Pineapple Support

What Pineapple Support does

Pineapple Support is a 501(c)(3) nonprofit mental health organization founded in 2018 by British adult performer Leya Tanit in response to a wave of suicides in the online adult industry. It is registered in Delaware (Pineapple Support Society, 3411 Silverside Road, Wilmington) and is also registered as a charity in the UK, with operational reach across the United States, Latin America, Romania, and the rest of the world via country-specific community liaison officers.

The organization's core product is access to a vetted global network of sex-worker-friendly, LGBTQ+ affirming, and kink-aware licensed mental health professionals — psychologists, therapists, coaches, clinical social workers, and professional counselors. Services are delivered online and include 24/7 emotional support, individual therapy on a pay-what-you-can sliding scale, confidential support groups, a casual 'Spill the Tea' community space, an annual Mental Health Summit series, a podcast, corporate training, and a video library of 285+ recorded webinars and workshops. Active listening volunteer training is delivered through a partnership with the 7 Cups of Tea platform, and the organization supports multiple languages including English, Spanish, and Romanian.

Pineapple Support's business model is nonprofit and donation-funded. It does not generate meaningful service revenue: therapy is free or sliding-scale and merchandise sales (e.g., 'Your Safe Word' hoodies at $45) are ancillary. The organization is funded by individual donations and corporate sponsorships from 50+ adult industry platforms and adjacent vendors — including Streamate, Chaturbate, PornHub, Stripchat, Brazzers, AdultTime, SextPanther, Falcon/Naked Sword, Kink.com, xHamster, and Clips4Sale, and most recently Ondato. Since inception, the organization has connected over 14,000 adult performers to mental health services and reports that 78% of donations flow directly to program costs.

Name

Pineapple Support

Legal name

Pineapple Support Society

Website

https://pineapplesupport.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Pineapple Support is a 501(c)(3) nonprofit founded in 2018 that provides free or sliding-scale mental health services, including therapy, support groups, and 24/7 emotional support, to adult industry performers worldwide through a vetted network of sex-worker-friendly, LGBTQ+ affirming, and kink-aware licensed therapists.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Mental health services
• Nonprofit therapy support
• Adult industry wellness
• Community mental health
• Online therapy access

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorships: Adult industry companies sponsor Pineapple Support to fund therapy, support groups, and resources. Sponsors receive recognition and community visibility while supporting the mental health of industry workers who make their platforms thrive.
2. Donations: Individual donations from supporters and community members. 78% of donations are spent directly on resources, making it one of the most efficient nonprofits in the U.S.
3. Merchandise Sales: Sale of branded merchandise including 'Your Safe Word' hoodies ($45), tank tops ($29, $25), and premium heavyweight tees through the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pineapple Support provides free and low-cost mental health services, including individual therapy, support groups, and 24/7 emotional support, to people working in the online adult entertainment industry. It connects individuals with a global network of sex-worker-friendly, LGBTQ+ affirming, and kink-aware licensed therapists, complemented by community programs, educational content, and corporate training for adult industry companies.

Product overview

Pineapple Support is a nonprofit mental health organization offering a suite of services for the online adult industry. Its core offerings include Individual Therapy (one-to-one pay-what-you-can sessions with licensed professionals), Support Groups (confidential group sessions), and Spill the Tea (casual community support). The organization provides digital resources including a Video Library with 285+ recorded webinars and workshops, an Annual Mental Health Summit, Corporate Training programs for businesses, a Podcast, and Wellbeing by PS wellness content. The organization also operates a Merchandise Store. All services are designed to be stigma-free, sex-worker-affirming, and accessible regardless of financial situation.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Quantifiable outcome

