Stabæk Fotball
Stabæk Fotball is a Norwegian football club founded in 1912 in Bærum, operating men's (OBOS-Ligaen) and women's (Toppserien) senior teams, a nationally recognized academy, and matchday, merchandise, and sponsorship revenue streams, serving fans, partners, and players in the Oslo region.
- Company typePrivate
- Founded1912
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Stabæk Fotball does
Stabæk Fotball is a Norwegian football club founded in 1912 and based in Bekkestua, Bærum, in the Oslo region. It operates men's and women's senior teams — the men's A-lag competes in OBOS-Ligaen (the country's second tier), where it is currently ranked 4th, and the women's A-lag competes in Toppserien (the top women's division) — alongside a nationally recognized youth academy (Stabæk-akademiet), children's and grassroots football programs, and a women's team with a historical record of 17 Norwegian Cup finals and 8 cup victories.
The club's commercial infrastructure comprises a TicketCo-integrated online ticketing platform, a stadium box office at Nadderud, the Stabækbutikken merchandise outlet, an e-commerce partnership with Anton Sport, and the Stabæk mobile app for fan engagement. Revenue is generated across four streams: matchday ticket sales (e.g., family tickets at 549 NOK, group bookings from 70 NOK), merchandise, an 80+-company sponsorship network anchored by general partner SpareBank 1 Østlandet and main partners Craft, ECIT, Color Line, Arkel, Backe, and Energima, plus league broadcasting rights through OBOS-Ligaen and Toppserien participation. The club has over 140 employees and is preparing to relocate to the new Nye Nadderud Idrettspark stadium in 2026.
Stabæk's go-to-market is community-led: it leverages the academy-to-senior pipeline as both a sporting asset and a sponsorship story, partners with NTG Bærum to combine elite football training with upper-secondary education, and uses multi-channel digital marketing (website, social, YouTube, app, email, partner content) to drive fan and partner engagement. The long-tenured staff base and an "ALLTID. UANSETT" (Always. Regardless) brand position reinforce local loyalty in Bærum, while recent partnership extensions and the stadium project signal continued commercial investment.
Stabæk Fotball firmographics
Firmographics- Name
- Stabæk Fotball
- Legal name
- Stabæk Fotball
- Website
- https://stabak.no
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stabæk Fotball is a Norwegian football club founded in 1912 in Bærum, operating men's (OBOS-Ligaen) and women's (Toppserien) senior teams, a nationally recognized academy, and matchday, merchandise, and sponsorship revenue streams, serving fans, partners, and players in the Oslo region.
- Ownership category
- akta.pro rank
Stabæk Fotball industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
Keywords
Where Stabæk Fotball is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Stabæk Fotball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Matchday Revenue: Ticket sales for home matches in OBOS-Ligaen (men's) and Toppserien (women's), including season tickets and VIP boxes
- Merchandise Sales: Sales through Stabækbutikken (physical and online), Anton Sport partnership, and special edition jerseys
- Sponsorship: Partnership agreements with general partners (SpareBank 1 Østlandet), main partners (ECIT, Craft, Color Line), and 80+ partner network
- Broadcasting Rights: Revenue from league broadcasting rights through OBOS-ligaen and Eliteserien/Toppserien participation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Family ticket for home matches |
| Unit Pricing | Pay-as-you-go | Club group booking for OBOS-Ligaen |
| Unit Pricing | Pay-as-you-go | Club group booking for Toppserien |
| Unit Pricing | Pay-as-you-go | Cup semifinal tickets |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Stabæk Fotball product offering
Product offeringCore offering
Stabæk Fotball operates a professional Norwegian football club fielding men's and women's senior teams in OBOS-Ligaen and Toppserien respectively, alongside the Stabæk-akademiet youth academy, grassroots children and youth programs, and a club merchandise store. The club delivers matchday entertainment, player development pathways, family-friendly ticketing, and community engagement for the Bærum region, supported by an 80+ company sponsorship network. Operations are anchored at Nadderud stadium with relocation to Nye Nadderud Idrettspark scheduled for 2026.
