Stabæk Fotball

What Stabæk Fotball does

Stabæk Fotball is a Norwegian football club founded in 1912 and based in Bekkestua, Bærum, in the Oslo region. It operates men's and women's senior teams — the men's A-lag competes in OBOS-Ligaen (the country's second tier), where it is currently ranked 4th, and the women's A-lag competes in Toppserien (the top women's division) — alongside a nationally recognized youth academy (Stabæk-akademiet), children's and grassroots football programs, and a women's team with a historical record of 17 Norwegian Cup finals and 8 cup victories.

The club's commercial infrastructure comprises a TicketCo-integrated online ticketing platform, a stadium box office at Nadderud, the Stabækbutikken merchandise outlet, an e-commerce partnership with Anton Sport, and the Stabæk mobile app for fan engagement. Revenue is generated across four streams: matchday ticket sales (e.g., family tickets at 549 NOK, group bookings from 70 NOK), merchandise, an 80+-company sponsorship network anchored by general partner SpareBank 1 Østlandet and main partners Craft, ECIT, Color Line, Arkel, Backe, and Energima, plus league broadcasting rights through OBOS-Ligaen and Toppserien participation. The club has over 140 employees and is preparing to relocate to the new Nye Nadderud Idrettspark stadium in 2026.

Stabæk's go-to-market is community-led: it leverages the academy-to-senior pipeline as both a sporting asset and a sponsorship story, partners with NTG Bærum to combine elite football training with upper-secondary education, and uses multi-channel digital marketing (website, social, YouTube, app, email, partner content) to drive fan and partner engagement. The long-tenured staff base and an "ALLTID. UANSETT" (Always. Regardless) brand position reinforce local loyalty in Bærum, while recent partnership extensions and the stadium project signal continued commercial investment.

Name

Stabæk Fotball

Legal name

Stabæk Fotball

Website

https://stabak.no

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Stabæk Fotball is a Norwegian football club founded in 1912 in Bærum, operating men's (OBOS-Ligaen) and women's (Toppserien) senior teams, a nationally recognized academy, and matchday, merchandise, and sponsorship revenue streams, serving fans, partners, and players in the Oslo region.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Professional football club
• Youth football academy
• Matchday ticket sales
• Club merchandise retail
• Sports sponsorship partnerships

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Matchday Revenue: Ticket sales for home matches in OBOS-Ligaen (men's) and Toppserien (women's), including season tickets and VIP boxes
2. Merchandise Sales: Sales through Stabækbutikken (physical and online), Anton Sport partnership, and special edition jerseys
3. Sponsorship: Partnership agreements with general partners (SpareBank 1 Østlandet), main partners (ECIT, Craft, Color Line), and 80+ partner network
4. Broadcasting Rights: Revenue from league broadcasting rights through OBOS-ligaen and Eliteserien/Toppserien participation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Stabæk Fotball operates a professional Norwegian football club fielding men's and women's senior teams in OBOS-Ligaen and Toppserien respectively, alongside the Stabæk-akademiet youth academy, grassroots children and youth programs, and a club merchandise store. The club delivers matchday entertainment, player development pathways, family-friendly ticketing, and community engagement for the Bærum region, supported by an 80+ company sponsorship network. Operations are anchored at Nadderud stadium with relocation to Nye Nadderud Idrettspark scheduled for 2026.

Product overview

Stabæk Fotball operates primarily as a professional football club with several connected product and service offerings. The core offering is the football teams competing in OBOS-ligaen (men) and Toppserien (women). Supporting products include Stabækbutikken for official merchandise, ticket purchasing through TicketCo integration, and Stabæk-akademiet for youth player development. The club recently developed the Stabæk-appen for fan engagement including player voting. The club moved to Nye Nadderud Idrettspark stadium in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Stabækbutikken: The club's merchandise store selling jerseys, scarves, and other club merchandise
• Stabæk-akademiet

Products and services

• Matchday Tickets and Season Passes (Billettkjøp) Online and on-site sale of individual match tickets, family tickets, group bookings, and season tickets for Stabæk Fotball men's OBOS-Ligaen and women's Toppserien home games. Sold through the TicketCo platform and stadium box office at Nadderud stadium.
• Stabækbutikken (Official Club Merchandise Store) Physical and online store selling official Stabæk Fotball merchandise including jerseys, scarves, socks, caps, match posters, and mobile cases. Operated as a club shop at Stabækbrakka on match days and by appointment, plus distribution through Anton Sport.
• Stabæk-akademiet (Youth Academy Program) Recognized youth academy offering structured player development for boys and girls from youth levels through to senior professional football, in partnership with NTG Bærum for combined upper secondary education and elite football training. Produces players for larger Norwegian clubs on both men's and women's sides.
• Barn & Ungdom (Children & Youth Grassroots Programs) Grassroots football programs for children and youth across age groups in the Bærum region, delivered through Stabæk-akademiet's community infrastructure.
• Stabæk-appen (Stabæk Mobile App) Official mobile application for Stabæk Fotball fans providing club news, match push notifications, and Player of the Month voting functionality.
• Nye Nadderud Idrettspark (New Stadium Project) New modern stadium facility scheduled to open in 2026, replacing Nadderud stadium as the home venue for Stabæk Fotball men's and women's matches with expanded capacity and upgraded infrastructure.
• Professional Football Match Services (Men's OBOS-Ligaen and Women's Toppserien) Competitive professional football match services for fans, with the men's team in OBOS-Ligaen (Norway's second tier) targeting promotion to Eliteserien and the women's team in Toppserien (Norway's top tier). Includes matchday entertainment, broadcasting on TV 2 Play and Direktesport, and club group / VIP hospitality offerings.