• Over 14,000 adult performers connected to mental health services since 2018
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• OndatocoreGTM or Marketing Partner · 11 June 2026Ondato, a global leader in identity verification and compliance technology, joined as an official sponsor. The partnership reflects a shared belief that safeguarding online ecosystems must include protecting the wellbeing of the people who power them.
• StreamatecoreGTM or Marketing PartnerMajor platform sponsor supporting Pineapple Support's mental health services and wellness events including sponsoring morning yoga sessions at XBIZ Miami.
• ChaturbatecoreGTM or Marketing PartnerMajor platform sponsor and supporter of Pineapple Support, having contributed to funding therapist availability at industry events and general organizational support.
• PornHubcoreGTM or Marketing PartnerLong-standing sponsor that has supported Pineapple Support since early days, including sponsoring the Mental Health Summit.
• StripchatcoreGTM or Marketing PartnerPlatform sponsor supporting Pineapple Support's mission to provide mental health resources to adult industry performers.
• BrazzerscoreGTM or Marketing PartnerMajor sponsor supporting Pineapple Support's mental health services and awareness initiatives.
• AdultTimecoreGTM or Marketing PartnerSponsor supporting mental health resources and wellness programs for the adult industry community.
• CeartascoreGTM or Marketing PartnerSponsor supporting Pineapple Support wellness sessions including beachside support circle at XBIZ Miami.
• SextPantherminorGTM or Marketing PartnerPlatform sponsor supporting Pineapple Support's mission and mental health services.
• Clips4SalecoreGTM or Marketing PartnerLong-term sponsor that partnered with Pineapple Support for in-house training and support packages for their team.
• 7 Cups of TeacoreStrategic or Co-development PartnerPineapple Support partnered with 7 Cups of Tea, one of the largest emotional support platforms, to provide free active listening training and online volunteering opportunities for supporters.
• Falcon/Naked SwordminorGTM or Marketing PartnerSponsor supporting Pineapple Support's mental health initiatives.
• JerkMateminorGTM or Marketing PartnerPlatform sponsor supporting mental health resources for adult industry.
• Kink.comminorGTM or Marketing PartnerSponsor supporting Pineapple Support's kink-aware mental health services.
• xHamsterminorGTM or Marketing PartnerPlatform sponsor supporting Pineapple Support's mission.
• APClipsminorGTM or Marketing PartnerSponsor supporting Pineapple Support including Sober Lounge sponsorship at industry events.
• FansFuelminorGTM or Marketing PartnerSponsor providing lunch refreshments for performers during XBIZ conferences.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Public online therapy platform providing access to licensed therapists through subscription and B2B partnerships. Comparable in online therapy delivery model and B2B corporate partnerships, but serves a general population.
• Crisis Text Line: Large nonprofit providing free, 24/7 crisis support via text messaging. Comparable as a nonprofit mental health support organization delivering free emotional care at scale to a broad audience, but focused on crisis intervention rather than ongoing therapy.
• BetterHelp: Largest online therapy platform connecting users with licensed therapists via subscription. Comparable as an online therapy marketplace model, but as a large incumbent serving the general population rather than a specialized vertical.
• NAMI (National Alliance on Mental Illness): Leading U.S. grassroots mental health organization providing support groups, education, and advocacy. Comparable as a nonprofit mental health support provider, but serving the general population rather than a vertical-specific community.
• Mental Health America: Largest community-based nonprofit dedicated to addressing the needs of those living with mental illness and promoting overall mental health. Comparable as a national mental health advocacy and support nonprofit, though with a much broader population focus than Pineapple Support.

Direct peers

• 7 Cups: Online emotional support platform offering free listener-based support and paid therapy, with a global volunteer listener network. Already a strategic partner of Pineapple Support and operates in the same online emotional support and therapy space.
• Open Path Psychotherapy Collective: Nonprofit network of licensed therapists offering sessions on a sliding scale ($30-$80) to make therapy accessible to underserved populations. Closely comparable operating model to Pineapple Support's pay-what-you-can therapy, though serving a broader population.
• Sex Workers Outreach Project USA (SWOP-USA): National nonprofit sex worker advocacy organization providing resources, education, and support to current and former sex workers. Comparable as a sex-worker-serving nonprofit providing community support and resources, with overlapping beneficiary population.
• St. James Infirmary: Nonprofit occupational health and safety clinic offering free, confidential health and social services to sex workers and their partners. Comparable as a nonprofit providing direct services tailored to sex workers, though focused on medical/health services rather than mental health.

Emerging players

• The Trevor Project: Nonprofit providing crisis intervention and suicide prevention services to LGBTQ+ young people, including specialized counseling. Comparable as a nonprofit providing stigma-free, identity-affirming mental health support to a specific underserved community, with similar free/subsidized service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pineappleysw
• Facebookfacebook.com/pineapple.yoursafeword
• Instagraminstagram.com/pineappleysw

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineapple Support