Marshfield Clinic Health System
Marshfield Clinic Health System is a private integrated health system operating 11 hospitals and 50+ clinics across Wisconsin and Michigan's Upper Peninsula, employing 12,000+ staff and 1,600+ providers across 170+ specialties.
- Company typePrivate
- Founded1916
- HeadquartersMarshfield, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Marshfield Clinic Health System does
Marshfield Clinic Health System is a private, integrated health system founded in 1916 and headquartered in Marshfield, Wisconsin, serving residents of Wisconsin and Michigan's Upper Peninsula. The system comprises more than 12,000 employees, including over 1,600 providers across 170+ specialties, anchored by 11 Marshfield Medical Center hospitals and more than 50 clinic and outpatient locations. Its clinical portfolio spans primary care, specialty care, emergency medicine, surgery, cancer care, heart care, pediatrics, women's health, mental health, rehabilitation, and telehealth delivered through the Care My Way virtual visit platform and the My Marshfield Clinic patient portal. The organization also operates the Security Health Plan insurance arm and the Marshfield Clinic Research Institute, and serves as a designated Academic Campus of the University of Wisconsin School of Medicine and Public Health, training more than 1,300 students annually.
The underlying technology stack is composed of third-party platforms rather than proprietary systems: iQ Health powers the My Marshfield Clinic portal in Wisconsin, FollowMyHealth covers Michigan locations, and Athenahealth serves the Dickinson, Michigan clinics; Cedar provides online bill pay; and Notable powers digital registration and appointment notifications. The organization is affiliated with Sanford Health, which operates the careers, privacy, and Foundation infrastructure referenced across Marshfield's digital properties and shares a combined ~53,000 team members across the rural Upper Midwest. Revenue is generated through fee-for-service healthcare delivery, Security Health Plan premiums, research grants and clinical trials, and—following the May 1, 2026 addition to the HPS/PayMedix network—expanded distribution to patients covered under HPS/PayMedix insurance plans. Customer concentration is low because the revenue base is a long-tail of patient encounters across dozens of locations and specialties, with the principal named external commercial counterparty being the HPS/PayMedix network. A November 2025 cybersecurity breach exposed PII and PHI and triggered outside investigation, representing a material operational risk that could compress near-term financial and reputational performance.
Marshfield Clinic Health System firmographics
Firmographics- Name
- Marshfield Clinic Health System
- Legal name
- Marshfield Clinic, Inc.
- Website
- https://marshfieldclinic.org
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Marshfield Clinic Health System is a private integrated health system operating 11 hospitals and 50+ clinics across Wisconsin and Michigan's Upper Peninsula, employing 12,000+ staff and 1,600+ providers across 170+ specialties.
- Ownership category
- akta.pro rank
Marshfield Clinic Health System industry classification
Industry- Product category
- Integrated Healthcare Services
- NAICS
- General Medical and Surgical Hospitals (62211), Offices of Physicians (62111), Ambulatory Health Care Services (621)
- SIC
- Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)
- akta.pro secondary industry
- After-Hours & Walk-In Primary Care Clinics (HLAFADAH)
Keywords
Where Marshfield Clinic Health System is headquartered
LocationHeadquarters
- HQ city
- Marshfield
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Marshfield Clinic Health System business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Healthcare Services Revenue: Marshfield Clinic Health System generates revenue through direct patient care services including primary care, specialty care, hospital services, emergency medicine, surgical services, cancer care, heart care, pediatrics, women's health, and more across its network of hospitals and clinics in Wisconsin and Michigan's Upper Peninsula.
- Health Insurance Premiums (Security Health Plan): Marshfield Clinic Health System includes Security Health Plan, which generates revenue through health insurance premiums from individual, employer-sponsored, Medicare, and Medicaid plans.
- Research Institute Revenue: Marshfield Clinic Research Institute generates funding through grants, clinical trials, and research partnerships, contributing to the organization's overall revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CMS machine-readable standard charge files published for multiple facilities |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Marshfield Clinic Health System product offering
Product offeringCore offering
Marshfield Clinic Health System operates an integrated healthcare delivery network across Wisconsin and Michigan's Upper Peninsula, providing primary, specialty, and hospital care through 11 hospitals and more than 50 clinic locations staffed by over 1,600 providers across 170+ specialties. The system is supported by Security Health Plan (health insurance), the Marshfield Clinic Research Institute, and a Division of Education that trains more than 1,300 students annually as an Academic Campus of the University of Wisconsin School of Medicine and Public Health.
