Madrid Foundation for Excellence
- Company typePrivate
- Founded2000
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Madrid Foundation for Excellence firmographics
Firmographics- Name
- Madrid Foundation for Excellence
- Legal name
- Fundación Madrid por la Competitividad
- Website
- https://madridexcelente.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Madrid Foundation for Excellence industry classification
Industry- Product category
- Quality Certification Services
- NAICS
- Professional Organizations (813920), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Accreditation Standards, Benchmarking & Framework Organizations (EDADACAJ)
- akta.pro secondary industries
- Corporate Foundations & CSR Grantmaking (BPAGAKAC), Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD), Professional & Occupational Licensing Examination Authorities (EDADAFAD)
Keywords
Where Madrid Foundation for Excellence is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Madrid Foundation for Excellence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Annual Certification License: Companies certified with the Madrid Excelente seal pay an annual license fee that varies based on company size, ranging from 1,100€ to 3,550€ per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual certification license based on company size |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Madrid Foundation for Excellence product offering
Product offeringCore offering
Madrid Foundation for Excellence (Madrid Excelente) operates a government-backed quality certification program for companies operating in the Community of Madrid. Certified organizations pay an annual license fee ranging from €1,100 to €3,550 depending on size, undergo annual external evaluations by independent certification companies, and gain access to a network of 250+ certified entities. The foundation complements its core certification with a free business self-diagnosis tool, an annual awards program (Premios Excelentes), and networking events.
Product overview
Madrid Excelente is the quality seal backed by the Community of Madrid government that recognizes organizations committed to management excellence, innovation, social responsibility, and customer satisfaction. The offering consists of the core Sello Madrid Excelente (Quality Seal) certification product, supported by a digital certification management platform (Plataforma de Certificación), a free business self-diagnosis tool (Autodiagnóstico Empresarial), and an annual awards program (Premios Excelentes). A specialized cybersecurity variant (Madrid Excelente Lugar Ciberseguro) extends the certification to address digital transformation and cybersecurity. The organization also conducts events and networking activities (Madrid Excelente Talks, Inspiring Mornings) to engage the certified business community.
Differentiator
Problem solved
Functional benefit
Products and services
- Sello Madrid Excelente (Quality Seal) The core quality seal of the Community of Madrid that recognizes organizations committed to management excellence, innovation, corporate social responsibility, and customer satisfaction. Companies undergo evaluation across four pillars (Values, Environment, People, Innovation) and ten evaluation areas, with annual license fees ranging from €1,100 to €3,550 depending on company size. Open to public, private, local, and international organizations operating in the Community of Madrid with at least three years of experience.
- Autodiagnóstico Empresarial (Business Self-Diagnosis Tool) A free self-assessment tool from the Community of Madrid that helps organizations evaluate their current management state and identify improvement areas as a precursor or complement to the formal quality seal certification.
- Plataforma de Certificación (Certification Platform)
Quantifiable outcome
- 40% of companies in the top 10 of MERCO reputation ranking hold the Madrid Excelente seal
- +2 more outcomes
Companies that use Madrid Foundation for Excellence
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles1 record
Madrid Foundation for Excellence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madrid Foundation for Excellence partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BONET consultingcoreBONET consulting provides external expertise and support for the Internal Information System (SIIF), ensuring compliance with regulatory requirements, data protection, confidentiality, and informant protection under Law 2/2023.
- Merco (Monitor Empresarial de Reputación Corporativa)coreMerco collaborates with Madrid Excelente to strengthen the culture of business excellence and recognize organizations leading corporate development in Spain. Both entities celebrate 25 years of operation in 2026.
- ACMSminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- AENORminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- ApplusminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- AurenminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- Bureau VeritasminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- Cámara CertificaminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- C&BminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- EduqatiaminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- IMQminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- SGSminorIndependent certification company authorized to conduct external evaluations for companies seeking the Madrid Excelente seal.
- Corporate-LinecoreCorporate-Line provides the data protection channel and compliance platform for managing data rights and information requests under GDPR regulations.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Madrid Foundation for Excellence competitors and assessment
Company assessmentDirect peers
- Fundación COTEC: Spanish foundation for innovation promoting corporate innovation excellence. Comparable to Madrid Excelente as a non-profit foundation that recognizes and promotes corporate best practices in Spain.
