School Bright

What School Bright does

School Bright, operated by Jabjai Corporation Co., Ltd. and founded in 2016, is a Bangkok-based EdTech company that sells an all-in-one cloud school management SaaS platform to K-12 institutions across Thailand. The platform is built on a centralized database architecture that allows single-entry data input to populate all connected modules, and is deployed on multi-cloud infrastructure spanning Microsoft Azure, Amazon Web Services, and Huawei Cloud. Its product ecosystem covers the full operational stack of a school — student registration, academic assessment, attendance, tuition and canteen payments, parent communication, and online enrollment — complemented by hardware products including AI face-scanning cameras and RFID smart student cards.

The platform's core technology investments sit in applied AI: a smartphone-camera-based OMR exam scanning and auto-grading module (SB Grade) that claims 100% accuracy and processes 100 sheets in 5-10 minutes; an AI face-recognition attendance system (Smart Gate) that integrates with existing CCTV/IP camera infrastructure for real-time student check-in and parent notification; and a student welfare analytics layer that monitors attendance and grade patterns to flag at-risk students. The platform also generates Ministry of Education-compliant academic documents (ปพ.1-9) in approximately three minutes and supports QR-code-based tuition collection through mobile banking integration. Mobile applications are distributed via Google Play, Apple App Store, and Huawei AppGallery for parent, student, and teacher interfaces.

School Bright operates a B2B SaaS subscription revenue model with flexible per-student pricing, annual billing cadence, and no publicly disclosed price tiers. Pricing scales with student count and school size, with on-site training, data migration, and implementation services included at no incremental cost. The company reaches customers primarily through direct enterprise field sales targeting school administrators, supplemented by an extensive Thai-language content marketing presence (schoolbright.co/article), organic social media (Facebook, YouTube), and a LINE Official Account (@JABJAI) for customer engagement. Per the most recent scale disclosure, the platform serves 412 schools, 519,704 students, and 32,432 staff. CEO Narintorn Kurana (นรินทร์ คูรานา) leads the company, which remains privately held with no disclosed external funding rounds, acquisitions, or institutional investors.

Name

School Bright

Legal name

บริษัท จับจ่าย คอร์ปอเรชั่น จำกัด (Jabjai Corporation Co., Ltd.)

Website

https://schoolbright.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

School Bright is a Bangkok-based cloud SaaS platform that provides all-in-one school management software — including AI exam grading, face recognition attendance, tuition payment, and parent communication — to 412 K-12 schools across Thailand under Jabjai Corporation Co., Ltd.

Ownership category

akta.pro rank

Product category

K-12 School Management Software

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• School management software
• Student information system
• K-12 education platform
• AI exam grading
• Digital school administration

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. School Management SaaS Subscription: School Bright operates as a SaaS/platform subscription model, charging schools recurring fees for access to its all-in-one school management system. The platform includes software modules (student registration, academic management, attendance, exam grading, financial management, etc.) and optional hardware (AI cameras, smart card readers). Pricing is described as flexible based on student count, with packages adjustable to school size and budget. Professional services (on-site training, data migration) are included as part of customer onboarding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

School Bright is an all-in-one cloud-based school management SaaS platform for K-12 schools in Thailand, built around a centralized database (Single Source of Truth) that integrates student registration, academic management, AI-powered exam grading, attendance tracking, tuition and canteen payments, parent communication, and Ministry of Education (ปพ.1-9) document generation into one system. The platform is sold on a per-student annual subscription basis and complemented by optional hardware (AI face-scanning cameras and RFID smart cards).

Product overview

School Bright is an all-in-one digital school management platform (Educational Ecosystem) developed by บริษัท จับจ่าย คอร์ปอเรชั่น จำกัด, integrating software modules and hardware products into a unified cloud-based system. The core platform (School Bright) serves as the centralized hub with a single-entry database that automatically syncs across all modules including SB Grade (AI-powered grading), SB Exam (online examination), Smart Gate (face recognition attendance), Smart Canteen (cashless cafeteria), student registration, academic assessment, attendance tracking, online enrollment, tuition payment, and student welfare monitoring. Hardware offerings (AI cameras, smart student cards, canteen equipment) complement the software ecosystem to enable a fully digital school environment.