Product overview
Marshfield Clinic Health System is an integrated health system serving Wisconsin and Michigan's Upper Peninsula with over 12,000 employees and more than 1,600 providers across 170+ specialties. The system operates as a unified healthcare delivery network consisting of My Marshfield Clinic patient portal (web and mobile app), Care My Way virtual visits, online bill pay (powered by Cedar), multiple hospital campuses, Security Health Plan insurance, and the Division of Education with residency/fellowship programs. The organization is part of Sanford Health and includes Marshfield Clinic Research Institute for clinical research.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Services Comprehensive healthcare services spanning cancer care, pediatrics, heart care, women's health, primary care, emergency medicine, surgical services, mental health, rehabilitation, and more than 170 medical specialties delivered across hospitals and clinics for residents of Wisconsin and Michigan's Upper Peninsula.
- Care My Way Virtual visit service providing mobile or telehealth care for common ailments, enabling patients to receive treatment from home without an in-person visit.
- Security Health Plan Health insurance arm of Marshfield Clinic Health System offering individual, employer-sponsored, Medicare, and Medicaid plans, fully integrated with the system's healthcare delivery network.
- Division of Education Medical education services including student programs, residency and fellowship training, continuing education, the George E. Magnin Medical Library, and a simulation lab, operating as an Academic Campus of the University of Wisconsin School of Medicine and Public Health and serving more than 1,300 students annually.
Quantifiable outcome
- More than 1,300 students educated each year through the Division of Education as an Academic Campus of the University of Wisconsin School of Medicine and Public Health
- +1 more outcomes
Companies that use Marshfield Clinic Health System
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Marshfield Clinic Health System technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Marshfield Clinic Health System partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- HPS/PayMedixcoreMarshfield Clinic Health System hospitals and providers were added to the HPS/PayMedix independent provider network, effective May 1, 2026. The collaboration brings over 1,600 Marshfield Clinic providers across 170+ specialties to HPS/PayMedix's network, which encompasses more than 110 hospitals and 36,000 independent providers. The addition aims to enhance provider-patient engagement, streamline billing, and improve healthcare affordability in Wisconsin and Michigan.
- Security Health PlancoreSecurity Health Plan is the health insurance arm of Marshfield Clinic Health System, providing coverage options including Medicare, Medicaid, Marketplace, and employer-sponsored plans. It is fully integrated with Marshfield Clinic's healthcare delivery system, allowing coordinated care and coverage.
- University of Wisconsin School of Medicine and Public HealthcoreMarshfield Clinic is designated as an Academic Campus of the University of Wisconsin School of Medicine and Public Health. The organization provides educational and clinical learning opportunities for more than 1,300 students each year, including medical students, residents, fellows, and other health professions students.
- Sanford HealthcoreSanford Health and Marshfield Clinic Health System are affiliated organizations sharing a combined mission to enrich lives through accessible, affordable, compassionate healthcare. Sanford Health has been named one of America's Best-In-State Employers by Forbes. Marshfield Clinic is listed on Sanford Health's careers page and privacy/terms pages, and the Sanford Health Foundation includes Marshfield Clinic. Sanford Health has approximately 53,000 team members.
- U.S. Department of Veterans Affairs (VA Care in the Community)coreMarshfield Clinic collaborates with VA Medical Centers in Tomah (Wisconsin), Iron Mountain (Michigan), and Minneapolis (Minnesota) through the VA Care in the Community Program. This enables eligible Veterans to receive care at Marshfield Clinic facilities when VA cannot provide the needed care, with Marshfield's Veteran Service Team assisting with authorization and coordination.
- NotablesupportingNotable is the vendor partner providing Marshfield Clinic's text and email digital registration and appointment notification services. Notable sends appointment confirmations, reminders, and digital pre-registration links via text (short code 75442) and email from [email protected].
- Cedar Cares, Inc.supportingCedar provides the online bill payment and patient billing platform for Marshfield Clinic. Patients can view and pay medical bills through the pay.marshfieldclinic.org platform powered by Cedar. Cedar processes payments and forwards funds to Marshfield Clinic.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Marshfield Clinic Health System competitors and assessment
Company assessmentDirect peers
- Essentia Health: Integrated health system operating across MN, WI, and ND with multiple hospitals and clinics; comparable Midwest rural integrated delivery footprint serving similar populations.
