Land der Ideen Management
Land der Ideen Management GmbH is a Berlin-based project-management company that operates the German Federal Government's official "Germany – Land of Ideas" location-branding initiative, running innovation competitions, conferences, international campaigns, and the AGYLE African-German Young Leaders program funded jointly by government ministries and corporate partners.
- Company typePrivate
- Founded2006
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Land der Ideen Management does
Land der Ideen Management GmbH is a Berlin-based private limited company (GmbH) that operates the "Germany – Land of Ideas" (Deutschland – Land der Ideen) initiative, founded in 2006 as a joint project of the German Federal Government and German business and industry to promote Germany as a hub of innovation, ideas, and creativity. The firm functions as a project-management and initiative-coordination entity rather than a technology company: it designs and runs programs on behalf of the initiative, executing delivery through external contractors while maintaining a small core team of 1–10 employees at its Charlottenstraße 16 headquarters in Berlin.
Its portfolio spans annual competitions (the "Landmarks in the Land of Ideas" innovation competition, the German Mobility Award with the Federal Ministry of Transport and Digital Infrastructure, the KI-Schulpreis AI School Prize, and the Integration am Arbeitsmarkt labor-market competition), a flagship annual conference (the Ostdeutsches Wirtschaftsforum in Bad Saarow), a leadership and alumni program (AGYLE – African-German Young Leaders in Business, funded by BMZ, with an alumni network of roughly 190 members), and internationally funded campaigns for the Federal Ministry of Education and Research (Research in Germany; Study in Germany with DAAD) and the Federal Foreign Office (the DWIH network of German research centers abroad in New York, San Francisco, São Paulo, New Delhi, and Tokyo). The underlying technology stack is non-proprietary—CleverReach for newsletters, Matomo for analytics, embedded YouTube video, and WhatsApp groups for AGYLE alumni communication.
The business model is a public-private partnership: revenue is not generated through commercial product or service sales but through co-funding from Federal Government ministries (BMBF, BMZ, BMVI, Federal Foreign Office) and a defined set of corporate partners (including BDI, Deutsche Bank, Deutsche Bahn, Deutsche Telekom, and Huawei). Participation in competitions and leadership programs is free for participants, and programs such as the AGYLE Live Week cover participant travel and accommodation. The non-profit association Germany – Land of Ideas e.V. serves as the membership organization, while the GmbH manages operational delivery under the leadership of Geschäftsführer Holger Lösch.
Land der Ideen Management firmographics
Firmographics- Name
- Land der Ideen Management
- Legal name
- Land der Ideen Management GmbH
- Website
- https://land-der-ideen.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Land der Ideen Management GmbH is a Berlin-based project-management company that operates the German Federal Government's official "Germany – Land of Ideas" location-branding initiative, running innovation competitions, conferences, international campaigns, and the AGYLE African-German Young Leaders program funded jointly by government ministries and corporate partners.
- Ownership category
- akta.pro rank
Land der Ideen Management industry classification
Industry- Product category
- Location Branding & Innovation Promotion Services
- NAICS
- Administration of Housing Programs, Urban Planning, and Community Development (925)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Program & Project Implementation (TA Delivery) (BPADAEAA)
- akta.pro secondary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
Keywords
Where Land der Ideen Management is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Land der Ideen Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Initiative funding and project management: Germany - Land of Ideas operates as a jointly funded initiative of the German Federal Government and German industry. The Land der Ideen Management GmbH develops and manages activities and projects for the location initiative, working with external contractors for project implementation. Revenue is derived from government and industry partnership funding rather than commercial product/service sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Land der Ideen Management product offering
Product offeringCore offering
Land der Ideen Management GmbH develops and manages activities and projects for the 'Germany – Land of Ideas' (Deutschland – Land der Ideen) location initiative, a jointly funded initiative of the German Federal Government and German industry. It operates branded programs such as innovation competitions (Landmarks in the Land of Ideas, German Mobility Award, KI-Schulpreis), the AGYLE African-German Young Leaders program, the annual Ostdeutsches Wirtschaftsforum conference, and international dialogue/campaign formats (Research in Germany, Study in Germany, DWIH). Programs are delivered in partnership with federal ministries and corporate sponsors, with participation offered free of charge to applicants.
