What Jennie-O Turkey Store does

Jennie-O Turkey Store is a U.S.-based consumer packaged goods company engaged in processing and marketing turkey products, operating as a wholly-owned subsidiary of Hormel Foods Corporation since the 2001 merger of Jennie-O Foods and The Turkey Store Company. Founded in 1940 by Earl B. Olson in Willmar, Minnesota, the company traces its origins to a small creamery operation and has grown into one of the world's largest turkey processors and marketers, employing over 10,000 people across manufacturing facilities in Willmar and Faribault, Minnesota, and Barron, Wisconsin, with farm suppliers concentrated in Minnesota and Wisconsin.

The company's core product portfolio spans lean ground turkey, turkey sausage, turkey bacon, turkey franks, whole turkeys, boneless and bone-in turkey breasts, deli meats, and pre-formed turkey burger patties. Its principal product innovation is the OVEN READY™ line — whole turkeys and turkey breasts packaged in cooking bags that allow preparation directly from freezer to oven without thawing, cleaning, or seasoning, with pre-seasoned options and gravy packets. The company also offers specialty deli SKUs (sun-dried tomato, cracked pepper, hickory smoked, reduced sodium) and a separate foodservice channel. Brand positioning centers on the 'Queen of Protein' tagline, emphasizing turkey as a lean, high-protein alternative to beef, with products marketed as containing 22g of protein and 170 calories per serving in lean ground turkey.

Jennie-O generates revenue through one-time sales of consumer packaged turkey products distributed primarily through major grocery retail chains in the refrigerated and frozen sections nationwide. Go-to-market emphasizes direct-to-consumer brand engagement via recipe content, social media (Facebook, TikTok, Instagram, Pinterest, YouTube), seasonal holiday campaigns (Macy's Thanksgiving Day Parade float, MyHeritage partnership), and a Where to Buy product locator. Products are targeted at health-conscious consumers seeking lean protein alternatives and holiday meal planners. Pricing is determined by individual retailers rather than published by the company. The business is exclusively U.S.-domestic with no international operations, and revenue figures are not publicly disclosed at the subsidiary level.

Name

Jennie-O Turkey Store

Legal name

Jennie-O Turkey Store, LLC

Website

https://jennieo.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jennie-O Turkey Store is a U.S. consumer packaged goods company and wholly-owned subsidiary of Hormel Foods that processes and markets turkey products — including ground turkey, deli meats, sausages, and the OVEN READY™ convenience line — to health-conscious consumers and holiday meal planners through major grocery retail chains nationwide.

Ownership category

akta.pro rank

Product category

Processed Turkey Products

NAICS

Poultry Processing (311615), Turkey Production (11233), Animal Slaughtering and Processing (31161), Perishable Prepared Food Manufacturing (311991)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Poultry Processing & Packing (AFAKALAC)

akta.pro secondary industries

Turkey Processing (Whole Bird, Parts, Further Processing) (AFANACAH), Marinated/Seasoned & Case-Ready Poultry (Tray-Pack, MAP, Vacuum Skin Pack) (AFANACAF), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD), Chilled/ready-to-heat prepared meals manufacturing (AFAKAHAB), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

Keywords

• Turkey products
• Ground turkey
• Turkey deli meats
• Oven ready turkey
• Processed turkey

Headquarters

HQ city

Willmar

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Turkey Product Sales: Sale of consumer packaged turkey products including ground turkey, turkey breast, turkey sausage, turkey bacon, hot dogs, and OVEN READY convenience products through grocery retail distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jennie-O Turkey Store processes and markets a comprehensive portfolio of consumer turkey products, including ground turkey, turkey sausage, turkey bacon, turkey franks, turkey burger patties, deli turkey breasts, and whole turkeys. Its proprietary OVEN READY™ product line allows consumers to cook frozen turkey directly from freezer to oven without thawing, cleaning, or seasoning. Products are distributed through major grocery retailers in refrigerated and freezer sections nationwide.

Product overview

Jennie-O Turkey Store is a subsidiary of Hormel Foods Corporation offering a comprehensive portfolio of turkey products. The product line centers around core protein offerings including various forms of ground turkey (lean, extra lean, Italian seasoned), turkey sausages, whole turkeys and turkey breasts (including the proprietary OVEN READY™ line that allows freezer-to-oven cooking), deli meats, turkey bacon, turkey franks, and pre-formed turkey burger patties. The OVEN READY™ technology represents a key innovation allowing consumers to cook frozen turkey without thawing. The company positions itself as the "Queen of Protein" emphasizing the health benefits of turkey as a lean protein source.

Differentiator

Problem solved

Functional benefit

Brands

• OVEN READY™: A product line featuring whole turkeys and turkey breasts that come in cooking bags, allowing them to go directly from freezer to oven.

