launchlabs
Launchlabs is a Basel-based innovation consultancy serving enterprise clients across DACH and Eastern Europe with Design Thinking, agile transformation, and innovation lab design services delivered by a small team using proprietary methodologies, interactive tools, and workshop venue rentals.
- Company typePrivate
- Founded2012
- HeadquartersBasel, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What launchlabs does
Launchlabs is a privately held, founder-owned innovation consultancy headquartered in Basel, Switzerland, with additional offices in Berlin, Germany and Sofia, Bulgaria. Founded in 2012 and sole-owned by Andreas Erbe, the firm operates with a small team of approximately six members delivering human-centered innovation, agile transformation, and organizational development consulting to enterprise clients. Named customers include Accenture (where Launchlabs has trained over 10,000 employees in Design Thinking since 2016), Fresenius Medical Care, Lufthansa, Deutsche Telekom, T-Systems, Volksbank Lübeck, and Interstuhl.
The company organizes its services around four offerings: strategic innovation consulting ("Potenziale entdecken"), user-centered product development via innovation sprints ("Lösungen gestalten"), go-to-market acceleration ("Geschäftsideen kapitalisieren"), and organizational development for innovation culture ("Organisationen entwickeln"). Its underlying methodology combines Design Thinking, Lean Startup, and Scrum with modern digital technologies, codified into named proprietary assets — the "Elastic Innovation Approach," the "Innovation Flightdeck" (a guided digital tool that produces initial solutions within approximately ten minutes), and the "Innovation Fields Navigator" (an interactive map of strategic innovation potentials). In parallel, the firm operates "Launchlabs Spaces," a separately branded business for renting purpose-designed workshop and event venues in Basel.
Revenue is generated primarily through quote-based professional services engagements (workshops, training programs, strategy consulting, and physical innovation lab buildouts) with ancillary income from Basel workshop space rental. Pricing is not publicly disclosed. Distribution relies on direct enterprise outreach via the company website (launchlabs.ch), email ([email protected]), and a LinkedIn presence. The company is privately held with no external investment, no parent organization, no subsidiaries, and no patents or trademarks on file.
launchlabs firmographics
Firmographics- Name
- launchlabs
- Legal name
- Launchlabs
- Website
- https://launchlabs.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Launchlabs is a Basel-based innovation consultancy serving enterprise clients across DACH and Eastern Europe with Design Thinking, agile transformation, and innovation lab design services delivered by a small team using proprietary methodologies, interactive tools, and workshop venue rentals.
- Ownership category
- akta.pro rank
launchlabs industry classification
Industry- Product category
- Innovation Consulting Services
- NAICS
- Other Management Consulting Services (541618), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Innovation & Design Thinking Programs (EDAMAHAD)
- akta.pro secondary industries
- Corporate Accelerators & Startup Programs (FSANAHAD), Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN), Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI), Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)
Keywords
Where launchlabs is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
launchlabs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Innovation Consulting Services: Professional consulting engagements for human-centered innovation, agile transformation, and organizational development. Includes strategy development, workshops, training programs, and innovation lab design and setup.
- Workshop Space Rental: Flexible, purpose-designed workshop rooms available for rent in Basel, targeting teams and events of various sizes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
launchlabs product offering
Product offeringCore offering
Launchlabs is an innovation consultancy that helps enterprise clients discover hidden business potentials, develop user-centered solutions through innovation sprints, take ideas from prototype to market, and build innovation culture via organizational development. The firm delivers these services through co-creative workshops, training programs, and innovation lab setup engagements, and complements them with two self-service interactive digital tools (Innovation Flightdeck, Innovation Fields Navigator) and a purpose-designed workshop space rental in Basel.
Product overview
Launchlabs is an innovation consultancy offering a portfolio of services organized around four core offerings: Potenziale entdecken (strategic innovation consulting), Lösungen gestalten (user-centered product development through innovation sprints), Geschäftsideen kapitalisieren (go-to-market acceleration), and Organisationen entwickeln (organizational development for innovation culture). The company also provides two interactive digital tools—Innovation Flightdeck and Innovation Fields Navigator—that complement their consulting services by enabling self-service innovation exploration. Additionally, Launchlabs operates Launchlabs Spaces, a workshop and event venue rental service in Basel.
Differentiator
Problem solved
Functional benefit
Products and services
- Discover Potentials (Potenziale entdecken) Strategic, creative, and practical consulting service to uncover hidden potentials in a client's core business and develop new business fields beyond everyday operations.
- Design Solutions (Lösungen gestalten) User-centered product development and iterative testing through innovation sprints, combining Design Thinking, Lean Startup, and Scrum methodologies with modern digital technologies to move from vision to working solution.
