What INSIDE PRECISION MEDICINE does

Inside Precision Medicine (IPM) is a multi-platform B2B trade media brand covering the full spectrum of precision medicine, operating as a publication under Mary Ann Liebert, Inc. (which sits within the Sage Publications umbrella). The brand originated from the Journal of Precision Medicine founded by Damian Doherty in 2014, was relaunched in 2021 from the prior Clinical OMICS property, and is self-described as "the only global media brand covering the full spectrum of precision medicine." It serves pathologists, clinicians, researchers and scientists, and healthcare executives across topics spanning Translational Research, Molecular Diagnostics, Informatics, Oncology, Patient Care, Disease Indications, and Payer/Regulatory issues. The editorial bench includes Editor in Chief Damian Doherty and Editorial Director Kevin Davies (founding editor of Nature Genetics), supported by Managing Editor Corinna Singleman, North American Editor Jonathan D. Grinstein, Associate Editor Savannah Wiegel, Online Editorial Manager Katherine Vuksanaj, and Creative Manager Byron Duque.

The product surface is anchored by three core offerings — the Inside Precision Medicine Magazine (print and digital), the insideprecisionmedicine.com website, and eNewsletters — and is extended by a multimedia portfolio that includes webinars, virtual summits, the Behind the Breakthroughs podcast, video content, learning labs, eBooks, and IPM Live event coverage. Distribution operates across self-serve digital channels, social media (Facebook, LinkedIn, X), and partner platforms including emagazines.com. The company has a contributing partnership with the National Society of Genetic Counselors (NSGC) and maintains global brand reach despite a single U.S. headquarters in New Rochelle, NY.

The business model is a diversified B2B media revenue stack: paid magazine and eNewsletter subscriptions (recurring), multi-platform advertising (website banners, newsletters, social, print), custom content and sponsored multimedia (eBooks, webinars, podcasts, roundtables, spotlights/supplements, market insights surveys), and list-rental/precision-targeted email campaigns (with a 5,000-name minimum order). Pricing is not publicly disclosed; custom content contracts carry multi-year terms with change and cancellation fee structures. There is no disclosed funding, no outside investment, and no revenue figures in the source material; the entity operates as a division within a private corporate parent.

Name

INSIDE PRECISION MEDICINE

Legal name

Mary Ann Liebert, Inc.

Website

https://insideprecisionmedicine.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Inside Precision Medicine is a global B2B media brand covering the full spectrum of precision medicine for pathologists, clinicians, researchers, and healthcare executives via a flagship magazine, website, eNewsletters, podcasts, webinars, summits, and eBooks, published under Mary Ann Liebert, Inc.

Ownership category

akta.pro rank

Product category

Medical Trade Media and Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

akta.pro secondary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Precision medicine media
• Trade publishing
• Medical journalism
• Life sciences events
• Healthcare advertising

Headquarters

HQ city

New Rochelle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Paid subscriptions to Inside Precision Medicine Magazine available in print and digital formats, targeting researchers, pathologists, clinicians, and executives in the precision medicine field.
2. eNewsletter Subscriptions: Free and paid eNewsletter offerings providing curated precision medicine news and updates to subscribers.
3. Advertising and Sponsorship: The company sells advertising across multiple platforms including magazines/journals, websites (banner ads), newsletters, social media, and custom content including summits, webinars, podcasts, eBooks, roundtables, and supplements. Advertising terms and conditions apply to publications by Mary Ann Liebert, Inc.
4. Custom Content and Multimedia: Sponsored content including custom eBooks, webinars, virtual events, podcasts, roundtables, spotlights/supplements, and market insights surveys for advertiser messaging.
5. Third-Party/Precision-Targeted Email: List rental and precision-targeted email campaigns deploying advertiser content to selected email addresses derived from the company's databases, with a 5,000-name minimum per order.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Inside Precision Medicine is a global precision medicine media brand that publishes original editorial content through a flagship print and digital magazine, a daily-updated website, eNewsletters, and a multimedia portfolio including podcasts, webinars, summits, learning labs, eBooks, and live event coverage. The brand is sold to readers via subscriptions and to life sciences advertisers via display advertising, sponsored content, custom multimedia, and precision-targeted email campaigns.

Product overview

Inside Precision Medicine is a global media brand providing comprehensive coverage of precision medicine through a multi-platform approach. The core offerings consist of the Inside Precision Medicine Magazine (print and digital), the Inside Precision Medicine Website (up-to-the-minute news and features), and eNewsletters. These are complemented by a dynamic portfolio of multimedia products including Webinars, Podcasts (featuring the 'Behind the Breakthroughs' podcast), Videos, Summits, Learning Labs, eBooks, and Inside Precision Medicine Live events. The content spans core topic areas including Translational Research, Molecular Diagnostics, Informatics, Oncology, and Patient Care. The company operates as a division under Sage Publications.