Products and services

• JENNIE-O® Lean Ground Turkey Lean ground turkey offering 22 grams of protein and 170 calories per serving as a lean alternative to ground beef for family recipes. Certified gluten free and labeled sodium smart.
• JENNIE-O® All Natural* Turkey Sausage All natural turkey sausage with no artificial ingredients, providing a lean protein option for breakfast and other meal occasions.
• JENNIE-O® Lean Ground Turkey Roll Pre-formed ground turkey roll offering convenience and consistent portions for meal preparation.
• JENNIE-O® Lean Italian Seasoned Ground Turkey Pre-seasoned ground turkey with Italian herbs for convenient meal preparation.
• JENNIE-O® OVEN READY™ Boneless Turkey Breast Pre-seasoned boneless turkey breast that goes directly from freezer to oven, coming with a gravy packet for convenient holiday meals.
• JENNIE-O® OVEN READY™ Whole Turkey Whole turkey in its own cooking bag that goes directly from freezer to oven without thawing, cleaning or seasoning.
• JENNIE-O® OVEN READY™ Bone-in Breast Bone-in turkey breast in cooking bag, available in 4-7 lb size for smaller gatherings.
• JENNIE-O® Turkey Franks Turkey hot dogs developed in 1984 using a proprietary seasoning recipe, among the first in the industry.
• JENNIE-O® Turkey Bacon Turkey bacon as an alternative to pork bacon for breakfast and other meal applications.
• JENNIE-O® Extra Lean Ground Turkey Breast Extra lean ground turkey breast with minimal fat content for health-conscious consumers.
• JENNIE-O® Hickory Smoked Turkey Breast Smoked turkey breast deli meat for sandwiches and appetizers.
• JENNIE-O® Sun Dried Tomato Turkey Breast Deli turkey breast with sun dried tomato flavoring for sandwiches.
• JENNIE-O® Cracked Pepper Turkey Breast Premium seasoned deli turkey breast with cracked pepper seasoning.
• JENNIE-O® Lean Turkey Burger Patties Pre-formed turkey burger patties for convenient grilling and meal preparation.
• JENNIE-O® DELI FAVORITES® Oven Roasted, Reduced Sodium Turkey Breast Reduced sodium deli turkey breast for health-conscious consumers.
• JENNIE-O® Ground Turkey Standard ground turkey product for everyday recipes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• MyHeritageflagshipGTM or Marketing Partner · 5 November 2025Thanksgiving 2025 marketing partnership encouraging consumers to explore family heritage through genealogy services. Campaign includes Ellis Island dinner with dishes representing over 80 countries and promotional offer of free MyHeritage services with turkey purchases. Celebrates cultural diversity and family traditions during the holiday season.
• Hormel Foods CorporationcoreStrategic or Co-development PartnerJennie-O Turkey Store is a wholly-owned subsidiary of Hormel Foods Corporation, a multinational manufacturer and marketer of consumer branded food and meat products. Hormel Foods acquired Jennie-O Foods in 1986 and merged it with The Turkey Store Company in 2001 to form Jennie-O Turkey Store. The parent company provides corporate support, resources, and brand portfolio management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tyson Foods: Diversified U.S. protein incumbent with turkey and other poultry product lines sold into the same retail and foodservice channels. Comparable as a large incumbent competing across the same protein set with overlapping distribution and customer relationships.
• Hillshire Brands: Owner of branded lunchmeat and protein brands (e.g., Jimmy Dean, Hillshire Farm) sold through the same grocery retail channels. Comparable for the deli meats, breakfast protein, and value-added turkey-adjacent categories.
• Smithfield Foods: Large U.S. protein incumbent spanning pork and other proteins, supplying retail and foodservice. Comparable as a broad meat-processor incumbent competing for the same grocery shelf space and foodservice contracts.
• Perdue Farms: Major U.S. poultry processor with branded retail and foodservice presence across chicken and turkey. Comparable as an established poultry incumbent competing in similar refrigerated and frozen retail categories.
• Cargill: Large diversified protein and agribusiness player with poultry and turkey processing operations serving retail and foodservice. Comparable as a broad incumbent with overlapping production scale and protein category breadth.
• Shuanghui International (WH Group): Global packaged meat company with significant U.S. presence and a broad portfolio of protein products including poultry. Comparable as a large multinational protein incumbent operating in similar retail channels.

Direct peers

• Foster Farms: U.S. poultry processor with branded retail turkey and chicken products sold through grocery channels. Comparable as a poultry-focused branded CPG competitor in refrigerated and frozen categories.
• Butterball: The other dominant U.S. branded turkey processor and marketer, with comparable whole-bird, deli, and ground turkey offerings for grocery retail. Directly comparable as a turkey-focused CPG competitor in the same product category and customer base.
• Boar's Head: Premium deli meat brand including turkey breast products sold through grocery deli counters. Comparable as a branded competitor in the deli turkey category where Jennie-O's deli favorites compete directly.

Emerging players

• Applegate Farms: Natural and organic processed meat brand (including turkey) sold in refrigerated retail. Comparable as a higher-end, health-positioned competitor targeting overlapping health-conscious consumer segments for turkey bacon, deli, and sausage products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jennieoturkey
• Facebookfacebook.com/jennieoturkey
• Instagraminstagram.com/jennieo
• TikToktiktok.com/@jennieobrand
• Pinterestpinterest.com/jennieo
• Xx.com/switchtoturkey
• LinkedInlinkedin.com/company/jennie-o-turkey-store

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jennie-O Turkey Store