- AENOR: Spain's leading certification body and one of Madrid Excelente's authorized external evaluators. Directly comparable as it issues quality, management, and ESG certifications to Spanish enterprises under the same regulatory framework.
- Applus+: Spanish-origin international TIC company and an authorized external evaluator for Madrid Excelente. Closely comparable in governance and certification frameworks, with strong overlap in Madrid-based enterprise clients.
Emerging players
- TÜV Rheinland España: German-origin global TIC operating in Spain. Comparable in offering management system certifications (ISO, etc.) to Madrid-region enterprises, overlapping in target customer base.
- Intertek: Global TIC company providing quality and certification services. Comparable as a certification competitor in the Spanish market, though not formally listed among Madrid Excelente's authorized evaluators.
Broad incumbents
- SGS: Swiss-headquartered global TIC leader and an authorized evaluator for Madrid Excelente. Directly comparable in certification delivery and operates a similar evaluator-relationship model.
- Bureau Veritas: Global testing, inspection, and certification (TIC) major and an authorized external evaluator for Madrid Excelente. Comparable in business model (third-party certification) but operates globally across TIC, marine, and industry verticals.
- EFQM (European Foundation for Quality Management): European-level non-profit promoting business excellence frameworks (EFQM Model). Comparable to Madrid Excelente as a quality/excellence framework operator, with broader pan-European reach.
Regional players
- Fundación Empresa Familiar (Madrid Network): Spanish family-business foundation network. Comparable as a non-profit ecosystem actor recognizing and rewarding Spanish family businesses, with overlapping audience and award structures.
- ICEX España Exportación e Inversiones: Spanish national government entity promoting Spanish company competitiveness internationally. Comparable as a sibling government-backed program supporting enterprise excellence and internationalization, though focused on exporters rather than domestic quality certification.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Madrid Foundation for Excellence social profiles
Digital presenceMadrid Foundation for Excellence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madrid Foundation for Excellence leadership team
Management profileNumber of profiles
Profiles1 record
Madrid Foundation for Excellence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madrid Foundation for Excellence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madrid Foundation for Excellence
What does Madrid Foundation for Excellence do?
Madrid Foundation for Excellence (Madrid Excelente) operates a government-backed quality certification program for companies operating in the Community of Madrid. Certified organizations pay an annual license fee ranging from €1,100 to €3,550 depending on size, undergo annual external evaluations by independent certification companies, and gain access to a network of 250+ certified entities. The foundation complements its core certification with a free business self-diagnosis tool, an annual awards program (Premios Excelentes), and networking events.
Is Madrid Foundation for Excellence a public or private company?
Madrid Foundation for Excellence is a private company. It is classified as state government owned and is currently operating.
When was Madrid Foundation for Excellence founded?
Madrid Foundation for Excellence was founded in 2000. It employs 11 to 50 people.
Where is Madrid Foundation for Excellence based?
Madrid Foundation for Excellence is headquartered in Madrid, Spain, in the Europe region.
How does Madrid Foundation for Excellence make money?
One revenue line is on record: annual Certification License.
Who are Madrid Foundation for Excellence's main competitors?
Direct peers on record are Fundación COTEC, AENOR and Applus+. Emerging players are TÜV Rheinland España and Intertek. Broad incumbents are SGS, Bureau Veritas and EFQM (European Foundation for Quality Management). Regional players are Fundación Empresa Familiar (Madrid Network) and ICEX España Exportación e Inversiones.
Does Madrid Foundation for Excellence have an API?
No public API is recorded for Madrid Foundation for Excellence.
What industry is Madrid Foundation for Excellence in?
Madrid Foundation for Excellence's product category is Quality Certification Services. Its primary akta.pro industry code is EDADACAJ, Accreditation Standards, Benchmarking & Framework Organizations, with a secondary code of BPAGAKAC, Corporate Foundations & CSR Grantmaking. Its NAICS code is 813920 and its SIC code is 8600.