Lorica Insurance Brokers

What Lorica Insurance Brokers does

PIB Insurance Brokers (formerly Lorica Insurance Brokers) is a UK specialist insurance brokerage operating as a trading style of PIB Risk Services Limited, a private limited company registered in England and Wales (Company Registration 02682789) and authorised and regulated by the Financial Conduct Authority (Firm Reference 308333). The company is part of PIB Group, a conglomerate pursuing a leading position among UK independent specialist insurance brokers. It serves UK businesses from SMEs to larger commercial enterprises across 35+ specialised verticals including agriculture, construction, hospitality, manufacturing, technology, healthcare, professional services, renewable energy and motor trade, and also provides private client insurance for high-net-worth individuals covering homes, motor, marine, and fine art.

The product surface comprises business insurance lines (commercial combined, contractors all-risk, fleet, professional indemnity, directors and officers, trade credit, transactional risks), private client lines, risk management services, employee benefits solutions, claims management, and an international division leveraging a worldwide broker network for multinational programmes. Underlying technology is not a stated focus; the model is a traditional intermediation platform supported by a public-facing website with 'Get a quote' and 'Request a call back' conversion paths and an expanding network of UK local branches for community-level engagement. PIB Academy provides free expert-led seminars as a client engagement and thought-leadership layer.

PIB Insurance Brokers generates revenue through commissions on insurance policies placed with carriers across its commercial and personal lines portfolio. Pricing is quote-based, varies by business type, risk profile, coverage, and sector, and is not publicly disclosed. Billing cadence is monthly. The go-to-market is predominantly direct-to-consumer with inside-sales callback conversion, supported by organic social (LinkedIn, Facebook, Twitter), content marketing via the company blog, and PIB Academy events; customer segmentation is vertical-driven, with primary focus on UK SMEs to enterprise, secondary segments in high-net-worth private clients and internationally focused businesses.

Name

Lorica Insurance Brokers

Legal name

PIB Risk Services Limited

Website

https://loricainsurance.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

PIB Insurance Brokers (formerly Lorica Insurance Brokers) is a UK specialist insurance brokerage within PIB Group, placing business and private-client cover across 35+ industry verticals via an expanding local branch network and an international broker network.

Ownership category

akta.pro rank

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance brokerage commissions: PIB Insurance Brokers acts as an intermediary between insurance carriers and clients, earning commissions on insurance policies placed. They offer a wide range of business and personal insurance products across multiple sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lorica Insurance Brokers (trading as PIB Insurance Brokers) is a UK insurance intermediary that places business and personal insurance policies on behalf of clients. Its core work is brokering specialist commercial insurance across more than 35 sectors together with private client cover for high-net-worth individuals, supported by risk management, employee benefits and claims services.

