Waters Baths of Ashbourne

What Waters Baths of Ashbourne does

Waters Baths of Ashbourne is a UK-based designer and manufacturer of premium baths and complementary basins, founded in 2014 and headquartered in Ashbourne, Derbyshire, on the edge of the Peak District. The company sells six product collections spanning modern acrylic (Natura, Space), heritage acrylic (Timeless), and stone (Essence, Elements) constructions, plus the Infinity line of freestanding baths with an integrated overflow filling system. Core technology is built around three proprietary or exclusively sourced materials: Lucite sanitary-grade acrylic (originally formulated by DuPont), M+ Cast (dolomite stone with resins and polymers), and DQ Cast (quartz stone with resins and polymers), combined with a patented two-12 overflow filling system available in twelve colour options and a granted European Community Design Registration on the Ebb bath. All acrylic and stone baths carry a lifetime manufacturer's warranty, and the two-12 system carries a five-year warranty, signalling confidence in durability.

Name

Waters Baths of Ashbourne

Legal name

waters-baths

Website

https://watersbaths.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Waters Baths of Ashbourne is a UK designer and manufacturer of premium acrylic and stone baths and basins, sold exclusively through approximately 360 approved bathroom showrooms and serving high-end residential, interior designer, and trade customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Baths and Basins Sales: One-time sale of manufactured baths and basins through approved retailer network. Products range from acrylic corner baths to luxury stone freestanding baths. No direct-to-consumer sales.
2. Accessories and Components: Sale of complementary products including waste kits, basin wastes, colour upgrade kits, and the two-12 overflow filling system.
3. Residential Delivery Service: Optional premium delivery service offering dedicated, timed, two-man delivery to installation address within a 2-hour time slot for a charge of £100 per delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Waters Baths of Ashbourne designs and manufactures premium acrylic and stone freestanding baths, back-to-wall baths, corner/shower baths, and matching basins across six named collections (Infinity, Timeless, Natura, Space, Essence, Elements). The company also produces the patented two-12 overflow filling system and complementary waste/accessory products, distributing them exclusively through an approved network of approximately 360 UK bathroom showrooms.

Product overview

Waters Baths of Ashbourne is a UK-based bathroom fixtures manufacturer offering six distinct bath collections: Infinity (freestanding with built-in overflow filling), Timeless (heritage acrylic), Natura (back-to-wall acrylic), Space (corner/shower), Essence (compact stone), and Elements (luxury stone). The company also produces complementary basins (Ellipse, Cloud, Breeze) and accessories including the patented two-12 overflow filling system, waste kits, and basin wastes. All acrylic baths carry a lifetime warranty, stone baths have lifetime warranty, and the two-12 system has 5-year warranty. Products are available exclusively through a network of approximately 360 approved UK bathroom retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Infinity: Freestanding baths with overflow filling system - thin edged baths with built-in two12 filling system
• Timeless
• Natura
• Space
• Essence
• Elements
• two-12

Products and services

• Infinity Collection
• Timeless Collection
• Natura Collection
• Space Collection
• Essence Collection
• Elements Collection
• two-12 Overflow Filling System
• Ellipse Basin
• Cloud Basin
• Breeze Basin
• Waste Kits and Basin Wastes
• Discovery Centre Visits

Quantifiable outcome

• Lifetime warranty on all acrylic baths
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Duravit: Global German sanitaryware manufacturer with a broad portfolio of baths, basins, and bathroom furniture. Overlaps with Waters in premium freestanding baths but operates at much larger scale and wider product breadth across multiple price segments.
• Bette: German manufacturer specialising in steel/enamel baths and washbasins sold across Europe. Comparable in premium positioning and material-science approach to bath manufacturing, but with much broader geographic reach than Waters.
• Villeroy & Boch: Major European sanitaryware and bath manufacturer with extensive freestanding bath ranges. Overlaps with Waters on premium designer baths but at significantly larger scale, broader product portfolio, and global distribution.
• Kaldewei: German manufacturer of premium steel-enamel baths, shower surfaces, and washbasins sold globally. Competes in the premium bath fixture category that Waters addresses with its stone and acrylic freestanding ranges.

Direct peers

• Imperial Bathrooms: UK heritage bathroom brand offering traditional and period-style baths and basins via independent showrooms. Comparable to Waters' Timeless Collection in targeting period-property renovations and designer-led heritage specifications.
• BC Designs: UK-based designer and manufacturer of premium freestanding baths and basins sold through bathroom showrooms. Closest direct competitor to Waters Baths in the UK premium acrylic and stone bath category, with overlapping product price points and showroom-led distribution.
• Victoria + Albert Baths: Premium UK-headquartered designer and manufacturer of freestanding baths using proprietary composite stone material (ENGLISHCAST). Competes head-on with Waters' Elements and Essence collections in the luxury stone bath segment.
• Carron Bathrooms: Long-established UK bath manufacturer producing acrylic and steel baths sold through bathroom retailers. Comparable in manufacturing footprint, UK-only distribution model, and trade-channel GTM, though typically positioned at a lower price tier than Waters.
• Clearwater Baths: UK premium bath brand offering a wide range of freestanding stone and acrylic baths through independent bathroom retailers. Directly comparable to Waters in target customer (high-end residential), product format (freestanding statement baths), and trade channel.

Emerging players

• Tissino: UK bathroom brand offering designer baths, showers, and sanitaryware through independent retailers. Comparable in target channel (UK bathroom showrooms) and product overlap (freestanding baths and basins), though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@watersbathsofashbourne
• Facebookfacebook.com/watersbaths
• LinkedInlinkedin.com/company/waters-baths-of-ashbourne
• Instagraminstagram.com/watersbaths/?hl=en
• Pinterestpinterest.co.uk/watersbaths
• Xx.com/watersbaths

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waters Baths of Ashbourne