Differentiator

Problem solved

Functional benefit

Brands

• SB Grade (School Bright Grade): AI-powered exam scanning and grading system that uses smartphone cameras to scan answer sheets, process scores, and automatically calculate grades.
• SB Exam
• SB Canteen / Smart Canteen
• School Bright Shop
• Alpha Tutor

Products and services

• School Bright (Core School Management Platform) All-in-one cloud-based digital school management platform that consolidates student registration, academic management, attendance tracking, financial operations, AI grading, and parent communication into a single system with a centralized database for K-12 schools in Thailand.
• SB Grade (AI-Powered Automated Grading System) AI-powered exam grading system using smartphone cameras to scan multiple-choice answer sheets and automatically calculate raw scores and GPA/GPAX with 100% accuracy; scans 100 sheets within 5 minutes.
• SB Exam (Online Examination System) Online exam platform with AI-powered proctoring, automated grading, and real-time academic achievement analytics for schools.
• Smart Canteen (Digital Cafeteria System) Cashless school cafeteria system with digital wallet, smart card payments, parent top-up controls, automatic inventory management, and card freeze functionality via app.
• Smart Gate (AI Face Recognition Attendance) AI-powered facial recognition system with multi-face tracking, offline mode, and real-time parent notifications for student check-in/check-out; integrates with existing CCTV/IP camera infrastructure.
• AI Face Scanning Camera (Hardware) Hardware device for AI-powered facial recognition attendance at school entry points, sold as part of the Smart Gate offering.
• Smart Student Card (RFID Hardware) RFID-enabled smart card for student identification, cashless payments at canteens, and attendance tracking within the School Bright ecosystem.

Quantifiable outcome

• Reduces teacher administrative workload by 50-70% (first year of adoption)
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider supporting School Bright's cloud-based school management system. School Bright's platform stores all student and school data on secure cloud servers with global standards. Azure is one of three cloud providers cited as supporting the platform's data infrastructure.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider supporting School Bright's cloud-based school management system. AWS is referenced as one of three major cloud platforms backing the platform's cloud server infrastructure with global security standards.
• Huawei CloudcoreTechnology or IntegrationCloud infrastructure provider supporting School Bright's cloud-based school management system. Huawei Cloud is one of three cloud platforms providing the underlying infrastructure for School Bright's platform, enabling secure global-standard data storage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ManageBac: IB-focused school management platform widely adopted by international schools in Bangkok and across Asia. Directly competes for the international-school segment School Bright serves (e.g., ICS Bangkok) with curriculum planning, assessment, and reporting tools.
• Veracross: Single-platform SIS for private and independent schools, used by many international and premium K–12 schools in Asia. Comparable in targeting fee-paying schools with integrated academics, admissions, and parent communication.
• FACTS (FACTS Renweb): K–12 SIS, tuition management, and admissions platform serving private and faith-based schools globally. Comparable as an integrated school administration platform with finance, parent communication, and student information modules.

Broad incumbents

• PowerSchool: Largest K–12 SIS and student information platform in North America, expanding internationally. Directly comparable as a cloud-based school management platform serving K–12 institutions, though at significantly larger scale and with broader geographic reach.

Regional players

• MySchool (Singapore): Singapore-based school management platform serving Southeast Asian schools. Direct regional comparable offering SIS, finance, and parent engagement, with similar mobile-first and Asian-market focus.
• Dek-D: Leading Thai education platform with admissions, content, and school information services. Regional comparable in the Thai market, though more content/community-focused than operational SIS — represents a potential partnership or competitive overlap.

Emerging players

• Fedena: School management software originating from India with strong Southeast Asian footprint. Comparable as a multi-module school ERP covering admissions, academics, finance, and parent communication for K–12 institutions.
• Toddle: K–12 teaching and learning platform used by progressive international schools. Overlaps with School Bright's curriculum, assessment, and parent communication features, particularly in international-school segment.
• EduPage: School information system widely used in Central Europe and expanding into Asia. Comparable as an integrated SIS/ERP with grading, attendance, parent communication, and timetabling modules.
• Alma: Modern SIS for K–12 schools built as a unified platform replacing legacy multiple-system setups. Comparable positioning to School Bright's all-in-one value proposition with centralized data and modern UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiKXsX7k-5ISHvgQI26jPSg
• Facebookfacebook.com/jabjaithailand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Bright