- Capitalize Business Ideas (Geschäftsideen kapitalisieren) Go-to-market consulting service accompanying teams from prototype to market-ready solution, covering business model design, MVP development, and market strategy.
- Develop Organizations (Organisationen entwickeln) Organizational development service that strengthens innovation spirit and adaptability by aligning competencies, culture, and structures, including innovation culture programs, training integration, and incentive structures.
- Launchlabs Spaces Flexible, purpose-designed workshop and event spaces in Basel available for rental, supporting productive collaboration for small workshops and larger events.
- Innovation Flightdeck Interactive digital tool that enables users to develop first solutions to their business challenges within approximately ten minutes using guided prompts and structured innovation frameworks.
- Innovation Fields Navigator Interactive tool that helps users discover and explore strategic innovation potentials of their organization through a guided navigation experience.
Quantifiable outcome
- Trained over 10,000 employees at Accenture since 2016
- +1 more outcomes
Companies that use launchlabs
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
launchlabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
launchlabs partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
launchlabs competitors and assessment
Company assessmentDirect peers
- Strategyzer: Swiss-based innovation consulting and tools firm (creators of the Business Model Canvas) that helps enterprises discover new growth opportunities and develop business models — directly comparable offering and geography to Launchlabs.
- IDEO: Global design and innovation consultancy pioneering Design Thinking methodology for enterprises; offers human-centered innovation, prototyping, and organizational capability building — the same core services Launchlabs provides.
- Dark Horse Innovation: German innovation consultancy providing Design Thinking, innovation training, and corporate transformation in the DACH market — directly competes for the same enterprise buyer segment and geography.
- frog (Capgemini Invent): Design and innovation consultancy serving global enterprises across strategy, design, and product development — directly overlaps Launchlabs' Lösungen gestalten and Geschäftsideen kapitalisieren offerings.
- Innosight (Hurricane by Innosight): Strategy and innovation consultancy helping established companies build new growth engines and transform — overlapping with Launchlabs' Potenziale entdecken and Organisationen entwickeln services.
Emerging players
- HYPE Innovation: Provider of innovation management software and consulting for enterprises, focusing on idea management and innovation portfolios — partial overlap with Launchlabs' interactive tooling and organizational development offerings.
- whatwesee: German innovation and transformation boutique specializing in Design Thinking, new work, and corporate innovation programs — small, methodologically aligned, and competing in the same DACH niche.
Broad incumbents
- McKinsey Design (McKinsey & Company): The design and innovation arm of McKinsey serving Fortune 500 clients on innovation strategy and capability building — broader portfolio but addresses the same enterprise pain points as Launchlabs.
- Doblin (Deloitte): Deloitte's innovation and design practice delivering strategy, transformation, and innovation capability programs for large enterprises — broader portfolio, same buyer profile.
Regional players
- Result Group: DACH-based innovation consultancy offering Design Thinking, agile transformation, and innovation training — similar methodology and customer base, primarily focused on German-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
launchlabs social profiles
Digital presencelaunchlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
launchlabs leadership team
Management profileNumber of profiles
Profiles4 records
launchlabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
launchlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about launchlabs
What does launchlabs do?
Launchlabs is an innovation consultancy that helps enterprise clients discover hidden business potentials, develop user-centered solutions through innovation sprints, take ideas from prototype to market, and build innovation culture via organizational development. The firm delivers these services through co-creative workshops, training programs, and innovation lab setup engagements, and complements them with two self-service interactive digital tools (Innovation Flightdeck, Innovation Fields Navigator) and a purpose-designed workshop space rental in Basel.
Is launchlabs a public or private company?
launchlabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was launchlabs founded?
launchlabs was founded in 2012. It employs 1 to 10 people.
Where is launchlabs based?
launchlabs is headquartered in Basel, Switzerland, in the Europe region.
How does launchlabs make money?
Two revenue lines are on record. Innovation Consulting Services are the primary driver. The others are workshop Space Rental.
Who are launchlabs's main competitors?
Direct peers on record are Strategyzer, IDEO, Dark Horse Innovation, frog (Capgemini Invent) and Innosight (Hurricane by Innosight). Emerging players are HYPE Innovation and whatwesee. Broad incumbents are McKinsey Design (McKinsey & Company) and Doblin (Deloitte). Result Group is listed as a regional player.
Does launchlabs have an API?
No public API is recorded for launchlabs.
What industry is launchlabs in?
launchlabs's product category is Innovation Consulting Services. Its primary akta.pro industry code is EDAMAHAD, Innovation & Design Thinking Programs, with a secondary code of FSANAHAD, Corporate Accelerators & Startup Programs. Its NAICS code is 541618 and its SIC code is 8742.