Australian Finance Group

What Australian Finance Group does

Australian Finance Group Ltd (ASX: AFG), founded in 1994 and headquartered in Perth, is one of Australia's largest mortgage broker aggregators, operating a B2B platform that serves approximately 4,200-4,300 mortgage brokers nationally. AFG's core product is the Suite360 integrated technology platform, which bundles BrokerEngine Plus (deal lodgement, customer management, product selection), the SMART marketing platform, and analytics/business intelligence dashboards. Brokers also receive compliance support, training and development, marketing tools, and access to a lender panel of over 80 lenders across residential, commercial, and personal finance. AFG is regulated under Australian Credit Licence 389087 and enables its broker channel via the Consumer Data Right (CDR) open-banking framework, including a Stryd Broker retention software integration launched in March 2026.

AFG monetizes the network primarily through transaction commissions from lenders on residential and asset finance loans settled through its broker channel. In FY25, AFG brokers settled approximately AUD63 billion in residential mortgages, with H1 FY25 residential settlements up 19% year on year and asset finance settlements up 20% year on year. Beyond pure aggregation, AFG has built a white-label lending business (AFG Securities / AFG Home Loans) that funds AFG-branded products distributed exclusively through the broker network; AFG Securities now funds 44% of AFG-branded home loans (up from under 33% in 2024), shifting the revenue mix toward higher-margin direct lending. In November 2024, AFG launched the Broker Investments platform, acquiring equity stakes in mortgage brokerage businesses — five acquisitions by February 2026 and six by May 2026, with a stated target of 35 equity stakes by end-2029 — to deepen broker loyalty and consolidate distribution.

The company is publicly listed on the ASX under ticker AFG, has 251-500 employees, and operates across all Australian states with state-level lodgement volumes led by NSW, VIC, and QLD, and WA growing at +33.5% year on year in Q1 FY26. H1 FY25 net profit after tax was $22.4 million, up 46% year on year, with Q1 FY26 lodgement volumes of $30.6 billion up 26.5% year on year. AFG has received multiple industry awards including MFAA Aggregator of the Year (2022) and ABA Marketing Platform of the Year for SMART (2022).

Name

Australian Finance Group

Legal name

Australian Finance Group Ltd

Website

https://afgonline.com.au

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

AFG (ASX: AFG) is a leading Australian mortgage broker aggregator serving approximately 4,300 brokers with the Suite360 technology platform, an 80+ lender panel, white-label lending via AFG Securities, and an equity-staking Broker Investments program. Founded in 1994 and headquartered in Perth.

Ownership category

akta.pro rank

Product category

Mortgage Broker Aggregation and Lending Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Commercial Mortgage Brokerage (FSAEAEAB)

akta.pro secondary industries

Debt & Structured Finance / Mortgage Brokerage (BPAJABAK), Balance-Sheet / Portfolio CRE Lending (FSALADAG)

Keywords

• Mortgage broker aggregation
• Residential mortgage lending
• Broker technology platform
• Non-bank home loans
• Asset finance brokerage

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Residential mortgage settlements — trail and upfront commissions: AFG earns commission (upfront and trail) from lenders on residential mortgage loans settled through its broker network. Record FY25 residential mortgage settlements of approximately AUD63 billion through ~4,200 brokers.
2. Asset finance settlements — commissions: AFG earns commissions on asset finance loans settled through its broker network. Asset finance settlements rose 20% year on year in H1 FY25.
3. White-label loans — AFG Securities / AFG Home Loans: AFG Securities provides AFG's own white-label lending products (AFG Home Loans) funded through AFG's own funding programs. AFG is shifting its white-label funding mix to the higher-margin AFG Securities program, which now funds 44% of AFG-branded home loans, up from under 33% in 2024. This represents a direct lending revenue stream with higher margins than pure aggregation.
4. Broker Investments — equity stakes in brokerages: AFG acquires equity stakes in mortgage brokerage businesses through its Broker Investments platform (launched November 2024), targeting 35 equity stakes by end of 2029. Revenue is generated through ownership returns from brokerages.
5. Lender panel fees / aggregator services: AFG aggregates over 80 lenders across residential, commercial and personal finance, providing brokers access to a broad lender panel in exchange for fees/commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Australian Finance Group is a leading Australian mortgage broker aggregator that provides brokers with an integrated technology platform (Suite360), access to a panel of 80+ residential, commercial and personal finance lenders, white-label home loan products (AFG Home Loans / AFG Securities), marketing (SMART), analytics, compliance and training services, and equity-stake investments in brokerages via the Broker Investments programme.

Product overview

Australian Finance Group (AFG) operates as a leading mortgage broker aggregator offering a platform-plus-modules architecture. The core technology stack centers on the Suite360 Platform, which integrates BrokerEngine Plus Software for deal lodgement and customer management, complemented by the SMART Marketing Platform for branded campaigns and Analytics and Business Data for reporting. AFG extends its offering through white-label AFG Home Loans products via AFG Securities (its non-bank lending arm), including specialized products like AFG Home Loans Retro Thrive for mature borrowers. The group also provides access to over 80 lenders through its Lender Panel and offers Partner Connect for broker diversification. This multi-product ecosystem is designed to support approximately 4,200-4,300 mortgage brokers across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Suite360: Integrated technology platform combining broker tools, customer management, and product selection capabilities.
• BrokerEngine Plus
• SMART Marketing Platform
• Partner Connect
• AFG Home Loans Retro Thrive
• AFG Home Loans Retro
• AFG Home Loans Retro Switch
• AFG Home Loans Link
• Broker Investments

