Year

What Year does

ananné group GmbH is a Switzerland-based private company (ananné) that manufactures and sells premium natural skincare (Wirkstoffkosmetik) under the brand ananné, founded in 2009 by Prof. Dr. med. Urs Pohlman. The company's core technology is a patent-protected CO2 cold extraction process operating at 30°C that preserves heat-sensitive compounds and produces oils with higher phytosterol content than conventional cold pressing; formulations are water-free, oil-based, and built on a small-molecule architecture that enables deep skin penetration without a greasy residue. The portfolio spans facial cleansers, toners, serums, 24-hour moisturizers, eye care, masks, body oils, hair care, accessories, travel sets, and home fragrance - all vegan, halal-certified (HQC), NATRUE-certified, PETA cruelty-free, and free from microplastics and ethanol, drawing on 85+ botanical ingredients sourced globally and combined under a synergistic potentiation principle.

The company monetizes via a direct-to-consumer e-commerce channel (Shopify storefront at ananne.com, shipping to 100+ countries with multi-language and multi-currency support) at premium unit price points ranging from approximately $20 for accessories to $361 for flagship facial serums, using a one-time purchase (non-subscription) model. A secondary B2B channel distributes cosmeceuticals to partner spas and hotels, where joint treatment protocols are co-developed with local spa teams. Primary customer segments include premium natural skincare consumers, anti-aging and regeneration seekers, expecting mothers (specifically targeted via OLEUM QUIETIS), and SPA/wellness professionals; the company markets through content-led channels including an educational blog, email newsletter, and earned media in major European beauty publications. No funding rounds, acquisitions, or institutional investors are disclosed, and the company remains self-funded with 11-50 employees and operations centered at its Kilchberg ZH, Switzerland headquarters.

Name

Year

Legal name

ananné group GmbH

Website

https://ananne.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Natural Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Natural skincare products
• Swiss premium cosmetics
• Oil-based facial serums
• Plant-based active cosmetics
• Vegan halal skincare

Headquarters

HQ city

Erlenbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchase model for premium skincare products sold directly to consumers through the Shopify online store. Customers purchase individual products at set retail prices. International shipping available to customers worldwide.
2. B2B SPA Product Sales: Cosmeceuticals sold to partner SPAs and hotels for use in professional treatment protocols. SPA teams receive specially developed products for facial and body treatments integrated into treatment rituals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ananné manufactures and sells Swiss-made premium natural Wirkstoffkosmetik skincare products, including facial cleansers, toners, serums, 24-hour moisturizers, eye care, masks, body oils, hair care, and accessories. All products are vegan, halal-certified, and produced using patented CO2 cold extraction of plant oils. The company sells directly to consumers globally via its own online store and to professional spas and hotels for use in treatment rituals.

Product overview

ananné is a Swiss premium natural Wirkstoffkosmetik (active ingredient cosmetics) brand offering a comprehensive skincare line manufactured in Switzerland. The product portfolio includes facial cleansers (LAVANTICUM-Dx, PURGATIUM-Dx), toners (TONICUM-Dx), facial serums (NUTRICIUM-Dx, SOLACIUM-Tx), 24-hour moisturizers (EQUILIBRIUM LIGHT-Tx, EQUILIBRIUM RICH-Tx), eye care (CURA OCULI-Tx), face masks (REGENERATIO-Rx, PURGATIO-Tx), body oils (OLEUM QUIETIS), and hair care (CLARITAS-Dx shampoo, AMICIO conditioner). The brand follows a complementary product principle where most products have counterparts suited for different seasons, skin needs, or climates. Supporting accessories include facial brushes, body brushes, and face mask brushes. All products are vegan, halal-certified, cruelty-free, and free from synthetic chemicals, microplastics, and alcohol.