Product overview
Stabæk Fotball operates primarily as a professional football club with several connected product and service offerings. The core offering is the football teams competing in OBOS-ligaen (men) and Toppserien (women). Supporting products include Stabækbutikken for official merchandise, ticket purchasing through TicketCo integration, and Stabæk-akademiet for youth player development. The club recently developed the Stabæk-appen for fan engagement including player voting. The club moved to Nye Nadderud Idrettspark stadium in 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Stabækbutikken: The club's merchandise store selling jerseys, scarves, and other club merchandise
- Stabæk-akademiet
Products and services
- Matchday Tickets and Season Passes (Billettkjøp) Online and on-site sale of individual match tickets, family tickets, group bookings, and season tickets for Stabæk Fotball men's OBOS-Ligaen and women's Toppserien home games. Sold through the TicketCo platform and stadium box office at Nadderud stadium.
- Stabækbutikken (Official Club Merchandise Store) Physical and online store selling official Stabæk Fotball merchandise including jerseys, scarves, socks, caps, match posters, and mobile cases. Operated as a club shop at Stabækbrakka on match days and by appointment, plus distribution through Anton Sport.
- Stabæk-akademiet (Youth Academy Program) Recognized youth academy offering structured player development for boys and girls from youth levels through to senior professional football, in partnership with NTG Bærum for combined upper secondary education and elite football training. Produces players for larger Norwegian clubs on both men's and women's sides.
- Barn & Ungdom (Children & Youth Grassroots Programs) Grassroots football programs for children and youth across age groups in the Bærum region, delivered through Stabæk-akademiet's community infrastructure.
- Stabæk-appen (Stabæk Mobile App) Official mobile application for Stabæk Fotball fans providing club news, match push notifications, and Player of the Month voting functionality.
- Nye Nadderud Idrettspark (New Stadium Project) New modern stadium facility scheduled to open in 2026, replacing Nadderud stadium as the home venue for Stabæk Fotball men's and women's matches with expanded capacity and upgraded infrastructure.
- Professional Football Match Services (Men's OBOS-Ligaen and Women's Toppserien) Competitive professional football match services for fans, with the men's team in OBOS-Ligaen (Norway's second tier) targeting promotion to Eliteserien and the women's team in Toppserien (Norway's top tier). Includes matchday entertainment, broadcasting on TV 2 Play and Direktesport, and club group / VIP hospitality offerings.
Quantifiable outcome
- Ranked 4th in OBOS-Ligaen with 24 points from 13 matches (men's team)
- +1 more outcomes
Companies that use Stabæk Fotball
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Stabæk Fotball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Stabæk Fotball partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, core and minor.
- Color LinemajorPartnership extended for two more years. Long-term collaboration continues with Color Line as partner.
- SpareBank 1 ØstlandetcoreGeneral partner of Stabæk Fotball. Modern financial services company offering banking, insurance, savings, pension, financing and real estate services for personal and business customers. Offers mortgage switch promotion with free season tickets for club supporters.
- ECITcoreIncreased engagement and became main partner (hovedpartner) in Stabæk Fotball.
- Craftcore5-year agreement starting January 2026. Craft becomes new equipment supplier for entire club, including jerseys and training gear. Design collaboration on home and away kits with club heritage-inspired details.
- Anton SportcoreLocal sports retailer and online store for Stabæk merchandise. 20% discount for Anton Club members on club collection. 5% kickback to club from all member purchases.
- OBOS-ligaencoreLeague partner for men's second division. OBOS is also naming sponsor of the league.
- ToppseriencoreLeague partner for women's top division.
- NTG - Norges ToppidrettsgymnasmajorSports school partnership in Bærum, combining upper secondary education with elite football training for youth players.
- TicketCocoreTicketing platform provider for online ticket sales, season tickets, and group bookings for all matches.
- Phonecases 3DminorPartnership for mobile cases and accessories featuring Stabæk designs and club motifs.
- TV 2 / TV 2 PlaymajorBroadcasting partner for matches. Matches available on TV 2 Play and Direktesport streaming platforms.
- BackemajorMain partner (hovedpartner) listed among club sponsors.
- ArkelmajorMain partner (hovedpartner) listed among club sponsors.
- EnergimamajorMain partner (hovedpartner) listed among club sponsors.