- Aspirus Health: Wisconsin-headquartered integrated non-profit health system with multiple hospitals and clinics across WI and MI's Upper Peninsula; directly competes with Marshfield across the same geographies and patient populations.
Regional players
- ThedaCare: Northeast Wisconsin integrated health system with multiple hospitals and physician networks; comparable rural/mid-size Wisconsin integrated delivery model competing for overlapping patient populations.
- Hospital Sisters Health System (HSHS): Catholic integrated health system with hospitals across Wisconsin and Illinois; comparable multi-hospital, multi-specialty integrated delivery model in the upper Midwest.
- Gundersen Health System: Western Wisconsin integrated health system with hospital and clinic network along the Mississippi corridor; comparable integrated delivery model and overlapping patient base along the WI/IA/MN border.
- Froedtert Health: Southeastern Wisconsin academic-affiliated integrated health system operating multiple hospitals and a large physician network; comparable integrated delivery model in a neighboring Wisconsin region.
- Emplify Health (Bellin + Gundersen): Recently merged Wisconsin-based health system combining Bellin Health and Gundersen Health; comparable integrated delivery model with both employed physicians and hospitals in WI/MI service areas.
Broad incumbents
- Mayo Clinic Health System: Midwest integrated health system with hospitals across MN, WI, and IA; comparable care-delivery model with the Mayo brand reputation. Large and influential in Marshfield's core Wisconsin service areas.
- Sanford Health: Parent/affiliated organization with 53,000 team members serving the upper Midwest. Closest comparable in mission and rural integrated health system model; both share a Rural Health System of the Year focus and overlapping employer branding.
- OSF HealthCare: Catholic integrated health system operating across Illinois and Michigan with multiple hospitals and physician groups; comparable large-scale integrated rural/non-urban Midwest delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Marshfield Clinic Health System social profiles
Digital presenceMarshfield Clinic Health System compliance and trust
Trust signalCompliance4 records
Marshfield Clinic Health System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marshfield Clinic Health System leadership team
Management profileNumber of profiles
Profiles2 records
Marshfield Clinic Health System subsidiaries and ownership
Company hierarchySubsidiaries13 records
Marshfield Clinic Health System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marshfield Clinic Health System M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marshfield Clinic Health System
What does Marshfield Clinic Health System do?
Marshfield Clinic Health System operates an integrated healthcare delivery network across Wisconsin and Michigan's Upper Peninsula, providing primary, specialty, and hospital care through 11 hospitals and more than 50 clinic locations staffed by over 1,600 providers across 170+ specialties. The system is supported by Security Health Plan (health insurance), the Marshfield Clinic Research Institute, and a Division of Education that trains more than 1,300 students annually as an Academic Campus of the University of Wisconsin School of Medicine and Public Health.
Is Marshfield Clinic Health System a public or private company?
Marshfield Clinic Health System is a private company. It is classified as corporate owned and is currently operating.
When was Marshfield Clinic Health System founded?
Marshfield Clinic Health System was founded in 1916. It employs 5,001 to 10,000 people.
Where is Marshfield Clinic Health System based?
Marshfield Clinic Health System is headquartered in Marshfield, United States, in the North America region.
How does Marshfield Clinic Health System make money?
Three revenue lines are on record. Healthcare Services Revenue is the primary driver. The others are health Insurance Premiums (Security Health Plan) and research Institute Revenue.
Who are Marshfield Clinic Health System's main competitors?
Direct peers on record are Essentia Health and Aspirus Health. Regional players are ThedaCare, Hospital Sisters Health System (HSHS), Gundersen Health System, Froedtert Health and Emplify Health (Bellin + Gundersen). Broad incumbents are Mayo Clinic Health System, Sanford Health and OSF HealthCare.
Does Marshfield Clinic Health System have an API?
No public API is recorded for Marshfield Clinic Health System.
What industry is Marshfield Clinic Health System in?
Marshfield Clinic Health System's product category is Integrated Healthcare Services. Its primary akta.pro industry code is HLAFAAAL, Hospital-Owned Physician Networks & Medical Groups, with a secondary code of HLAFADAH, After-Hours & Walk-In Primary Care Clinics. Its NAICS code is 62211 and its SIC code is 8060.