Product overview

PIB Insurance Brokers (formerly Lorica Insurance Brokers) operates as a unified platform offering comprehensive insurance and risk management solutions. The core offerings consist of Business Insurance (covering 35+ specialized sectors including agriculture, construction, hospitality, manufacturing, professional services, technology, and tradespeople), Private Client Insurance (homes, motor, marine, and fine art), Risk Management, Employee Benefits, and Claims services. The company provides industry-specific coverage through specialized divisions, supported by an international broker network and PIB Academy for client education. As part of PIB Group, the broker leverages sector expertise from agriculture to zoos, offering both commercial and personal insurance products through a network of UK branches.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance brokerage covering 35+ specialised sectors including agriculture, construction, hospitality, manufacturing, professional services, technology and tradespeople, offering specialised cover such as commercial combined, contractors all-risk, directors and officers, fleet, professional indemnity, and trade credit insurance for UK businesses.
• Private Client Insurance Personal insurance coverage for high-net-worth individuals covering homes and estates, motor vehicles, boats and yachts, fine art, jewellery and collectables, sourced and serviced through specialist private client advisors.
• Risk Management Risk advisory service helping UK and international businesses identify, assess and mitigate operational risks, supported by specialised teams delivering both multinational and local programmes.
• Employee Benefits Employee benefits brokerage and scheme design services that help businesses attract and retain talent through comprehensive benefit packages.
• Claims Management Claims handling and management service that supports clients through the insurance claims process and through complaints procedures.
• International Division / Worldwide Broker Network International insurance brokerage services delivering multinational and local insurance programmes to UK and overseas businesses with cross-border risks, via a worldwide broker network.
• Agriculture & Farming Insurance Specialist commercial insurance brokerage for agricultural businesses and farms under the business insurance offering.
• Construction Insurance Insurance brokerage solutions for construction businesses including builders, civil engineering, contractors all-risk, groundworks, hired-in plant, and painters and decorators.
• Hospitality Insurance Insurance brokerage for hospitality operators including bakeries, coffee shops, hotels, restaurants and pubs.
• Technology Insurance Insurance brokerage tailored to the risk profile of technology businesses and tech-sector firms.
• Professional Services Insurance Professional indemnity and related cover brokerage for consultants, advisors and service providers in the professional services sector.
• Motor Trade Insurance Motor trade insurance brokerage covering dealers, service centres and related automotive businesses.
• Fleet Insurance Fleet motor insurance brokerage for businesses operating multiple vehicles.
• Trade Credit Insurance Trade credit insurance brokerage protecting businesses against buyer insolvency and non-payment in B2B credit transactions.
• Directors & Officers Insurance Liability insurance brokerage protecting company directors and officers from personal financial loss arising from claims and lawsuits.
• Renewable Energy Insurance Insurance brokerage for the renewable energy sector, including wind farms and solar installations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PIB GroupcoreOthers · 1 October 2020Lorica Insurance Brokers rebranded to PIB Insurance Brokers on 1st October 2020, becoming part of PIB Group. PIB Group is a leading independent specialist insurance broker in the UK. PIB Insurance Brokers operates as a trading style of PIB Risk Services Limited, which is authorised and regulated by the Financial Conduct Authority.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arthur J. Gallagher (UK): Gallagher is a global insurance brokerage and risk management firm with a substantial UK retail/commercial brokerage presence built largely through acquisitions. It competes with PIB Insurance Brokers for UK commercial and specialty accounts, particularly in mid-market and enterprise segments, while also offering risk management and claims services.
• Willis Towers Watson (WTW): WTW is a global advisory, brokerage, and solutions firm with a strong UK presence in commercial insurance brokerage and risk management. It competes with PIB Insurance Brokers for mid-to-large commercial and specialty accounts but serves a broader enterprise client base.
• Aon (UK): Aon is a global professional services firm with a large UK insurance brokerage and risk advisory business. It overlaps with PIB Insurance Brokers in commercial lines, risk management, and specialty placements but is much broader in scope and competes primarily for larger, more complex enterprise accounts.
• Marsh (UK): Marsh is one of the largest global insurance brokers and a major UK commercial lines and risk advisory player. It competes with PIB Insurance Brokers for mid-to-large commercial accounts and specialty placements but operates at materially larger scale with a full multinational service offering.
• JLT (now part of Marsh) Specialty / UK Broking arms: JLT was historically a UK-listed specialist broker with deep sector expertise (marine, aviation, energy, construction) before being acquired by Marsh. The combined entity continues to compete with PIB Insurance Brokers for specialty and mid-market commercial placements in the UK.

Direct peers

• Aston Lark: Aston Lark is a UK-focused specialist insurance broker offering commercial, personal, and employee benefits products with strong sector expertise. It is directly comparable to PIB Insurance Brokers in target customer mix (UK SMEs to mid-market) and product breadth, and similarly pursues M&A-driven growth.
• Howden Insurance Brokers: Howden is a UK-headquartered, employee-owned specialist insurance broker pursuing an aggressive M&A-led growth strategy across commercial and specialty lines. It is the closest comparable to PIB Insurance Brokers in terms of UK independent specialist positioning, sector specialism model, and roll-up ambition.
• Towergate Insurance Brokers: Towergate is a long-standing UK commercial and personal lines insurance broker with a large branch network and sector specialisms. It is highly comparable to PIB Insurance Brokers in business model (multi-branch UK broker, commercial plus HNW personal lines, specialist verticals).
• Henderson Insurance Brokers: Henderson is a UK independent insurance broker offering commercial, personal, and specialist lines across multiple sectors. It competes with PIB Insurance Brokers for similar SME and mid-market UK clients, with overlapping product sets and broker-led distribution.

Emerging players

• Hiscox UK: Hiscox is a UK-headquartered specialty insurer and broker with strong positions in commercial lines, professional indemnity, and HNW personal lines. While primarily a carrier, its UK broker arm overlaps directly with PIB Insurance Brokers' specialty and HNW client propositions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xtwitter.com/PIB_Insurance
• Facebookfacebook.com/pibinsurancebrokers
• LinkedInlinkedin.com/company/pib-insurancebrokers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorica Insurance Brokers