Comparable as a competitor in digital marketing strategy and execution, particularly in European markets.
- Havas: Global integrated advertising and communications group offering creative, media, and digital marketing services. Comparable as a competitor in the digital marketing services category, with network-level resources ADFi cannot match.
- Interpublic Group (IPG): Global advertising and marketing services holding company with digital and media agencies. Comparable as a competitor for integrated digital marketing engagements, though operating at much larger scale.
- Publicis Groupe: One of the world's largest advertising and communications holding companies with extensive digital, media, and creative capabilities. Comparable to ADFi as a competitor in the digital marketing services space, though Publicis serves global enterprise clients at vastly greater scale.
- WPP: Global advertising holding company with major digital marketing and media agencies (e.g., GroupM, VMLY&R). Comparable as a competitor in integrated digital marketing services, but operates at network scale across dozens of markets.
- Dentsu: International advertising and digital services group with strong presence in EMEA. Comparable as a competitor for digital marketing strategy and implementation work, but with significantly larger scale and tooling investments.
Direct peers
- Making Science: Spanish-headquartered digital marketing and adtech company listed on BME Growth, offering digital advertising, martech, and e-commerce services across Europe and LATAM. Highly comparable to ADFi as a Spanish digital marketing services peer competing for the same regional client base.
- Cyberclick: Spanish digital marketing agency focused on performance advertising, programmatic, and lead generation. Comparable to ADFi as a similarly positioned Spanish digital marketing services firm serving mid-market clients.
- Elogia: Spanish digital marketing agency specialising in performance marketing, e-commerce, and content. Comparable to ADFi as a similarly sized Spanish digital marketing services competitor targeting the same Iberian market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
ADFi social profiles
Digital presenceADFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADFi leadership team
Management profileNumber of profiles
Profiles1 record
ADFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADFi
What does ADFi do?
ADFi provides support in the design of strategies and the implementation of digital marketing actions for client businesses. The firm, based in Madrid, Spain, operates with 11-50 employees and was founded in 2012, positioning itself as a digital marketing services provider.
When was ADFi founded?
ADFi was founded in 2012. It employs 11 to 50 people.
Where is ADFi based?
ADFi is headquartered in Madrid, Spain, in the Europe region.
Who are ADFi's main competitors?
Broad incumbents on record are Jellyfish (The Brandtech Group), Omnicom Group, Havas, Interpublic Group (IPG), Publicis Groupe, WPP and Dentsu. Direct peers are Making Science, Cyberclick and Elogia.
Does ADFi have an API?
No public API is recorded for ADFi.
What industry is ADFi in?
ADFi's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 7311.