Emplify Health by Gundersen

What Emplify Health by Gundersen does

Emplify Health by Gundersen is a not-for-profit, integrated regional healthcare network operating under the legal name Bellin Gundersen Health System, Inc. It was formed from the 2022 merger of Bellin Health (founded 1908 in Green Bay, Wisconsin) and Gundersen Health System (founded 1891 in La Crosse, Wisconsin). The network operates 11 hospitals and more than 100 clinics across 67 cities and rural communities in Wisconsin, Minnesota, Iowa, and Michigan's Upper Peninsula, employing more than 10,000 people and credentialing 1,631 providers.

Its core service lines span acute inpatient care, primary and specialty outpatient care, behavioral health, and population/community health programs. The network operates on Epic as its electronic health record platform, offering Epic MyChart as its patient-facing portal for scheduling, telehealth, and records access. The system's product surface has been expanding notably in behavioral health, with new offerings such as an EmPATH (Emergency Psychiatric Assessment, Treatment, and Healing) unit, a children's mental health walk-in clinic, an adolescent partial hospitalization program (PHP), and the Resch Mental Health Initiative — a workforce development pipeline addressing psychiatric provider supply in rural service areas.

Emplify Health's business model is a classic integrated delivery network (IDN) model: it earns revenue predominantly through fee-for-service and value-based contracts with commercial insurers, Medicare, Medicaid, and self-pay patients, supplemented by community-benefit-funded programs. As a 501(c)(3) not-for-profit, it reinvests operating margins into clinical infrastructure and community investment; the system reports approximately $210 million in annual community investment. Strategic partnerships such as the Homecare Hub (with TPS) and the Titletown/Green Bay Packers collaboration extend distribution and brand presence into adjacent community touchpoints rather than creating separate revenue streams.

Name

Emplify Health by Gundersen

Legal name

Bellin Gundersen Health System, Inc.

Website

https://emplifyhealth.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Emplify Health by Gundersen is a not-for-profit integrated regional health network formed from the 2022 merger of Bellin Health and Gundersen Health System, operating 11 hospitals and 100+ clinics across Wisconsin, Minnesota, Iowa, and Michigan's Upper Peninsula, serving a general patient population with acute, outpatient, and behavioral health services.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Delivery

NAICS

General Medical and Surgical Hospitals (622110), Ambulatory Health Care Services (621), Offices of Physicians (6211), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Integrated Delivery Networks (IDNs) & Multi-Hospital Systems (HLAFAAAC)

akta.pro secondary industry

Acute Care & Hospital EHRs (HLACAAAA)

Keywords

• Hospital healthcare services
• Primary and specialty care
• Behavioral health services
• Community health network
• Patient portal access

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Fee-for-service and value-based care reimbursement from insurance payers including Medicare, Medicaid, and commercial insurance. The organization participates with most major insurance plans. Revenue is generated through patient care services delivered at 11 hospitals and 100+ clinics across four states.
2. Community Investment Programs: Not-for-profit healthcare system with $210M in community investment, indicating significant resources directed back into community health programs, facilities, and services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Emplify Health by Gundersen is a not-for-profit healthcare network operating 11 hospitals and 100+ clinics across Wisconsin, Minnesota, Iowa, and Michigan's Upper Peninsula. It delivers primary, specialty, emergency, behavioral health, post-acute, and ambulatory care services through a physician-led enterprise. The Epic MyChart patient portal is offered as a digital front door for online scheduling, medical records access, bill payment, and provider communication.

Product overview

Emplify Health is a not-for-profit, patient-centered healthcare network formed by the 2022 merger of Bellin Health and Gundersen Health System. The organization operates as a unified health system offering a broad portfolio of healthcare products and services, including 11 hospitals and 100+ clinic locations across Wisconsin, Minnesota, Iowa, and Michigan's Upper Peninsula. The core offerings include hospital services, primary care, specialty care, and emergency medicine. The MyChart patient portal (powered by Epic Systems) serves as the digital front door for patients to manage appointments, pay bills, and access records. The organization has recently expanded its mental health services portfolio with new programs including the EmPATH Unit (Wisconsin's first dedicated emergency mental health facility), Adolescent Partial Hospitalization Program, and Children's Mental Health Walk-In Clinic. Additional services include Transitional Placement Services for post-acute care coordination and comprehensive financial/billing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Services Acute care hospital services across 11 hospitals in Wisconsin, Minnesota, Iowa, and Michigan's Upper Peninsula, providing emergency, inpatient, and specialized medical care for patients requiring hospital-level treatment.
• Clinic Services Primary, specialty, and outpatient care delivered through more than 100 clinic locations across 67 cities and rural communities in the upper Midwest region.
• Behavioral Health Services Mental health treatment programs including psychiatric care, addiction counseling, therapy, and crisis intervention delivered across the Emplify Health behavioral health network in Wisconsin.
• EmPATH Unit Wisconsin's first dedicated emergency psychiatric facility providing specialized psychiatric emergency care with calming environment and rapid psychiatric provider access, located at the Emplify Health by Gundersen La Crosse campus.
• Adolescent Partial Hospitalization Program Structured three-week group-based treatment program for high schoolers ages 13-18 struggling with emotional and behavioral concerns, including individual, family, and psychiatry appointments at Kaitlin's Table Day Center in Onalaska, Wisconsin.
• Children's Mental Health Walk-In Clinic Same-day pediatric mental health walk-in clinic providing urgent care for children and teens ages 5-18 experiencing mental health crises, operated in partnership with Children's Wisconsin at the Emplify Health Behavioral Health Green Bay Hospital.
• Transitional Placement Services (TPS) Post-acute care coordination service partnering with Homecare Hub to match hospitalized patients with complex needs to appropriate transitional small home placements before returning home or transitioning to long-term care, with the first site in Tomah, Wisconsin.
• Specialty Care Services Comprehensive specialty medical services including cardiology, oncology, orthopedics, surgery, and other specialized treatments delivered across the Emplify Health network.
• Financial Services Billing, insurance coordination, and financial assistance services including online bill payment, payment plans, and financial assistance options for medical expenses at Emplify Health facilities.
• Ambulance Services Emergency medical transport and ambulance services provided through Tri-State Ambulance, Inc. and Tri-State Regional Ambulance, Inc., operating across the Emplify Health service region.