Differentiator

Problem solved

Functional benefit

Brands

• Behind the Breakthroughs: Podcast series hosted by Jonathan D. Grinstein, PhD, North American Editor for Inside Precision Medicine, featuring people shaping the future of medicine

Products and services

• Inside Precision Medicine Magazine Flagship print and digital publication covering the full spectrum of precision medicine, providing practical insights for pathologists, clinicians, researchers, and scientists working to translate omics technologies into molecular and precision medicine for patients.
• Inside Precision Medicine Website Up-to-the-minute website providing news, features, and coverage across topics including Translational Research, Molecular Diagnostics, Informatics, Oncology, Patient Care, and Precision Medicine.
• eNewsletters Email newsletters delivering the latest precision medicine news and updates directly to subscribers, available as free and paid subscriptions.
• Webinars Live and on-demand webinar events featuring expert speakers covering topics in precision medicine, diagnostics, and clinical research.
• Behind the Breakthroughs Podcast Audio podcast hosted by Jonathan D. Grinstein, PhD, featuring interviews with pioneers shaping the future of medicine and precision medicine.
• Summits Virtual event summits bringing together leaders in precision medicine for discussions and presentations on emerging trends and technologies.
• Learning Labs Educational multimedia sessions providing in-depth learning experiences on precision medicine topics.
• eBooks Digital books and guides covering specialized topics in precision medicine and genomics, including CRISPR developments, CML treatment advances, and genomics in clinical trials.
• Inside Precision Medicine Live Live event coverage featuring real-time updates and discussions from precision medicine conferences and events.
• Custom Content and Sponsored Multimedia Sponsored content offerings including custom eBooks, webinars, virtual events, podcasts, roundtables, spotlights/supplements, and market insights surveys for advertiser messaging, sold as multi-year contracts to life sciences and healthcare marketers.
• Precision-Targeted Email and List Rental List rental and precision-targeted email campaigns deploying advertiser content to selected email addresses derived from the company's databases, with a 5,000-name minimum per order.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• National Society of Genetic Counselors (NSGC)minorStrategic or Co-development PartnerNSGC is listed as a contributing partner to Inside Precision Medicine, indicating a collaborative relationship in the precision medicine and genetic counseling space.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• MedCity News: Healthcare innovation media brand covering digital health, diagnostics, and precision medicine with B2B sponsorship models. It addresses a broader healthcare-innovation audience but overlaps with IPM in the molecular diagnostics and payer/regulatory topics.

Broad incumbents

• BioSpace: Life-sciences industry news and careers platform with deep reach among biotech researchers and professionals. It competes for advertiser attention and reader mindshare in the precision-medicine and translational-research space.
• Fierce Biotech / Fierce Pharma: Established pharma and biotech industry news brands selling advertising and sponsorships to the same pharma/life-sciences marketers as IPM. Broader in therapeutic-area coverage but competes for the same promotional dollars in the precision-medicine segment.
• Nature Biotechnology: Flagship academic journal in biotechnology from Springer Nature, covering translational research, omics technologies, and molecular medicine. It competes for attention from the same researcher and clinical audience and influences the same pharma/life-sciences advertisers.

Direct peers

• Bio-IT World: Life-sciences informatics and computational biology media brand founded and edited by Kevin Davies before he joined GEN/IPM. It overlaps with IPM's Informatics topic area and serves a similar researcher and translational-medicine audience.
• Genetic Engineering & Biotechnology News (GEN): Sibling publication under Mary Ann Liebert, Inc., covering biotechnology news with overlapping readership among researchers and industry executives. GEN shares staff, infrastructure, and audience with IPM, making it the most directly comparable peer.
• 360Dx (Raven-X Bio/Precision Medicine media): Diagnostics industry news outlet covering molecular diagnostics, genomics-based testing, and clinical labs — a core topic area for IPM. It sells advertising to the same diagnostics manufacturers and laboratory operators.
• Drug Discovery World: Drug discovery and development trade publication previously edited by IPM's Editor in Chief Damian Doherty. It targets overlapping pharma R&D and precision-medicine audiences and competes for the same advertiser categories.
• GenomeWeb: B2B media brand covering genomics, molecular diagnostics, and precision medicine for researchers, clinicians, and industry professionals. It targets the same advertiser base (molecular diagnostics vendors, sequencing platforms) as IPM.
• The CRISPR Journal: Peer-reviewed journal on CRISPR and genome editing launched by Kevin Davies (current IPM Editorial Director). It sits within the Mary Ann Liebert portfolio, shares distribution, and serves an overlapping translational-research readership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Inside_PM
• Facebookfacebook.com/InsidePrecisionMedicine
• LinkedInlinkedin.com/company/inside-precision-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSIDE PRECISION MEDICINE