Product overview
Deutschland - Land der Ideen is an initiative platform operated by Land der Ideen Management GmbH that brings together competitions, events, and networking programs under one umbrella. The core product is a portfolio of idea competitions and leadership programs, including: the AGYLE (African-German Young Leaders in Business) annual leadership program with Live Weeks in Berlin, digital events, and alumni meet-ups; the Ostdeutsches Wirtschaftsforum (OWF) annual conference; the Landmarks in the Land of Ideas competition; the German Mobility Award; and international campaigns such as Study in Germany and Research in Germany. The initiative was founded in 2006 by the German Federal Government and German industry, managed by the Land der Ideen Management GmbH, which develops and coordinates all projects.
Differentiator
Problem solved
Functional benefit
Brands
- AGYLE: African-German Young Leaders in Business - a programme bringing together young leaders and entrepreneurs from Africa and Europe within a long-term alumni network.
- Ostdeutsches Wirtschaftsforum (OWF)
- KI-Schulpreis
- German Mobility Award
Products and services
- AGYLE (African-German Young Leaders in Business) International leadership program connecting young leaders from Africa and Europe through annual Live Weeks in Berlin, digital exchange formats, alumni meet-ups, focus groups, and a growing alumni network of approximately 190 members. Funded by the Federal Ministry for Economic Cooperation and Development (BMZ).
- Ostdeutsches Wirtschaftsforum (OWF / East German Economic Forum)
Quantifiable outcome
- Over 3,000 projects recognized since 2006
- +2 more outcomes
Companies that use Land der Ideen Management
Customer profileSegments3 records
Ideal customer profiles3 records
Land der Ideen Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Land der Ideen Management partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- The Federal GovernmentcoreInitiator of the Germany - Land of Ideas initiative. The Federal Government jointly funds and supports the location branding initiative alongside German industry.
- Federal Ministry for Economic Cooperation and Development (BMZ)corePrimary funder of the AGYLE program, which connects young leaders from Africa and Germany. BMZ provides funding and strategic direction for African-European economic cooperation initiatives.
- Federal Ministry of Education and Research (BMBF)coreFunds international campaigns 'Research in Germany - Land of Ideas' and 'Study in Germany - Land of Ideas' which promote Germany as a destination for research and academic study.
- Federal Ministry of Transport and Digital InfrastructurecoreCo-organizer of the German Mobility Award, which recognizes digital innovations for sustainable mobility in Germany.
- Federal Foreign OfficecoreSupports international projects including German-Georgian dialogue and the German Centres for Research and Innovation (DWIH) initiative for promoting Germany abroad.
- Federation of German Industries (BDI)coreKey industry partner providing support for innovation competitions and programs that connect business with broader societal stakeholders.
- Deutsche Bank AGcoreLong-term partner for the 'Landmarks in the Land of Ideas' competition from 2006-2012, recognizing innovative projects across Germany.
- Deutsche BahnminorPartner organization and project partner for Land of Ideas initiatives.
- Deutsche Telekom AGminorCorporate partner listed on the partners page.
- HuaweiminorProject partner for the German Mobility Award initiative.
- Partners in Transformation (AWE)coreCooperation partner for the AGYLE program, providing implementation support for African-German young leaders exchange.
- International Partnerships AustriacoreCooperation partner for the AGYLE program, supporting young leaders from Austria and European participation.
- ICEPcoreCooperation partner for the AGYLE program, providing international economic development expertise.
- LaunchlabscoreStrategic alliance partner through the launchlabs alliance, contributing to more agile working approaches within the Land of Ideas ecosystem.
- Witte Projektmanagement GmbHminorMember of Deutschland - Land der Ideen e.V. association, supporting project management activities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Land der Ideen Management competitors and assessment
Company assessmentDirect peers
- Goethe-Institut: Germany's official cultural intermediary worldwide, promoting German language and culture abroad. It is a direct peer in the German national-branding ecosystem, receiving comparable federal funding and running similar international dialogue and exchange programmes.
