Sunscape
Sunscape is Florida's largest collector of specimen palms and trees, operating six wholesale and retail locations across Florida and California since 1989. It serves landscape contractors, developers, commercial growers, and homeowners through wholesale nursery sales, retail, and tree-purchase services.
- Company typePrivate
- Founded1989
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sunscape does
Sunscape Landscape Nursery, Inc. is a Florida-based wholesale nursery founded in 1989 that operates as the state's largest collector of specimen palms and trees. The company sources, field-grows, and distributes mature specimen date palms (principally Phoenix species such as Medjool, Sylvester, and Canary Island), field-grown palms, hardwoods, and ornamentals across more than 300 varieties from over 250 acres of production capacity organized through regional subsidiaries (Sunscape East, Sunscape Tree Farm, Sunscape South, Sunscape North, and Sunscape West Coast). Its physical footprint spans six locations: Tampa (headquarters), Plant City, Malabar, Fort Myers, and Tavares in Florida, plus a West Coast operation in California.
The company's core technical differentiator is a proprietary oxytetracycline (OTC) trunk-injection protocol developed and refined over more than a decade to prevent Lethal Bronzing, a phytoplasma disease that has killed tens of thousands of mature palms across Florida. This protocol is commercialized under the "SaveALandmarkTrees" brand as a billable disease-prevention service for property owners and HOAs, monetizing agronomic know-how alongside physical inventory. Sunscape also maintains specialized equipment and crews for large-specimen removal, transport, and replanting — a capital-intensive capability that supports high-value specimen transactions.
Revenue is generated through three channels: wholesale B2B sales to landscape contractors, commercial developers, and commercial growers (the primary channel); direct-to-consumer retail at the Plant City and Malabar locations; and a reverse-distribution tree-purchase service in which the company buys mature trees from residential owners for relocation and resale. The company is privately held, bootstrapped, and family-owned, with no disclosed funding rounds or M&A activity. Distribution is conducted via traditional phone/email wholesale relationships, the Plantant digital marketplace platform (added in 2024), postcards, and social media channels (Facebook, Instagram, YouTube, email newsletter).
Sunscape firmographics
Firmographics- Name
- Sunscape
- Legal name
- Sunscape Landscape Nursery, Inc.
- Website
- https://sunscapeinc.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunscape is Florida's largest collector of specimen palms and trees, operating six wholesale and retail locations across Florida and California since 1989. It serves landscape contractors, developers, commercial growers, and homeowners through wholesale nursery sales, retail, and tree-purchase services.
- Ownership category
- akta.pro rank
Sunscape industry classification
Industry- Product category
- Wholesale Plant Nursery
- NAICS
- Forest Nurseries and Gathering of Forest Products (11321), Forest Nurseries and Gathering of Forest Products (113210), Landscaping Services (561730)
- SIC
- Forestry (800)
- akta.pro primary industry
- Coconut & Date Palm Plantations (Coconuts, Dates) (AFAGACAH)
- akta.pro secondary industry
- Tree Pruning & Crown Management (HSAIADAA)
Keywords
Where Sunscape is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Sunscape business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Tree Purchasing & Resale: Sunscape purchases palms and trees from homeowners, markets them to their extensive customer base, and resells specimen trees at profit. They handle removal, transportation, and delivery to buyers.
- Wholesale Nursery Sales: Wholesale sales of field-grown palms, containerized palms, and specimen trees to landscape contractors, developers, and commercial growers from multiple Florida locations and California.
- Retail Sales: Retail sales of palms, shrubs, hardwoods, and ornamentals at Plant City and Malabar locations. Over 300 varieties available to non-business customers on Fridays and Saturdays.
- Date Palm Sales (West Coast): Sales of premium certified Date Palms including Medjool, Deglet, Zahidi, and Male Dactyliferas from California operations with shipments to Florida and direct-to-site delivery options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale pricing available for landscape contractors, developers, and commercial buyers |
| Transaction based/ take rate | Pay-as-you-go | Tree purchase compensation for homeowners selling palms and trees |
| Unit Pricing | Pay-as-you-go | Retail sales at Plant City and Malabar locations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sunscape product offering
Product offeringCore offering
Sunscape collects, grows, and sells specimen palms and trees, operating as Florida's largest specimen palm and tree collector since 1989. The company purchases unwanted palms and trees directly from homeowners, handles professional removal and transplantation, then resells these specimens wholesale to landscape contractors, developers, and commercial growers across Florida and from its California West Coast operation. It also offers Lethal Bronzing prevention treatment using proprietary OTC injection protocols and runs retail sales at Plant City and Malabar locations.