Products and services

• Suite360 Platform Integrated technology platform providing AFG mortgage brokers with deal lodgement, customer management, product selection, marketing and analytics tools as a single integrated suite to run their brokerage.
• BrokerEngine Plus Software Essential mortgage broker software for deal lodgement, customer management and product selection, with automation to streamline brokerage operations.
• SMART Marketing Platform Multi-award winning marketing platform enabling brokers to create branded campaigns, emails and websites to drive leads, referrals and repeat business.
• Analytics and Business Data Expert reporting and dashboards providing in-depth business intelligence to help brokers understand and grow their brokerage operations.
• AFG Home Loans (White-Label Home Loans) White-label home loan products giving AFG brokers exclusive access to product options from four lenders for their customers, funded through the AFG Securities programme which now funds 44% of AFG-branded home loans.
• AFG Home Loans Retro Thrive Interest-only refinancing mortgage for mature aged borrowers aged 50+, offering loan terms up to 40 years with refinances up to 65% LVR on a dollar-for-dollar basis.
• AFG Securities Non-Bank Lending Non-bank lending business providing higher-margin alternative funding for AFG-branded home loan products, including AFG Home Loans Retro, Retro Switch, Retro Thrive and Link, now funding 44% of all AFG-branded home loans.
• AFG Lender Panel Aggregated access to over 80 lenders across residential, commercial and personal finance, giving AFG brokers a broad lender panel to meet customer needs.
• Partner Connect Referral programme allowing AFG brokers to diversify their business and build new income streams by offering clients additional products and services.
• Broker Business Growth Services Broker business growth services applying AFG's experience from working with thousands of brokers across Australia to help mortgage brokerages achieve scale and operational goals.
• Broker Learning & Development Accredited training and professional development programme for AFG brokers with hundreds of learning pathways, webinars and training events.
• Broker Compliance Support Compliance support service assisting AFG brokers in meeting their Australian Credit Licence compliance obligations.
• Broker Investments Programme Programme under which AFG acquires equity stakes in mortgage brokerage businesses to deepen network loyalty and distribution reach; launched November 2024 with a target of 35 brokerage acquisitions by end of 2029.

Quantifiable outcome

• Record FY25 residential mortgage settlements of approximately AUD63 billion through ~4,200 brokers
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StrydcoreTechnology or IntegrationAFG partnered with Perth-based fintech Stryd to offer Stryd Broker retention software to its network of approximately 4,300 mortgage brokers in Australia through AFG's Suite360 technology platform. A pilot program tested the technology since the previous year, during which brokers identified over $6 million of first-year interest savings for borrowers across $1.1 billion of loans. The integration, enabled by open banking through the Consumer Data Right (CDR) framework, gives brokers real-time visibility into customers' residential loans with offset account functionality expected from mid-2026.
• MoneytechcoreChannel Partner/ Reseller/ DistributorMoneytech was appointed to the AFG lender panel to expand broker access to financial products for SMEs. The partnership aims to enhance SME funding options amid tightening bank credit conditions, with the collaboration now active for AFG brokers.
• Carbon Positive AustraliaminorOthersAFG Securities partners with Carbon Positive Australia to plant a native tree in Australia for every mortgage written by AFG, including AFG Home Loans Retro Thrive products. This is a sustainability initiative tied to AFG's non-bank lending products.
• Five brokerage businesses (Broker Investments)coreStrategic or Co-development PartnerAFG's Broker Investments program (launched November 2024) acquires equity stakes in mortgage brokerage businesses. As of February 2026, AFG had acquired equity stakes in five brokerage businesses including Capita Finance Group (announced as the sixth transaction in May 2026). The program aims to increase to 35 equity stakes by end of 2029.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loan Market Group: Large Australian mortgage broker group and aggregator providing brokers with technology, lender access and support; comparable to AFG in scale and product breadth across residential lending.
• FAST (Finance & Systems Technology): Australian mortgage and finance aggregator offering broker technology, lender panel access and aggregation services; closest direct competitor to AFG's Suite360-driven aggregator model.
• Astute Financial Group: Australian mortgage broker aggregator providing panel access, compliance and broker support; competes directly with AFG for brokers in the mid-market and SME lending channels.
• Finsure: Australian mortgage and finance broker aggregator offering lenders, technology and aggregation services; competes with AFG for broker network share and panel economics.
• Choice Aggregation Services: Australian mortgage broker aggregator competing head-to-head with AFG for brokers; offers lender panel access, technology platforms, and broker support services under an identical aggregator business model.
• PLAN Australia (Faster Capital / PLAN): Australian mortgage broker aggregator providing panel, technology and back-office support to independent brokers; competes directly with AFG in the same B2B broker channel.
• Connective (Connective Broker Services): One of Australia's largest mortgage broker aggregators, providing brokers with lender panel access, technology, and compliance support — directly comparable business model to AFG's aggregator platform.

Broad incumbents

• Mortgage Choice (REA Group): Established Australian mortgage broker franchise owned by REA Group, offering broker-led mortgage distribution; broader incumbent with media-backed parent, overlapping with AFG in residential mortgage aggregation but with a different ownership and capital structure.
• Lendi Group (Aussie Home Loans): Large Australian digital mortgage broker group (owner of Aussie Home Loans); competes with AFG's network for residential mortgage volume with a hybrid digital-plus-broker model and significantly greater marketing scale.

Emerging players

• Prospa: Australian online lender to small businesses; sits on AFG's lender panel (via Moneytech adjacency) and is comparable as an emerging fintech lender, but competes for the SME finance segment rather than the residential aggregation core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRYZ-TeDGDLFgiSFvvKxCXQ
• Facebookfacebook.com/AFGAustralianFinanceGroup
• LinkedInlinkedin.com/company/afg-australian-finance-group-
• Xx.com/afgonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Finance Group