Lendi Group

What Lendi Group does

Lendi Group is an Australian fintech formed in May 2021 from the merger of Lendi (founded 2013 by David Hyman, Sebastian Watkins, Martin Lam, and Mark Kalajzich) and Aussie Home Loans (founded 1992 by John Symond). The group operates a multi-brand strategy through Aussie, a mortgage broker network with 230+ retail stores and 1,300+ brokers that has served over 1 million customers, and Lendi, a digital home loan platform offering comparison and application across 25+ lenders with more than 200 Home Loan Specialists. Its loan book exceeds $80 billion, and in FY25 the group recorded $31.1 billion in settlements, up 7% year-over-year, with broker-facilitated lending representing 77.3% of all Australian new residential home loans in Q3 2025.

Name

Lendi Group

Legal name

The Lendi Group Pty Ltd

Website

https://lendigroup.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lendi Group is an Australian fintech operating the Aussie retail brokerage network (230+ stores, 1,300+ brokers) and the Lendi online home loan platform, originating mortgages across a panel of 25+ lenders. The company is transitioning to an AI-native model by June 2026, anchored on agentic AI products that automate refinancing.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Balance-Sheet / Portfolio CRE Lending (FSALADAG)

akta.pro secondary industry

Automated Underwriting Systems (AUS) & Decisioning Engines (FSALALAB)

Keywords

• Home loan brokerage
• Mortgage broking services
• Digital lending platform
• Property financing
• Home loan comparison

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Broking Commissions: Earns commissions from lenders for placing home loans. Transaction-based revenue from mortgage origination. Brokers facilitated 77.3% of all new residential home loans in Australia in Q3 2025.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Lendi Group operates a multi-brand home loan platform in Australia through its Aussie and Lendi brands. Aussie is a mortgage broker network with 230+ retail stores and 1,300+ brokers that originated home loans for over 1 million customers, while Lendi is Australia's number one online home loan platform that compares and applies to 25+ lenders with support from 200+ Home Loan Specialists. The group is transitioning to an AI-native platform with Lendi Guardian, an agentic-AI application that automates refinancing by using multiple specialized agents to monitor mortgage competitiveness and equity positions, enabling refinancing in as little as 10 minutes.

Product overview

Lendi Group operates a multi-brand strategy through its Aussie and Lendi brands. Aussie (founded 1992) is a mortgage broker network with over 230 retail stores nationwide, while Lendi is Australia's number one online home loan platform connecting borrowers with over 25 lenders. The company is transitioning to an AI-native business model with Lendi Guardian, an agentic AI-powered application that automates refinancing by handling routine mortgage processes through multiple specialized AI agents, freeing human brokers for higher-value work. The company manages a network of over 1,300 brokers, a loan book exceeding $80 billion, and facilitates home loan products and services through its two powerhouse brands.

Differentiator

Problem solved

Functional benefit

Brands

• Aussie Amplify: Program providing brokers with pathways to ownership, multi-site expansion, and stronger store performance across salaried, mobile, and franchise channels with day-one operational support, mentoring, local marketing, and financial incentives
• Lendi Guardian

Products and services

• Lendi Australia's number one online home loan platform; brings together smart technology to streamline the application process across 25+ lenders with support from 200+ Home Loan Specialists, allowing Australian consumers to compare and apply for the most suitable home loan.
• Aussie Mortgage broker network with the largest retail brokerage footprint in Australia, operating 230+ stores nationwide with 1,300+ brokers; has helped over 1 million customers with their home loan journey.
• Lendi Guardian AI-powered Home Loan Guardian application that monitors mortgage competitiveness, tracks equity positions, and streamlines the refinancing process using multiple specialized agentic AI agents; built on Amazon Bedrock and across the group's unified MongoDB Atlas data layer.

Quantifiable outcome

• 40% improvement in developer velocity
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MongoDBcoreTechnology or Integration · 18 March 2026MongoDB partnership to overhaul fragmented data infrastructure inherited from prior merger. Lendi Group consolidated over 500 deployable components onto a unified operational data layer powered by MongoDB Atlas. Implementation delivered 40% improvement in developer velocity, enabling rapid AI feature development including Lendi Guardian AI.
• Amazon Web Services (Amazon Bedrock)coreTechnology or Integration · 3 March 2026Lendi Group developed AI-powered Home Loan Guardian application using Amazon Bedrock. Built in 16 weeks through cross-functional sprint using multiple specialized AI agents. Platform has settled millions in home loans with significantly faster refinance cycle times.
• Tokio Marine HoldingsminorOthersTokio Marine Holdings is mentioned alongside Lendi Group and Nike as companies responding to AI autonomy trends by launching AI-powered products and adopting explicit public AI policies to build trust.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mortgage Choice (REA Group): One of Australia's largest mortgage broker networks, owned by REA Group, offering comparison and origination across a panel of lenders with both franchise and mobile brokers. Directly comparable to Aussie on retail brokerage footprint and franchise economics, and to Lendi on digital comparison platform.
• Australian Finance Group (AFG): One of Australia's largest mortgage aggregator networks, providing brokers with lender panel access, technology, and compliance infrastructure. Closely comparable to Lendi Group in broker aggregation scale, multi-lender panel model, and Australia-only retail focus.
• Loan Market Group: Major Australian mortgage broker aggregator with hundreds of brokers across retail and mobile channels, originated out of REA Group ecosystem. Directly comparable to Lendi Group on broker network model, lender panel breadth, and franchise-style broker recruitment.
• Connective Home Loans: Large Australian mortgage aggregator with a comparable broker-recruitment, multi-lender panel, and aggregation-arbitrage business model to Lendi/Aussie. Useful peer for benchmarking aggregator-level commission economics and broker productivity.

Emerging players

• Athena Home Loans: Australian digital-first mortgage lender originating directly via its own proprietary tech platform. Comparable to Lendi's Lendi Guardian thesis on AI-driven, low-friction origination; competes for the same digital-first customer segment.
• Tiimely (formerly Tic:Toc): Australian digital home loan platform using automated underwriting and decisioning engines, now under Bendigo and Adelaide Bank. Closely comparable to Lendi's Lendi Guardian AI direction on automated decisioning, instant decisions, and software-driven mortgage processes.
• Joust (RateOne): Australian digital broker comparison marketplace that connects borrowers with brokers and lenders via an online reverse-auction model. Adjacent competitor for the digital-first mortgage customer segment that Lendi targets through its online platform.

Broad incumbents

• Commonwealth Bank of Australia (CBA): Australia's largest mortgage lender and a shareholder of Lendi Group. Comparable as a counterparty that both funds Lendi's panel and competes for direct mortgage origination; its distribution strategy choices materially affect Lendi's commission revenue.
• REA Group: Owns Mortgage Choice and operates Australia's dominant property portal (realestate.com.au). Provides an adjacent data and lead-generation asset that a fully integrated property platform like Lendi Group benefits from or competes against.
• Bendigo and Adelaide Bank: Australian retail bank with growing digital mortgage capability through its Tiimely ownership and a meaningful broker panel presence. Comparable as a lender counterparty on Lendi's panel and as a competitor building automated decisioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lendi Group