Product overview
Sunscape is a wholesale nursery and Florida's largest collector of specimen palms and trees, operating since 1989. The company operates multiple divisions: a core Date Palms division specializing in Phoenix species (Canary Island Date Palm, Sylvester Palm, Reclinata Palm, Fluffy Date Palm, Pygmy Date Palms); a Field-Grown Palms program with specimens across 250+ acres; and a Hardwoods & Ornamentals collection including Ficus varieties, Gumbo Limbo, Royal Poinciana, and flowering trees. Sunscape also offers tree purchase and removal services for homeowners, Lethal Bronzing disease prevention treatments using OTC injection protocols, and containerized plant inventory (1 gallon to 300 gallons). The company maintains six locations across Florida (Tampa, Plant City, Malabar, Fort Myers, Tavares) plus a California West Coast operation for Medjool and other commercial date palm varieties.
Differentiator
Problem solved
Functional benefit
Products and services
- Date Palms (Phoenix Species) Premium specimen date palms of Phoenix species, sold wholesale to landscape contractors, developers, and commercial growers, with retail availability at Plant City and Malabar locations. Recognized category for the company's expertise.
- Field-Grown Palms Field-cultivated specimen palms grown across Sunscape's 250+ acres of Florida production, supplied wholesale and retail to landscape contractors and homeowners.
- Hardwoods & Ornamentals Diverse non-palm ornamental and hardwood tree species for landscape installation, supplied alongside Sunscape's palm inventory to wholesale and retail customers.
- Containerized Palms & Trees Container-grown palms and trees in sizes from 1 to 300 gallons, offered wholesale and retail for flexible landscape installation needs.
- Sunscape West Coast Date Palms Premium certified Date Palm varieties from Sunscape's California West Coast operation, distributed to landscape contractors and developers across Florida with shipping and direct-to-site delivery options.
- Tree Purchase & Removal Services Service for Florida homeowners to sell unwanted, overgrown, or hazardous palms and trees to Sunscape. The company handles inspection, marketing, professional removal with specialized equipment, and pays the seller on day of removal, with complimentary trimming and fertilization included for trees under contract.
- Lethal Bronzing Prevention & Treatment Specialized disease prevention and treatment service for Lethal Bronzing (formerly Texas Phoenix Palm Decline), offered to palm owners and as part of Sunscape's palm inventory management to maintain disease-free Sylvester fields.
- Replacement Tree Program Companion offering for homeowners selling trees to Sunscape, providing a complimentary replacement tree or cash credit as part of the removal transaction, with optional upgraded container sizes available.
Quantifiable outcome
- Over $1 million in General Liability and Workers' Compensation insurance coverage
Companies that use Sunscape
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Sunscape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunscape partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Lethal Bronzing Research CommunitycoreSunscape participates in the broader research community addressing Lethal Bronzing disease (previously Texas Phoenix Palm Decline), dedicating ten years to treating trees, conducting research, and raising awareness about the disease that threatens Florida's landscape and economy.
- USIC (Utility Location Services)minorUSIC provides free underground utility marking services before Sunscape conducts tree inspections and removal operations, ensuring crew safety and preventing damage to underground utilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sunscape competitors and assessment
Company assessmentOthers
- Arbor Day Farm Nursery (Arbor Day Foundation): Arbor Day Foundation operates a tree nursery and large-scale reforestation operations producing containerized and bare-root trees. While not a direct competitor in specimen palms, it represents the broader tree nursery ecosystem in which Sunscape participates.
Direct peers
- Cherry Lake Tree Farm: Cherry Lake Tree Farm is a large Florida wholesale nursery producing ornamental and containerized trees for landscape contractors and developers. It competes with Sunscape for landscape contractor accounts in Central Florida with a comparable wholesale field-grown product model.