- Germany Trade & Invest (GTAI): GTAI is Germany's federal location marketing and inward-investment agency, supporting the same mandate of positioning Germany as an attractive business and innovation destination. Closest direct peer operating in the same Germany-location-marketing space.
- DAAD (Deutscher Akademischer Austauschdienst): DAAD is Germany's national agency for international academic cooperation and is the named implementation partner for Land of Ideas' 'Study in Germany' campaign. It operates comparable federally-funded international exchange and mobility programmes.
- DWIH (German Centres for Research and Innovation): DWIH is a network of German research centres abroad operating under the Land of Ideas brand. While administered by Land der Ideen Management, it functions as a peer-level international science-and-innovation-promotion network comparable to British Council Science or CNRS international offices.
- Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ): GIZ is the German federal agency for international development cooperation and a major implementation partner for AGYLE. Both organisations run publicly-funded international exchange and development programmes with multi-country African-European footprints.
- British Council: The British Council is the UK's primary public body for international cultural relations and image promotion, funded by grant-in-aid from the UK government. It is the most direct international analogue to Germany - Land of Ideas, operating in the same government-funded soft-power / national-branding category.
- Federation of German Industries (BDI): BDI is a core industry partner of Land of Ideas and the leading umbrella organisation of German industry, similarly bridging government and business around innovation and location policy. Direct peer in convening business-government dialogue.
Regional players
- Business France: Business France is the French national agency supporting international development of the French economy and promoting France as an investment destination. Closest French-language peer to Land of Ideas in the international location-marketing category.
- Switzerland Global Enterprise (S-GE): Switzerland's official location-promotion agency, helping foreign companies establish in Switzerland and promoting Swiss exports. Comparable mandate and structure to Land of Ideas' location-branding role, but operating in a different country.
- Netherlands Foreign Investment Agency (NFIA): NFIA is the Dutch national investment promotion agency, part of the Ministry of Economic Affairs, with a comparable mandate to promote the Netherlands as a business location. Similar federally-funded location-marketing role in a different European geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Land der Ideen Management social profiles
Digital presenceLand der Ideen Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Land der Ideen Management leadership team
Management profileNumber of profiles
Profiles1 record
Land der Ideen Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Land der Ideen Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Land der Ideen Management
What does Land der Ideen Management do?
Land der Ideen Management GmbH develops and manages activities and projects for the 'Germany – Land of Ideas' (Deutschland – Land der Ideen) location initiative, a jointly funded initiative of the German Federal Government and German industry. It operates branded programs such as innovation competitions (Landmarks in the Land of Ideas, German Mobility Award, KI-Schulpreis), the AGYLE African-German Young Leaders program, the annual Ostdeutsches Wirtschaftsforum conference, and international dialogue/campaign formats (Research in Germany, Study in Germany, DWIH). Programs are delivered in partnership with federal ministries and corporate sponsors, with participation offered free of charge to applicants.
Is Land der Ideen Management a public or private company?
Land der Ideen Management is a private company. It is classified as corporate owned and is currently operating.
When was Land der Ideen Management founded?
Land der Ideen Management was founded in 2006. It employs 1 to 10 people.
Where is Land der Ideen Management based?
Land der Ideen Management is headquartered in Berlin, Germany, in the Europe region.
How does Land der Ideen Management make money?
One revenue line is on record: initiative funding and project management.
Who are Land der Ideen Management's main competitors?
Direct peers on record are Goethe-Institut, Germany Trade & Invest (GTAI), DAAD (Deutscher Akademischer Austauschdienst), DWIH (German Centres for Research and Innovation), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), British Council and Federation of German Industries (BDI). Regional players are Business France, Switzerland Global Enterprise (S-GE) and Netherlands Foreign Investment Agency (NFIA).
Does Land der Ideen Management have an API?
No public API is recorded for Land der Ideen Management.
What industry is Land der Ideen Management in?
Land der Ideen Management's product category is Location Branding & Innovation Promotion Services. Its primary akta.pro industry code is BPADAEAA, Program & Project Implementation (TA Delivery), with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 925 and its SIC code is 8600.