- Haslum GardminorPartner listed among club sponsors.
- McDonald'sminorPartner listed among club sponsors.
- Sterk Helse og TreningminorPartner listed among club sponsors.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Stabæk Fotball competitors and assessment
Company assessmentDirect peers
- Lyn Oslo: Historic Oslo football club with comparable academy-driven model and overlapping coaching alumni (e.g., Espen Granli moved from Lyn to Stabæk). Operates in similar lower-tier Norwegian leagues with community-led identity.
- Skeid Fotball: Oslo-area football club with strong youth development focus and similar league tier footprint. Comparable in community-led GTM, academy emphasis, and Norwegian second-tier operational profile.
- Sandefjord Fotball: Norwegian second-tier club with comparable squad size, stadium scale, and operational structure. Direct competition in OBOS-Ligaen with similar revenue mix from matchday, sponsors, and academy.
- KFUM Oslo Fotball: Oslo-based club that has risen through Norwegian divisions with community/partnership-driven model. Operates men's and women's senior teams with academy focus, mirroring Stabæk's structure.
- Vålerenga Fotball: Oslo-based professional football club competing in Eliteserien, with comparable women's team and youth academy structure. Same dual-gender senior model, similar Norwegian league ecosystem, and overlapping sponsor/agency partners.
- Kongsvinger IL: Direct OBOS-Ligaen rival sitting one place above Stabæk in the table. Comparable regional Norwegian club with similar commercial model, partner network structure, and league-level economics.
- Aalesund FK: Direct OBOS-Ligaen competitor that Stabæk's women's team faced in 2026 cup semifinal. Comparable in scale, regional commercial model, and dual senior team structure.
Broad incumbents
- Fredrikstad FK: Established Norwegian club with deeper history and larger fan base, but operates with similar community/regional commercial model. Comparable in operating structure as a multi-tier Norwegian football business.
- Rosenborg BK: Largest Norwegian football club and historical Eliteserien benchmark. Comparable only as the apex of the same league ecosystem Stabæk operates in; useful proxy for upside ceiling if Stabæk were to reach Eliteserien.
- Brann (SK Brann): Top-tier Norwegian club that recently acquired Stabæk women's player Sunniva Skoglund. Represents the larger-club destination Stabæk's academy feeds into, illustrating the player-pipeline relationship between tier levels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Stabæk Fotball social profiles
Digital presenceStabæk Fotball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stabæk Fotball leadership team
Management profileNumber of profiles
Profiles15 records
Stabæk Fotball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stabæk Fotball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stabæk Fotball
What does Stabæk Fotball do?
Stabæk Fotball operates a professional Norwegian football club fielding men's and women's senior teams in OBOS-Ligaen and Toppserien respectively, alongside the Stabæk-akademiet youth academy, grassroots children and youth programs, and a club merchandise store. The club delivers matchday entertainment, player development pathways, family-friendly ticketing, and community engagement for the Bærum region, supported by an 80+ company sponsorship network. Operations are anchored at Nadderud stadium with relocation to Nye Nadderud Idrettspark scheduled for 2026.
Is Stabæk Fotball a public or private company?
Stabæk Fotball is a private company. It is classified as unknown and is currently operating.
When was Stabæk Fotball founded?
Stabæk Fotball was founded in 1912. It employs 51 to 100 people.
Where is Stabæk Fotball based?
Stabæk Fotball is headquartered in Oslo, Norway, in the Europe region.
How does Stabæk Fotball make money?
Four revenue lines are on record. Matchday Revenue is the primary driver. The others are merchandise Sales, sponsorship and broadcasting Rights.
Who are Stabæk Fotball's main competitors?
Direct peers on record are Lyn Oslo, Skeid Fotball, Sandefjord Fotball, KFUM Oslo Fotball, Vålerenga Fotball, Kongsvinger IL and Aalesund FK. Broad incumbents are Fredrikstad FK, Rosenborg BK and Brann (SK Brann).
Does Stabæk Fotball have an API?
No public API is recorded for Stabæk Fotball.
What industry is Stabæk Fotball in?
Stabæk Fotball's product category is Professional Football Club Services. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.). Its NAICS code is 711211 and its SIC code is 7900.