- ForemostCo: ForemostCo is a Florida-based wholesale producer of tropical foliage and ornamental plants, including palms, serving landscape and interiorscape professionals. It overlaps with Sunscape's containerized palm and tropical plant offerings for the Florida market.
- Palmco: Palmco is a Florida-based palm and tropical plant nursery offering wholesale date palms, Sylvester, and specimen palms directly to landscape professionals. It is the closest direct competitor to Sunscape in the Florida specimen palm wholesale market, with overlapping customer segments and product mix.
- TreeTown USA (Village Nurseries): TreeTown USA is one of the largest wholesale nursery operations in the US, with multi-state production including Florida and Texas. It overlaps with Sunscape in containerized palms and landscape-grade trees sold to contractors and developers.
Broad incumbents
- Monrovia Nursery Company: Monrovia is a major West Coast wholesale nursery producing ornamental shrubs, perennials, and trees including palms. It shares a California production footprint with Sunscape West Coast and overlaps in date palm supply to landscape professionals nationally.
- J. Frank Schmidt & Son Co. J. Frank Schmidt is a major Oregon-based wholesale grower of shade and ornamental trees serving landscape contractors nationwide. While focused on deciduous trees rather than palms, it competes for the same landscape contractor purchasing budgets as Sunscape.
- Everde Growers: Everde Growers is a large national wholesale nursery (formed from the merger of Hines Horticulture and Environmental Horticulture) producing a broad portfolio of ornamental trees and shrubs. It competes with Sunscape on larger commercial landscape accounts but does not specialize in specimen date palms.
Emerging players
- Southern Trees & Landscape Nursery: Southern Trees is a Florida-based wholesale landscape nursery serving commercial contractors with palms and ornamentals. It is a smaller regional competitor to Sunscape with overlapping geographic coverage in the Florida landscape contractor market.
- Big Tree Plantation: Big Tree Plantation is a Florida specimen tree supplier focused on relocating and selling mature field-grown palms and oaks. It directly overlaps with Sunscape's reverse-supply and specimen tree relocation services for residential and commercial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunscape social profiles
Digital presenceSunscape compliance and trust
Trust signalCompliance2 records
Sunscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunscape leadership team
Management profileNumber of profiles
Sunscape subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sunscape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunscape
What does Sunscape do?
Sunscape collects, grows, and sells specimen palms and trees, operating as Florida's largest specimen palm and tree collector since 1989. The company purchases unwanted palms and trees directly from homeowners, handles professional removal and transplantation, then resells these specimens wholesale to landscape contractors, developers, and commercial growers across Florida and from its California West Coast operation. It also offers Lethal Bronzing prevention treatment using proprietary OTC injection protocols and runs retail sales at Plant City and Malabar locations.
Is Sunscape a public or private company?
Sunscape is a private company. It is classified as family owned and is currently operating.
When was Sunscape founded?
Sunscape was founded in 1989. It employs 11 to 50 people.
Where is Sunscape based?
Sunscape is headquartered in Tampa, United States, in the North America region.
How does Sunscape make money?
Four revenue lines are on record. Tree Purchasing & Resale is the primary driver. The others are wholesale Nursery Sales, retail Sales and date Palm Sales (West Coast).
Who are Sunscape's main competitors?
Arbor Day Farm Nursery (Arbor Day Foundation) is listed as an others. Direct peers are Cherry Lake Tree Farm, ForemostCo, Palmco and TreeTown USA (Village Nurseries). Broad incumbents are Monrovia Nursery Company, J. Frank Schmidt & Son Co. and Everde Growers. Emerging players are Southern Trees & Landscape Nursery and Big Tree Plantation.
Does Sunscape have an API?
No public API is recorded for Sunscape.
What industry is Sunscape in?
Sunscape's product category is Wholesale Plant Nursery. Its primary akta.pro industry code is AFAGACAH, Coconut & Date Palm Plantations (Coconuts, Dates), with a secondary code of HSAIADAA, Tree Pruning & Crown Management. Its NAICS code is 11321 and its SIC code is 800.