Quantifiable outcome

• Single-digit readmission rate for TPS home (well below national average)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TitletowncoreGTM or Marketing Partner · 2 April 2026Naming rights partnership making Titletown's field 'Emplify Health Field' - a central gathering place. Builds on previous 20-year partnership with Green Bay Packers. Partnership includes primary connection to Titletown events and programming, and enhanced focus on community health initiatives and wellness events. Also encompasses Emplify Health by Bellin Titletown Sports Medicine and Orthopedics Clinic collaboration.
• Blackberry HillminorOthers · 6 February 2026Operator of existing Adult Family Home in Tomah, Wisconsin - site of Emplify Health's first Transitional Placement Services (TPS) home, making it the first TPS site in Western Wisconsin.
• Marquette UniversitycoreStrategic or Co-development Partner · 1 June 2025Resch Mental Health Initiative - a seven-year pilot program funded by The Richard J. Resch Foundation. Provides fully funded master's degrees and hands-on clinical training for 25 students annually at Emplify Health. Program addresses critical shortage of mental health professionals in Northeast Wisconsin and Upper Peninsula of Michigan, projected to serve 26,000 patients annually.
• Homecare HubcoreStrategic or Co-development Partner · 1 January 2025Partnership with Homecare Hub, a home care and housing coordination platform, to implement Transitional Placement Services (TPS) - an innovative model for patients with complex needs who face barriers to hospital discharge. Emplify Health's post-acute care team and Edge innovation investment team both partnered with and led Homecare Hub's investment. The partnership operates TPS homes providing intermediate care options before patients return home or transition to long-term care.
• Edge (Innovation Investment Team)coreTechnology or Integration · 1 January 2025Emplify Health's innovation investment team that partnered with and led investment in Homecare Hub. Edge mission is to radically transform future of healthcare through innovation, fueled by internal and community ideas, energized by other disruptors, and funded by corporate ventures.
• Children's WisconsincoreStrategic or Co-development Partner · 1 January 2025Partnership to open pediatric mental health walk-in clinic at Emplify Health Behavioral Health Green Bay Hospital. Clinic offers same-day care for children and teens ages 5-18 experiencing urgent mental health needs - an alternative to traditional emergency room visits.
• Bellin HealthcoreStrategic or Co-development Partner · 1 January 2022Merger partner - Bellin Health System (founded 1908) merged with Gundersen Health System in 2022 to form Emplify Health. Bellin headquartered in Green Bay, Wisconsin, with 744 South Webster Ave address. Provides primary and specialty care across Wisconsin and Michigan's Upper Peninsula.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prevea Health: Physician-led, nonprofit health system serving Wisconsin and Michigan's Upper Peninsula with primary and specialty care clinics. Directly competes with Emplify Health by Bellin for primary care volume in the Green Bay region.
• Aspirus Health: Nonprofit integrated health system headquartered in Wausau, Wisconsin, with hospitals and clinics across northern Wisconsin and Upper Michigan. Direct competitor for rural patient populations and provider talent in overlapping service areas.
• Marshfield Clinic Health System: Large nonprofit integrated delivery network headquartered in Wisconsin with multiple hospitals and clinics across rural upper Midwest communities. Direct competitor for patient volume, providers, and payer contracts in overlapping geographies.
• Rogers Behavioral Health: Nonprofit behavioral health system with multiple locations including Wisconsin. Joanne Horvath previously served as CFO. Direct competitor for the behavioral health patient population Emplify is investing in via EmPATH and the Resch Initiative.
• ThedaCare: Nonprofit community health system serving northeastern Wisconsin with multiple hospitals. Competes directly with Emplify Health by Bellin in the Green Bay/Fox Valley region for patients, providers, and specialty referrals.

Broad incumbents

• Advocate Health (formerly Advocate Aurora Health): One of the largest nonprofit health systems in the U.S., formed from the merger of Advocate Health Care and Aurora Health Care. Operates hospitals and clinics across Illinois, Wisconsin, and the Carolinas — a much larger but overlapping competitor in eastern Wisconsin.
• Hospital Sisters Health System (HSHS): Catholic nonprofit health system with hospitals across Wisconsin and Illinois. Joanne Horvath previously served as VP of Finance for HSHS's East Wisconsin Region. Competes with Emplify in eastern Wisconsin communities.
• SSM Health: Large nonprofit Catholic health system operating across the Midwest (including Wisconsin) and other states. Joanne Horvath previously held a senior finance role at SSM Health. Overlapping footprint in Wisconsin markets.
• CommonSpirit Health: One of the largest nonprofit health systems in the U.S., formed from the merger of Catholic Health Initiatives and Dignity Health. Operates across multiple states with broader portfolio overlap in the upper Midwest market.

Emerging players

• Children's Wisconsin: Pediatric specialty health system based in Milwaukee. Already a strategic partner with Emplify (Children's Mental Health Walk-In Clinic) and a partial competitor for pediatric specialty referrals across Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/emplify_health
• YouTubeyoutube.com/@emplify_health
• Facebookfacebook.com/emplifyhealth
• LinkedInlinkedin.com/company/emplify-health
• Instagraminstagram.com/emplify_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emplify Health by Gundersen