Differentiator

Problem solved

Functional benefit

Products and services

• LAVANTICUM-Dx Nourishing Cleanser & Mask A two-in-one nourishing cleanser and mask that removes makeup and daily impurities while supporting skin regeneration with borage seed oil and rose hip oil, intended for premium skincare consumers and spa treatment use.
• PURGATIUM-Dx Purifying Gel Cleanser A mild purifying gel cleanser with hyaluronic acid that removes dirt and sebum while maintaining the skin's natural lipid layer, intended for daily facial cleansing.
• TONICUM-Dx Pore Toning Mist A face mist spray that clarifies, refreshes, and tones skin while improving absorption of subsequent skincare products and setting makeup. Gold award winner at the 2021 Global Green Beauty Awards for Best Plant Based Beauty Product.
• NUTRICIUM-Dx Glow Lifting Serum An oil-based facial serum with argan oil, sea buckthorn oil, and algae oil that firms skin, reduces wrinkles, and provides a radiant complexion for anti-aging skincare consumers.
• EQUILIBRIUM LIGHT-Tx 24h Moisturizing Cream A lightweight 24-hour moisturizer with brown algae extract and rose hip oil that hydrates, protects, and strengthens the skin barrier for all skin types. 2022 Healthy Living Awards winner in Beauty category Face.
• EQUILIBRIUM RICH-Tx Replenishing Cream A rich 24-hour cream with evening primrose oil, sea buckthorn oil, and shea butter providing intensive nourishment, regeneration, and cold protection for dry skin.
• PURGATIO-Tx Purifying Detox Mask A professional botanical detox and nourishing mask with kaolin, moringa seed oil, and Centella asiatica that purifies skin while maintaining moisture balance. 2021 BSB Innovation Award 2nd place for Most Innovative Natural Product and Most Innovative Packaging.
• OLEUM QUIETIS Treatment Oil of 7 Premium Essences A luxurious body treatment oil with seven premium plant oils including borage, evening primrose, and rose hip, formulated to prevent stretch marks and firm skin, targeted at expecting mothers and premium body-care consumers.
• OLEUM QUIETIS-Dx Care Oils-Radiant Glow A fast-absorbing facial care oil blend with argan, avocado, jojoba, and rose hip oils that promotes skin elasticity and provides radiant glow.
• CURA OCULI-Tx Nourishing Eye Cream & Mask A rich eye cream and mask with brown algae extract and squalane that regenerates and firms the delicate eye area while reducing dark circles and puffiness.
• REGENERATIO-Rx Protective Overnight Mask An overnight repair mask with ginger and Centella asiatica that repairs skin damage during sleep while moringa oil addresses fine lines and wrinkles. 2021 Pure Beauty Awards London finalist for Best Natural Cosmetics Facial Product.
• SOLACIUM-Tx Fine Molecular Repair Serum A regenerating oil-based facial serum with terebinth pistachio oil and pomegranate seed oil that repairs sun damage, reduces wrinkles, and promotes collagen production. 2021 Global Beauty & Wellness Awards winner for Best Sustainable Facial Product and Free From Skincare Awards finalist.
• CLARITAS-Dx Healthy Shine Shampoo A mild sulfate-free shampoo with plant-based surfactants, sea buckthorn extract, and wheat proteins that gently cleanses and nourishes hair and scalp.
• Gesichtsbürste Facial Brush A vegan facial cleansing brush made from beech wood with plant-based bristles that stimulates circulation, removes dead skin cells, and improves skin texture.
• Maskenpinsel Face Mask Brush A vegan fan brush with silver ferrule and birch wood handle for hygienic application of face masks and skincare products.
• Wellnessbürste Body Brush A vegan massage body brush with Icelandic algae-infused bristles that improves circulation, promotes lymphatic flow, and delivers nourishing ingredients to skin.
• Natura Spirare Raumduft Diffusor A room fragrance diffuser with natural scents of grapefruit, nutmeg, carrot seed, and clary sage that creates a home-SPA atmosphere.
• MUST-HAVE TRAVELSET A travel set bundling six 25 ml products including cleanser, moisturizer, detox mask, shampoo, conditioner, and body lotion for complete skincare on the go.

Quantifiable outcome

• Small-molecule structure enables rapid absorption without greasy residue, allowing oil serums to function like water-based serums
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• WOOLREX SwitzerlandminorStrategic or Co-development Partner · 1 January 2021Partnership with WOOLREX Switzerland for high-quality baby clothing from merino wool. Collaboration formed around OLEUM QUIETIS Treatment Oil being recognized for helping prevent pregnancy stretch marks. Both brands serve the pregnancy and baby wellness market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Natura Bissé: Spanish ultra-premium skincare brand with professional SPA channel emphasis, high-efficacy positioning, and price points in a similar premium tier. Closely aligned on cosmeceutical narrative and SPA distribution model.
• Eminence Organic Skin Care: Hungarian-origin organic skincare brand sold primarily through licensed SPA professionals with strong award recognition. Directly comparable on professional-channel GTM and natural-ingredient positioning.
• Dr. Hauschka: German premium natural skincare brand with NATRUE certification, oil-based and rhythmic skincare philosophy, and overlapping product categories (facial serums, creams, masks). Comparable premium price points and professional SPA channel presence.
• Weleda: Swiss-based natural and anthroposophical skincare brand with comparable premium positioning, similar botanical philosophy, and an identical European DTC + professional SPA distribution model. Most directly comparable peer given shared Swiss heritage and natural cosmetics credentials.

Emerging players

• 100% Pure: US-based natural and organic skincare brand with fruit-pigment and botanical positioning. Comparable on natural ingredient philosophy and broad face/body/hair portfolio, though at lower price points and broader mass-premium positioning.
• Pai Skincare: UK-based certified organic and sensitive-skin skincare brand with comparable NATRUE-equivalent credentials and premium positioning. Comparable on clean-beauty D2C model, though smaller product portfolio and lower price points.
• Biossance: US clean beauty brand with proprietary ingredient technology (squalane from sugarcane) and premium pricing. Comparable on technology-as-differentiation strategy and sustainable/clean certifications, though different core ingredient.
• Tatcha: US-Japanese premium skincare brand with botanical heritage positioning and Sephora-led premium retail presence. Comparable on premium positioning and botanical-ingredient narrative, though broader mass-retail distribution.
• Drunk Elephant: US premium clean-clinical skincare brand that scaled rapidly via DTC with biocompatible formulations. Comparable on premium positioning and skincare-ingredient differentiation, though substantively different on synthetic-vs-natural formulation philosophy.

Broad incumbents

• L'Occitane en Provence: Global premium natural beauty incumbent with broad botanical-based product portfolio, global DTC footprint, and SPA partnerships — provides a reference point for what scaled premium-natural distribution looks like, while competing at a much larger portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ananneskincare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Year