Quantifiable outcome

• Ranked 4th in OBOS-Ligaen with 24 points from 13 matches (men's team)
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered major, core and minor.

• Color LinemajorGTM or Marketing Partner · 1 January 2026Partnership extended for two more years. Long-term collaboration continues with Color Line as partner.
• SpareBank 1 ØstlandetcoreGTM or Marketing PartnerGeneral partner of Stabæk Fotball. Modern financial services company offering banking, insurance, savings, pension, financing and real estate services for personal and business customers. Offers mortgage switch promotion with free season tickets for club supporters.
• ECITcoreGTM or Marketing PartnerIncreased engagement and became main partner (hovedpartner) in Stabæk Fotball.
• CraftcoreStrategic or Co-development Partner5-year agreement starting January 2026. Craft becomes new equipment supplier for entire club, including jerseys and training gear. Design collaboration on home and away kits with club heritage-inspired details.
• Anton SportcoreChannel Partner/ Reseller/ DistributorLocal sports retailer and online store for Stabæk merchandise. 20% discount for Anton Club members on club collection. 5% kickback to club from all member purchases.
• OBOS-ligaencoreStrategic or Co-development PartnerLeague partner for men's second division. OBOS is also naming sponsor of the league.
• ToppseriencoreStrategic or Co-development PartnerLeague partner for women's top division.
• NTG - Norges ToppidrettsgymnasmajorStrategic or Co-development PartnerSports school partnership in Bærum, combining upper secondary education with elite football training for youth players.
• TicketCocoreTechnology or IntegrationTicketing platform provider for online ticket sales, season tickets, and group bookings for all matches.
• Phonecases 3DminorChannel Partner/ Reseller/ DistributorPartnership for mobile cases and accessories featuring Stabæk designs and club motifs.
• TV 2 / TV 2 PlaymajorGTM or Marketing PartnerBroadcasting partner for matches. Matches available on TV 2 Play and Direktesport streaming platforms.
• BackemajorGTM or Marketing PartnerMain partner (hovedpartner) listed among club sponsors.
• ArkelmajorGTM or Marketing PartnerMain partner (hovedpartner) listed among club sponsors.
• EnergimamajorGTM or Marketing PartnerMain partner (hovedpartner) listed among club sponsors.
• Haslum GardminorGTM or Marketing PartnerPartner listed among club sponsors.
• McDonald'sminorGTM or Marketing PartnerPartner listed among club sponsors.
• Sterk Helse og TreningminorGTM or Marketing PartnerPartner listed among club sponsors.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lyn Oslo: Historic Oslo football club with comparable academy-driven model and overlapping coaching alumni (e.g., Espen Granli moved from Lyn to Stabæk). Operates in similar lower-tier Norwegian leagues with community-led identity.
• Skeid Fotball: Oslo-area football club with strong youth development focus and similar league tier footprint. Comparable in community-led GTM, academy emphasis, and Norwegian second-tier operational profile.
• Sandefjord Fotball: Norwegian second-tier club with comparable squad size, stadium scale, and operational structure. Direct competition in OBOS-Ligaen with similar revenue mix from matchday, sponsors, and academy.
• KFUM Oslo Fotball: Oslo-based club that has risen through Norwegian divisions with community/partnership-driven model. Operates men's and women's senior teams with academy focus, mirroring Stabæk's structure.
• Vålerenga Fotball: Oslo-based professional football club competing in Eliteserien, with comparable women's team and youth academy structure. Same dual-gender senior model, similar Norwegian league ecosystem, and overlapping sponsor/agency partners.
• Kongsvinger IL: Direct OBOS-Ligaen rival sitting one place above Stabæk in the table. Comparable regional Norwegian club with similar commercial model, partner network structure, and league-level economics.
• Aalesund FK: Direct OBOS-Ligaen competitor that Stabæk's women's team faced in 2026 cup semifinal. Comparable in scale, regional commercial model, and dual senior team structure.

Broad incumbents

• Fredrikstad FK: Established Norwegian club with deeper history and larger fan base, but operates with similar community/regional commercial model. Comparable in operating structure as a multi-tier Norwegian football business.
• Rosenborg BK: Largest Norwegian football club and historical Eliteserien benchmark. Comparable only as the apex of the same league ecosystem Stabæk operates in; useful proxy for upside ceiling if Stabæk were to reach Eliteserien.
• Brann (SK Brann): Top-tier Norwegian club that recently acquired Stabæk women's player Sunniva Skoglund. Represents the larger-club destination Stabæk's academy feeds into, illustrating the player-pipeline relationship between tier levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/stabaek
• YouTubeyoutube.com/channel/UCsUlUDIlMaP-QNWJBn_6G0Q
• Facebookfacebook.com/stabakfotball
• LinkedInlinkedin.com/company/stabakfotball
• Instagraminstagram.com/stabak_fotball

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stabæk Fotball